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内容由Jesse Ness提供。所有播客内容(包括剧集、图形和播客描述)均由 Jesse Ness 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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How AI Transforms the Advertising Industry

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Manage episode 382982574 series 2475606
内容由Jesse Ness提供。所有播客内容(包括剧集、图形和播客描述)均由 Jesse Ness 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this podcast episode, our show hosts Jesse and RichE interview Ricardo Lasa, CEO and co-founder of Kliken, a marketing solutions provider for ecommerce stores.

Ricardo discusses the exciting advancements in AI technology and how it is transforming the advertising industry.

How AI Transforms Advertising

Ricardo explains that AI has traditionally been used for optimizing campaigns, such as selecting keywords and determining the best places to advertise. However, with the advent of new AI technology, advertisers can now create more compelling and creative ads.

AI-Generated Images for Ads

Ricardo explains that AI can generate complete ads using stock photos or custom-made images that intrigue customers.

AI in Audience Targeting

Ricardo highlights how AI helps identify the most relevant target groups for different products.

While AI helps generate ads and recommendations, the final approval lies with the merchant.

A Special Offer for Ecwid Stores

If you're one of the merchants generating at least 20 sales per month, you're eligible for a complimentary trial of Kliken. Experience it for two weeks, priced at just one dollar.

Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast

Ecwid Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid

Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/

Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

  continue reading

100集单集

Artwork
icon分享
 
Manage episode 382982574 series 2475606
内容由Jesse Ness提供。所有播客内容(包括剧集、图形和播客描述)均由 Jesse Ness 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this podcast episode, our show hosts Jesse and RichE interview Ricardo Lasa, CEO and co-founder of Kliken, a marketing solutions provider for ecommerce stores.

Ricardo discusses the exciting advancements in AI technology and how it is transforming the advertising industry.

How AI Transforms Advertising

Ricardo explains that AI has traditionally been used for optimizing campaigns, such as selecting keywords and determining the best places to advertise. However, with the advent of new AI technology, advertisers can now create more compelling and creative ads.

AI-Generated Images for Ads

Ricardo explains that AI can generate complete ads using stock photos or custom-made images that intrigue customers.

AI in Audience Targeting

Ricardo highlights how AI helps identify the most relevant target groups for different products.

While AI helps generate ads and recommendations, the final approval lies with the merchant.

A Special Offer for Ecwid Stores

If you're one of the merchants generating at least 20 sales per month, you're eligible for a complimentary trial of Kliken. Experience it for two weeks, priced at just one dollar.

Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast

Ecwid Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid

Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/

Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

  continue reading

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