Paul Kuhne, a marketing leader with over two decades of experience in a diverse range of roles and industries, talks to us about the crucial role of relationship building in marketing, both internally and externally. He argues that marketers must effectively sell the value of marketing within their organizations, building alliances with leadership,…

Tracy Sestili has learned a lot about collaboration from years of leading successful marketing teams and transitioning into a role that saw her also lead the sales team as the Chief Revenue Officer. Listen in as Tracy shares her experience of fostering communication between marketing and sales, and get her thoughts on how to balance leadership visi…

Caitlin Allen has a history of building great marketing teams that get results. In this episode, she discusses how important it's been to work closely with her executive team members, especially during crisis times that require hard pivots (like the COVID pandemic). She also shares how she has learned to handle areas of perceived weakness, and the …

Matt Anthony has helped a number of companies start growing from zero by embracing creative evolution of his strategy while staying grounded in the marketing fundamentals. We talk about how he creates that first inbound spark through to setting up more mature functions like ABM, and how he sees the current and future of some of our favorite outreac…

Carrie Reber, a longtime SaaS marketing leader, built an engaged, loyal customer community at Veeam and saw the tremendous value it created for the company and those involved in the community. In this episode, we dig into the story of her community building days and why she thinks it's imperative that we build love and loyalty into our communities.…

B2B SaaS marketing veteran, Russ Somers, joins us to discuss how the obsession to do more, grow more, and do it faster is leading towards to a crisis of quality and results. We talk about how there is "remarkable power in doing things that don’t scale” and how we can lean back into quality over quantity. Connect With: Russ Somers (Guest): LinkedIn …

Considering the current situation where we are all inundated by the promises of GenAI and the efficiencies it will bring, we discuss with seasoned marketing executive and fractional CMO, Kim Miller, why it's so important to lean on our uniquely human skills and how we can keep the heart in marketing while still having a solid focus on driving reven…

Keith Finger, long-time marketing leader and the self-proclaimed Revenue Detective, talks about how he approaches troubleshooting revenue problems and why we need to consider the full go-to-market picture when dealing with what may seem like a standard "marketing isn't working" issue. Connect With: Keith Finger (Guest): Website // LinkedIn Jenni De…