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Hosts Jon MacDonald and Ryan Garrow want to help businesses be more effective at driving high quality traffic to your site, and making sure that traffic converts from a visitor to a buyer, by sharing the secrets that have helped some of the brands big and small to drive the right traffic to their sites, and convert that traffic into customers at a rate well above their peers.
 
La formación directiva de hoy para liderar el futuro en finanzas, economía, liderazgo, desarrollo de personas, innovación, recursos humanos, salud, marketing, internacionalización y entorno sociopolítico presentada por profesores de ESADE Executive Education Business School. ESADE ha inspirado el futuro de más de 37.000 antiguos alumnos, que hoy ocupan puestos de responsabilidad en empresas y organismos de todo el mundo.
 
Ben Krueger, Chief Podcast Strategist takes you on a journey with leaders and brands who have leveraged the power of the podcast in their own businesses and is here to show how you can harness that power for yourself. Discover whether podcasting is the BEST tool for your growth at CashflowPodcasting.com
 
At the seed of every good online program, there’s a community. Kami Huyse believes empowering that community is critical to lasting success. In this podcast Kami, along with Madalyn Sklar, will focus on the root of the matter — building online communities. Through this process, they'll share information, helpful tips and advice, and takeaways to help build your own community. Learn how to monetize, provide value, inspire others to take action, and make this a great experience for everyone. K ...
 
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, s ...
 
Voici une belle conférence de notre frère bien-aimé Jean-Marie Abderrahman qui explique clairement, pour l’avoir vécu soi-même, les premiers pas d’un converti à l’islam. Le début dans son cheminement spirituel peut être difficile. Cette conférence, donnée dans la belle mosquée de Gennevilliers lors de son séminaire de Juillet 2010, est axée sur sept points : 1) Sortir de l’isolement, 2) Avoir une bonne compréhension de l’Islam, 3) Faire comprendre son choix autour de soi, 4) Apprendre l’arab ...
 
Ce podcast va vous aider à mieux communiquer avec vos clients et toute votre sphère professionnelle. Le podcast Com' Julien est une émission audio qui aide les entrepreneurs à mieux communiquer. On parle ici de sciences de communication, de psychologie sociale et d'analyse de cas approfondie.
 
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show series
 
What's the point in cleaning the house before hosting a family with 3 kids under 5? Sarah had to overcome her introvert's resistance to hospitality when Annie's family recently trekked to Sarah's new city! 3 nights, 2 full days, 6 kids under 5 years old. We talk about delegating dinner prep, the fake birthday party that happened, and lovely game ni…
 
Today, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I break down optimization from a high level to not focus so much on the tactics? Everybody goes directly to the tactics, but what are the overarching things that a brand needs to know …
 
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today’s episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important p…
 
One of the most common problems creatives have when they're marketing themselves online is that they attract other designers, instead of potential clients. The reason? They're not pushing out the right type of content. In this episode, I'm sharing the 7 questions you must be able to answer about your audience and ideal client in order to build a hi…
 
"How to Make Mom Friends // with Annie & Sarah from the Laughs and Littles podcast" Click HERE to hear the episode! Follow us & share with a friend! Instagram Facebook We'd love to hear from you ✉️ laughsandlittles@gmail.com由Sarah O'Brien and Annie Tarr: Funny Catholic Moms
 
Hosts Aisha and Amanda are joined by long-time converts Hanan and John. We discuss their journeys to Islam, and talk about some tips to help new Muslims avoid common difficulties and pitfalls. You can see some of sister Hanan's work here: https://www.instagram.com/hanan_made/ Support the show (https://beginnings.org.uk/donate/)…
 
One of our most popular annual episodes is back! We’re sharing our favourite books of the year. Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we've read lately that you may want to add to your 2021 reading list. PLUS Get the Content Sells UPDATED Reading List 2020 Edition here now. Listen to …
 
Today, we’re diving into our NFP journeys - down to the nitty gritty details. How we deal with things that make charting more difficult, like excess mucus and the whole postpartum phase, how ovulation strips work for avoiding pregnancies, and conversations with our husbands we never thought we’d have. Websites/Videos mentioned: Temp Drop Ovulation …
 
