最佳Business Of Apps播客 (2024)

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#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog 30:16

7d ago30:16

30:16

For every mobile app out there there was this moment when somebody in its team was making a decision about the app’s pricing. Coding an app isn’t easy, designing an app is not easy either but when it comes to deciding how much money you’re going to charge for an app, it is more complicated then one would think. Charging for an app copy, in-app purc…

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#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard 20:11

14d ago20:11

20:11

This episode will a bit usual. Previously, we covered a broad spectrum of app marketing topics that are on all people’s minds - user acquisition, app retention, app monetization, app subscriptions and so forth. Today, we’re going to touch on something that unfortunately isn’t appreciated as much as it should be. If you ever watched the 2020’s movie…

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#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway 24:18

21d ago24:18

24:18

A busy life of an app marketer is full of problems, you don’t need me to tell you this. But here is the special one that you may stumble upon. How can you do both at the same time - truly care about your app users needs, making their life easier and meet your financial bottom line? I’m really glad if you already know the answer or you never encount…

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#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit 26:37

28d ago26:37

26:37

One of the most important skills in life is the ability to zoom out and take a holistic view on a problem. This approach is really instrumental in marketing as well. If you are an app marketer and your job is to drive growth, you should always take a broader look at where your potential or existing app users spend their time online. On today’s web,…

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#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq 19:55

1M ago19:55

19:55

OK, this time my setting the stage begins with a disclaimer - the cookies we’ll be talking about on this episode have nothing to do with the ones you love on your dessert. The Oreo cookies future is just fine, it’s not going to disappear anytime soon:-) No, today I have Ishan to talk about what happens in mobile marketing with the third-party cooki…

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#212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe 24:42

2M ago24:42

24:42

Running app marketing campaigns, marketers have several goals - I’m sure you know them better than the fingers of your hand. So, it is to find new users for the app, convince them to install the app and…what’s new next? Right - make sure they are engaged with the app and do with it what you expect them to, thinks like placing orders, signing up, su…

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#211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso 22:55

2M ago22:55

22:55

Think about it - every single day hundreds of millions of people around the world use mobile apps to do something. From checking a weather forecast to booking their next trip, buying something, or less pleasant things like, for instance, paying their taxes. Every app developer wants to keep her or his app users happy. But in real life, your idea of…

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#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak 24:59

3M ago24:59

24:59

Your phone has become an extension of your brain. You store a ton of information on it, you use it to get through your day or to plan something in advance. You’re working on it, you are spending your leisure time with it. Every once in a while, when your existing 80-100 iOS apps (this is how much apps we have on our phones these days) aren’t enough…

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#209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox 25:06

3M ago25:06

25:06

Ok. A quick recap of the app marketing industry history. There was a time, circa 2008 - 2016, when all marketers were going out of their way to acquire as much installs for their apps as possible. Pretty much everyone was playing that game. Then came the moment when marketers realized that if they don’t retain their users as they acquire them, they…

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#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat 59:42

3M ago59:42

59:42

This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit. This time we have a webinar with the fascinating topic on the table - running a successful privacy-first mobile campaign. Experts from DataSeat, Kachava, and Wavemaker discuss the challenges of privacy-first mobile advert…

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#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn 21:09

3M ago21:09

21:09

Today, all businesses, brands and marketers are focused on mobile. It is no brainer - people spend two - three hours a day on mobile devices, so much of the action is there. And yet - we still use laptops and desktop computers. Ask yourself - why would Apple introduce the macOS Sequoia iPhone mirroring app if desktop computers weren’t still relevan…

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#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle 30:15

3M ago30:15

30:15

I think for all of us this experience is familiar. We download a new app we’ve been looking for to fulfill specific needs and for some time the experience is great. Then your needs may evolve and now you need a new version of the app to cover it. If your updated requirements for the app are more or less in line with what other people need, and if t…

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#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava 24:50

