最佳Customer Insights播客 (2024)

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#113 CX Praxis: Der Weg vom produkzentrierten zum kundenzentrierten Unternehmen. Jan-Philipp Effgen bei Peter Pirner 38:11

1d ago38:11

38:11

Jan-Philipp Effgen (Hahn Kunststoffe GmbH / Hanit) im Gespräch mit Peter Pirner „Wir müssen weg von unserer Produktzentrierung. Die hat uns als ingenieursgetriebenes Unternehmen groß gemacht, aber gute Produkte reichen heute einfach nicht mehr aus.“ Das ist die große Gestaltungsaufgabe für viele Mittelständler in der DACH Region. Doch überall kann …

1
The Media Is Hungry To Hear Your Ecommerce Brand Story And Link To You With Chris Panteli Of Linkifi 35:22

5d ago35:22

35:22

Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining …

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From Vitamins To Victory: Bulu's Journey To Becoming A Fulfillment Powerhouse With Paul Jarrett 58:05

7d ago58:05

58:05

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their ear…

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Crack The Code To Ecommerce Growth: Chase Clymer Shares His Toolbox For Success 50:06

8d ago50:06

50:06

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye. In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to…

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#112 CEX Trendradar 2024. Neues aus der DACH Region. Nils Hafner bei Peter Pirner 40:02

15d ago40:02

40:02

Nils Hafner (Hochschule Luzern, CEX Trendradar) im Gespräch mit Peter Pirner Harald Henn und Nils Hafner erstellen seit 2019 diese wunderbar strukturierte Gesamtschau und Interpretation der Situation in Deutschland, Österreich und der Schweiz. Dieses Jahr ist Ihnen ein schon fast enzyklopädisch dichtes Werk gelungen, das Interessierten kostenfrei z…

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From Amazon To TikTok Shop: Expanding Your Ecommerce Horizons With Neil Twa Of Voltage DM 1:03:55

15d ago1:03:55

1:03:55

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires. With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global a…

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The Future Of Generative AI Chatbots In Ecommerce With Ashu Dubey Of Gleen AI 30:21

22d ago30:21

30:21

Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I’m your host, Steve Hutt, and today we've got a thrilling episode lined up for you! Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that’s making waves in the ecommerce wo…

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#111 KI trifft Data Analytics. Chancen und Risiken beim Einsatz in der Praxis. Michael Obermaier bei Peter Pirner 36:25

29d ago36:25

36:25

Michael Obermaier (Head of CX und Martech Solutions bei SAS) im Gespräch mit Peter Pirner Heute mache ich mich mit Michael Obermaier, Head of CX und Martech Solutions bei SAS, auf die Reise, um den State of the Art der KI gestützten Datenanalyse kritisch zu beleuchten. Wir erkunden die Unterschiede zwischen analytischer KI und generativer KI sowie …

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From Unknown Visitor to Loyal Customer: Littledata’s Conversion Strategies With Ed Upton 28:54

29d ago28:54

28:54

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics. Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, e…

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The Ultimate Partner For Ecommerce Brands Navigating Asian Supplier Evaluation With Clara Chen Of V-Trust 23:44

1M ago23:44

23:44

Welcome to another episode of eCommerce Fastlane. We sat down with Clara Chen, Customer Service Director of V-Trust. We discussed the world of quality control and supplier evaluation in Asia. V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quali…

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Nimstrata's Secret To A 38% Conversion Boost With Google Cloud Integration With Sebastian Hooker 47:15

1M ago47:15

47:15

Welcome to another episode of eCommerce Fastlane. Today, we sat down with Sebastian Hooker, the co-founder and CEO of Nimstrata. In this episode, we're taking a closer look at how Nimstrata is transforming the landscape of product discovery with its advanced app blocks and seamless Shopify integration. If AI-driven merchandising and smooth search c…

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#110 Insights Communities als Erfolgsfaktor für Kundenfeedbacksysteme. Oliver Kern bei Peter Pirner 34:02

1M ago34:02

34:02

Oliver Kern (Managing Director SKOPOS CONNECT) im Gespräch mit Peter Pirner In dieser Folge von CX-Talks spreche ich mit Oliver Kern, dem Managing Director von SKOPOS CONNECT, über das Thema Insights Communities. Zunächst diskutieren wir die Entwicklung von Voice of the Customer Plattformen und die Bedeutung von Technologie im Customer Experience M…

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Navigating A Cookie-Less World: Future-Proof Your Ecommerce Strategy With Ben Zettler Of Zettler Digital 44:16

