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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Brandi Shigley: Juicy Geniuses Interview on Female Entrepreneurship
Manage episode 230769066 series 1230993
内容由Juicy Geniuses提供。所有播客内容(包括剧集、图形和播客描述)均由 Juicy Geniuses 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Juicy Geniuses founder, Alexandra Cattoni, interviews Denver fashion designer, Brandi Shigley on the Juicy topic of female entrepreneurship. Tune in for this passion-filled interview where Brandi highlights the importance of finding your purpose in life and following your passion. Brandi is one of the trail-blazing women business owners in Denver. She's the founder of Fashion Denver, a fashion boutique supporting local designers, and the driving force behind the "DoWhatYouLove.us" movement!
…
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16集单集
Manage episode 230769066 series 1230993
内容由Juicy Geniuses提供。所有播客内容(包括剧集、图形和播客描述)均由 Juicy Geniuses 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Juicy Geniuses founder, Alexandra Cattoni, interviews Denver fashion designer, Brandi Shigley on the Juicy topic of female entrepreneurship. Tune in for this passion-filled interview where Brandi highlights the importance of finding your purpose in life and following your passion. Brandi is one of the trail-blazing women business owners in Denver. She's the founder of Fashion Denver, a fashion boutique supporting local designers, and the driving force behind the "DoWhatYouLove.us" movement!
…
continue reading
16集单集
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×Juicy Geniuses founder, Alexandra Cattoni, interviews Denver fashion designer, Brandi Shigley on the Juicy topic of female entrepreneurship. Tune in for this passion-filled interview where Brandi highlights the importance of finding your purpose in life and following your passion. Brandi is one of the trail-blazing women business owners in Denver. She's the founder of Fashion Denver, a fashion boutique supporting local designers, and the driving force behind the "DoWhatYouLove.us" movement!…
Juicy Geniuses Alexandra Cattoni and Leanne Kallal interview Evelyn Mezquita, Co-Founder of El Poder de Ser and True Self Living. Evelyn shares her story on how adopting the mindset of an Olympic Athlete started a chain of events that lead her to moving from Venezuela to San Diego and establishing a successful business with her partner, Leo.…
After spending 15 years in the corporate world, Jennifer had her Stroke of Juicy Genius shortly after running a multi-million dollar product launch when she realized that hadn't seen her 2 beautiful daughters for over 24 hours. She was working 100 hours/week on a consistent basis for a salary that was good, but definitely not worth the sacrifices she was making. While her bank account was healthy, she felt bankrupt in all other areas of her life and that's when she knew it was time to change careers. It was this wake-up call that propelled Jennifer to change the course of her life, step away from the comforts of the corporate world and go back to her Hawaiian roots. Tune in for this interview!…
With a hectic schedule, constant travel, and ongoing business meetings, staying connected with partners and team members while also keeping on top of our biz can be challenging. If you're a Canadian traveler, or spend a lot of time in the US, you should definitely check out Roam Mobility. They have been a total life (and moola) saver for us while running our business from the road in the US! Check them out at www.RoamMobility.com…
Juicy Geniuses Alexandra Cattoni and Leanne Kallal interview Michelle Ghilotti, Founder of Michelle Ghilotti Int'l Branding+Design+Coaching. Michelle shares her story on how she went from working in a San Francisco Creative Hot Shop, building brands like Starbucks and Got Milk?, to founding her own successful heartful branding company.…
With a hectic schedule, constant travel, and ongoing business meetings, staying connected with partners and team members while also keeping on top of our biz can be challenging. If you're a Canadian traveler, or spend a lot of time in the US, you should definitely check out Roam Mobility. They have been a total life (and moola) saver for us while running our business from the road in the US! Check them out at www.RoamMobility.com…
In this Juicy Geniuses interview, Alexandra Cattoni and Leanne Kallal interview Christine Chang. Christine candidly discusses her life transition from science geek to high-profile photographer and she shares how you can change your life by finding your purpose. Tune in to listen to this successful female entrepreneur.…
Juicy Geniuses, Alexandra Cattoni and Leanne Kallal, interview jewelry designer, Shea Curry, on how to follow your passion. From broadway star to hollywood actress, this inspirational woman talks about how changing careers has allowed her to follow her passion and gives advice on how you can follow your passion too. Shea is an inspiring female entrepreneur who found her life purpose by thinking outside of the box and following her creative pursuits.…
Juicy Geniuses, Alexandra Cattoni and Leanne Kallal, met Jackie Dumaine at Marie Forleo's Rich, Happy and Hot event in NYC and were intrigued by her female entrepreneurship. In this interview, Jackie discusses her life transition from a media sales rep to a owning a successful yoga-events company. Jackie is a great example of how to follow your intuition to live a fulfilling life. She also discusses her positive daily rituals that have allowed her to turn her passions into profits.…
Summer is right around the corner and with this splendid time of year comes bikinis, pools and fun outdoor sports! With fitness on our minds, it only seemed fitting to reach out to our good friend Olivia Keane for our Juicy Friday Interview this week! Olivia is a successful female entrepreneur and fitness coach and her passion and enthusiasm for life is a breath of fresh air!…
Juicy Geniuses, Alexandra Cattoni and Leanne Kallal, interview Suitcase Entrepreneur, Natalie Sission, on lifestyle design. Natalie is an example of a successful women business owner who lives life on the road. She lives a healthy lifestyle and demonstrates how finding your purpose can be fun and profitable! Natalie uses positive daily rituals and has become a successful, inspiring lifestyle design expert.…
Juicy Geniuses, Alexandra Cattoni and Leanne Kallal, interview Loren Slocum on reinventing yourself. Loren, who also leads Tony Robbins seminars, shares her life transition and discusses how she went from waitressing to writing books and founding Lobella.com. She is a successful women business owner who attributes a lot of her success and can-do attitude to her positive daily rituals. Make sure to check out Lobella.com and explore ways to reinvent yourself to live a fulfilling life.…
Join Juicy Geniuses Alexandra Cattoni and Leanne Kallal as they interview female business owner Kristine Hoffman on how to turn your passion into profits. Kristine is the owner of Sail Bags Maui, a fashionable business that turns used kite-surfing sails into beautiful purses. She is a prime example of how finding your passion in life and turning it into a successful business can be fun and environmentally friendly. She joins the list of women business owners who prove that you can change your life and turn your passion into profits.…
When it comes to following your passions, Kristin Berg is the poster child. This female entrepreneur lives and breathes the working life balance and knows all about finding your purpose. A life transition that took her from engineering student, to a Juicy business woman and founder of the Tango Social Club in Montreal, Canada.…
Gillian Skywalker joins Juicy Geniuses Alexandra Cattoni and Leanne Kallal to discuss how to follow your intuition to live a fulfilling life. Gillian talks candidly about her life transition from a Hooters Girl to a Healing Yogi and how having positive daily rituals helped her overcome obstacles and change her passions into profit.…
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