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Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes shi ...
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When you work to live instead of live to work, it can make you question where to take things with your business. How to determine what's enough isn't a money question Figuring out what you can be world class at How to approach social media so it's less of a drain -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and …
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Getting publicity is really exciting - but what do you do with it? The public acknowledgment is just a small win compared to what you can do with the publicity afterwards. A PR lesson from twin chiropractors and creating a snowball effect The genius party you'll want to throw that helps others (and you) Don't sleep on local awards and the funny qui…
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Just like working out and eating healthy to keep your body healthy, there are certain things you should do to keep your business in tip-top form for the long term. To track or not track your sales - that is the question The fastest, easiest way to make more money in your business The unsexy task that will save your clients frustration and embarrass…
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Social media isn't the right choice for some coaches to grow their business. Local networking may be the better option. Using community charity events to indirectly attract your ideal client Making referrer's lives easier and using existing connections to make new ones Building a community based on the 1% that makes you different -- Please dm Jon t…
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The way to get what you want isn't always obvious. Sometimes, you have to game the system and use ideas that may not make sense on the surface. Gaming the system to get your dream house for the best price and to improve your dating life. Little ideas that reduce friction and anxiety Why anecdotal information shouldn't be ignored -- Jon's next book,…
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How you define yourself can either keep you stuck in a box or give you room to explore and grow - choose wisely. Defining the hard thing that you love to do Keeping your walking costs low Having an outlet for the thing that makes you special and sparks joy -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preo…
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It's frustrating when you work your butt off but the return on effort just isn't there. When that happens, it may be time to look at fiwhere the kinks are in your business so you can fix them. Fixing your niche - How to niche that isn't focused on demographics only Fixing your content - the easy content tweak to dramatically improve engagement and …
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You encounter problems every day - big and small, in life and in business. You can solve the ones you care about most if you use a little design thinking. A business lesson from disrupting a dater's zombie swipe mode while on Tinder The best thinking frameworks to create a better work environment for yourself Why learning to play poker makes you a …
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Big or small, fun or serious - we all have problems that could have better solutions. The trick is to really nail down the details of the problem you're trying to solve. Finding, connecting, and coordinating with your fellow geeks Hi-jacking the Hedonic Treadmill to get more joy out of anything The best way to build rapport with someone -- Jon's ne…
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Giving yourself rules can help you get back on track when you wander off path. The importance of self-directed choices and constraints The difference between when things are going well versus not going well The 2 things to default to -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying …
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Public speaking opportunities can open doors to new connections and give you authority. Whether you're jumping on a podcast or giving a keynote, you can knock it out of the park if you keep a few things in mind. The three audiences you need to consider, what they all have in common, and what they're comparing you to Making sure your audience leaves…
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After working so hard to get ready for a launch, you started to get plagued with "what if?" thoughts. The fear can paralyze you and derail your launch - creating a self-fulfilling prophecy - if you don't manage it. The mental shift you need to take when approaching a launch What to lean on when you're feeling scared The fear-setting exercise to hel…
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When you want to scale your business and have a lot of potential paths you can go down, it can feel confusing about which to choose. Coming to grips with the risk of hiring others Balancing work with other investments The unspoken benefits of podcasting -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the …
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Social media is not enough to get clients. The biggest bang for your buck (literal and metaphorical) is to invest locally. Making the most out of one degree of separation relationships How to create your Affinity Marketing cheat sheet to get more clients Bringing the metaphorical coffee -- Jon's next book, The Obvious Choice, published by HarperCol…
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You want to focus on family, work, and your interests, but it feels like a constant state of guilt as you jump in and out of focus with each. You can do it all - just not at the same time. The 8-4 way of living How to value what you have more What to celebrate instead of outcome wins -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagr…
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The goalposts always seem to move. You hit one goal, and then automatically, you're preparing to get to the next level. But what happens if you pause to think about it first? The hire that makes you money and gives you peace of mind Being scared to hire for the thing that you do best It's okay to focus on getting the reps in and enjoying the in-bet…
