Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential? In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will ...
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Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.
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If you’re like most creative agency owners, chances are most of your work comes through word of mouth and referrals. And that’s not necessarily a problem - referrals can be one of the best lead generators. But what I’ve discovered is that most people don’t have a referral strategy, leading to inconsistent results and a lack of control over the flow…
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Are you struggling to scale your business, without working longer hours? Are you feeling burnt out and unfulfilled, even though from the outside, your business looks like it’s thriving? That’s exactly where I was years ago - snowboarding in Canada, living the digital nomad lifestyle. I had friends messaging me, congratulating me on living the dream…
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Are you using design thinking in your business? If not, you’re missing out on a powerful tool that can help you land better clients with bigger budgets. In this episode, I’m joined by Matt Anderson, a design consultant with over 20 years experience in operational roles within some of the world’s largest corporates such as Virgin Mobile Australia. M…
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If you’re like most creatives, sales probably isn’t your favourite part of running your business. But what if you could change the way you think about sales - and the results you get? In this episode, I break down The 10 Commandments of Sales - key principles that have helped my clients close more deals and land higher-value projects, even if they …
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Would you believe me if I told you that with the right networking strategy, you could double your business in just 90 days? In this episode, I break down a strategy that will make networking easier and more effective, without feeling pushy or ‘salesy’. But if networking events make you feel uncomfortable, you're not alone. Networking can open doors…
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Agencies are notoriously difficult to grow. They’re often started by a creative who loves what they do but soon finds themselves running a team without the necessary business skills. In this episode, I’m joined by Jonathan Leafe, who sold his multiple seven-figure agency and now helps others do the same. Jonathan shares his expertise on what it tak…
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If you’ve been running your business for a while but you still often find yourself overwhelmed and burnt out, this episode is for you. I'm joined by David Wakefield and Chris Thorpe, founders of On The Sly, an international audio production agency. On The Sly has worked on some of the world’s most iconic events, from London’s New Year’s Eve firewor…
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Is your business feeling a bit stagnant and you’re not sure why? You’re not alone. And it can be difficult to identify what’s causing things to slow down and where you should focus your efforts to get things moving again. When I meet a business owner and they’re finding themselves stuck, we look at 5 key metrics to figure out what’s creating the ho…
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What would it feel like to be featured in major publications and have your ideal clients knocking at your door? In this episode, I’m joined by Lucy Werner who specialises in helping founders get famous and attract their dream clients. Lucy has 20 years of communications experience, and it shows. She’s been listed in ALT Magazine’s Power 100, worked…
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Does your business often feel heavy? Like it’s something you have to do, rather than want to? If this resonates with you, then listen to this episode. I’ve decided to close down my business… for the whole month of August. I posted about this recently on LinkedIn, and while it was mostly met with positivity, some questioned how this could be possibl…
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It feels like everyone is obsessed with storytelling and personal branding. Especially on LinkedIn. But there’s a good reason for that. In this episode, I’m joined by Ash Rathod. Ash is a Brand Consultant who specialises in helping businesses attract their ideal clients, retain them for longer, and charge them more using the power of storytelling. …
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What would your business be like if you were getting ten new inbound enquiries each week from your ideal clients? Jason Squires has taught thousands of service-based business owners to do just that, and in this episode, he shares how. Jason has built a multiple 7-figure business using the power of LinkedIn. He's incredibly generous with sharing his…
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Do you ever feel like your creativity is just a ‘nice to have’ for your clients, and that your services are the first to go to when budgets are cut? If you are bored of taking on projects just to pay the bills and finding clients that give you the creative freedom you truly desire feels more like fantasy than reality, this episode is for you. I’m j…
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What are your values? And I’m not talking about your brand values, I mean your personal values. I ask because in my experience, whenever anything feels ‘off’ in my life or business, a conflict in values is usually the cause. This showed up for me back when I was running a remote creative agency. I was travelling the world and had the freedom I thou…
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Are you looking to land more corporate clients with bigger budgets? Are you tired of having optimistic sales conversations only for your prospects to come back to you with a ‘no’? Selling to large corporates can be more complex than selling to smaller businesses, but the rewards can be far greater. In this episode, I’m joined by James Connolly. Jam…
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Do you ever feel stuck in your business? Like you’re trying all sorts of things, but you’re just not moving forward? Many business owners have stories they tell themselves in an attempt to justify the challenges they’re facing, but that story often isn’t the truth. “I’m just not that kind of person…” “It works for them, but could never happen for m…