2M ago44:16

44:16

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about l…

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#109 CX Praxis. So optimiert Chiesi Pharmaceuticals die Customer Journey. Silke Wiesel bei Peter Pirner 31:11

2M ago31:11

31:11

Silke Wiesel (Head of CX Central & Eastern Europe) im Gespräch mit Peter Pirner Zu Gast ist heute Silke Wiesel, Head of CX in Central & Eastern Europe) bei Chiesi Pharmaceuticals. Silke Wiesel ist eine erfahrene Expertin auf dem Gebiet der Customer Experience und arbeitet bei Chiesi Pharmaceuticals. Ihre umfangreichen Kenntnisse in der Branche ermö…

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The Unexpected Hero In Ecommerce: Noibu's Game-Changing Error Fixing Platform With Dan Wardle 30:09

2M ago30:09

30:09

Welcome back to another insightful episode of eCommerce Fastlane, your pitstop for learning, growing, and thriving in the fast-paced world of online retail. I'm your host, Steve Hutt, and as always, thank you for tuning in. Today, in episode 322, we'll be diving deep into the high-stakes universe of eCommerce optimization with a very special guest.…

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Dream To Domain: The Strategic Acquisition And Growth Of Couch.com With Alex Back 46:40

2M ago46:40

46:40

Welcome to another episode of eCommerce Fastlane! In today's episode, we sit down with Alex Back, the CEO and founder of Couch.com, to unravel his entrepreneurial journey and the fascinating story behind acquiring the Couch.com domain. Join us as we unpack into the intricacies of the online furniture market and discover how Couch.com has positioned…

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The Profit-Boosting Power Of Claiming Refunds On Late Deliveries With Matt Lessard Of Buster Fetcher 33:44

2M ago33:44

33:44

In this episode of eCommerce Fastlane, Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and how brands are claiming refunds for late package deliveries. Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of hol…

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#108 LinkedIn Creators & Influencer. Das steckt hinter Personal Branding. Nicoleta Danu bei Peter Pirner 38:31

2M ago38:31

38:31

Nicoleta Danu (Faces of Munich) im Gespräch mit Peter Pirner In der heutigen Folge geht es um LinkedIn. Ich nutzte LinkedIn zunächst, um CX-Talks als Podcast zu promoten. Es gibt sogar eine eigene Unternehmensseite von CX-Talks aus LinkedIn, auf denen man alle Direktlinks zu den neuen Folgen findet.Einen größeren Plan hatte ich nicht. In den letzte…

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#107 So geht Customer Journey Orchestration bei BSH. Rainer Jersch bei Peter Pirner 33:48

3M ago33:48

33:48

Rainer Jersch (VP B2C Data & Analytics bei BSH) im Gespräch mit Peter Pirner Customer Journey Orchestration fasziniert mich. Die Idee, dass man jeden Kunden zum richtigen Zeitpunkt in seiner Kundenreise mit den richtigen Erlebnissen abholt, klingt wie der heilige Gral des Customer Experience Managements. Spätestens mit der neuesten KI sollte das do…

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Shopify Growth Secrets: Leveraging Intelligent Demand Planning For Success With Bahadır Efeoğlu From Fabrikator 38:15

3M ago38:15

38:15

Thriving with Shopify: Fabrikator Hosted on Acast. See acast.com/privacy for more information.由Steve Hutt | Shopify Expert and eCommerce Expert

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Bloomreach and Ecommerce Evolution: AI-Powered Personalization for Exceptional Customer Experiences With Raj De Datta Of Bloomreach 32:55

3M ago32:55

32:55

Welcome to another episode of eCommerce Fastlane! In today's episode, host Steve Hutt is joined by a special guest, Raj De Datta, the CEO and co-founder of Bloomreach. Together, they discuss the world of AI and its impact on ecommerce, sharing insights on how AI can enhance customer experiences and drive business growth. They discussed the challeng…

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Revolutionizing Customer Acquisition: SimplicityDX's Impact on Shopify Marketing Efficiency With Charles Nicholls 40:24

3M ago40:24

40:24

Welcome back to eCommerce Fastlane, where we're dedicated to helping entrepreneurs and brands thrive in the world of ecommerce. In today's episode, we're joined by Charles Nicholls, the co-founder and CEO of Simplicity DX, a company focused on reducing customer acquisition costs in the Shopify ecosystem while improving the overall customer experien…

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Winning Strategies: How AdScale's AI Tech Transforms eCommerce Advertising With Mati Ram 47:06

