最佳Marketing The Magic播客 (2024)

1
Celebrating MTV’s Anniversary with the Real Story of MTV 52:59

3M ago52:59

52:59

In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends…

1
Pitbull: “Anything you love you have to fight for.” 28:12

7M ago28:12

28:12

You may know this week’s guest by many names. Mr. 305, Mr. Worldwide, or more likely, the one and only Pitbull. Yes, the Grammy winning superstar, education advocate and entrepreneur sat down with Bob for a live conversation in his native Miami at the POSSIBLE conference. Before gaining all his titles, Pitbull was simply Armando Christian Pérez, a …

1
Ryan Seacrest: “I celebrate people, but I’m not the star.” 37:16

7M ago37:16

37:16

Ryan Seacrest is America’s favorite host. He’s been on the radio since he was a teenager, but it wasn’t until he came on all of our TV screens in 2002 as the host of American Idol that he became a constant presence in American households. That big break propelled him to other roles, like hosting E! Red Carpets, Live with Kelly and Ryan, and will so…

1
Andrew Jarecki: “People really do want to tell you their story.” 40:04

7M ago40:04

40:04

You’ve probably been entertained by entrepreneur and filmmaker Andrew Jarecki even if you didn’t realize it. He co-founded the business everyone used in the 1990s: Moviefone. His list of accomplishments also include co-writing the theme song for the hit TV show, Felicity, directing the Ryan Gosling film, All Good Things, and directing and producing…

1
Rob Reilly: “Be a fountain of ideas.” 36:11

8M ago36:11

36:11

How does one come up with great ideas? Some may think they’re random strokes of genius, but Rob Reilly knows it takes a mix of hard work and creativity–the truest embodiment of math and magic. Now the Chief Creative Officer of WPP, Rob built his stunning reputation on work that is memorable and buzzy, from campaigns for companies like American Expr…

1
Scott Borchetta: “This is the future – we better figure this out.” 32:52

8M ago32:52

32:52

Country music is the biggest radio music format and Nashville’s Scott Borchetta knows the genre inside and out. He’s the founder, president, and CEO of Big Machine Label Group and the founder of Big Machine Distillery. Scott has signed deals with artists like Tim McGraw, Jewel, Lady A, Zac Brown Band, Thomas Rhett, Florida Georgia Line, and many ot…

1
Kenneth Feld: “People make an organization.” 30:00

8M ago30:00

30:00

Audiences love a spectacle, and Kenneth Feld knows better than anyone how true this is. As the Chairman and CEO of Feld Entertainment, he’s an acclaimed visionary when it comes to live, family friendly theatrics. He took over the business from his father, who founded it back in 1967 when he discovered the Ringling Bros. and Barnum & Bailey. Kenneth…

1
Kellyn Smith Kenny: “The working world is a team sport.” 37:23

8M ago37:23

37:23

Kellyn Smith Kenny was born to innovate. From her early years, she was a textbook over-achiever, thriving as both an athlete and a mathlete and joining any additional club she could squeeze her way into. Growing up, she watched her mom run a hospital and her dad contribute to groundbreaking work at Bell Labs, inspiring her to dedicate herself to me…

1
Math & Magic Returns Thursday, February 29th 2:05

9M ago2:05

2:05

Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing, starting Thursday, February 29th. This season, Bob sits down with leaders, entrepreneurs, and visionaries across music, film, live entertainment, marketing, and more. See omnystudio.com/listener for privacy information.…

1
Ted Leonsis: “People want purpose.” 37:04

1+ y ago37:04

37:04

Tech pioneer Ted Leonsis is never one to shy away from a challenge. He’s an uncanny trend spotter, from his beginnings at companies like Wang Laboratories and AOL to his current role as Founder and CEO of Monumental Sports and Entertainment. He’s also the ambitious co-founder of investment group Revolution Growth and even did a stint as mayor of a …

1
Howard Makler: “Your brand is a fingerprint of your behavior.” 26:37

1+ y ago26:37

26:37

Howard Makler knows how vital small and medium-sized businesses are to the economy. But he also knows not everyone appreciates their value. A successful serial entrepreneur and CEO of Innovation Refunds, Howard is working to make sure smaller businesses are no longer ignored. Innovation Refunds helps small businesses gain access to government fundi…

1
Jacki Kelley: “Don’t be afraid to zig and zag.” 30:54

1+ y ago30:54

30:54

The world of media is ever-changing — and no one has played it quite like Jacki Kelley, CEO of the Americas and Global Chief Client Officer of advertising giant, Dentsu. Jacki has been at the center of media and advertising for the last 25 years, with leadership roles at USA Today, Yahoo, Martha Stewart Living, and Bloomberg. Her deep understanding…

