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Projectified[R] is your guide to the future of project management. Created by Project Management Institute, this podcast is for people who lead strategic initiatives and collaborate on teams to deliver value to their organizations. It features dynamic thought leaders and practitioners who share their real-world experiences and expertise to inform, inspire and prepare you for success.
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Money + Meaning highlights the stories of innovators in our community who are leveraging the power of capital markets to create a more just and sustainable economy. We expand the conversation around impact investing and explore strategies to finance and support social change.
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The Let’s Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I’ll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you're a seasoned marketer or just starting in your marketing ...
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Subscribe to The ENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called The sgENGAGE Podcast.
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Pro Bono Perspectives is currently on hiatus. Visit our website to stay up to date with Common Impact: https://commonimpact.org. Pro Bono Perspectives shines a light on the power of a purpose-driven career. Hear how everyday leaders from across sectors use their skills to create positive change in their communities! Brought to you by Common Impact, a national nonprofit championing equity through skills-based volunteer programs that align business and social purpose to build the capacity of t ...
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Join Sandra D'Souza and her guests as they explore the people/trends that are shaping the purpose driven landscape. Running a profitable business and doing good does not have to be mutually exclusive. In fact, the more money you make, the more good you can do in your local communities and beyond. Each week, we will chat with influencers and leaders in this space that are making a difference in their communities and the world, where business is a force for good and where profit meets purpose.
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The nature of work is changing. As organizations restructure their activities around projects and programs during a time of unprecedented change and complexity, they’re also called on to reimagine how problems are solved and how work gets done. This takes a deep commitment to collaboration, empathy and innovation. Through this podcast series, ‘Center Stage: The Project Economy’, PMI presents the real meaning of innovative change, focusing on the strengths of virtual teams and cross-functiona ...
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In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster reflects on his experience at the SEM PDX Engage Marketing Conference 2024, sharing insights from the event and his journey in the marketing industry. He discusses the evolution of marketing, the impact of AI and Google changes, and the importance of networking within the marketin…
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Today’s creative agencies need to move rapidly, whether they’re executing campaigns, capitalizing on pop culture moments or averting a crisis. Project management helps channel that urgency into strong execution and buzz-worthy results. In a joint discussion, two project leaders at creative agencies discuss which project management skills help teams…
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster recaps the Let's Connect conference, discussing its purpose, challenges faced, and positive outcomes. He emphasizes the importance of community and networking, particularly within the BIPOC community, and reflects on the lessons learned from organizing the event. Nathan also shares i…
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What can you expect at SOCAP24? Three full days of networking and learning infused with the spirit of community, the power of connection, and the magic of serendipity—all with the goal of facilitating capital flow for impact. In a new episode of the Money + Meaning podcast, members of the SOCAP Global team share a look at what’s in store at SOCAP24…
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In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the customer journey, emphasizing its importance in marketing and consumer behavior. He reflects on past shortcomings and aims to provide valuable insights into how businesses can effectively engage with customers throughout their journey. The conversation covers the sig…
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Artificial intelligence (AI) is making one giant leap in the space industry. In celebration of World Space Week, we’re highlighting how project teams are tapping AI for space exploration and innovation. A project leader from the European Space Agency shares how his team created a “flying laboratory” so that other organizations from across the globe…
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conv…
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In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the sign…
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Artificial intelligence is fundamentally shifting how we work, but it’s imperative to use the emerging tech responsibly. Guests explore the major AI ethics concerns for project professionals and recommend good practices teams can employ to use and create ethical AI. They also share examples of how project teams handle AI ethics concerns—and how tho…
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In this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketi…
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Philanthropic funding can serve as a tool to reduce risks in blended finance projects and attract more private investment for sustainable development. As part of a collaborative approach, grants and project financing help innovative opportunities become investment-ready and take steps toward impact at scale. A new episode of Money and Meaning featu…
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Summary In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the ne…
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Conflict can occur on any project. And project professionals should know how to defuse it. Guests share tips for resolving conflicts on projects, how these strategies shift depending on the source, the must-have skills for effective conflict resolution and how project professionals can strengthen their conflict resolution capabilities. Key themes […
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In this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and …
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In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand pr…
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Mistakes happen. It’s how you respond that really matters. In a group discussion, three project professionals share how they turned failure into lessons learned and career maturity. How do you help team members overcome mistakes? And how can project leaders create a culture that accepts mistakes—and spins them into opportunities for greater efficie…
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In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He al…
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In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his …
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Explore the advantages of centering community voices in the investment decision process. In this conversation, learn about new models of participatory investment that are helping to build a more inclusive and effective impact investing community. By giving entrepreneurs and grassroots communities a voice and vote in investment decisions, practition…
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The agriculture industry will need to feed a projected 10 billion people by 2050. To meet this demand, project teams are transforming production—finding climate-friendly ways to maximize yields. Guests share how they’re helping agriculture giants like Cargill reduce carbon emissions through supply chain operations and farming practices. Plus, how i…
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In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your cl…
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Nathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in fron…
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Project teams behind the biggest events must manage stakeholders and resources to deliver thrilling experiences. But there’s a growing focus on sustainability, too—making sure events mitigate negative impacts on the planet. We speak with project leaders making two major spectacles—the Paris Olympics and Formula 1’s Abu Dhabi Grand Prix—more sustain…
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In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small busin…
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A new Money + Meaning episode features leaders in healthcare and finance who discuss the widespread housing crisis and how they’re partnering and innovating to expand the housing stock and provide wraparound services for social and financial impact.由SOCAP (Social Capital Markets)
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Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/. Watch the full interview on YouTube. Host:…
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A strong innovation culture can transform organizations—seeding a first-mover mindset that empowers teams to discover whole new ways of thinking. Guests discuss strategies to develop mindsets and create spaces where team members feel comfortable to explore, the project management office’s growing role to nurture new ideas, and how to ensure innovat…
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In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining…
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In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses. Watch the full interview on YouTub…
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There’s a generational shift in the workforce—and the newest members are bringing new ideas to mentorship. Our joint discussion with a mentor and mentee explores their experience and the shared benefits. The conversation includes strategies for discussing and setting career goals, the biggest lessons they’ve learned from one another, and how those …
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In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. Jo…
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In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and cha…
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By shifting to a more just and inclusive approach to philanthropy, funders can help support the development and scaling of more sustainable social enterprises and build long-term impact. It’s an approach that reimages philanthropy by developing trust-based relationships that better center the experiences of community groups on the frontlines of soc…
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Startups need to stay lean to deliver results in today’s stagnant global economy. As they reassess how to manage projects, startups are refining how they use agile. Guests discuss how their ways of working have evolved to meet the changing needs of their projects—and the marketplace—and how they’re finding opportunities to incorporate AI into agile…
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In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of busine…
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In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance w…
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Artificial intelligence is transforming how project managers work, helping them build schedules, analyze data and identify risks. So what skills and knowledge will help project professionals thrive in the AI era? Guests discuss practical ways to build AI acumen—and how marketing your AI expertise can deliver a career advantage. Key themes [00:50] A…
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Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highli…
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We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of b…
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