最佳Mordy Oberstein播客 (2024)

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072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy Oberstein 47:34

14d ago47:34

47:34

Send us a text In this episode of The Digital Marketing Mentor, Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on…

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SERP’s Up | Unifying your offline & online marketing 51:15

4h ago51:15

51:15

Are offline marketing efforts a lost art in the digital age? What's the SEO connection of it all? Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role …

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SERP’s Up | Revitalize & Refresh Your SEO Career! 35:00

7d ago35:00

35:00

Looking to grow and build upon what you've already accomplished in your SEO career?. Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different? Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey. Annie-Mai Hodge and Crystal Waddell …

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SERP’s Up | AI & The Future of Search Engines 52:56

14d ago52:56

52:56

How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior?…

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SERP’s Up | Where are we at with AI Overviews? 39:55

21d ago39:55

39:55

Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t? And let’s not forget the all-import…

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071: Scaling with Strategy: Ross's Journey from Creative Writing to Digital PR Leadership 35:31

28d ago35:31

35:31

Send us a text In this episode of the Digital Marketing Mentor podcast, host Danny Gavin sits down with Ross Hudgens, the founder and CEO of Siege Media. Ross shares his journey from studying creative writing to scaling one of the leading content marketing agencies through discussion on the role of mentorship, strategies for scaling a business, and…

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SERP’s Up | Why learn SEO from a course? 45:14

28d ago45:14

45:14

Can you learn SEO from a course? Are SEO courses worth the hype? We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis. Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability t…

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SERP’s Up | How to tell if Google loves you 56:38

1M ago56:38

56:38

Is Google sweet on your website, or does it have a secret grudge? Let’s find out! Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop! We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it…

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[EP. 76] Measuring SEO Success In GA4 With Brie Anderson 43:11

1M ago43:11

43:11

In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explor…

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070: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode) 56:10

1M ago56:10

56:10

Send us a text It’s been said that the future of digital marketing is female: creative, data-driven, and unstoppable. Join us for an inspiring episode of the Digital Marketing Mentor as we explore and reflect on past conversations that follow the remarkable journeys of women who are breaking barriers and redefining the industry. From embracing unex…

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SERP’s Up | The SERP according to users, not just SEOs 46:08

1M ago46:08

46:08

How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences? Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo. This juicy episode is worth the squeeze, explaining why sometimes those quirky, ne…

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SERP’s Up | Making bot log SEO data easy (easier?) 38:41

2M ago38:41

38:41

Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages? Wix’s Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be rele…

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069: Optimizing Minds: Psychology of SEO, Cognitive Bias, & Neurodivergent Inclusion 37:14

2M ago37:14

37:14

Send us a text The perfect blend of digital marketing and psychology, this discussion features Sarah Presch, Digital Marketing Director of Dragon Metrics, who shares her journey from studying marketing to pursuing psychology, emphasizing the critical role of understanding consumer behavior in this space. The conversation explores the rewarding natu…

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SERP’s Up | Are digital marketing conferences worth it? 56:56

2M ago56:56

56:56

Are digital marketing conferences right for you? Wix’s Mordy Oberstein and Crystal Carter alongside Sparktoro’s VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train. Plus, the founder of Brighton SEO’s international conference series, Kelvin Newman, joins to discuss securing a speaking r…

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SERP’s Up | 100th Episode Special 1:03:17

2M ago1:03:17

1:03:17

We’re celebrating SERP’s Up 100th episode with a special live edition! We’re covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz’s Chima Mmege gives us her take. What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz an…

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068: Amplifying AI: Crafting Compelling Content and Superior SEO Strategies 44:29

2M ago44:29

44:29

Send us a text This episode of The Digital Marketing Mentor takes us through the remarkable journey of Julia McCoy, President of Content at Scale, whose early struggles finding a passion inspired a career transition to the world of freelancing. In overcoming doubts and with the support of mentors along the way, she’s turned storytelling passion int…

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Where Does SEO Stand With Links? [Episode #120] 32:55

3M ago32:55

32:55

Dive into the history of link building to see how the practice has evolved as Roger Monitti shares his years of SEO experience from the early days of link building up to today.由Mordy Oberstein

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067: Office Hours | The Superpowers of Effective PPC Budget Management and Pacing with Alejandro Torres 37:55

3M ago37:55

37:55

Send us a text In this ‘Office Hours’ episode, we examine PPC budget management closely. We speak with paid search analyst, Alejandro Torres, whose frustration with unpredictability of Google Ads’ spend tracking led to a revolutionary solution. With the assistance of his team, they built a robust tool designed to help them with pacing the spending …