1
Jon Bon Jovi: “It comes down to truth.” 24:17

1+ y ago24:17

24:17

Jon Bon Jovi is so well known that when his songs play, everyone can sing along – even those born well after they first hit the radio. That kind of success is rare in the music business and a lot of artists would stop there. Yet Jon has tackled a number of ventures, bringing a magic touch to everything he’s involved in, from entrepreneurship to phi…

1
Angela Yee: “Every time I learn something, I want to bring it to people.” 36:06

1+ y ago36:06

36:06

At its core, radio is a community service. No one knows that better than Angela Yee. She’s been on the airwaves for over a decade as a founding member of The Breakfast Club, host of her midday show, Way Up, and now the podcast, Lip Service. Angela is a friend and mentor to her listeners and she’s no different off the air. As an entrepreneur, she fi…

1
Paris Hilton: “I love to be someone who is underestimated.” 29:31

1+ y ago29:31

29:31

For so long, Paris Hilton’s story was told for her – in tabloids, through her persona on The Simple Life, and in the context of her legendary family. Now, Paris has taken the reins. She’s used her power as the original influencer to show her true self on social media, through entrepreneurship, and as an activist. From documentaries to podcasts to s…

1
Gwyneth Paltrow: “Transaction can actually be a service” 38:11

1+ y ago38:11

38:11

These days, a lot of actors double as entrepreneurs. Yet no one has had their finger on the pulse quite like Gwyneth Paltrow. Before everyone else was doing it, the Academy Award winner started a newsletter with personally curated recipes, travel tips, beauty items, and more. That grew into the lifestyle brand Goop. From its clothing line to its po…

1
Allen Grubman: “I’m a businessman first and a lawyer second.” 34:54

1+ y ago34:54

34:54

Allen Grubman is a legend in the music business, but he’s not a musician. He’s an entertainment lawyer who for over 50 years has been making deals for superstars in music and media. He’s a trusted advisor to Bruce Springsteen, Madonna, and, of course, Bob Pittman. Bob sat down with his longtime friend and confidante to learn how he went from Brookl…

1
Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.” 44:31

1+ y ago44:31

44:31

With Boom Supersonic, Blake Scholl is reaching for the impossible. When the Concorde was grounded in 2003, dreams of a profitable model for supersonic aviation were abandoned. It took an introverted kid obsessed with aviation to prove skeptics wrong. Today, Boom has orders to make over 100 supersonic aircrafts for the US Airforce, United Airlines, …

1
Math & Magic Returns March 30th 2:15

1+ y ago2:15

2:15

Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing. This season, Bob sits down with leaders across various fields –from A-list entrepreneurs to a supersonic aviator and everyone in-between—to learn how they’ve used data and creativity to push their businesses into the future. Th…

1
Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’” 37:16

2y ago37:16

37:16

You might be surprised to learn that legendary sportscaster Colin Cowherd rarely checks his ratings. As he puts it: checking your ratings doesn’t make your ratings better. Instead, Colin has some other tried-and-true ways to build an engaged audience— and it shows. With his program on Fox Sports and two podcast networks in partnership with iHeartPo…

1
Christian Juhl: "I have to predict the future just slightly better than everybody else." 34:59

2y ago34:59

34:59

Throughout the tumultuous pandemic, Christian Juhl kept a steady hand at the helm of GroupM at WPP—the world’s largest advertising and media investment company. The key to Christian’s powerful leadership lies within his early experiences in the eye of the dot com boom and bust. The memories of wondering whether his paychecks would cash have not fad…

1
Mike Meldman: "If the product is bad, no matter who is behind it, it won’t work.” 31:02

2y ago31:02

31:02

After a brief stint as a Blackjack dealer, Mike Meldman thought he’d try his hand as a real estate developer. Cut to the present: Mike and his team at Discovery Land Company have created over thirty luxury communities worldwide. But Mike is not just providing four walls and a roof: he’s providing community. Bob sits down to find out how Mike has ac…

1
Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.” 38:24

2y ago38:24

38:24

Although Byron Sharp grew up on a sheep farm, he’s spent his career defying herd mentality. As Director of the Ehrenberg-Bass Institute for Marketing Science, Byron has debunked marketing conventions and helped brands stick to what works. Along the way, he wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth t…

1
Stephanie Ruhle: “I want the world to get better and smarter.” 38:46

2y ago38:46

38:46

It’s impossible to make good business decisions with bad information. That’s where truth-seeking reporters like Stephanie Ruhle come in. Host of the 11th Hour on MSNBC and Senior Business Analyst for NBC News, Stephanie has brought truth and accountability to power by breaking momentous stories like the London Whale loss. Bob talks to Stephanie abo…