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Happiness doesn't happen because you've achieved something. What actually does create happiness may surprise you. The top three things that affect how happy you are and increasing your capacity to be happy Creating an upward happiness spiral The one thing that money can buy that does bring more happiness -- Jon's next book, The Obvious Choice, publ…
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It's hard to see others who have the audience, followers, or influence that we want without feeling a twinge of jealousy. But it is a little interesting that even though we want what they have, we aren't willing to make the same trade-offs those people have had to make. The best kind of celebrity Radicalization through attention and the temptation …
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We create habits in order to make positive strides toward our goals like to get healthier or to grow our business. While those habits are great, sometimes breaking them leads to major breakthroughs. The trouble with "if it's not a hell yes, it's a hell no" Creating your own Shabbat or Sabbath for more happiness Two situations when you should create…
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There's nothing better than meeting someone who gets excited like you do over a shared interest. It's like getting an instant best friend. You can create that "instant best friend" connection with potential clients by leaning into your interests. Find your underserved market by looking for shared interests Getting your foot in the door to get where…
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Common advice is short and catchy but lacks nuance, which can lead to missed opportunities. Why "If it's a hell yes, it's a no" is flawed advice The 5-step progression of what to say yes to The one-month challenge that could lead to the love of your life, new friends, or maybe your business breakthrough -- Jon's next book, The Obvious Choice, publi…
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You're making the kind of money that lets you have the kind of life you want, but now what? The unexpected answer from a Hindu Priest about knowing how much money is enough How to study yourself to find where you're most energized The one thing that limits your growth -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more…
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To reach your goals, you'll have to get creative when the road there gets bumpy. Getting creative when you want to do something Switching into a probabilistic mental model instead of deterministic The most dangerous thing you could do -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hard…
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Being smart with your money isn't just about saving it, but spending it to improve your life. Whether you have a lot or a little to spend, it can have a big impact if spent wisely. Spending under $100 to remove nagging, daily annoyances in life and business Spending up to $1,000 to improve qualify of life If you had Jeff Bezos money, maximizing the…
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The idea of creating your own summit can be really exciting. There's a lot of potential but there's a lot of things to think about. How to run an online digital event How to get more out of a digital event beyond the event date The logistics, costs, and perks of in-person events -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to…
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Whether you want to sell millions of copies of books or have a waitlist of clients a mile long - you have to know how to create something people can't get enough of. Is a million copies of a book worth being a goal? The 70% test to better your product How crowdsourcing can help you create a better product with community buy-in -- Jon's next book, T…
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Everyone warned you how hard building a business would be. They told you about the long hours and the amount of work involved. While helpful, there are a few things they neglected to tell you and how to manage them. You're being flexible and rigid in the wrong places You can't start with the $6,000 dinosaur costume The $65 monthly mistake that led …
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Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more successful and exciting. How to niche that isn't focused on demographics only Finding repeatable events for easier marketing Keeping people going after the event ends -- Please dm Jon the word "mentor" at @its…
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Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of the screen all day, and you'll bet she'll invent a solution. Sometimes, that solution turns into a million-dollar company. How to turn a "no" into a "yes" The jagged journey to finding the right product t…
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Most coaches worry about where to find potential leads to talk to and what to say to them. Finding them is easy because they're right under your nose. As far as what to say...well, it's not as complicated or as scary as you think. Your 7-step proven conversation process to convert leads The booking mistake you're making, how to fix it, and how to m…
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You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal. The good news is - it doesn't have to be one or the other. You can have both. Luring in the lurkers The onboarding process that sets clients up for success Choosing the work (and clients) that fill your cup -- FREE GIFT - Get a free cop…
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The Universe has a knack for throwing a monkey wrench into even the best-laid plans. It doesn't mean you shouldn't plan and set goals. It does mean that you want to be flexible so you can dodge the wrench when the Universe gets feisty. How not to miss interesting detours along the way to meeting your goals The exercise you should do to create an id…
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There's only so much you can do alone in your business. That's why, if you want to scale, you'll need to do two things: hire help and get comfortable following up with leads. Why clients don't care like you think they do if you assign a different coach to them Creating your book of business Reframing your mindset around lead turnaround time and fol…
