最佳Public Relations Global Network播客 (2024)

1
S5 E8: Telling the Story of a Global Non-profit with Leeza Hoyt and Christine Deschaine 19:20

7d ago19:20

19:20

Bringing Hope to the Family, a nonprofit organization founded in Uganda, has successfully expanded its mission to the United States, focusing on supporting vulnerable children and communities. Christine Deschaine, Executive Director and Founder of the USA division, shares her journey of introducing the organization to American audiences, highlighti…

1
S5 E7: Creating a Culture of Creativity with Amanda Hill of Three Box 23:26

21d ago23:26

23:26

"Creativity cannot be forced; it must be invited to the party." Amanda Hill, CEO of Three Box, shares her insights on fostering a creative environment within a PR firm. She explains why leaders must prioritize creating the time and space necessary for creativity to flourish, as she discovered through her own experiences during the pandemic. By taki…

1
S5 E6: Navigating PR in an Election Year with David Fuscus 21:58

1M ago21:58

21:58

As the United States gears up for a significant presidential election, the political climate has become an omnipresent factor influencing journalism and PR strategies. David Fuscus, CEO of Xenophon Strategies and founder of Précis AI, shares some insights on navigating the complex landscape of political communications in an increasingly polarized e…

1
S5 E5: People-Centric PR: Why Understanding Your Audience is Critical 24:14

2M ago24:14

24:14

In the dynamic world of brand marketing, integrating the voices of consumers is not just a best practice — it's a necessity. In this episode, Jen Belcastro and Bill Southard explain why listening to the consumer is crucial for brand success. They discuss how understanding consumer behavior, preferences, and emotional connections can lead to more ef…

1
S5 E4: The Power of Cause Marketing with Lauren Reed 24:42

2M ago24:42

24:42

Lauren Reed-Williams has a passion for creating PR campaigns that not only drive business success but also make a meaningful difference in the community. In this episode, she discusses the significance and impact of cause marketing in today’s business landscape. Lauren emphasizes that cause marketing should not be seen as an either-or alternative t…

1
S5 E3: Practical and Ethical Implications of Generative AI with Nick Leighton 19:45

3M ago19:45

19:45

Nick Leighton returns to the podcast to discuss the evolving landscape of Generative AI and its impact on marketing and public relations. Gen AI represents a significant departure from traditional content creation methods, harnessing algorithms to generate original content based on learned patterns from data. We discuss the rapid growth of Gen AI, …

1
S5 E2: Change Management and Leadership Communication with Marjaana Toiminen 16:31

3M ago16:31

16:31

In the world of change management, having a well-crafted narrative is essential for guiding leaders and employees through times of transition. Marjaana Toiminen, Head of Change Management at Ellun Kanat, emphasizes the importance of a change narrative that is aligned with the leadership team and resonates with all staff members. This narrative serv…

1
S5 E1: Building Brands from the Inside Out with Bill Southard of Southard Communications 26:47

4M ago26:47

26:47

In response to changing demand, public relations agencies must continuously evolve their service offerings to meet client needs. They must adapt to new market dynamics and emerging trends to remain competitive. In this episode, Bill Southard explains that PR professionals are increasingly being seen as key strategic counselors to clients, rather th…

1
S4 E12: Reacting to Controversial Topics with Abbie Fink 33:16

4M ago33:16

33:16

In a world inundated with controversy, the age-old adage of "silence is golden" no longer holds true. The role of PR professionals is evolving to not only manage crises but also to companies on when and how to address contentious topics. In this episode, Abbie Fink explains that the key to navigating turbulent times lies in aligning organizational …

1
S4 E11: PRGN Hong Kong Conference with Andy See, Joanne Chan, and Gábor Jelinek 22:08

5M ago22:08

22:08

In May 2024, members of the Public Relations Global Network gathered in Hong Kong for their Spring Conference. In this episode, outgoing PRGN President Andy See from Malaysia, Hong Kong member and conference host Joanne Chan, and PRGN's Executive Director Gábor Jelinek share some insights and takeaways from the conference. They discuss the signific…

1
S4 E10: The Green Claims Directive: Re-establishing Trust in Sustainability Communication with Martin Lucander 26:23

6M ago26:23

26:23

Sustainability communication has become a core component of modern corporate trust-building, as consumers increasingly prioritize businesses that demonstrate a commitment to sustainability. In this episode, Martin Lucander discusses the importance of sustainability communication in building trust with consumers and stakeholders. He focuses on the E…

1
S4 E9: Building a Communications Team: The Client Perspective with Leeza Hoyt and James Mowdy 21:17

6M ago21:17

21:17

In this episode, Abbie Fink talks with Leeza Hoyt and James Mowdy about the client perspective on building a communications team and working with an external public relations agency. James shares his experience transitioning from being a consultant to working in-house at CHOC and assembling a team of external communications professionals. They disc…