1
Tony Coles: “We are sourcing stories that mainstream newsrooms would never tell.” 44:59

2y ago44:59

44:59

In 2019, the Black Information Network— a full-time news service by and for the black community— was in the early stages of planning at iHeartMedia. But when George Floyd was murdered, Tony Coles, one of iHeart’s Division Presidents who had been overseeing BIN’s development, knew the platform needed to launch immediately. Tony, now President of BIN…

1
Jeff Bewkes: “We didn’t care about the ratings.” 42:40

2y ago42:40

42:40

Jeff Bewkes started at HBO as something of a traveling salesman; his job was to urge motels to add HBO to their properties and their marquees. Later, Jeff would become the last CEO of Time Warner, and engineered the company’s sale to AT&T. Jeff shares the original programming gambles that paid off, what television in the 90s teaches us about the st…

1
Steve Cooper: “You should never get too comfortable.” 33:14

2y ago33:14

33:14

What do Enron, Warner Music Group and Krispy Kreme have in common? “King of the Turnaround” Steve Cooper’s guiding hand during key transitions. Bob sits down with the business legend to talk about the possibilities of web3, Steve’s upcoming departure from WMG and why we should all rewatch Disney’s “Wall-E.” See omnystudio.com/listener for privacy i…

1
Dr. David Eagleman: “The conscious mind is like a broom closet in the mansion of the brain.” 45:05

2y ago45:05

45:05

If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito:…

1
Suzy Deering: “We are at the moment where everything changes. And a big reason we’re at that moment, is the F-150 Lightning.” 38:01

2y ago38:01

38:01

Suzy Deering has been preparing to take the business world by storm since the second grade, and she certainly has. She’s shaped powerhouse brands like Verizon and eBay, and now serves as the Global CMO of Ford. Learn how Suzy’s experience shepherding landline customers to wireless is informing her marketing strategy around electric cars, and why yo…

1
Math & Magic Returns September 22nd 2:26

2y ago2:26

2:26

Join Bob Pittman for the new season of Math & Magic. This season, Bob sits down with visionaries—from CEOs, to neuroscientists, and everyone in-between—to hear how they’ve used data and creativity to successfully adapt to the biggest changes of our time: the metaverse, fake news, remote work, championing stories that matter, and more. See omnystudi…

1
Bob Pittman on Minnie Questions with Minnie Driver 31:47

2+ y ago31:47

31:47

Today, Bob goes from podcast host to podcast guest and sits down with actor Minnie Driver for her iHeartRadio podcast, Minnie Questions. Bob shares why he’s grateful for a childhood injury, lessons from growing up in the South during the Civil Rights Movement, and why plans are sometimes bad for business. Learn more about your ad-choices at https:/…

1
Ben Horowitz: “Let’s go make something. Let’s change the world.” 44:00

3y ago44:00

44:00

What do start-up founders and hip hop artists have in common? According to Ben Horowitz: a lot! Since his teenage years, Ben has been inspired by hip hop artists’ ability to create something from nothing-- and he took that guiding ethos with him to Silicon Valley. So even when industry giants shrugged off what would become the internet as we know i…

1
Celebrate MTV’s 40th Birthday with the Real Story of MTV 52:59

3+ y ago52:59

52:59

In honor of the 40th anniversary of MTV, we’re rereleasing a fan-favorite episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and fr…

1
Remi Kent: “A small act can make a difference.” 39:46

3+ y ago39:46

39:46

In Remi Kent’s first job as a library page, she discovered her love of stories. Now, as CMO of 3M, Remi is crafting stories for countless consumers across the globe! Despite this massive audience, Remi stays focused on making individual, human connections with 3M customers. Learn how this framework has helped Remi shepherd 3M through major shifts: …

1
Christian Navarro: “I've been at the bottom; and if I can use that energy to help people stay on top, then I win.” 34:30

3+ y ago34:30

34:30

After dropping out of school and struggling with homelessness, a young Christian Navarro was rejected by his top-choice job and accepted a gig sweeping floors at a wine shop. There, Christian fine-tuned his precocious palate and client partnership savvy. The rest is history! What felt like the second-best job offer at the time, actually put Christi…

1
Brad Gerstner: “If something's not a fast yes, then it's a quick no.” 51:39

3+ y ago51:39

51:39

When Brad Gerstner, a “simple kid from Indiana” set out to build a brand-new investment firm in the swirl of the 2008 financial crisis, his friends and advisors told him he was nuts. But that company, Altimeter Capital, has become an incredibly successful vehicle-- not just for profits, but also for enabling entrepreneurs to do good. In this week's…