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No matter the size of your online following, you don't want to sleep on in-person networking. When done right, it can have a much faster and larger impact on gaining clients than social media. Use social media not as a discovery mechanism but this thing instead Building a community based on the 1% that makes you different The homework assignment yo…
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Have you ever had someone ask you what you do, only to stumble over your words? Communicate what you do in a way that creates interest and leaves you stumble-free. Pretend like you're a screenwriter and finding the story Defining your champagne moment and perfect calendar Three questions to ask yourself to identify what you should focus on for a ha…
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Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business. With the right systems, the right people, and the right tech, you can grow your business far bigger than you thought possible. The difference between working "on" your business and "in" your business - and how to w…
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Do you ever feel like you just can't get a good rhythm in growing your business? You'll be on a streak, and then life manages to slow you down. Changing your growth tempo might help. The 8-4 rule Avoiding burnout and bore-out Is it possible to do it all? -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals …
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When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches. You don't have to be the biggest, strongest, most fit to stand out. Standing out is easier, and more fun, than you might think. Engineering your product for your specific person When you don't stand out in the fitness space The 10% rotation rul…
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Turning your Instagram into a money making machine is possible - you just need to build a good system. The three types of posts you need and the ultimate goal of your content How to use your already built content to create your ethical bribes How to build your automation system to start conversations with leads -- FREE GIFT - Get a free copy of the…
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When you and your ideal clients geek out about the same thing, it's a lot easier to find, connect, and convert them into paying clients. It's even better when you can create a space for you to collectively geek out. Planting your geek flat so your ideal client can find you Partnering with other businesses may not be as helpful as you'd like, and wh…
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Putting on a charity event can feel good, do good, and be good for business. Choose a charity that makes the biggest impact How to get your community to rally behind and promote the event How to follow up with attendees after the event and make an offer without feeling icky -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Cl…
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You learn the most when you leave your normal environment. In case you haven't been able to do that recently, Jonathan has brought you some stories from his recent trip to Oaxaca, Mexico to help inspire your marketing, sales, and life. Three product positioning takeaways from the struggling Monte Albán Figurine vendor How a 7 year old sold more of …
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You may reach a point in your business where you have to make a decision - either be happy making what you're making now or that you want to make the quantum leap to much, much more. Defining the pillars of your coaching so you know which experts to add to your team Creating your organizational responsibility chart and choosing which responsibiliti…
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It's easier than ever to start a business. It's great, because it creates an even playing field. On the other hand, it can muddy the waters and make it hard for you, and potential clients, to know who to trust. How to avoid accidentally creating a reputation you don't want 1-3-6 framework to creating a fulfilling life and profitable business The pe…
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There will be a time when something outside your control could derail your business. Learning how to respond and not react will keep your business on track. Two lessons in dealing with outside influences that impact your business How to buy yourself time to problem solve and put your clients at ease at the same time Why people panic problem-solve -…
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You already feel like you need to prove yourself. Then when you have family telling you your business isn't going to work -- well, now it feels like the gap to prove yourself is 10x bigger. Defining what "proving yourself" actually means Managing internal dialogue that screws with your head What to do instead of trying to convince your naysayers --…
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The best and fastest way to business growth is through your ability to build connections. It's a lot easier, and less scary, thank you think. Investing in social and reputation capital to grow your business with super connectors Three brilliant partnership marketing examples that you can model Three constraint questions to challenge how you think a…
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When you work with people, you'll inevitably run into situations that are stressful to navigate. Have the right policies in place so you know what to do and your clients know what to expect. The policy inspired by a French client who laid the verbal smackdown on Ren How not to be Scrooge McDuck with your policies Knowing when to bend policy and how…
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Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept. When it's applied to a nuanced situation, it can backfire. Why two membership sites meant to generate passive income failed Why collaboration sounds great in theory, but isn't the sales fuel you want it to be Your bu…
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By their 18th summer, you'll have spent 85% of your quality time with your kids. Start spending more intentional time with the people that mean the most to you. The great entrepreneurial lie and why you should be Intermittent Tech Fasting Using the Ben Franklin approach and rapid experimentation to help yourself and your kids grow Using board meeti…
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