1
S4 E8: Communication Best Practices for M&A Deal Success with Brad Kostka 17:10

7M ago17:10

17:10

Effective communication is crucial for success in mergers and acquisitions, as it helps to build trust, transparency, and alignment between the parties involved. Brad Kostka of RoopCo discusses the importance of communication strategies during the M&A process. He emphasizes the need for sellers to market their businesses effectively to attract pote…

1
S4 E7: Measuring Quality in Sustainability Reporting with Ariane Hofstetter 22:12

7M ago22:12

22:12

Ariane Hofstetter discusses the importance of sustainability reporting and what goes into creating a quality sustainability report. A sustainability report is not just a marketing brochure but an official document that allows companies to track their efforts, inform stakeholders about their progress, and manage non-financial risks. Ariane explains …

1
S4 E6: Sustainability Awards with Michael Diegelmann 20:20

7M ago20:20

20:20

Michael Diegelmann, co-founder of the Global ESG Monitor, discusses the role of award programs in recognizing and promoting sustainability efforts. He highlights the importance of awards having a clear meaning and criteria, especially in the field of sustainability. Diegelmann emphasizes the risks of using misleading logos and claims, citing exampl…

1
S4 E5: Embracing AI in Public Relations with Nick Leighton 22:33

8M ago22:33

22:33

In this episode, Nick Leighton discusses the role of AI in public relations and how it has revolutionized the industry. He walks through a typical PR campaign and explains how AI can be used at each stage, from market analysis to media monitoring. Nick emphasizes the importance of human intelligence and creativity in conjunction with AI tools, as t…

1
S4 E4: The Intersection of Public Relations and Public Policy with Chip Taylor 20:48

8M ago20:48

20:48

Public policy, public affairs, and public relations are interconnected fields that shape the relationship between government, civil society, and the public. In this episode, Chip Taylor discusses the role of public relations in influencing public policy. He explains the differences between public affairs, public policy, and public relations, highli…

1
S4 E3: The Power of Integrated Marketing with Deborah Spencer of the Castle Group 18:50

9M ago18:50

18:50

The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints. Deborah Spencer, the Chief Marketing Officer of the Castle Group, discusses the concept of integrate…

1
S4 E2: Media Relations and Media Training with David Wills of Media Profile 19:58

9M ago19:58

19:58

This episode provides valuable insights into the world of media relations and offers practical tips for successfully engaging with the media. David Wills, senior vice president at Media Profile, discusses the evolving landscape of media relations and the challenges faced by public relations professionals in breaking through the clutter. He emphasiz…

1
S4 E1: The Value of Joining a Global PR Network with Gábor Jelinek of PRGN 25:04

10M ago25:04

25:04

Gábor Jelinek, Executive Director of the Public Relations Global Network (PRGN), and Abbie Fink, a founding member of PRGN, discuss the value proposition of joining a global PR network. They highlight the importance of building relationships and friendships within the network, the opportunities for collaboration and knowledge sharing, and the uniqu…

1
S3 E12: PR Trends for 2024 with Andy See Teong Leng of Perspective Strategies 19:43

11M ago19:43

19:43

Andy See, President of the Public Relations Global Network and Managing Director of Perspective Strategies, shares his observations on the past year in public relations. He discusses the excitement surrounding technology, particularly generative AI, and its impact on the industry. He also acknowledges the challenges posed by slow global economic gr…

1
S3 E11: Commercial Brands in a Sustainability-driven Business World with Alexandra Dinita 23:26

11M ago23:26

23:26

Alexandra Dinita argues that ESG is not just a trend but a moral and business imperative. By embracing ESG, organizations can build trust, transparency, and peace of mind. In today's world, plagued by crises and moral dilemmas, Alexandra higher moral standards and values are essential. ESG provides a global conversation that can address these issue…

1
S3 E10: How to Amplify PR Wins with Amanda Hill 17:40

12M ago17:40

17:40

Public relations and marketing communications have evolved significantly over the past decade, requiring a shift in how we define and measure success. In today's landscape, it is crucial to frame success in terms of business outcomes rather than expected PR wins. By understanding the results that matter to an organization and aligning PR efforts to…

1
S3 E9: Unlocking Revenue Potential with the Power of PR with Michelle Lyng 19:37

12M ago19:37

19:37

In this episode, we delve into the crucial role that public relations and communications play in driving revenue for businesses. Michelle Lyng, CEO of Novitas Communications, shares her insights on how PR can have a direct impact on sales and revenue, and why it is essential for businesses to understand this connection. Michelle argues that PR shou…

