DLD 318: Building the new Aeroplan


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How do you build a new airline loyalty program? We’ve got a couple guests this week from Aeroplan to talk about how their team pulled it all together.

Mark Nasr and Scott O’Leary are travel junkies, too. So letting them design the new Aeroplan loyalty program for Air Canada was bound to yield slightly different results than anything else on the market. But that’s probably a good thing in the end.

Not a lot in the way of show notes, other than Scott’s incredible FlightMemory page.

For our Patreon subscribers we have bonus content, including:

  • Some extra inside information, like their favorite sweet spots on the new award charts

And plenty more. Enjoy the show!