200: How to Turn Your YouTube Channel into an Email List Growth Machine

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

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Ever wondered how some creators seem to effortlessly grow their email list through YouTube?
In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.

Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic has declined due to recent algorithm changes.
What I love about Lisa's approach is that it's super simple - no fancy equipment or complex strategies required.

In this episode, you'll discover:

• The mindset shift that transformed Lisa's YouTube strategy
• Her specific approach to converting YouTube viewers into email subscribers
• How she balances educational content with promotional opportunities
• A simple trick for overcoming camera anxiety (that actually works!)
• Her strategy for landing sponsorships while staying true to her audience

If you've been thinking about using YouTube to grow your email list but feel unsure about where to start, this episode is for you.
Lisa shares practical tips you can implement right away, whether you're just starting out or looking to make your existing YouTube channel work harder for your business.
Mentioned in this episode:

• Where to find Lisa: Website and YouTube
• Lisa's free gift: The Big Genie List. It's your go-to list of my favorite genealogy resources
• Podcast shownotes: https://www.destinicopp.com/podcast/youtube

Key moments from the episode:

• [00:03:00] Lisa's origin story: How a simple family blog evolved into a full-fledged genealogy education business
• [00:06:00] The strategic shift: Viewing YouTube as a marketing tool and working with the platform's algorithm
• [00:09:00] Balancing educational content with promotional opportunities while maintaining value for viewers
• [00:11:00] Overcoming camera anxiety and building confidence in video content creation
• [00:14:00] Landing sponsorship opportunities and creating strategic partnerships through YouTube