Episode 6: Finding the Signal Among the Noise — Journalism in the Era of Social Media

Imagine Human

In this episode we are joined by Ricky Yean, co-founder and CEO of Upbeat, to discuss how technology is disrupting journalism. After graduating from Stanford University, Ricky started Crowdbooster.com to help the UN, Bill & Melinda Gates Foundation, Nike, jetBlue, and many other organizations measure and optimize their social media channels. After reaching profitability, Ricky pivoted CrowdBooster into Upbeat, a platform which uses a combination of software and interpersonal storytelling to empower and optimize the delivery of stories for various businesses. In a time where fake news can sway a population and anyone can create a media empire from their laptop, Ricky discusses his goal to find the signal among the noise and deliver the right content to the right consumers.