3M ago47:06

47:06

Welcome to another episode of Ecommerce Fastlane! In this installment, we deep dive into the world of ad optimization and AI-driven campaigns with Matty Ram, the CEO of AdScale. Matty unravels the evolution of their advertising techniques and the creation of AdScale to help brands enhance their ads with AI technology. We explore the platform's feat…

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Adjusting Your E-commerce SEO Strategy To Focus On Organic Revenue, Not Just Traffic With Andrew Maff Of BlueTuskr 25:09

3M ago25:09

25:09

Welcome to another episode of Ecommerce Fastlane! In today's show, we dive deep into the world of ecommerce marketing with our special guest, Andrew Maff, the founder and CEO of BlueTuskr. Andrew shares some valuable insights on the power of leveraging omnichannel marketing strategies for Shopify brands, and the importance of diversifying your busi…

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Stay Ahead of the Competition: Mastering Data Feed Optimization With Jacques van der Wilt Of DataFeedWatch 49:13

3M ago49:13

49:13

Welcome to another episode of eCommerce Fastlane! In today's episode, we dive into the world of data feed optimization with our special guest, Jacques van der Wilt from DataFeedWatch. Join us as we explore the importance of optimizing product feeds for different channels and how it can significantly impact your advertising campaigns. From the benef…

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Affordable Influence: How MavenReach is Democratizing Brand Awareness With Esther Kim 28:32

3M ago28:32

28:32

On today's episode of eCommerce Fastlane, host Steve Hutt dives into the world of influencer marketing with Esther Kim, the CEO of Maven Reach. Esther shares her insights and expertise in micro influencer marketing and how Maven Reach is changing the game for direct-to-consumer brands. She reveals the importance of authenticity and connection in in…

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Chase Harmer's Wishes: Crafting a New Narrative in Charitable Giving 31:38

3M ago31:38

31:38

In this episode of eCommerce Fastlane, host Steve Hutt welcomes Chase Harmer, founder of Wishes, a platform revolutionizing charitable giving and transparency in donations. Chase shares his entrepreneurial journey and invaluable lessons learned, emphasizing the significance of successful and replicable processes in business operations. He unpacks W…

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How To Offer Amazon Prime Style Shipping On Your Shopify Store With Manish Chowdhary Of Cahoot 48:20

3M ago48:20

48:20

In this episode of eCommerce Fastlane, host Steve Hutt welcomes Manish Chowdhary, the founder and CEO of Cahoot, an innovative ecommerce order fulfillment and multichannel platform. Manish shares the founding story of Cahoot and its mission to optimize commerce and save time and money for merchants and consumers. He discusses how Cahoot's technolog…

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Speed Sells: How Turbocharging Your Shopify Site Can Skyrocket Profits With Daren Limas Of Nostra 45:01

3M ago45:01

45:01

In this episode of eCommerce Fastlane, host Steve Hutt is joined by Daren Limas, VP of Nostra, to discuss the crucial topic of website speed optimization for Shopify brands. Nostra's pioneering Edge Delivery Engine is at the forefront of this discussion, with a focus on server-side optimization and its profound impact on site speed and user experie…

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#106 Was UX Management heute leisten kann. Ulf Schubert (DATEV) bei Peter Pirner 36:12

3M ago36:12

36:12

Ulf Schubert (Director UX & Touchpoint Design, DATEV) im Gespräch mit Peter Pirner Was ist eigentlich User Experience Management und wie unterscheidet sich das von Customer Experience? Wenn es genau das Gleiche wäre, würde es ja nicht unterschiedliche Begriffe dafür geben. Oder doch? In meinem kleinen Werkzeugkasten waren UX Methoden abgelegt unter…

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#105 Die Forrester Predictions 2024. Maxie Schmidt bei Peter Pirner 35:27

4M ago35:27

35:27

Maxie Schmidt (VP & Principal Analyst Customer Experience, Forrester) im Gespräch mit Peter Pirner Letztes Jahr haben wir uns an genau dieser Stelle, also der ersten Folge im Jahr, mit den Forrester CX Predictions für 2023 intensiv auseinandergesetzt. Es ging damals ein Raunen durch die Community, als auf die Gefahr hingewiesen wurde, dass jedes fü…

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#104 CX Management in der Technologieberatung. Florian Sölch (NTT Data) bei Peter Pirner 35:22

5M ago35:22

35:22

Florian Sölch (Head of Customer Experience, NTT Data) im Gespräch mit Peter Pirner In der letzten Folge haben wir uns sehr praktisch mit den Sorgen und Nöten einer CX Managerin auseinandergesetzt, die ein Kundenfeedbacksystem bei der Helvetia Versicherungen ausrollt. Das war eine klassische betriebliche Innensicht, ehrlich und ungeschminkt. Heute w…

