))
COMM 232 class at CNU
…
continue reading
bCreator: Serious Influence is a podcast all about the business side of the influencer industry. Hosted by bCreator - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.
…
continue reading
A fantasy/science fiction podcast about the weirdest private college in America, hosted by one Sonya Romain, general hot mess and snarky sophomore.
…
continue reading
Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Holly Brooker. Holly is a global marketing director and has worked at the likes of Spotify, Acast, Class Pass and Airbnb.由bCreator (formerly Blogosphere)
…
continue reading
Today on bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Brontë King. Brontë is a lifestyle, fashion and travel content creator, with a dedicated female following. She is everybody's online bestie with style to die for and real talk to make you laugh until your ribs hurt. While her platform started with her documenting h…
…
continue reading
Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Camilla Craven. Camilla is a brand, communications and social strategist, marketeer and commercially astute leader. She’s regarded as one of the leading voices in brand advocacy. She’s worked with over 40 brands, across 20 countries, ranging from pre-seed to fast-s…
…
continue reading
Today on bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Britt Bagnall, who is the founder of Influencer Marketing Agency Cherry Pick Talent. Britt founded Cherry Pick in 2016 as a way to support brands who wanted to make influencers a part of their marketing day in and day out. Since CPT do not represent any talent, the…
…
continue reading
In today's episode of bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Lucy Loveridge, who the the Managing Director of YMU's social division.由bCreator (formerly Blogosphere)
…
continue reading
Today on bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Esme Rice, who is the Influencer Practice Lead, Worldwide at Mindshare由bCreator (formerly Blogosphere)
…
continue reading
1
S6 Ep3: Series 6, episode 3: Shane Riley, Vice President of International Sales & Marketing, Virgin Voyages
34:37
In today’s episode of bCreator: Serious Influence, Alice Audley (bCreator’s founder) is joined by Shane Riley, who is Vice President of International Sales & Marketing at Virgin Voyages. Virgin Voyages are the headline sponsor of the bCreator Awards 2023.由bCreator (formerly Blogosphere)
…
continue reading
In today's episode of bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by Lucrèce Sicat, who is Head of Creator Marketing, EU at Amazon.由bCreator (formerly Blogosphere)
…
continue reading
In today's episode of bCreator: Serious Influence, Alice Audley (bCreator's founder) is joined by travel creators Lloyd and Yaya of Hand Luggage Only. Founded in 2014 whilst Lloyd and Yaya were studying, the pair have since built their travel blog into a global sensation that gets over an impressive 1 million monthly unique visitors. Focusing on at…
…
continue reading
Today on Blogosphere: Serious Influence, Alice Audley (Blogosphere's founder) speaks to Grace Victory, who won Influencer of the Year at the 2021 Blogosphere Awards. Grace is the cover star of issue 24 of the magazine, which you can order direct through Blogosphere's website here: https://www.blogosphere.biz/shop/issue-24-grace-victory-single-print…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Harriet (Harri) Berridge, who is an Intellectual Assets Manager at law firm Stobbs.由bCreator (formerly Blogosphere)
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Natasha Courtenay-Smith, who is the CEO and Co-Founder of Bolt Digital. Bolt Digital specialises in accelerating growth of direct to consumer brands across health, lifestyle and beauty. They have worked with the likes of Absolute Collagen, The I…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Jessica Paine, who is the Chief Community Officer at SyncVault. SyncVault is a music platform, which rewards creators for using claim-free music on their content.由bCreator (formerly Blogosphere)
…
continue reading
1
S5 Ep4: Series 5, episode 4: Gabrielė Palepšaitė, Influencer Marketing Creative Strategy Lead at Surfshark.