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SERP’s Up | Everything (mostly) that a marketer could want to know about podcasting 1:03:24

3M ago1:03:24

1:03:24

How can a podcast be leveraged to drive successful business? Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a…

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066: Politics to PR to Philanthropy: The Path to Creating a Cause-Driven Marketing Agency 52:13

3M ago52:13

52:13

Send us a text Join us as we uncover the transformative power of mentorship and cause-driven marketing with Aimee Woodall, founder of The Black Sheep Agency. Amy unpacks her public relations experience for political initiatives and the pivotal role that her academic journey played in shaping her passion for politics and communication. She fondly re…

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SERP’s Up | Being indispensable to your SEO clients 48:46

3M ago48:46

48:46

What essential value do SEO’s and marketers provide to their clients? Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients. Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perce…

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[EP. 75] Exploring SEO As Brand with Mordy Oberstein 47:36

3M ago47:36

47:36

[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing由BlackTruck Media + Marketing

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SERP’s Up | The success & failures of an SEO agency 42:40

4M ago42:40

42:40

What contributing factors differentiate successful SEO agencies from the rest? Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader. Plus, understand why building you…

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065: High School Side Hustle Turned Thriving Tik Tok Agency 41:56

4M ago41:56

41:56

Send us a text This episode of the Digital Marketing Mentor takes us back to the classroom as we talk with Noah Frydberg, full-time university student at the University of Texas and founder of the multi-million dollar social media marketing agency, Maverick Creative. We discuss with this young entrepreneur about his greatest mentor, what led him to…

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SERP’s Up | Landing Your Next SEO Client with the Right Pitch 49:01

4M ago49:01

49:01

How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine. Plus, discover how Googl…

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SERP’s Up | How SEO Agencies Can Drive Client Growth 45:18

4M ago45:18

45:18

How can agencies accelerate client growth while driving greater revenue along the way? Wix’s Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients. Understand the variety o…

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Why Small Businesses Also Need Brand Marketing [ Episode #119] 31:07

4M ago31:07

31:07

Is branding building just for titans of industry? Ronell Smith joins the SEO Rant podcast to explain why every business can benefit from brand building:* How small businesses can build their brands up * The advantages small brands have over larger brands * How to hone your brand identity and overall business focusTune in to hear how Ronell and host…

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064: Self-Taught SEO: Using Professional Setbacks to Inspire a Future in Freelance 48:52

4M ago48:52

48:52

Send us a text Pack your bags and join us as we head to Minnesota to speak with Nick LeRoy, freelance SEO consultant and owner of SEOjobs.com. In today’s episode of the Digital Marketing Mentor Podcast, we’ll explore how Nick hit the ground running by learning SEO in his first job out of college. Having experienced several professional setbacks, he…

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SERP’s Up | The Change Coming For SEO Agencies 45:41

4M ago45:41

45:41

What industry developments are affecting the way SEO agencies operate? Wix’s Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO’s agencies are facing and how you can provide the best value for your clients in today’s digital paradigm. Additionally, Winche…

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SERP’s Up | The Hard Work of Maintaining Your Google Rankings 58:13

4M ago58:13

58:13

How do you successfully achieve long-term rankings? Wix’s Mordy Oberstein and Crystal Carter are joined by RicketyRoo’s, Melissa Popp, to discuss tactics for maintaining rankings long-term on the SERP. Discover how you can overcome high variability on Google by taking a content-first approach to maintain rankings over time. We unveil the ‘Dark Knig…

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063: Wil’s Wisdom: Weaving Value, Vision, and Virtue in Digital Marketing 49:51

5M ago49:51

49:51

Send us a text Buckle up for today’s episode as the Digital Marketing Mentor takes you on an exciting journey with Wil Reynolds, the founder, and VP of Innovation at SEER Interactive. As one of the most esteemed digital marketing agencies in the U.S., we’ll talk to this former economics teacher about his life-long passion for learning, creating val…

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SERP's Up | Writing Helpful Content Ain't Easy 50:38

5M ago50:38

50:38

Why is it so easy to get helpful content so wrong? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google…

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The Value of SEO In the AI & Modern Web Era [Episode #118] 26:03

5M ago26:03

26:03

What does offering services look like in the modern web? Good question because it is not the same as what we've been used to as SEOs. Tune in as Jonas Sickler of Tarakeet joins the SEO Rant Podcast to discusss: * Why AI changes the nature of providing SEO as a service * How to use SEO as a brand-building method * Why organic traffic is the most rec…