1
S3 E8: Post-COVID Insights on Events with Frédéric François 18:50

1y ago18:50

18:50

Frédéric François discusses the current state of live events and the challenges and opportunities they present. He notes that while most events are back, there are still some issues with international attendees due to travel restrictions. He highlights the importance of networking in B2B events and how online platforms cannot replicate the physical…

1
S3 E7: Embracing ESG in Investor Relations with Joanne Chan 11:38

1y ago11:38

11:38

Joanne Chan discusses the importance of integrating ESG (environmental, social, and corporate governance) into a company's investor relations strategy. She emphasizes the need for transparency and consistency in ESG communication, as well as tailoring a communication strategy to address the diverse concerns of investors and other stakeholders. Joan…

1
S3 E6: Values Aligned Business with Sean Dowdall 20:28

1y ago20:28

20:28

In this episode, Sean Dowdall highlights the role of PR professionals in guiding companies towards values alignment and the impact it can have on the community. Drawing from his experience growing up on a tribal nation, Sean emphasizes the need for businesses to have a strong mission and vision that serves the benefit of people and the planet. He e…

1
S3 E5: Leadership Buy-In for PR & Communications Success with Gilbert Manirakiza 19:20

1y ago19:20

19:20

In this thought-provoking episode, Gilbert Manirakiza talks about the importance of executive involvement in information sharing and communication efforts. Senior executives play a crucial role in brand reputation, as they are the ones who carry the voice of the brand. However, many executives feel nervous or restricted in this role. They often exp…

1
S3 E4: PR and Legal Counsel: A Comprehensive Approach to Crisis Management with Dominique Biquard 19:32

1y ago19:32

19:32

One of the key roles PR professionals play is that of a counselor, advising clients and offering suggestions on how they should approach various communication challenges. However, PR practitioners are not the only counselors that clients have available. Attorneys also provide counsel to clients, especially in times of crisis. Dominique Biquard disc…

1
S3 E3: Transformation and Communication with Bradly Howland 19:58

1y ago19:58

19:58

The word "transformation" is often used to describe the process companies go through as they seek to evolve and meet the shifting demands of the market. But what does transformation truly mean, and how can we effectively evoke change in our own businesses and help others navigate their own transformational journeys? In this episode, Bradly Howland …

1
S3 E2: Sustainability in Event Management with Danielle Dickinson 17:12

1+ y ago17:12

17:12

In the world of event planning, sustainability has become an increasingly important consideration. The concept of sustainability goes beyond simply recycling or using eco-friendly materials. It encompasses a broader framework known as "the triple bottom line," which focuses on the impact of events on the planet, people, and profit. In this thought-…

1
S3 E1: Five Priorities for Marketing Managers with Nick Leighton 23:03

1+ y ago23:03

23:03

The world is constantly evolving, and businesses need to adapt quickly and stay ahead of the curve to ensure success in the future. Nick Leighton discusses the priorities that marketing managers need to consider as they adapt to new challenges. He emphasizes the importance of talent acquisition and retention, the need to adapt to hybrid work enviro…

1
S2 E12: Combatting Fake News and Misinformation with David Wills 22:38

1+ y ago22:38

22:38

The rise of disinformation, mal-information, and misinformation is a growing concern in Canada, just as it is in the United States and other countries. The Institute of Public Relations recently published a study highlighting the significant gap that exists between the sources responsible for combating disinformation and how well they are actually …

1
S2 E11: Lobbying the European Union with Natacha Clarac 13:00

1+ y ago13:00

13:00

"Lobbying is not about buying influence. It's about building relationships." Natacha Clarac discusses the importance of ethical and professional lobbying and how it is different from public relations. She explains that in the European context, lobbying is an open and democratic process that involves many stakeholders, including businesses and NGOs,…

1
S2 E10: Navigating the Media Landscape in Israel with Hanan Kamir 17:05

1+ y ago17:05

17:05

The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to be successful with PR in Israel. Hanan Kamir explains that multinational companies should be aware of the need to adapt their mess…

1
S2 E9: Making Sure Your PR Generates New Business with Leeza Hoyt 19:02

1+ y ago19:02

19:02

Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make sure a PR or marketing campaign generates new business? In this episode, Leeza Hoyt explains that the role of public relations is more than just gett…

1
S2 E8: B2B Thought Leadership with Natalie Ghidotti 18:35

1+ y ago18:35

18:35

For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content framework that will make your business stand out is all the more important for driving home conversions. Finding it hard to come up with the right message?…

1
S2 E7: Navigating a Crisis Situation with Nick Leighton 24:20

1+ y ago24:20

24:20

No company ever wants to experience a crisis, but what should happen when a crisis does occur? In this episode, Nick Leighton discusses what PR and communications professionals should do for their clients in the event of a crisis. “Crisis” is in the eye of the beholder, and so the first question to ask is, “Are we actually in a crisis?” Various sta…