4M ago24:50

24:50

The field of app marketing is full of jargon. Just from the top of my head a few acronyms for you - ASO, CPI, CPA, LTV, FBI (sorry the last one was obviously a joke). Here is another one - MMM, which stands for Marketing Mix Modeling. Do you know what it is? Well, in this episode Gary will explain it for you, showing how it works and why it’s impor…

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#204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise 21:05

4M ago21:05

21:05

How many languages do you know? Would you like learn a new one? Science unequivocally says that it is good for your brain to learn new languages. You will thank us when you’ll be in your 70s or 80s :-) The thing is that on top of immediate benefits, it will help you to keep your brain healthy down the road. Now, today AI is on the path to impact ou…

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#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship 30:03

4M ago30:03

30:03

Do you like the holiday season? Yes - it is a hypothetical question, we all do. Why do we love this time of the year? Because this is the time when we all buy something nice, right? We download shopping apps and go ahead and pick up something we desperately need. Ok - it’s all great but if you are a retailer and you launch app user acquisition camp…

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#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer 24:34

4M ago24:34

24:34

I bet, as an app marketer, you are on a constant hunt for new marketing channels, right? What do you know about affiliate marketing? If the answer is "zero", "not that much" or "I know what it is but what is your point" than you’ve come to the right place - we have Taras to tell us how affiliate marketing works for mobile apps. Today’s Topics Inclu…

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#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames 19:27

5M ago19:27

19:27

I’m sure you would argue that the world of mobile apps is extremely competitive. By now, it seems like all business verticals have gone mobile and in some app categories, like games, e-commerce, social, the competition is really tough. How do you stand a chance to win in this battle? This is the question we’ll tackling today with Deniz. Today’s Top…

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🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp 37:19

5M ago37:19

37:19

On one of the recent episodes of this podcast, we talked about the app growth, claiming that growth is likely the notion that has been discussed by app marketers the most. It’s like - wake up any app marketer in the middle of the night and ask her “what is your name?”, she would tell you “Growth”. And yet - sustainable growth is what exists app mar…

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#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta 28:37

6M ago28:37

28:37

I’m sure you’ve heard this adage “Data is the new blood of the economy”. When you operate on a big market with lots of competitors you better make sure you make decisions about your business based on hard data. App marketing is one of the brightest examples where this adage and it is so close to home. When the number of users of your product is in …

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#198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer 39:35

6M ago39:35

39:35

Ok, a bit of trivia to begin with - what is the most common and most used word app marketers and app owners use in a conversation about their apps in pretty much any country you can think of? Well, if they have a conversation in English that would be growth. It’s that notion that everybody is agree is extremely important for a mobile app project to…

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#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app 30:50

6M ago30:50

30:50

There is a decent number of ways to market your mobile app on app stores. I think by now we all know them so well - App Store Optimization to drive native traffic, paid user acquisition via Apple Search Ads or Google Ads, acquiring users via paid ad platforms from Meta, TikTok, Alphabet and some more. But at some point - for savvy app marketers thi…

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#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine 30:13

6M ago30:13

30:13

Let’s state the obvious - people love playing games, especially on their smartphones, and they do love brands. Now, if you ask a mobile marketer what does it imply she would tell you that it’s a great opportunity on one side to let brands reach more potential customers and on the other - for mobile game developers to generate revenue. So far so goo…

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#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst 46:20

7M ago46:20

46:20

One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic. And it’s all for a good reason - if your app’s user base doesn’t grow you can not build a sustainable app busi…

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#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting 45:38

7M ago45:38

45:38

Ok, a bit of a mental gymnastics - imaging you’re holding a smartphone in your hand and you’ve just purchased it. You’ve unpacked it, turned on and now browsing through its default apps and checking out its features. You’re consciously taking mental notes on features that tick off boxes for you - that is the rational part. Right, but don’t you noti…

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#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant 26:44

7M ago26:44

26:44

Today, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscription in a conversation about mobile apps you could only think of apps for content streaming or online media. Today subscription apps are everywhere. On this episode, Léa will share with you best pra…

