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The $20,000 Mistake: What CPG Founders Need to Know About Branding & Trademarks

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Manage episode 460888954 series 2840436
内容由Sarah Delevan提供。所有播客内容(包括剧集、图形和播客描述)均由 Sarah Delevan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

What’s worse? A $20,000+ legal battle, or having to completely rebrand your CPG company in 30 days? In this eye-opening episode, trademark attorney Nicole Schwartz shares how losing her own brand to trademark issues led her to protect over 1,200 brands with a 99.8% success rate. Together with CPG brand strategist Kelly Bennett, they reveal their unique approach combining legal protection with strategic brand growth. Learn exactly when to trademark your brand name, what makes a name trademarkable, and why proper timing can save you tens of thousands in legal fees and rebranding costs. Whether you're testing at farmers markets or preparing for retail launch, this episode delivers crucial guidance for protecting your brand's future. Plus, get the inside scoop on Amazon's trademark requirements and some entertaining celebrity trademark drama.

Connect with Bread & Butter Law!

Website: Bread & Butter

Instagram: @breadandbutterlaw

Instagram: @sproutlaw

Instagram: @withkellybennett

Download their free Trademark checklist!

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Connect on LinkedIn: @sarahdelevan

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

  continue reading

135集单集

Artwork
icon分享
 
Manage episode 460888954 series 2840436
内容由Sarah Delevan提供。所有播客内容(包括剧集、图形和播客描述)均由 Sarah Delevan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

What’s worse? A $20,000+ legal battle, or having to completely rebrand your CPG company in 30 days? In this eye-opening episode, trademark attorney Nicole Schwartz shares how losing her own brand to trademark issues led her to protect over 1,200 brands with a 99.8% success rate. Together with CPG brand strategist Kelly Bennett, they reveal their unique approach combining legal protection with strategic brand growth. Learn exactly when to trademark your brand name, what makes a name trademarkable, and why proper timing can save you tens of thousands in legal fees and rebranding costs. Whether you're testing at farmers markets or preparing for retail launch, this episode delivers crucial guidance for protecting your brand's future. Plus, get the inside scoop on Amazon's trademark requirements and some entertaining celebrity trademark drama.

Connect with Bread & Butter Law!

Website: Bread & Butter

Instagram: @breadandbutterlaw

Instagram: @sproutlaw

Instagram: @withkellybennett

Download their free Trademark checklist!

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Connect on LinkedIn: @sarahdelevan

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

  continue reading

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