Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 010 TLA Part 3 Happy Book Day Ya’ll!! While at the 2017 Texas Library Association Conference our intrepid librarian and podcast producer Megan hunted down some of our favorite reps and convinced them to be part of the Bee Cave Book Haul! Check out this and other special videos from her adventures on the TLA floor. One of the best parts of TLA is getting to meet with the publishers and learn about some of the new books coming to shelves. Our Penguin Random House Audio Rep Robert gave us the inside scoop on his favorite titles coming out this summer and fall. Anne from Macmillan Library also shared two titles on her must reads lists. PS- We made it to 10 episodes! GASP! HURRAH!! Celebrate by leaving us some comments and let us know what kinds of things you want to hear in the next 10+ episodes. Books etc. discussed in this episode of the Bee Cave Book Haul From Penguin Random House http://www.penguinrandomhouse.com The Twelve Lives of Samuel Hawley by Hannah Tinti Watch Me Disappear by Janelle Brown (July) Genuine Fraud by E. Lockhart (September) Gilded Cage by Vic James Tarnished City of Vic James (September) From Macmillan Library http://macmillanlibrary.com Come Sundown by Nora Roberts The Dry by Jane Harper Intro and Outtro Music from http://www.purple-planet.com/ For more about the Texas Library Association check out TXLA.org
Episode 010 TLA Part 3 Happy Book Day Ya’ll!! While at the 2017 Texas Library Association Conference our intrepid librarian and podcast producer Megan hunted down some of our favorite reps and convinced them to be part of the Bee Cave Book Haul! Check out this and other special videos from her adventures on the TLA floor. One of the best parts of TLA is getting to meet with the publishers and learn about some of the new books coming to shelves. Our Penguin Random House Audio Rep Robert gave us the inside scoop on his favorite titles coming out this summer and fall. Anne from Macmillan Library also shared two titles on her must reads lists. PS- We made it to 10 episodes! GASP! HURRAH!! Celebrate by leaving us some comments and let us know what kinds of things you want to hear in the next 10+ episodes. Books etc. discussed in this episode of the Bee Cave Book Haul From Penguin Random House http://www.penguinrandomhouse.com The Twelve Lives of Samuel Hawley by Hannah Tinti Watch Me Disappear by Janelle Brown (July) Genuine Fraud by E. Lockhart (September) Gilded Cage by Vic James Tarnished City of Vic James (September) From Macmillan Library http://macmillanlibrary.com Come Sundown by Nora Roberts The Dry by Jane Harper Intro and Outtro Music from http://www.purple-planet.com/ For more about the Texas Library Association check out TXLA.org
Episode 022 Patron Ryan Behr Farewell- Banned Books Mr.Poppers Penguins by Richard and Florence Atwater Are You There God, It’s Me Margaret by Judy Blume The Great Gilly Hopkins by Katherine Paterson Harriet the Spy by Louise Fitzhugh A Wrinkle in Time by Madeleine L’Engle
Episode 021 Author Nikki Loftin One of BCPLs favorite authors, award winner Nikki Loftin (Wish Girl, The Sinister Sweetness of Splendid Academy, Nightingale Nest) stops by to tell us some of her favorite new middle reader books. These reads are sure to keep even the most reluctant reader up late turning pages. The Dragon with a Chocolate Heart by Stephanie Burgis The Jumbies by Tracey Baptiste Rise of the Jumbies by Tracey Baptiste Ms. Bixby’s Last Day by John David Anderson Hook’s Revenge by Heidi Schulz. The Pirate Code by Heidi Schulz. Gnome-a-geddon by K A Holt The Great Hibernation by Tara Dairman…
Episode 020 TAB Summer Part 5 Cate sat down with some of our Teen Advisory Board members and asked them all about what they are most excited to read this summer. Marvel Star Wars Disney Canon Graphic Novels Poe Dameron Vol. 1: Black Squadron (2016) by Charles Soule Darth Vader Vol 1. (2015) by Kieron Gillen Han Solo Vol 1. (2016) by Marjorie M. Liu Bee Cave Public Library pl.beecavetexas.com/city-government/library Friends of Bee Cave Public Library https://friendsofbeecavelibrary.org/…
Episode 019 TAB Summer Part 4 Cate sat down with some of our Teen Advisory Board members and asked them all about what they are most excited to read this summer. Books in today Bee Cave Book Haul Black Panther Vol. 1 A Nation Under our Feet by Ta-Nehisi Coates The Beast is an Animal by Peternelle van Arsdale Spider-Gwen Vol. 0 Most Wanted? by Jason Latour…
Episode 018 TAB Summer Part 3 Cate sat down with some of our Teen Advisory Board members and asked them all about what they are most excited to read this summer. Books in todays Bee Cave Book Haul Life of Pi by Yann Martel Windfall by Jennifer E. Smith Percy Jackson and the Olympians/The Heroes of Olympus/Trials of Apollo by Rick Riordan The Diabolic by S.J. Kincaid…