Don't you sometimes wish you could predict the future? While I can't exactly do that, I still love thinking about what changes can we expect to see in the online business and marketing space, and how should I adapt my own business in the process. So in this episode, I'm sharing my top 7 predictions in business and marketing that we may see happen i…
 
2020 was a strange year for sure. But when it comes to my business, it was actually my most profitable year in business as well as the most risky and disorganised year as well! In this episode, I'm sharing with you what happened in my life and business this year, what were my biggest wins, struggles, lessons learned, and what are my plans for 2021.…
 
If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you. And we’re doing it again this year! Not only do we LOVE these tips because they’re what’s working RIGHT NOW for other business owners like you… we ALSO get to show off …
 
There are seven different types of people that you're going to find coming to your site. And if you can understand who these people are in each one of their buckets, you're going to be able to help each one of them convert because they're all going to look at your site a little bit differently. So how do we understand who they are? And what do we n…
 
We’re your hosts, Annie and Sarah, and this podcast was born as a way for us to keep in touch as our friendship became long distance. We love talking about any and all things related to mom and faith life - and we often disagree, but we always enjoy laughing with each other. Our hope is that these conversations will inspire you to pursue deeper fri…
 
Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it on the show… And that is this idea of slowing down so you can actually go faster. It can sound counterintuitive, “But wait, I want to get to 6-figures this y…
 
We're literally just catching up after the whirlwind of Thanksgiving travel and share what’s on our minds as we’re settling into this Advent season. Everything from what we’re reading, Annie’s Advent candle fail, to if we let our girls wear makeup, with a mini-debate (lol, not really) about circumcision thrown in there. 😂🤪 We hope you enjoy! Follow…
 
With Cyber Week just in the rear view mirror, we’ve got a lot of questions for Ryan...Outside of revenue, how does a brand know if they were successful for Cyber Week? How do they know if money was left on the table? Or their goals were misaligned? What were the common missed opportunities in search engine marketing? What does a brand’s data say ab…
 
This episode is a companion piece to two other shows we did recently on Online Courses… The first - episode 139 - was all about how to CREATE Profitable Online Courses, where we shared some of our top tips for thinking about what course to create and ways to go about putting it together. The second - episode 140 - went deeper into how to make an am…
 
Psychology plays an important part in business no matter what business you’re in or how you’re getting sales. The best tactics to convince us to spend money are the ones we’re not aware of. Retail stores have been using music, scents, and merchandising to get us to spend more money for decades if not centuries. Those tactics online now have a name …
 
Big issues: how to do Santa without lying to your kids OR becoming the Grinch. 🎅🏼🎄🤔 We share our experiences of Santa growing up, how we’ve gone about thinking about it for our kids (or not thinking about it at all, in Sarah’s case), fantasy books and cultivating imagination, and what we do for Saint Nicholas Day. 🎁 We had a lot of fun with this on…
 
Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative branding business behind to double down on her passion business in the knitting niche. And not only did she “make a living,” she made a LIFE doing what she l…
 
Most online businesses are hooked on traffic. It's like a drug –– they think if they just get more traffic, all their problems go away. Because traffic equals sales, right? On the surface that seems right, but Ryan is here to dig deeper, and explain why that isn’t the whole story. TRANSCRIPT Jon Macdonald: There's a common saying that there are onl…
 
We share our experiences with accepting surprise and planned babies, ovulation strips, talking to a priest, finding out genders, and we chat about the factors we consider as we prayerfully discern with our spouses how to use NFP. Follow us & share with a friend! Instagram Facebook This episode was sponsored by Anna Maria Mendell, author. Day-by-Day…
 
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other women business owners to do… AND to remind themselves to do… that we they thought it was high time they did an episode on it. Today’s topic is all about tooti…
 
It seems most brands are using email popups on their website. Today Jon dismantles this practice with passion, explaining why they're bad for everyone, and offering better alternatives. TRANSCRIPT: Ryan: Jon, we've spoke together quite a few times around the country, and then recently just around the internet, since we can't leave our houses. And a…
 
How to make bedtime happen, dealing with early wake ups, and all that good stuff. Annie went for it when her second kid was 9 months old, Sarah tried and it failed her first time, but it worked out when her two were a bit older. Whether it’s kicking the baby out of your room or making space for an office, it’s nice to free up a room and initiate mo…
 