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#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai 38:11

8M ago38:11

38:11

We passed the Equinox a couple of weeks ago - the spring is here and, in kind of celebrating spirit, I want us to take a look back at 2023, a bird-view on the app industry via the one and only State of Mobile report from Data.ai. The app industry is on scale of millions of apps used by billions of people, apps permeate the entire world economy. By …

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#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily 38:12

8M ago38:12

38:12

It’s 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right - TikTok and marketing your apps on TikTok. Well, the platform, despite a number of looming threats for it to be banned, most notably in the US, is there and thriving. Today, …

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#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace 49:48

8M ago49:48

49:48

This week we have another bonus episode for you, this time it’s the recording of our recent webinar with Colin Contreary, Head of Content at Embrace, app performance analytics platform. Right now we use and rely on so many apps in our daily life, we don’t even register when you use all those apps - it’s just how you connect with your family, do you…

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#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media 35:21

8M ago35:21

35:21

Every change in the app ecosystem, especially when it comes to tools and solutions introduced by Apple or Google, goes through a cycle - first you get a mix reaction, some people are thrilled, some are shaking their heads and rolling up their eyes, then they learn to adapt to this change - you can complain as much as you want but you aren’t in a po…

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#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight 33:36

9M ago33:36

33:36

We live the world of smart things - smart homes, smart cars (and I don’t mean the Smart car brand from Mercedes, in general - fleets of electric vehicles from Tesla, Rivian, Polstar and so on that are full of high tech that makes them smart). The list wouldn’t be complete if I wouldn’t mention, right - smartphones and apps. Before late 2022 we thou…

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#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired 35:49

9M ago35:49

35:49

Science tells us that 80% of information we perceive every second we’re awake is visual. We make sense of this world around us by processing lots and lots of images and some of those images are mobile ads. Now, there are ads you just want to go away and never come back, some make you smile and some actually give you an incentive to try a new app or…

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#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace 50:30

9M ago50:30

50:30

User experience. This term has become so widespread and significant for business because we all use so many products and services and if you think about it - your interaction with those products and services can make your day or ruin it. Our smartphones and mobile apps have become our life companions and chances are your first thought in a morning …

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#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca 39:55

9M ago39:55

39:55

As so many app developers and publishers would agree, growing an audience for an app is a challenge. Nothing is static - you find a new marketing channel that works and for a while and you feel like you can finally breath again freely but then it becomes crowded with your competitors or the app industry wide change happens like Apple’s introduction…

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#184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline 28:45

10M ago28:45

28:45

There is this joke in Silicon Valley “US tech companies are great in software, Chinese ones are cool in hardware and EU make laws and regulations” Of course, there is always a kernel of truth in every joke and I would say that this one has a pretty big one. Big Tech has been in a free fly mode since the inception of Google. There have been very few…

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#183: Boosting User Engagement and App Retention @ APS Berlin 48:05

10M ago48:05

48:05

Another week another bonus episode for you, this time it is the Boosting User Engagement and App Retention panel discussion from our App Promotion Summit Berlin that we hosted back on November 30 last year. Every app marketer would agree that App Retention is absolutely crucial for a mobile app project to become sustainable. To address a number of …

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#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks 25:18

10M ago25:18

25:18

What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Spotify? In other words - we live in a streaming world. Initially it was cool to have Netflix for all your online movie watching time and now there are Netflix, Amazon Prime, Apple TV, Hulu, Peacock, Pa…

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#181: App Growth Strategies for 2024 @ APS Berlin 42:35

10M ago42:35

42:35

This week we have another bonus episode for you, this time it’s the App Growth Strategies for 2024 panel discussion from our App Promotion Summit Berlin that we hosted back on November 30, 2023. On the panel we had: Wendy Tai, Head of Performance Marketing at Wolt Ara Salbashian, Head Of Digital Marketing at FREENOW Alexander Beresford, Chief Growt…