1
Alec Baldwin: “You have to find a way to make it work.” 40:49

3+ y ago40:49

40:49

Before Jack Donaghy, before Jack Ryan and SNL, Alec Baldwin was studying to be a lawyer and interning on Capitol Hill. This episode, Alec sits down with Bob to share why he changed course, and how he made it as an actor. From nights working as a busboy at Studio 54, to his Emmy-award-winning performance in 30 Rock, Alec shares behind-the-scenes sto…

1
Gary Vaynerchuk: “Accountability's an incredible gateway to happiness.” 34:40

4y ago34:40

34:40

No one's story captures the spirit of the American Dream better than Gary Vaynerchuk. Fresh from the USSR, Gary’s earliest memories are of his family of eight crammed into a studio apartment in Queens. But he's been focused on turning lemons into literal lemonade from the very beginning: Gary launched his own lemonade stand at age seven—and he's be…

1
Sir Martin Sorrell: “Good people are by nature difficult” 34:39

4y ago34:39

34:39

Any good student of advertising and marketing should know Sir Martin Sorrell’s name! From his rising to star status as Saatchi & Saatchi’s CFO, to his building and shaping of WPP— growing it from a shopping cart maker to the world’s largest advertising holding company, Sir Martin is as well known for his legendary insights as his headstrong opinion…

1
Elizabeth Rutledge: “We call our employees colleagues.” 41:29

4y ago41:29

41:29

As the Chief Marketing Officer of American Express, Elizabeth Rutledge has a rare superpower... she's an introvert. And the way she wields it is impressive! Learn how she harnesses the power of small, nimble teams (it has something to do with pizza!); how she's used her introversion to foster a culture of empathy and respect, and why she still draw…

1
Jan Brandt: “We had to break a lot of glass” 33:32

4y ago33:32

33:32

It’s hard to imagine what this pandemic would look like without the internet to keep us all connected, and we have Jan Brandt’s marketing genius to thank for that technological revolution. As the CMO of AOL in the 1990s, she grew their subscription base by being keenly attuned to customers’ desires—and to the potential for home internet access to t…

1
Brad Hiranaga: “I’ve been in love with brands since I was 5 years old.” 41:11

4+ y ago41:11

41:11

It's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good: from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly t…

1
The Real Story of MTV: Founder’s Edition 52:59

4+ y ago52:59

52:59

Today, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a sta…

1
Marisa Thalberg: “Connect the dots that aren’t obvious” 40:12

4+ y ago40:12

40:12

From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-g…

1
Dave Cote: “I benefited from second chances. I always kept that in mind” 39:42

4+ y ago39:42

39:42

For anyone struggling to lead their company through the current climate, Dave Cote has some advice for you. The legendary former chairman and CEO of Honeywell ushered his company through two big recessions while growing it from a $20 billion business to a $120 billion one. Tune in as Dave tells Bob how he marshaled his company's leadership in a sto…

1
“Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more 30:17

4+ y ago30:17

30:17

In this Special Edition of Math and Magic, Bob sifts through his favorite graduation speeches from Commencement: The Podcast, to share lessons for aspiring leaders. Learn why Google X's Astro Teller thinks you need to embrace your inner “weirdo” to solve the world's biggest problems, what Abby Wambach thinks you need to know about teamwork, and why…

1
Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.” 34:55

4+ y ago34:55

34:55

Though the world has stopped, we've been able to text with friends, video conference relatives, check e-mails and stream content. It's easy to take for granted. But that incredible access is possible thanks to executives like Verizon’s Chairman and CEO, Hans Vestberg. How did Hans prepare the Verizon network to respond so effectively to something s…

1
Special Covid-19 Episode: "Market with humanity" 15:58

4+ y ago15:58

15:58

The world has changed a lot in the last week. We’re dealing with a pandemic that’s shaken us in unimaginable ways. But how should CMO's shepherd their brands through these times? Join Bob as he calls three marketing experts—and favorite former guests—for guidance. Listen to how CVS Health’s CMO, Norm de Greve led his team to “market with humanity,”…

1
Philippe Krakowsky: “If you say you’re going to do something, do something.” 27:20

4+ y ago27:20

27:20

It's hard to imagine an exec with a more colorful background than IPG's Chief Operating Officer and EVP Philippe Krakowsky. Hailing from Mexico City, Philippe grew up speaking three languages. He paid for college by debugging Atari games. And though he studied linguistics and comparative lit, his first job after school was founding an AI startup...…

1
Shazi Visram “Finding solutions— that’s just a part of my DNA.” 40:42

4+ y ago40:42

40:42

The way Shazi describes it, she had a magical childhood. Living in the motel her family owned and operated, she had no shortage of things to keep her busy-- from hanging out with cooks to watching new customers to adopting a pet duck. But how did someone who always dreamed of being a painter end up founding Happy Baby, the number one organic baby f…

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