One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with an entrepreneur, author and business owner who is passionate about helping people reach that milestone. Her name is Shaa Wasmund and she is the author of the…
 
We know that internet traffic doesn't operate in silos. No matter what method you are using to drive traffic and sales, there's always going to be a halo effect. Today Jon and Ryan chat about Google Shopping, but more specifically the effect it has on other channels. TRANSCRIPT: Jon: Hey, thanks for listening to Drive and Convert. Before we jump in…
 
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous strategies and big ideas and new innovations, but today, we’re waving the flag for the often unsung benefits of doing the BORING stuff. In this episode your …
 
For both of us, God worked powerfully through our husbands. In Sarah’s case it was a slow process over several years, and for Annie it was a bomb dropped on her nine months after getting married. Who doesn’t love a good conversion story? For the greater glory of God! We hope you enjoy. Follow us & share with a friend! Instagram Facebook We'd love t…
 
So many Ecommerce stores offer discounts. Should you? Today Jon breaks down why discounts are probably doing more harm than good for your brand, and offers some better alternatives. The Essential Guide to Ecommerce Sales Promotions [78 Tactics] : https://thegood.com/insights/essential-ecommerce-promotion-guide/ TRANSCRIPT: Ryan Garrow: Jon, I come …
 
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with innovative publisher and serial entrepreneur, Dale Beaumont, who is pioneering a very different, very modern take on the online magazine, known as www.mo…
 
We're talking about how to postpartum like a boss, transition from 1-2, and also 2-3. Annie shares tips on how to facilitate sibling bonding, and Sarah focuses on how to get creative in getting that self-care time when you’re a mama of more than one! Namely, be shameless in asking for help. 😉 Follow us & share with a friend! Instagram Facebook We'd…
 
Google recently dropped all commission fees on their "Buy on Google" platform. On the surface-level this seems like a very intriguing offer. But Ryan here is to explain why "Buy on Google" may not be the best thing for your brand. TRANSCRIPT: Jon: Ryan, a few days ago, I sent you an article I read about Google's Buy on Google program and how they w…
 
States apart, but we (Sarah & Annie) are still chatting about all things on faith, friendship, and motherhood! Follow us & share with a friend! Instagram Facebook We'd love to hear from you ✉️ laughsandlittles@gmail.com Feel like reading? Subscribe to Sarah's personal blog at Glimpses of Joy. 💜由Sarah O'Brien and Annie Tarr: Funny Catholic Moms
 
What to do with your Content Marketing when things get tough? Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times… Whether it’s a downturn in our industry, the loss of a big client that creates cashflow issues, a person…
 
How can you prepare your businesses for operating in a future that has yet to be determined? Today, Jon explores the future of CRO. With such a high volume of transactions happening on Amazon and Shopify are we nearing the end of incremental improvement from CRO? For help with your CRO visit: https://thegood.com/ TRANSCRIPT Ryan: All right, Jon, as…
 
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from. In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with o…
 
We're continuing the client experience series with a focus on Brand Clarity and Direction in this episode. This is a really important step once you onboard your client and before you dive into the design process, which allows you to get a much deeper understanding of your client's business, their Ideal Client, but also their visual preferences when…
 
Today, Jon asks how to determine what your SEM budget should be...and Ryan explains why the answer may actually be to have no budget at all For all your digital marketing needs: https://www.logicalposition.com/ TRANSCRIPT: Jon: It's a common question that I hear quite a bit. "How much should I be budgeting for search engine marketing and how do I e…
 
Pat and Stats are joined by Eiya (MDI and AWC host) to talk about all things WoW and more: from her days in GCDTV to streaming to how corruption may affect the upcoming AWC season, the gang covers a lot of ground -- even talking about her days as a competitive skier!由Pat Krane
 
“I learned through trial and error. I learned through mistakes, but at least now I have a streamlined process that I'm super confident in.” In this episode, I'm going to cover the three most common mistakes to avoid when you welcome your client and how to welcome them to ensure you create an amazing personal impression from the very beginning, When…
 
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, through to providing a free or low cost entry level course that gets people into your world and introduces them to your higher dollars programs and much, much mo…
 
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