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#103 CX Praxis. So baute die Helvetia Versicherungen ihr Voice of the Customer System. Michèle Erhardt bei Peter Pirner 32:29

5M ago32:29

32:29

Michèle Erhardt (Head of Market Intelligence) bei Helvetia Versicherungen im Gespräch mit Peter Pirner Voice of the Customer Systeme oder transaktionale Kundenfeedbacksysteme sind das Herzstück im modernen Customer Experience Management. Das Wissen über die Kundenerfahrung an den wichtigsten Touchpoints und zu den wichtigsten Journeys ist die entsc…

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Meaningful AI In Customer Service: Go Beyond The Hype With Richpanel 23:22

5M ago23:22

23:22

Welcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twit…

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Shopify's Silent Salesperson: How Alia Educates And Converts With Cory Gill Of Alia 33:16

5M ago33:16

33:16

Welcome to the latest episode of eCommerce Fastlane! In this episode, host Steve Hutt is joined by Cory Gill, co-founder of Aliyah, to explore the world of gamification, customer education, and brand storytelling in the Shopify ecosystem. They discuss the significance of leveraging first-party data, marketing strategies for upcoming events like BFC…

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Say Goodbye To Address Collection Hassles! Shopify Gipht App Is Here With Jean Ginsberg 15:23

5M ago15:23

15:23

Welcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business. In today's episode, we have Jean Ginsberg, the founder and CEO of The Gipht App, a Shopify app revolutionizing corporate gifting. With the holiday season …

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#102 ChatGPT und Co. Die Rolle von künstlicher Intelligenz in CX und VoC Programmen. Mit Holger von Seherr-Thoss 40:44

5M ago40:44

40:44

Holger von Seherr-Thoss (CEO und Partner moveXM) im Gespräch mit Peter Pirner KI ist derzeit ja in aller Munde. Es gibt eigentlich kein Softwareprodukt, das derzeit nicht mit KI-Fähigkeiten aufgemotzt wird. Auf der letzten succeet, der Fachmesse der Insightsindustrie, beherrschten 2 Themen die Diskussion: Customer Experience Management und Artifcia…

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#101 Wie viel Marktforschung steckt in CX-Management. Paneldiskussion auf dem CX Summit der succeet 2023 45:42

6M ago45:42

45:42

Jakov Cavar (Forsta), Oliver Kern (Skopos), Stefan Kolle (Futurelab), Holger von Seherr-Thoss (moveXM) moderiert von Peter Pirner Die Succeet ist eine der internationalen Leitmessen für die Insights Industrie, speziell in der DACH-Region. Sie fand dieses Jahr am 25. Und 26. Oktober erstmals in Wiesbaden statt. 120 Aussteller weit über 2.000 Besuche…

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Modern Fulfillment: Sustainable Packaging, Unboxing Experiences, Consultative Partnerships With Erik Tonge Of Badger 43:53

6M ago43:53

43:53

In this episode of the Shopify Ecommerce Podcast, I chatted with Erik Tonge, Director of Global Partnerships at Badger Fulfillment Group. Badger Fulfillment Group has established itself as a market leader by prioritizing sustainability and personalized customer experiences. Their state-of-the-art warehouse, powered by solar energy, showcases their …

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How Young D2C Brands Are Using AI To Transform Customer Growth And Retention With Kiyan Foroughi 27:37

6M ago27:37

27:37

In this episode of the Shopify Ecommerce Podcast, I chatted with Kiyan Foroughi, the Co-Founder & CEO of Needle. Needle is a platform that combines the power of AI with human expertise to provide personalized marketing advice and assistance to Shopify brands. It acts as a marketing advisor, analyzing data from various channels and platforms to iden…

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#100 Jubiläumsfolge. CX Insights, Technology and Management. My Golden Nuggets. An Interview by Greg Uglioni 27:34

6M ago27:34

27:34

Peter Pirner im (englischen) Interview mit Gregorio Uglioni, CX Goalkeeper des Podcasts Customer Experience X Goals Doch was mache ich jetzt zur 100. Folge von CX Talks mit euch allen? Mein Freund und langjähriger Podcast Weggefährte Greg Uglioni aus der Schweiz schlug vor, interview dich doch selbst und erzähle Dinge, die dir wichtig sind. Das war…

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Boost Your Holiday Sales This Q4 With Email-Based Gifting With Jean Ginzburg Of Gipht App 30:51

