The Cause Manifesto: Be Trustworthy

Everybody Brands with Brian Sooy

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10+ y ago 3:16

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Be Trustworthy. We will seek accountability and transparency, acting and speaking in a manner consistent with our values, character, and culture. Clarity?—?the principle of clear and focused communication?—?can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, character, and voice must be unified in support of the cause.

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