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SERP’s Up | Why Downplaying Branded Keywords is Costing You Big 58:32

5M ago58:32

58:32

Where does brand authority play into search visibility? How do you measure brand on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most com…

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What Content Should SMBs Focus On? [Episode #117] 23:59

5M ago23:59

23:59

Uberall's Krystal Taing joins the SEO Rant podcast to share her thoughts on the content that small and local business owners should be creating: * Why Krystal thinks video content should be one of the main focuses of local businesses * Why SMBs are in a unique position to create video content* How video content can create authentic experiencesListe…

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062: Queen of Content Solutions: Empowerment Through Mentorship 44:41

5M ago44:41

44:41

Send us a text This episode features Purna Virji, principal consultant of Content Solutions at LinkedIn, and explores her holistic view of content marketing. She dives into what has shaped her perspective through her 20-year career in marketing as a content creator, program manager, SEO public, instructional designer, and brand evangelist. Tune in …

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SERP’s Up | Does SEO Still Work for Online Publishers? 56:15

5M ago56:15

56:15

Can publishers thrive on the web? How can publishers optimize their content for SEO? Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. Giselle Navarro of HouseFresh joins …

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SERP’s Up | Play ball! Why SEO is a Team Sport 1:03:56

5M ago1:03:56

1:03:56

In what ways does systematic team collaboration drive success in SEO? Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collective…

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061: The Ins and Outs of Pay-Per-Click (PPC) Advertising - The Best of PPC 1:09:29

6M ago1:09:29

1:09:29

Send us a text Join us for this special episode of The Digital Marketing Mentor as we reflect on our conversations with various guests about their experiences with PPC advertising. We cover everything from why our guests entered this industry to bid management, control metrics, conversion tracking, and GA4. Whether you’re new to PPC or a seasoned p…

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SERP’s Up | Holistic Approach to SEO 46:18

6M ago46:18

46:18

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. Manick Bhan joins to cover the four main holistic SEO pillars: authority, con…

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SERP’s Up | Real talk on SEO and accessibility 1:00:03

6M ago1:00:03

1:00:03

Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibil…

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Women in Tech: Where We're at in 2024 [Episode #116] 26:45

6M ago26:45

26:45

Lisa Schneider joins the SEO Rant Podcast to explain how we (men) can all be doing better (myself included) when working with women in tech!由Mordy Oberstein

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SERP’s Up+ | Unveiling Google I/O 2024 (Bonus Episode) 27:32

6M ago27:32

27:32

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024. Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall? Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means…

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Top Content Myths SEOs Should Be Aware of [Episode #115] 28:10

6M ago28:10

28:10

What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths:* Why every piece of content does not need to drive conversions* Content marketing is not the same thing as content strategy * Why a good content strategy is not "s…

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060: Brie’s BEAST Beacon: Mentoring Marvels and Analytical Adventures 43:26

6M ago43:26

43:26

Send us a text Join us for an inspiring episode as we explore Brie Anderson's journey from soccer scholarship to digital marketing expertise, discovering the power of saying “YES!” to opportunities and effective mentorship. Gain valuable insights into navigating digital landscapes, leveraging data, and empowering yourself in today's ever-evolving w…

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SERP’s Up | Take your SEO off life support 44:31

6M ago44:31

44:31

How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helpin…

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The Mindset to Grow Your SEO Career [Episode #114] 25:18

6M ago25:18

25:18

How can you grow your SEO career? What mindset and attributes do you need? Crystal Ortiz joins the SEO Rant podcast to share her outlook:* How the nature of SEO and digital marketing forces you to adapt or fall flat* Why creating knowledge schemes is an SEO's best friend when advancing a careerListen in as Crystal and Mordy Oberstein share their ex…

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SERP’s Up | What to do about Google's Reddit habit? 53:01

6M ago53:01

53:01

How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost …

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059: Office Hours | Bringing Heart into Building Hubspot with Berlin Heart 17:03

7M ago17:03

17:03

Send us a text In this episode, learn how Optidge teamed up with Berlin Heart to customize HubSpot, revolutionizing their data management. Explore the challenges Berlin Heart faced with spreadsheets and discover how Optidge customized HubSpot to streamline workflows and enable remote accessibility. Hear about the benefits of tailored CRM solutions …

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SERP’s Up | Is Google laying the smackdown on affiliate marketing? 46:13

7M ago46:13

46:13

How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the n…

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