S1 Ep32: Social Media Metrics with Martin Ochwat

Tech Demand Weekly!

Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for.
Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their businesses.

He has recently written an article for Content Marketing Institute where he calls likes, retweets, followers and shares Vanity Metrics.
Martin's website
Martin's article on Content Marketing Institute