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Dive into the essentials of start-up success with Cult Products, hosted by Yaya's co-founders, Adam Yaya-Durrant and Phill Keaney-Bolland. This podcast delivers sharp insights on creating revolutionary products, radical branding, and attracting a loyal following of early adopters. Whether you're starting out or scaling up, each episode is packed with actionable advice and stories from those who've built successful businesses. Join Adam and Phill as they help you transform bold ideas into sta ...
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Download your free Ai-powered prototyping toolkit: https://cultproducts.yaya.co/download Apply to our beta program: https://form.typeform.com/to/hohOIRT5 Join our community: https://www.skool.com/cult-products-4664 In this episode of the Cult Products Podcast, hosts Adam Yaya-Durrant and Alexandra Pointet discuss the challenges and experiences of t…
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In this episode of the Cult Products podcast, host Alexandra Pointet interviews Phill Keaney-Bolland and Adam Yaya-Durrant about their journey in starting and growing their agency, Yaya. They discuss their initial meeting, the challenges they faced in the startup world, the pivotal moments that led them to launch their own business, and the lessons…
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In this episode of the Cult Products podcast, host Phill Keaney-Bolland discusses the evolution of his design agency, Yaya, focusing on the challenges and strategies involved in business growth, client relationships, and lead generation. He reflects on the importance of delivering quality work, the difficulties of scaling sales efforts, and the nee…
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From Personal Growth to Startup Success: The Founders Journey of Entrepreneurship and Hard-Earned Lessons!
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In this episode of the Cult Products podcast, host Phill Keaney-Bolland speaks with Natalie Peire, a former co-founder of a startup focused on sexual wellbeing, GASM. They discuss Natalie's journey from personal development to entrepreneurship, the lessons learned from running a startup, the importance of emotional investment, and the dynamics of c…
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Summary In this episode of the Cult Products podcast, hosts Phil Keeney-Bolland and Adam Yaya-Durrant are joined by JP, a seasoned expert in B2B tech startups. They discuss the critical importance of value proposition testing before launching a product. JP shares his journey in product development, emphasizing the need for clarity in value proposit…
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Download your free Ai-powered prototyping toolkit: https://cultproducts.yaya.co/download Apply to our beta program: https://form.typeform.com/to/hohOIRT5 Join our community: https://www.skool.com/cult-products-4664 In this episode, Phill and Adam discuss the practical steps required to create a website for a B2B tech startup. They emphasise the imp…
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Download your free Ai-powered prototyping toolkit: https://cultproducts.yaya.co/download Apply to our beta program: https://form.typeform.com/to/hohOIRT5 Join our community: https://www.skool.com/cult-products-4664 Encarta 97: https://www.youtube.com/watch?v=gSaTf_NTq0o CD-ROM: https://en.wikipedia.org/wiki/CD-ROM summary In this conversation, Adam…
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In this episode, the hosts are joined by a special guest, Ben, to discuss the transition from being a subject matter expert to a salesperson in a B2B tech startup. They explore the misconception that sales is a dirty word and discuss the importance of curiosity, empathy, and problem-solving in the sales process. The conversation also touches on the…
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Unlocking Start-up Marketing Success: Why Most B2B Tech Founders Fail to Stand Out—and How to Avoid Their Mistakes!
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In this episode, Phill and Adam interview Steevan Glover, a marketing consultant and director. They discuss the importance of focusing on the outcome and value that your product or service provides, rather than just the features. They also emphasise the need to target specific customer segments and avoid wasting time on customers who are not a good…
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In this episode, Adam and Phil emphasize the need for a clear value proposition and the importance of generating leads before diving into product development. In this conversation, the hosts discuss the importance of leveraging personal networks and referrals in the early stages of a business. They emphasize the need to be strategic and organized i…
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In this episode of the Cult Products podcast, Phil and Adam discuss the process of product design and prototyping for B2B tech start-up founders. They emphasize the importance of understanding the problem space and the needs of the users before developing a product. They also highlight the value of creating prototypes and testing them with users to…
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Summary In this episode, Adam and Phill are joined by Roland Gurney from Treacle for a live critique of the Cult Products proposition and initial website. They discuss their new proposition and the target audience for their program with Roland. They talk about the importance of understanding the target customer and narrowing down the focus. They al…
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Watch this episode on YouTube Can you name the Marvel theme tune? System Of A Down and Eminem tracks mentioned A Clockwork Orange Summary In this conversation, Phill and Adam discuss their new product and the community they are building around it. T…
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Watch this episode on YouTube Summary In this episode, Phill and Adam discuss why you can't be both a B2B and B2C business. They emphasise the importance of focusing on a single specific customer persona and delivering value to that target market. T…
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Links Download your free Ai-powered prototyping toolkit Apply to our beta program Join our community Summary In this conversation, Phill Keaney-Bolland and Adam Yaya-Durrant discuss the importance of branding for B2B startups. They define brand as an emotional connection that users have with a product or company's differences, going beyond just a l…
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Summary In this episode, Phill Keaney-Bolland and Adam Yaya-Durrant discuss their new podcast and the product they are creating for start-up founders. They talk about the importance of being revolutionary and creating a radical brand when deciding whether you're up for the challenge of giving years of your life to make your dream of running a succe…
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