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Shanette Barth Cohen from The Hampton Classic Talks Sponsorships & Vendor Relations
Manage episode 196120724 series 1947686
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Christine Merser, CEO of Blue Shoe Strategy, interviews Shanette Barth Cohen, Executive Director of The Hampton Classic about how she likes to be approached by vendors who want to provide the millions of dollars of services and products that make The Classic the foremost horse show in the country. Are you a sales person for a tenting company? Hear how to reach out to her. And, she talks about customizing sponsorship options for sponsors (including brands like Longine, Land Rover, and Fendi) so that no sponsorship package is generic and each package reflects the end game the sponsor wishes to win. If you are in the event industry, or you have an event where sponsorships are the cornerstone of revenue, this podcast is not to be missed.
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