1
S2 E6: The Role of Boards in Crisis Leadership with Dwayne Alexander 16:30

1+ y ago16:30

16:30

“Prior preparation prevents poor performance." Planning for the future is key to creating a successful organization and is an important factor to consider when making decisions. But what about a company crisis? A crisis is often evaluated by how the CEO or management handle it - but usually it runs deeper than that. How should how organizational le…

1
S2 E5: PR 4.0 with Andy See 16:04

1+ y ago16:04

16:04

PR 4.0 has arrived. Are you ready for it? For this episode, we're joined by Andy See from Perspective Strategies in Malaysia. Andy explains his concept of PR 4.0, which is the idea that consumers and stakeholders now take an active role in the process of news and information sharing. Businesses and brands must adjust to this new way of thinking and…

1
S2 E4: Marketing Artificial Intelligence with Brad Kostka 20:18

1+ y ago20:18

20:18

Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and processes. What are its benefits to marketers and public relations professionals? Should professional communicators be worried about their jobs? What are som…

1
S2 E3: The Art of Communicating in Challenging Times with Ieva Naujalyte 16:17

1+ y ago16:17

16:17

We live in challenging times, and people everywhere are on edge, living in a state of chronic stress. Inflation, war, and natural disasters cause people to worry about their lives, their livelihoods, their loved ones, and their future. How should brands, corporations and professional communicators participate in the global conversation when people …

1
S2 E2: Why Every Company Will Need Good ESG Reporting with Michael Diegelmann 19:39

2y ago19:39

19:39

Companies around the world are facing increased pressure from investors, customers, and other stakeholders to measure and report their Environmental, Social, and Governance (ESG) performance. In this episode, Michael Diegelmann urges business leaders to think about the impact their corporate practices are having on communities around them and on th…

1
S2 E1: PR Trends for 2023 with David Fuscus of Xenophon Strategies 14:52

2y ago14:52

14:52

ESG, AI and innovation are three major trends that will shape 2023 for communications professionals, says David Fuscus, CEO of Xenophon Strategies. In this episode, David discusses the importance of ESG (Environmental, Social, and Governance) programs, which are becoming an increased focus for corporations across the globe. He emphasizes the need f…

1
S1 E8: Thinking Outside the Box and Bringing New Resources Into Your Agency with David Fuscus 13:48

2y ago13:48

13:48

What are the benefits of bringing together resources outside of the traditional public relations services to enhance client relationships? Looking at non-traditional practitioners not only make sense in a tight labor market, but it gives you the opportunity to offer more counseling services to your clients. About the Guest David Fuscus is CEO of Xe…

1
S1 E7: Succession Planning and Building a Family Legacy with Amanda Hill and Owen Cullen 14:13

2y ago14:13

14:13

Succession planning is a process not an event. But when the succession includes family members, how do you ensure a smooth process without upsetting the family dynamic? About the Guests Amanda Hill is CEO of Three Box, where she counsels Fortune 500 companies and meteoric brands with strategic communications. She holds the Accredited in Public Rela…

1
S1 E6: The CEO's role in Crisis Communications with Christina Rytter 14:29

2y ago14:29

14:29

When a crisis hits, you need to have a team of key people in place so you can respond quickly and effectively before the situation escalates. Who is on that team and how they should operate will directly impact your brand’s reputation. About the Guest Christina Rytter is a dedicated international Communications Advisor with 20 years of hands-on exp…

1
S1 E5: Pros and Cons of an In-House Creative Department with Aaron Blank 14:56

2y ago14:56

14:56

Successfully business owners regularly embrace change and are constantly reviewing their business offerings against the prevailing winds of change. Don’t get stuck selling a service or a way of doing things that is inherently obsolete. What can you do differently? What should you do differently? About the Guest Aaron Blank is president and CEO of F…

1
S1 E4: Pros and Cons of a Remote Workplace with Nick Leighton 14:33

2y ago14:33

14:33

How do you define your workplace? Is your team in one location or working in multiple offices? Has this impacted corporate culture? About the Guest Nick Leighton is the founder and CEO of NettResults Middle East, a results-oriented public relations agency that acts as a gateway for U.S. agencies/clients looking for worldwide media implementation. F…

1
S1 E3: Embracing Sustainability with Mark Paterson 14:06

2y ago14:06

14:06

Embracing sustainable development means understanding and reporting the social and environment (non-financial) impacts and risks associated with a company’s operations. Sustainability is the new digital. Any person or business that ignores it will be left behind. About the Guest Mark Paterson, principal of Currie Communications in Melbourne, Austra…

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