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Are you tired of sending out hundreds of cold outreach messages on LinkedIn only for most of them to get ignored? If you’re like most creatives, even when you do get a response, these conversations aren’t leading to enough sales calls. If this sounds familiar, then this episode is for you. I’m going to share with you a step-by-step process for craf…
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Have you ever had one of those weeks where you feel like everything in your business is in flow? Where everything feels easy, it feels fun, it feels exciting… In this episode, I’m joined by Hannah Power, to discover how we can reach this feeling of flow more often within our business and our lives. Hannah is a personal branding and performance coac…
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Have you ever felt like you know what you need to do to take your business to the next level, but something inside is holding you back? It’s like you have one foot on the accelerator and one on the brake… In this episode, I’m going to share a strategy that can help you break through this internal conflict and bring you closer towards landing those …
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Wouldn’t it be nice to attract your ideal clients without having to send hundreds of proposals and spend countless hours on sales calls? Mark Leruste joins me in this episode to share his strategies for doing just that. Mark is the king of ‘Storyselling’. His TED Talk, ‘What they don’t tell you about entrepreneurship’ has amassed over one million v…
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Sales don’t happen without people. So, why are so many creatives so adverse to building relationships? In this episode, I have the pleasure of speaking with Daniel Priestley. Daniel is a best-selling author and entrepreneur, who launched his first company at 21 and grew it to a multi-million dollar enterprise by 25. He’s grown businesses around the…
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Angelina Jolie, Drew Barrymore, Dua Lipa. These are just some of the famous faces that Dan Kennedy has photographed. Dan is a London-based portrait and fashion photographer who’s worked with some of the biggest names in the world and he joins us in this episode to share his insight. Not only does Dan share some incredible stories of his experiences…
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Are you putting your authentic self across in your marketing? Is there something holding you back from telling your story? James Martin, Founder of Made By James and Creative Partner at Lincoln Design Co. joins us in this episode to share his journey from accidental entrepreneur to successful agency owner. Made By James was a beautiful accident. On…
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Unlock the secret to thriving in creativity and business - with this episode's deep dive into the power of presence. Join Matt Essam as he uncovers how this singular mindset shift can not only enhance creativity, but also transform stress into success, and uncertainty into clarity. In a candid discussion, Matt opens up about his personal journey, r…
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Picture this: you're faced with a daunting challenge, but instead of feeling overwhelmed, you feel empowered and in control. How is this possible? Join Matt Essam as he uncovers three powerful strategies that can help you reduce stress, reframe negative situations, and envision the success you deserve. In this episode, Matt reflects on his personal…
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Are you the leader your business needs to grow? Whether you're a solo founder looking to grow into a small business, or you're an established agency looking to scale… There's 1 thing that's going to determine whether you can make that vision a reality or not—that's is your leadership skill. In today's episode of the Creative Courage Podcast, I sit …
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Waiting for the next project to land on your lap? Do you feel like you're not in control of your business due to the unpredictability of sales and marketing? If you're anything like me, you've probably even found yourself feeling at the mercy of the market at times. We both know the drill: you're out here offering your big-ticket projects, usually …
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How to make the transition from being just a freelancer to becoming a studio owner? Erik Herrström, the visionary behind Studio Herrström, takes us through his journey from working as a freelancer, collaborating with giants like Spotify, Beats by Dre, Sony Music, Nike, and Google, to establishing his own studio. With over a hundred industry awards,…
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Looking to stand out from the competition and transform your creative business into something truly remarkable? Then it's time to “Stand the Flock Out!” with Jacob Cass, the brilliant mind behind Just Creative. Jacob's extraordinary path from aspiring design student to branding powerhouse, collaborating with giants like Nike, Disney, and even Jerry…
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Have you ever felt like you are holding yourself back and self sabotaging your growth? In this episode, we deep dive into the psychology behind some of our biggest internal limitations and how we can overcome them. Building a business that feels authentic in 2024 requires introspection, courage, and determination. Anneli Hansson, a brand strategist…
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If you want your creative work to have more of a positive impact on the world, but find yourself worrying if it will pay well, then this episode is for you. In this client case study, we explore how Colin grew his studio by niching down and only helping businesses that he really cared about. In this candid and authentic conversation, Colin shares t…
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What if there was a formula for success? One that was simple to follow and easy to implement? That’s exactly what I discovered (by accident) during this interview with Kristy Campbell from Pink Pony Creative. As I was asking Kristy how she built her following to over 200K on Instagram and secured a speaking slot at Adobe Max in front of 600 people,…