Episode 017 TAB Summer Part 2 Cate sat down with some of our Teen Advisory Board members and asked them all about what they are most excited to read this summer. Books in todays Bee Cave Book Haul Strange the Dreamer by Laini Taylor Velocity by Chris Wooding Wayfarer by Alexandra Bracken Woodcutter Sisters (series: Dearest, Hero, Enchanted) by Alethea Kontis…
Episode 016 June Pride month with Cate and patron Ryan Public services librarian Cate welcomes back patron Ryan to celebrate June Pride month by talking about some of their top LGBTQAI+ picks from the YA and JF sections. Books discussed in this episode of the Bee Cave Book Haul The Best Man by Richard Peck George by Alex Gino Gracefully Grayson by Ami Polonsky Every Day by David Levithan Symptoms Of Being Human by Jeff Garvin Winger by Andrew Smith Georgia Peaches and Other Forbidden Fruit by Jaye Robin Brown Beyond Magenta: Transgender Teens Speak Out by Susan Kuklin Highly Illogical Behavior by John Corey Whaley Ramona Blue by Julie Murphy…
Episode 015 TAB Summer Part 1 Cate sat down with some of our Teen Advisory Board members and asked them all about what they are most excited to read this summer. Books in todays Bee Cave Book Haul All the Boys I’ve Loved Before (Trilogy) Jenny Han All the Boys I’ve Loved Before, P.S. I Still Love You, Always and Forever Author Morgan Matson Amy and Rogers Epic Detour* Second Chance Summer* Since You’ve Been Gone The Unexpected Everything Save the Date* (June) Three Dark Crowns by Kendare Blake Wait for Me by Caroline Leech…
Episode 014 TLA Part 7 Happy Book Day Ya’ll! It’s the last of our special TLA episodes (wooo!). Megan wraps up with an interview with librarian and friend from college days gone by, Christina of the Friendswood Library. Christina is one of the most active young members of TLA, has stellar book reviews AND is all over social media. You can find her “Book Tube” channel Reading Rainbow Hair (if you are watching the video version, you can see why it’s called that) https://www.youtube.com/channel/UC6eHfU5iLG9-RrDsSTntMww Also follow her twitter feeds @librariansti or the Friendswood Library twitter @FriendswoodYA. Christina has some great reading recommendations, most of which can currently be found in our print and OverDrive collections. Books in todays Podcast The Beast is an Animal by Peternelle van Arsdale The Girl Who Drank the Moon by Kelly Barnhill Wonder Woman: Warbringer by Leigh Bardugo Maud by Melanie J. Fishbane Anne with an E on Netflix…
Episode 013 TLA Part 6 Happy Book Day Ya’ll! TLA is not only a great place to learn, but a fantastic place to network and meet other librarians. Megan took the time to interview Fort Worth based librarian Yaika. Finder her on twitter @yikesa or read her blog at www.glassesattached.com. You won’t be disappointed. Books discussed in this episode of the Bee Cave Book Haul Shop Cats of New York by Tamar Arslanian and Andrew Martial Saga vol. 7 by Brian K. Vaughan and Fiona Staples Here We Are: Feminism for the Real World by Kelly Jensen Intro and Outtro Music from http://www.purple-planet.com/…
Episode 012 TLA Part 5 Happy Book Day Ya’ll!! A special part of TLA is getting to meet your favorite authors in person, or discover your NEW favorite author. Megan interviews author Casey Lyall about her “Howard Wallace P.I.” series as well as finds out what her current favorite reads are. (Hint- they all sound amazing!) As a bonus, Megan got to speak to the dynamic Heather Lamb from A.V. Cato Elementry. Heather has pretty much done it all in the library world and she was one to TLAs experts and even taught a special hands on seminar that Megan attened. Find out what books she recommends for the summer. Books discussed in this episode of the Bee Cave Book Haul Howard Wallace, P.I. by Casey Lyall The Voyage to Magical North by Claire Fayers The Gauntlet by Karuna Riazi Whoosh!: Lonnie Johnson's Super-Soaking Stream of Inventions by Chris Barton and Don Tate The One and Only Ivan by Katherine Applegate The Lemonade War by Jacqueline Davies Start With Why by Simon Sinek Intro and Outtro Music from http://www.purple-planet.com/ For more about the Texas Library Association check out TXLA.org Check out Caseys first “Howard Wallce P.I.” book on OverDrive, and learn more about her on her website https://www.caseylyall.com You can follow Heather Lamb via twitter @heatherlamb08 or visit her libraries website http://avc.castleberryisd.net/avc_library/…