6M ago30:51

30:51

In this episode of the Shopify Ecommerce Podcast, I chatted with Jean Ginzburg, the Founder & CEO of the Shopify Gipht App. Gipht is revolutionizing the gift industry for Shopify-powered stores. Uniquely, it enables users to send tangible gifts using just an email address, eliminating the hassle of sourcing shipping details. By collaborating with S…

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#99 Bessere CX für Bankkunden. So geht datengetriebenes Bankmanagement . Benedikt Höck (KPMG) bei Peter Pirner 39:32

7M ago39:32

39:32

Benedikt Höck (Senior Manager KPMG Strategie und Managementberatung) im Gespräch mit Peter Pirner Seit meiner Banklehre hat sich die Welt komplett gedreht. Etablierte Banken stecken aber im Gegensatz zu Finanzstartups zumindest noch mit einem Bein im Sumpf der Altsysteme. Die schöne neue Welt des datengetriebenen Experience Designs befindet sich zu…

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Hustle Alone Won't Cut It: Adapting And Thriving In The Mid-Market With Nirav Sheth Of Anatta 27:31

7M ago27:31

27:31

In this episode of the Shopify Ecommerce Podcast, I chatted with Nirav Sheth from Anatta. Anatta is a strategic backbone for some of the largest direct-to-consumer stories in the industry, providing dedicated, retainer-based services that empower brands to achieve previously out-of-reach milestones. Nirav shares insights on how Anatta's unique appr…

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Beyond Bots: How Rep AI Leverages ChatGPT To Reinvent Online Shopping With Shauli Mizrahi 12:20

7M ago12:20

12:20

In this episode of the Shopify Ecommerce Podcast, I chatted with Shauli Mizrahi, the Co-Founder and CTO of Rep AI. We dive into the world of conversational ecommerce and explore how Rep AI is revolutionizing the online shopping experience for Shopify brands. Discover how their personalized sales conversations and AI concierge are setting a new benc…

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Enhance Your Shopify Store And Unlock High-Converting Pages Using AI With Chris Koh Of GemPages 10:45

7M ago10:45

10:45

In this episode of the Shopify Ecommerce Podcast, I chatted with Chris Koh, the Founder & CEO of GemPages. GemPages is a top Shopify app builder that has revolutionized page creation using AI. Their powerful platform empowers users to create stunning landing pages, quickstart marketing campaigns, and design the whole storefront without the need for…

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#98 SAP, ERP und CX Management. Does size still matter? Kai Stübane bei Peter Pirner 39:12

7M ago39:12

39:12

Kai Stübane (Head of Sales SAP CX, Middle and Eastern Europe) im Gespräch mit Peter Pirner Optimale Customer Experience braucht effektive IT Systeme. Doch wie kompliziert wird das erst, wenn wir neben Marketing auch die Produktions-, Logistik-, Vertriebs- und Finanzdaten in unserem Experience Design berücksichtigen wollen? Auf einmal rücken speziel…

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#97 MarTech für bessere Customer Experience. Ralf Strauss bei Peter Pirner 35:06

8M ago35:06

35:06

Ralf Strauss (Marketing Tech Lab) im Gespräch mit Peter Pirner Im 2. Teil der Miniserie geht es um die Relevanz von Marketing Tech für CX sowie den Einsatz von Kundendaten für die Datenanalyse und Journey-Orchestrierung. Was wird schon gemacht in der DACH Region? Wo gibt es noch mehr Schatten als Licht? Und was sollte man als Unternehmen gerade jet…

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Beyond Borders: How Portless Streamlines Global Fulfillment For DTC Brands With Izzy Rosenzweig 29:52

8M ago29:52

29:52

In this episode of the Shopify Ecommerce Podcast, I chatted with Izzy Rosenzweig, the Founder & CEO of Portless. Izzy Rosenzweig, a veteran of the DTC industry for over 10 years, gained recognition by launching his first DTC company in 2012, specializing in home and kitchen products. He successfully delivered over 2.5 million packages worldwide. Af…

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#96 CX Praxis AMORELIE - Von der Brand zur Customer Experience. Inga Bohn bei Peter Pirner 32:49

8M ago32:49

32:49

Inga Bohn (Head of Brand & Customer Centricity, AMORELIE) im Gespräch mit Peter Pirner Die Erfolgsgeschichte von AMORELIE beindruckt. Die bekannte Gründerpersönlichkeit Lea-Sophie Cramer und der erotische Weihnachtskalender, reichweitenstark auf Prosieben beworben, waren das, was ich mit AMORELIE verbunden habe. Dazu eine cleane Website mit Produkt…

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