34:30
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Gabrielė Palepšaitė, who is the Influencer Marketing Creative Strategy Lead for EMEA and LATAM at cyber security firm Surfshark. Surfshark was founded in 2018 and offers products such as a virtual private network service, a data leak detection s…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sedge Beswick, who is the Founder and Managing Director of SEEN Connects. As MD and Founder, she has grown the award-winning innovative influencer marketing agency SEEN Connects from the ground up, expanding it internationally. Before setting up…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Geo West. Geo is an influencer marketing expert with over 12 years' experience in the space. She started her career working for creator Patricia Bright, and subsequently took roles at Benefit Cosmetics, L'Oreal and Charlotte Tilbury. Geo set up …
…
continue reading
Melanie Kentish is Group Director of Influencers Sky responsible for overseeing Entertainment, Cinema, Kids, Sports, VIP and products. Mel is a veteran in the space with over 15 years experience working in the field and has consulted for many brands such as Samsung, Sony, Nails Inc, Kelloggs, GAP, Rolls-Royce and Boots. Most recently, she’s most we…
…
continue reading
* Uploaded in November 2021. This podcast was recorded pre-Covid in Jan 2020, but was previously available only to Blogosphere Community members. It has some great podcasting tips - and we have now decided to share it here too. In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Emma Gunavardhana…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Jamie Spafford. Jamie is one of the four founders of Sorted Food, which started as a YouTube channel back in 2009. It has now grown into a 20 plus team and a bonafide business.由bCreator (formerly Blogosphere)
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Vanessa Vyapooree. Vanessa is the business partner at Camel London Creatives, which is an influencer talent and management consultancy that brings brands together with their diverse influencers through tailored social media campaigns.…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Jennifer Quigley-Jones. Jennifer is the founder and CEO of Digital Voices, which is a YouTube specialist influencer marketing agency based in London.由bCreator (formerly Blogosphere)
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Danny Lowney, who is the MD of influencer management company Sixteenth Talent. Danny founded Sixteenth, whose roster includes Carly Rowena, Gabriel Sey and Jack Edwards, in 2017 after seeing the power of influencers when working on growth strate…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Hannah Witton, who is a YouTuber, Podcaster and Author. Hannah joined YouTube in 2009 and has first-hand experience of working with MCNs, management and brands. She recently launched an event called Creator Table Talks, where influenc…
…
continue reading
1
S4 Ep2: Series 4, episode 2: Emily Trenouth, Head of Influencer Marketing Strategy at MediaCom
49:40
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Emily Trenouth, who is Head of Influencer Marketing Strategy at Mediacom. Before moving to Mediacom, Emily worked at both Takumi and Tribe – and saw the micro-influencer movement evolve first-hand. She has a 360 approach to influencer…
…
continue reading
In this week's episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sir Martin Sorrell, who is the founder of S4 capital – a digital advertising and marketing services company established in May 2018. S4’s strategy is to build a purely digital advertising and marketing services business by integrating leading bu…
…
continue reading
In this week's episode of Blogosphere: Serious Influence, we have a special installment. It is a panel discussion from this year's Blogosphere Festival all about diversity within influencer marketing campaigns without tokenism. The panel is hosted by Blogosphere's creative director Elaine Malone, and the panellists are Kemi Alemoru (of Gal-dem), Lo…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to influencer Lewys Ball, known online as Looking for Lewys. Lewys started his YouTube channel as a child, and has been balancing uploading content with his studies - first at school and then at university - for around a decade. He has worked on ma…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Sam Chapman, of Pixiwoo, and Phil Hughes, who is the COO of Gleam. Sam (one of the UK's first influencers) and Phil (a trained lawyer) have both been involved in the influencer space for more than a decade, and have first hand experience of bran…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to parenting influencer Matt Coyne, of Man vs Baby. Matt wrote a post about being a new parent on Facebook in 2015, which went viral. Since then he's built up an audience of more than 250,000, written two best-selling books and won parenting influe…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lorna Luxe, who is an Instagrammer and Influencer. And Blogosphere magazine's issue 22 cover star, which you can order now -> https://www.blogosphere.biz/shop/subscription/ Lorna started posting regularly to Instagram in 2014 as a means to monit…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Estée Lalonde, who is a lifestyle influencer, blogger and podcaster. Estée started out online nearly a decade ago and has worked with brands including Adidas and Lancôme. She has also collaborated and brought a jewellery collection with Daisy. A…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth. The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'. Alex has …