Episode 11 TLA part 4 LIT Happy Book Day Ya’ll!! While at the 2017 Texas Library Association Conference our intrepid librarian and podcast producer Megan hunted down some of our favorite reps and convinced them to be part of the Bee Cave Book Haul! Check out this and other special videos from her adventures on the TLA floor. In this episode Megan spent time with two of our favorite people, Dee and Michael, from Library Interiors of Texas ( http://libraryinteriorsoftexas.com ) and talked books. Thanks to a Grant from the Tocker Foundation, Library Interiors will be working with BCPL on a refresh of the interior of the library sometime in the future. We can’t wait! Books etc. discussed in this episode of the Bee Cave Book Haul Tuff Juice: My Journey from the Streets to the NBA Paperback by Caron Butler Bronzeville http://bronzevilleseries.com Beauty and the Beast (2017) Authors: Dan Brown, Christopher Paul Curtis The Martian by Andy Weir The Gruffalo written by Julia Donaldson, Illustrated by Axel Scheffler Room on the Broom written by Julia Donaldson, Illustrated by Axel Scheffler Intro and Outtro Music from http://www.purple-planet.com/ Learn more about Library Interiors at http://libraryinteriorsoftexas.com For more about the Tocker Foundation at http://www.tocker.org For more about the Texas Library Association check out TXLA.org…
Episode 010 TLA Part 3 Happy Book Day Ya’ll!! While at the 2017 Texas Library Association Conference our intrepid librarian and podcast producer Megan hunted down some of our favorite reps and convinced them to be part of the Bee Cave Book Haul! Check out this and other special videos from her adventures on the TLA floor. One of the best parts of TLA is getting to meet with the publishers and learn about some of the new books coming to shelves. Our Penguin Random House Audio Rep Robert gave us the inside scoop on his favorite titles coming out this summer and fall. Anne from Macmillan Library also shared two titles on her must reads lists. PS- We made it to 10 episodes! GASP! HURRAH!! Celebrate by leaving us some comments and let us know what kinds of things you want to hear in the next 10+ episodes. Books etc. discussed in this episode of the Bee Cave Book Haul From Penguin Random House http://www.penguinrandomhouse.com The Twelve Lives of Samuel Hawley by Hannah Tinti Watch Me Disappear by Janelle Brown (July) Genuine Fraud by E. Lockhart (September) Gilded Cage by Vic James Tarnished City of Vic James (September) From Macmillan Library http://macmillanlibrary.com Come Sundown by Nora Roberts The Dry by Jane Harper Intro and Outtro Music from http://www.purple-planet.com/ For more about the Texas Library Association check out TXLA.org…
Episode 009 TLA part 2 Happy Book Day Ya’ll!! While at the 2017 Texas Library Association Conference our intrepid librarian and podcast producer Megan hunted down some of our favorite reps and convinced them to be part of the Bee Cave Book Haul! Check out this and other special videos from her adventures on the TLA floor. OverDrive is one of Megans favorite modes of reading, so of course she had to go visit our reps at their TLA booth. Rachel and Katie tell her what they’ve been reading and let her know what some of the title they are most looking forward to sharing are. Books etc. discussed in this episode of the Bee Cave Book Haul The Stranger in the Woods by Michael Finkel Eleanor Oliphant is Completely Fine by Gail Honeyman In the Water by Paula Hawkins Final Girls by Riley Sager (July) It by Stephen King It movie trailer https://www.youtube.com/watch?v=FnCdOQsX5kc Modern Girls by Jennifer Brown Big Little Lies by Liane Moriarty Big Little Lies on HBO Need help with your overdrive account? Try help.overdrive.com Don’t forget that Megan not only produces the podcast but she is also our on on hand Digital Specialist. She can get you up and running with OverDrive AND Zinio. Make an appointment for one-on-one help today. Intro and Outtro Music from http://www.purple-planet.com/…
Episode 008 TLA Part 1 Happy Book Day Ya’ll!! While at the 2017 Texas Library Association Conference our intrepid librarian and podcast producer Megan hunted down some of our favorite reps and convinced them to be part of the Bee Cave Book Haul! Check out this and other special videos from her adventures on the TLA floor. In this episode we get to chat with two of our reps from Playaway, makers of some of our favorite pre-loaded audio players. Books etc. discussed in this episode of the Bee Cave Book Haul Sapiens: A Brief History of Humankind by Yuval Noah Harari Game of Thrones/ A Song of Fire and Ice series by George R. R. Martin Game of Thrones on HBO season 7 The Girl on the Train by Paula Hawkins Big Little Lies by Liane Moriarty Big Little Lies on HBO Intro and Outtro Music from http://www.purple-planet.com/ Learn more about Playaway at the library or check out their website at http://www.playaway.com For more about the Texas Library Association check out TXLA.org…
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