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#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal 29:46

10M ago29:46

29:46

Happy 2024 everybody! It’s time of the year when we think about resolutions like keeping yourself fit and so fitness can be one of the things on your mind right now. How about keeping your fitness app fit? I bet just like with keeping yourself in shape you wouldn’t mind to learn from other folks’ experience, wouldn’t you? In this episode, I have Ma…

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#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters 47:13

10M ago47:13

47:13

Like with many things in business, when it comes to app marketing people either rely on data to make decisions or listen to their gut feeling. We are strongly suggesting to do the former, we encourage you to do your best to keep it rational and follow the data, be a scientist in your field. In this episode, Steve will make the case for you showing …

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#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert 29:39

11M ago29:39

29:39

Generative Pre-trained Transformer or better known to you as ChatGPT. This Generative AI, based on a large language model, was launched by OpenAI on November 30th last year. You might have heard about OpenAI’s very recent turmoil with its CEO, Sam Altman’s firing and re-hiring 5 days later. Of course such a twist with a company worth 80$ billion gr…

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#177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats 31:58

11M ago31:58

31:58

App user acquisition is so important across mobile platforms, countries and languages - we all understand the challenge and significance of connecting your app with users. We also are pretty familiar, way more than we would like to, with the notion of a mobile app churn. This infamous situation when people, users of your app you spent so much energ…

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#176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol 40:14

11M ago40:14

40:14

Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than others. If you own a mobile app, you stare at your laptop’s screen and you better have a good consumer intelligence platform in hand to have a clue about what people use your app, so you can serve them we…

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#175: Enterprise app development security with Greg Ellis, General Manager, Application Security at Digital.ai 23:54

12M ago23:54

23:54

Unless you’re listening to me from Mars or some other planet, you know that today cybersecurity as important as the physical one, they both are intertwined and security breaches are being reported almost daily. It’s about personal data security on your phone and computer and security of big corporations and non-profit. In this episode, we invited G…

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#174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai 33:15

12M ago33:15

33:15

How was your shopping this year? How long is your Amazon 2023 Orders list by now? Of course it wasn’t only you and it wasn’t only about Amazon (even though you may justifiably have an impression that it’s always about Amazon :-) ) - well, the whole planet went shopping every second on multiple retail apps. To comprehend that scale we’ve invited Lex…

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#173: The 2023 Customer Engagement Awards with Josh Hollander, Head of Customer Success at OneSignal 26:17

12M ago26:17

26:17

Now, of course - the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’re pleasantly surprised when our efforts, our midnight oil burning moments, brainstorms and nail-biting get rewarded. When we either in-person or virtually awarded with a prize for what we’re trying to…

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#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove 54:51

1y ago54:51

54:51

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove. There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen - when Apple’s Privacy Manifests and Google’s Android Privacy Sandbox will be coming to life in 2024. For many mobile adverti…

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#171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds 26:19

1y ago26:19

26:19

October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So we decided to take a look at what mobile user acquisition and monetization techniques worked this year. Head of Biz Dev at PropellerAds, Renz is here to give us a tour. Listeners can use the promo cod…

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#170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panel 38:15

1y ago38:15

38:15

This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you. It was hosted by Carolyn Bao of AppsFlyer and the guests were: Annie Wang, Senior User Acquisition Manager at Picsart, Nick Candler, Consultant and Advisor and Zamir Wassermiller, User Acquisition at …

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#169: Winning attention of mobile audiences with Mark Slade, VP Brand at Digital Turbine 26:33

1y ago26:33

26:33

“May I have your attention please?” - how many times did you hear this ask? When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, companies just fight for that precious 10-15 seconds of your attention when it comes to ads in Instagram Reels or like 43 minutes when it’s about an TV show episode on N…

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#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network 28:21

1y ago28:21

28:21

Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people's daily lives, it's easy to use, for the most part, it's free. Yet. Just like any new tech, of course there is a flip side - Generative AI tools like ChatGPT used …

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