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If sales and marketing feels unnecessary in your business, this episode is for you. Today, I’m joined by Nick, Andi, and Alex from This is Distorted, an audio branding agency that has worked with everyone from Defected Records to Dedmau5. In this episode, we delve into the transformative shift that allowed them to fall in love with the sales proces…
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What is really possible for you and your creative business? This question might be the key to understanding what is genuinely holding you back from reaching your true potential. In this episode, Matt Essam explores some of the key ideas and discussions taken from a client retreat in Tenerife. He shares 3 big ideas that could transform the way you r…
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In this episode, we break down how our client Kai went from relying solely on referrals to having an outreach strategy that lands him A-list clients in a few months. Topics discussed: How to understand and address client pain points to land clients through outreach How to use LinkedIn to uncover client secrets and build lasting rapport How Kai land…
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Unleashing Success through Strategic Pricing, Productization, and Courageous Decision-Making with Robin Waite
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Saying no to unfit clients, knowing and charging your worth, and productizing your services are your crucial foundation to success. Being open to reevaluating and challenging the rules you set for yourself, especially in areas like pricing, will unlock greater business potential. Today, we're joined by the incredible Robin Waite – public speaker, b…
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Marketing isn’t about attracting everyone to your business. It’s about attracting your ideal clients. The clients that grow your business without growing your stress levels. In this episode, award-winning marketing mentor, Anna Rumbold, joins us to share her blueprint for attracting the kind of clients who we enjoy working with and pay us what we d…
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Is there something holding you back from putting yourself out into the world? Perhaps it’s a fear of judgement. Maybe it’s a lack of confidence. In the inaugural episode of Creative Courage, we delve into the mindset of pushing through fears and resistance and seizing opportunities with Chris Do, an Emmy award-winning designer, director, CEO, and s…
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Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential? In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative b…
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#S3E16 Shelf Impactors™Guest Episode - Anneli Hanssonwith Lisa HastingsLisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy.KEY AREAS OF DISCUSSION:1. HOW DID ANNELI GET INTO BRAND STRATEGY2. THOUGHTS ON HOW THE DESIGN INDUSTR…
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#S3E15 Shelf Impactors™'Wanna be a Freelancer?'with Mark Grey and Lisa Hastings.SO YOU'RE THINKING ABOUT TURNING FREELANCE?Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 1. WHAT IS A FREELANCER?- What does it the term mean to Mark and Lisa?2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS- Mark and Lis…
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#S3E14 Shelf Impactors™Guest Episode - Chris Dowith Lisa HastingsLisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:KEY AREAS OF DISCUSSION:1. WHAT …
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#S3E13 Shelf Impactors™'Chat GPT - Where are we going?'with Mark Grey and Lisa Hastings.CHAT GPTWhat is it? What have we tried? What is it good for?Will it remove the role of writers, researchers? Smart answer no - it is just a tool.1. HAVE WE ADOPTED CHAT GPT YET?- Are we seeing a place for it in the creative tool box- How are we using it right no…
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#S3E12 Shelf Impactors™'Creative Culture Trends for 2023 and beyond'with Mark Grey and Lisa Hastings.CULTURE TRENDSShelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture.1. NEW REALITIES…- The rise of Meta - how credible will this space become? - Will we all be living in a Meta world s…
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#S3E11 Shelf Impactors™'Food and Drinks Trends for 2023 and beyond'with Mark Grey and Lisa Hastings.BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year:1. SPACE FOOD- To infinity and beyond- What will be we packing in our outer galactic hampers?2. …
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#S3E10 Shelf Impactors™Guest Episode - John Dalzielwith Lisa HastingsLisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John DalzielWe all want to BE BRAVEFrom creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act B…
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#S3E09 Shelf Impactors™'November Challenge Update'with Mark Grey and Lisa Hastings.1. NOVEMBER CHALLENGE UPDATE- Lisa and Mark discuss their challenges for November and how they're tracking:• Mark - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)!• Lisa - Cold showers daily for the month and 1x15 …
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#S3E08 Shelf Impactors™'Design Awards - are they worth it?'with Mark Grey and Lisa Hastings.1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS- Do they favour big names over boutique design houses?2. WHY ARE DESGIN AWARDS IMPORTANT?- Do they add value to the designer/ agency3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS- Unproductive approach to design brief- …
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#S3E07 Shelf Impactors™Guest Episode - Matt Essamwith Lisa HastingsHow to market yourself as a creative and win those dream clients!KEY AREAS OF DISCUSSION:SALES AND MARKETING (For Creative Agencies)1. DEFINITIONSMarketing, Sales, Branding, let’s just pull them apart - why they need each other to survive.2. A BIT DEEPERFreelance v Agency - what is …
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#S3E06 Shelf Impactors™'Creative Networking - Do's and Don'ts'with Mark Grey and Lisa Hastings.1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY?– What does networking mean to us– What are our experiences2. BUILDING YOU CURRENT NETWORK– How to keep you network informed, interested and engaged– Our advice on network building 3. QUALITY OVER QUANTITY– W…
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