最佳Caffery播客 (2024)

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Why you need to “Choose Your Hard” with Laurel Taylor [325] 1:10:49

14d ago1:10:49

1:10:49

“Choose Your Hard.” I love this quote to live by shared by our guest on the show today – Laurel Taylor. Laurel and I have a wide-ranging discussion in this episode, where she shares her journey from learning to knit as an aid to focus, to starting and growing her business – Alabaster Purl – through many twists and turns – including moving from Alas…

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Is Handmade Business Dead? [324] 8:13

21d ago8:13

8:13

This has been a tough year for handmade business owners. I’ve seen so many people closing up their shops – even people who’ve been in business for well over a decade. With the economic crisis; the rise of platforms like Shein, Temu, Amazon; the increased cost of postage and materials; and the downfall of Etsy – is it game over for handmade business…

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Should you open a second Etsy shop? [323] 8:25

28d ago8:25

8:25

So you’ve got one Etsy shop… but you want to sell something that doesn’t quite fit there. You’ve been thinking about opening a second shop, but aren’t sure if it’s a good idea. In this video/podcast, I’m going to outline the pros and cons of having more than one Etsy shop so you can go into it with your eyes wide open and make the decision that’s r…

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10 things you MUST do to have a successful online handmade business. [322] 15:57

1M ago15:57

15:57

There is so, so much that goes into having a successful online craft business. Truly, the path is long, and can be hard, and has so very many steps. However, I’ve been in the handmade business for a long time now, and over the last decade+ I’ve built up my businesses to the point where they support our family. Some days, I can’t quite believe that …

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Etsy vs. Shopify: Which Should you Choose? [321] 18:20

1M ago18:20

18:20

So you want to sell your handmade crafts online… but you’re not sure if you should use Etsy or Shopify? Today I’m going to help you answer this question: should you use Etsy, Shopify… or both? I’ll take you through the pros and cons of each platform, before comparing them to see which one is better across a range of criteria. You can listen to the …

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Is Pinterest Worth Using to Market your Handmade Business? [320] 7:46

3M ago7:46

7:46

Sick of relying on Instagram and it’s increasingly worsening algorithm to drive traffic to your handmade businesses? Ready to tap into one of the fastest-growing marketing platforms on the internet instead? I’m talking Pinterest – and I believe it is one of THE best potential drivers of traffic to your handmade business. Those of you who’ve been in…

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Selling at Craft Markets & Fairs – TOP TIPS with Michelle Danielson {319} 47:02

4M ago47:02

47:02

Today’s interview is with Michelle Danielson of Grandma Skills and Make Your Mark Labs. Michelle Danielson is a veteran creative who is an expert on selling handmade goods at markets. She opened her handmade product business Grandma Skills® in 2013. After many years of continued success and growth she knew she had something worth sharing. In 2021 s…

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The Power of Uniqueness with Laurie Caffery [318] 56:41

6M ago56:41

56:41

Laurie Caffery grew up in Boone, North Carolina, a small town surrounded by the peaks and valleys of the Blue Ridge Mountains. Encouraged by her creative parents – a painter mom and a custom home designer and builder dad, Laurie spent her childhood enthusiastically exploring different mediums, primarily painting and drawing. Laurie received her Bac…

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How to have a successful handmade business WITHOUT Etsy – with Rebecca Haas [317] 1:04:33

6M ago1:04:33

1:04:33

Rebecca Haas has been an independent jeweller for over 20 years. She has a small jewelry design studio based in idyllic Southern Vermont. Each unique piece is handcrafted with skill and care by Rebecca in her hilltop studio from ethically sourced metals. Rebecca makes simple, nature inspired jewelry with bold yet delicate lines. Her work is designe…

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Over 8,000 sales on Etsy since 2019… How did she do it? [316] 58:03

7M ago58:03

58:03

What happens when your business evolves? This is a central theme of my interview with Chereen – formerly of Smeeny Beanie Knits, now Smeeny Made Wild. We discuss her beginnings – from making a few beanies to sell at a local store – to now having a full-time business with multiple sales channels, product categories, and marketing strategies. Chereen…