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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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"I think accountability to who we are as men, and that we need to be more transparent and open about what we struggle with and how do we grow from those struggles." Gary Daley Gary shares some stories from his time playing baseball and life on the road, to today, where he is working in industry sales and his involvement with the community. Gary ope…
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West Texas native, Tammy Vaught has 25 years of experience in the healthcare field. Tammy is a Certified Registered Nurse Anesthetist (CRNA) and has recently become double boarded as a Psychiatric Mental Health Nurse Practitioner (PMHNP-BC). After four years of working with mental health patients at Ketamine Clinic of West Texas, it became apparent…
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In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and per…
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"I want to be known for a person who added, who gave, who inspired, who encouraged and I want to be known for the way I made people feel." Joseph Norman Joseph Norman, also known as Fluid Levels, is a seasoned oil and gas consultant with three decades of expertise in optimizing artificial lift systems, particularly rod pump systems. He plays a pivo…
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"I want to be known for innovating or being a springboard to someone's future they didn't known they could have." Stacy Livingston Stacy is an entreprenuer and a DIY go getter. We both love Europe and traveling. There is so much to learn from Stacy in this conversation. From the Midland Art Crawl to Midland AF, Stacy has a pulse on small business l…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evol…
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"I think it was the first time I realized my path that I've walked is going to do some really wonderful things in this world. One of the hardest lessons I ever had to learn, is how to be proud of myself." Meredith Walker Meredith Walker is a fighter. Her story is an amazing testament to never giving up. I trust you will enjoy this conversation, as …
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In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape. Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic impor…
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"Its about getting you where you need to be and finishing together, thats what makes a good win" Robert Gomez Born and raised in Midland. This is Robert's journey form culinary school to the oil field, to leading Midland Run Crew. Experience Robert's love for connecting and engaging with people at any stage of life. His favorite running movie? Watc…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies…
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"Every business decision becomes a family decision" Dale Morris From comics to coffee, to vehicle wraps, to arena football, Dale is an entrepreneur at heart. Originally from across the red river, Dale Morris is a legend here in Midland. Past owner of the Odessa Roughnecks, Dale's Plantet Comics, Midland Coffee and now GraphX, this guy has the skins…
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In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leadi…
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"I do not believe that you are better alone, we were made for community" - Ray Blecher A true "Oklahomie", Ray Belcher has experience his share of failed business adventures coupled with small victories. Living in Midland now with his wife Lace and their 4 kids, Ray is truly a man who has dusted himself off and climbed back on the horse while givin…
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"We have a community here that wants to reinvest itself for the betterment of the next generation". - Eric Davidson Eric is a graduate of the University of Texas in Austin and works for Select Chemistry. Eric currently serves as City Councilman for the city of Midland and is involved in various non profits throughout the community. Along with volun…
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In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Tou…
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In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of…
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"There is a great saying in Midland; you cry coming and you cry leaving. I think there is nothing truer than that". Claire Ramirez is a born and raised Midlander and proud fifth generation West Texan. Claire is a graduate of Baylor University and worked for a few years in Houston aa a corporate event coordinator. Upon her return to Midland, Claire …
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In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Aliba…
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In this week’s episode of “Airing It Out with Joe Daley,” we start off with major news on CeeDee Lamb and Ja’Marr Chase among other stories around the world of fantasy football. We also dive into our second and final MOCK DRAFT of the season, as well as take a listener question! Let’s get ready for any drafts you have left before the NFL season sta…
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"I really try to encourage people to take care of their health, because if you're not doing that then everything else, I'm doing is just quick fixes." - Nicole Stennett, Owner/Founder of Natural Skin Health in Midland. The mission of Natural Skin Health is centered on blending Western and functional medicine to deliver the most synergistic dermatol…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discus…
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"My why is that I exist to empower others to do the things that inspire them. And that's why being a teacher works well as my job." Born in South Carolina and spending some time in Florida, and eventually landing in Texas, Eric shares some his thoughts on music education, his new career at UTPB, musical influences, family and going viral on social …
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In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strate…