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Paul Sampson, who is the co-founder and CEO of music licensing platform Lickd. Paul has worked in the music industry for 14 years in all sorts of roles, and thus has a key knowledge of its licensing intricacies. He stumbled across the world of i…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Adam Ward, who is an influencer marketing consultant. Adam has worked at agencies including Cake, Dare and Hey Human, and specialises in influencer marketing strategy. Now consulting at Tailify, he has a keen interest in creative and data, and i…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Grace Beverley, the 22-year-old Founder and Director of both TALA and B_ND, two brands quickly making their mark on the fitness and fashion industries. Grace started her career on Instagram, where she ran a fitness account showcasing her exercis…
…
continue reading
1
S2 Ep10: Series 2, episode 10: Lucy Luke (née Skinner), Strategic Partner Manager: Entertainment & Creators at Facebook
51:38
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Lucy Luke (née Skinner), who is Strategic Partner Manager: Entertainment & Creators at Facebook. Lucy has worked for Facebook since 2015 - and before moving to the entertainment and creator team, worked within the Facebook news team. Lucy discus…
…
continue reading
Talking about this seasons schedule
…
continue reading
1
S2 Ep9: Series 2, episode 9: Zoe Crawford, Brand Partnerships and Events Manager at The7Stars
42:15
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Zoe Crawford, who works across Brand Partnerships and Events at media agency The7Stars. After working at a start-up and seeing the impact of influencers, Zoe has seen the industry develop and believes that 2019 will see the coming of age of infl…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Amie Shearer, who is Head of Influencer Marketing at Mumsnet. Amie has worked in the industry since 2011, but actually started her first blog all the way back in 2006. At Mumsnet, Amie has worked with many brands on influencer campaigns includin…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Vix Meldrew. Vix has been blogging since 2014 - covering lifestyle content. In 2018, she got to the point where she was able to quit her job as a teacher and blog full-time. In addition to brand deals, Vix has built up an impressi…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rahul Titus, who is Head of Influence at Ogilvy. Rahul has worked in the Influencer industry since 2010 - both in marketing and talent management roles. He has worked with influencers on campaigns for Ogilvy clients including Bacardi, TK Maxx an…
…
continue reading
Testing podcast.
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Katie Snooks. Katie has been blogging since 2009, and has worked with numerous brands across her social channels, which include Instagram, YouTube and, of course, her blog. She has also worked on the other side of the industry. In…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nik Speller who is Head of Campaigns at the aptly-named Influencer Agency - Influencer. Nik has a career history that spans across data, digital publishing and a bit of blogging. After joining the agency world, he worked across influencer market…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Steph Yeboah who has been part of the social media world for more than a decade. Steph, whose blog is called Nerd About Town, uses her online platforms to share her life, with a focus on plus-size fashion. Steph has also worked on the other side…
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Dom Smales who is Founder and CEO of the digital-talent management company Gleam Futures. Dom founded Gleam in 2010 and it was the first influencer talent management company in the UK. The business now has offices in LA and Sydney, too. Gleam's …
…
continue reading
In this week’s episode of Blogosphere: Serious Influence, Blogosphere’s founder Alice Audley speaks to Tom Cornish who is Influencer Marketing Director at Wavemaker. Wavemaker is the second largest media agency network in the world, and its influencer division works on a very data driven approach - including a guaranteed engagements model. Alice an…
…
continue reading
On Wednesday 30th January, we brought our podcast - Serious Influence - to a live event. Under discussion was - 'What makes a great influencer campaign in 2019?' The panel was hosted by Blogosphere's founder Alice Audley and the panellists were - Sara Tasker (Me and Orla - Influencer), Rupa Shah (HashtagAd founder and ASA regulations expert), Kat P…
…
continue reading
In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Nic Yeeles, who is the co-founder and CEO of technology company Peg. Peg is a business designed to streamline all aspects of influencer marketing - from finding which influencers to work with to reporting on the return on investment of campaigns. Nic f…
…
continue reading
In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Rupa Shah, who is an influencer marketing regulatory consultant. Rupa founded her business Hashtag Ad in 2017, after working at the ASA (Advertising Standards Authority) for 13 years, and advises brands and influencers on best practice when it comes to…
…
continue reading