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In this week’s episode of “Airing It Out with Joe Daley,” we hit the ground running, talking major new concerning Christian McCaffrey among other news around the world of fantasy football. I take you through my first MOCK DRAFT of the season, as well as take a listener question and look at my favorite win total bets ahead of the 2024 season. Once a…
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In the RETURN episode of “Airing It Out with Joe Daley,” we get right back to where we left off with a new and improved FANTASY FOOTBALL show. We cover news and its fantasy implications, MY TOP 6 FANTASY DRAFT PICKS FOR 2024, as well as take a listener question and look at my favorite player total prop bets ahead of the 2024 season. In addition, ou…
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Welcome back from a short summer break. The Catwalk is locked and loaded for another great season and today we are excited to welcome to the table, Mayor Lori Blong. Lori Blong is a native of the Permian Basin and Co-Founder/Partner of Octane Energy, as well as the current Mayor of Midland, Texas. She is committed to lead, learn, and serve in the o…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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The secrets for life and effective entrepreneurship. From riding horses in Arizona, to working in the World Trade Center on 9/11, to launching The Little Gym and Urban Air Adventure Parks locally, Ginamarie shares her incredible journey this week on The Catwalk. Follow on socials @urbanairodessa @urbanairmidland @ginamarie.soto @unleashed.brands @t…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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Lauren Howard Anzwers Marketing / Female Entrepreneurs of Midland Finding the magic in a community of female entrepreneurs. Lauren Howard leads a community of female entrepreneurs along with running a strong marketing company here in Midland. Join us as Lauren shares her journey this week on The Catwalk. Follow on Socials @lauren_a_howard @supportf…
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Erin Wallander Erin was born in Billings, Montana and moved to Sheridan, Wyoming her senior year of high school. Erin attended the Art Institute of Colorado, earning a Bachelor of Arts Interior Design and an Associates of Applied Science Kitchen and Bath Design. Erin is also a Nationally Certified Interior Designer and Registered Interior Designer.…
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Our guest this week is the Former Chief of Police for the city of Midland. Seth Herman managed over 200 officers and 53 civilian employees since he was sworn in as Police Chief on December 18, 2018. A 25-year veteran of the Midland Police Department, Seth served in various units from patrol to K9, gang units to Narcotics. He is leaving the Midland …
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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Need a blueprint for a successful career in the O&G industry? Derrick has some skin in the game. Derrick Clark is from Houston Texas and graduated from Deer Park High School in 2009. Derrick played football at Texas State University for one year, then transferred to the University of Houston, where he graduated in 2014 with a B.S. in Criminology. A…
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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Years of struggle with fostering, adoption and infertility. Tasha grew up in Farwell, a small farming town on the border of Texas and NM. At age 7 years old, Tasha moved to Clovis, NM where she graduated high school. Tasha attended South Plains College in Levelland, and after one year moved back to Clovis to take on a role in the hotel and hospital…
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Form the oilfield to serving the homeless. Follow John Mark’s journey. John Mark Echols John Mark was born and raised in Midland. After graduating from the University of Alabama with a degree in Business Management, he reluctantly returned to Midland. Soon after returning to Midland, he was invited to church and was radically transformed and made n…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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The win in launching a podcast, Christian's version. This week on The Catwalk. Born in Madrid, Spain, Christian grew up in New York City in the 70s. Leveraging years of experience in leadership and management with exceptional interpersonal skills and insights to help individuals and teams increase performance and reduce costly turnover. Christian i…
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Ever experienced the ups and downs of being an entrepreneur? Kelli Davis has. Here is her story. Kelli was born and raised in Midland. She attended Texas Tech graduating in 2004 with a degree in Public Relations and a minor in Marketing. She landed roles in media sales in Lubbock and North Dallas before starting a Dallas area marketing franchise in…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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Finding my passion working with nonprofits in the Permian Basin. Autumn Vest has served as the Executive Director of Midland Shared Spaces (MSS) since March of 2018. Autumn oversees the daily operations of the nonprofit multi-tenant shared space facility and works to encourage collaboration throughout the community. She is the host of the MSS podca…
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A vulnerable conversation about suicide, infertility, grief and loss with Jessica Phillips. Jessica is a skillful storyteller who speaks and writes candidly about the battles that have come in her life. Jessica’s message is to encourage people to live every day in their purpose, and to offer people hope on the days when it is difficult to keep goin…
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Hannah grew up in Midland, Tx with three older sisters. A graduate of Midland Christian High School in 2013. There Hannah was on the speech and debate team and participated in state and nationals’ competition in duet acting. Hannah attended Harding University in Searcy, AR where she received a BA in theatre in 2017. After graduating from Harding, H…
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