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Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimizati ...
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Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops. Daniel (CEO of P2M.AI) shares his journey, insights, and debunks misconceptions about the pawn industry, emphasizing the value of other people's money (OPM) and leveraging resources for business growth. Listeners will discov…
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In this episode Hal Smith and Yaron Been delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive suc…
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From Data to Dollars Financial Management for E-Commerce Entrepreneurs| Wayne Richard & Yaron Been
31:10
Wayne Richard, the Chief Operating Officer at Bean Ninjas joins Yaron Been to help e-commerce entrepreneurs leverage financial data for business success. Bean Ninjas, is a leading accounting firm that supports e-commerce entrepreneurs to achieve financial independence. Whether you're a seasoned entrepreneur or just starting out, understanding the i…
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In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insight…
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Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being. During a night's sleep, the body undergoes…
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Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountabili…
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Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce. Episode Highlights 1. Customer Interviews & Usability Tes…
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In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations and maximizing productivity. Lloyd's journey into operations began with his technical background and leadership experience in …
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In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017. Marketing Boost stands out by offering unique …
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In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder…
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Unlocking the Secrets of User Research for Conversion Rate Optimization | Talia Wolf & Yaron Been
39:07
In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO). We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires. Talia shared valuable insights on conducting customer interviews, including tips on asking the right question…
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Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack Topics Covered: -The problem with coupon codes -Why cashbacks are better than coupon code -Which brands should consider testing cashback related incentives and much more.. For more info: https://www.getfond…
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Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets). Francisco also holds a Phd in maths and has a lot of experience as a trader. Our conversation was very broad and focused mostly on personal development and developing traits of a leader. Topics Covered: -The importance of maths…
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Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. Topics Covered: -The History of Commer…
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Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem. Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space. Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key…
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Naama Manova Twito is the Co-Founder and CEO of Marktrix, a company that is working on creating the world's first autonomous machine learning and generative AI-based marketing agency. Marktrix aims to provide small and medium-sized businesses with the same level of marketing expertise as larger companies, but at a more affordable platform level cos…
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Our guest Today Aldo Petruzzeli is the founder and CEO of Omnia- Where Augmented Reality (AR) work is shared, created & Discovered. Omnia is an amazing marketplace for learning more about AR and hiring top-notch AR creators. In this episode, we discussed different AR-related topics: -Common misconceptions about AR -Use cases of AR (Retail, F&B, Eco…
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Entrepreneurship, Velocity & commonalities between small and huge businesses | Ashwin Kutty & Yaron Been
53:04
Our guest today, Ashwin Kutty is the President and CEO of WeUsThem Inc., an internationally recognized full service ad agency and management consultancy firm. With a client roster like The Eastern Caribbean Currency Union, World Health Organization, The Kempinski Group, Dalhousie University, the Sinai Health System, Telus Health, the Governments of…
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Discover the Secrets to Building a High-Performing Affiliate Program | Eli Edri & Yaron Been
50:48
Our guest today, Eli Edri is the CEO of Affiliate-Manager.io: affiliate-program management agency for eCom & SaaS companies. Eli has vast experience building and scaling affiliates programs in different verticals. Topics Covered: - How to plan a successful affiliate program? - Why RevShare offers aren't attractive for professional affiliates? - Wha…
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Steve has been in the Digital Marketing landscape for 20 years. After a job separation, he decided to take care of his parents due to both of them having health issues. That requires flexibility so he decided to use his skills to do something entrepreneurial. He eventually started an eCommerce business and grew it from an idea to do over 7 figures …
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Fred Jean-Bart has been in the affiliate marketing space for over 15 years. Throughout this time, he has worked on the network side, managing affiliates and advertisers, on the brand side, building and managing programs, and has even been an affiliate himself, managing his own ad spend and building his own review sites. He has worked in all facets …
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Roy Koren is the Co-founder & CEO of SeniorMarket. Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors. Topics Covered: -Why senior consumers? -The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts -The aging popul…
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Our guest Today, Eran Savir is Tech entrepreneur turned investor after two exits.Eran is currently the CEO and founder of a publicly traded Venture capital firm and is an active investor and board member in various startups. We covered a lot during our conversation, here are a few of the major topics covered: -What should founders focus on these da…
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New Platfrom That Will Disrupst How Merchants are Building their Store | Matteo Grassi & Yaron
52:16
Matteo Grassi Co founder of Popup an end to end eCommerce platform and Viceroy group a portfolio company of 7 DTC brands Topics Covered: - How to approach the customer journey while building your ecom store - The problems that might arise when scaling beyond 1M revenue per day - Leadership traits and principles that will help you manage and scale y…
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Why You Should Stop Focusing only on Your Marketing and Start Optimizing Your Unit Economics | Eden Amirav (Founder of BePofit) and Yaron Been
39:30
Eden Started his first company at the age of 16. Co-founded several internet businesses all of which were profitable, fast-growing and innovative. A few were acquired by larger companies and a few are still profitable and growing. Today, Eden is the co-founder and CEO of Beprofit.BeProfit is an all-in-one analytics dashboard to track business profi…
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How Can Understanding Evolutionary Psychology Help You as a Business Owner| Tim Ash & Yaron Been
41:35
Tim ash is an International keynote speaker, thought leader, marketing trainer, and founder of strategic conversion rate optimization agency SiteTuners.Tim is also the author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, and bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conv…
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Tim Bucciarelli is the Director of Engagement at Ironplane. IronPlane is a team of experienced eCommerce professionals dedicated to designing, building, and optimizing exceptional eCommerce experiences for their clients. Tim is focused on helping businesses make the best decision for their eCommerce operations. Ensuring that their digital technolog…
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Our guest today is Valon Xhafa.Valon is the Founder of Behamics. In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms. At Behamics, Valon is constantly working on finding new ways in applying AI to take the online shopping experience to the next level.Topics Covered: -…
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Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell …
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Shanif is the co-founder & CEO of Apteo. Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next.Topics Covered: -How ecommerce companies can use use A.I. to predict what customers are going to do next -The impact and potential of Automated segmentation -How to use Zero party data to incre…
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Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds …
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Katie Wight is the founder of KW Conten and ‘strong brand social’t, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Topics Covered: -How to differentiate your brand from the competition -3 pillars you should think about when creating content -Why you should bui…
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Link Building Methods That Will Skyrocket Your Websites’ Traffic | Farzad Rashidi & Yaron Been
44:20
Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 14 million active users and pass 2M monthly organic traffic. Farzad is an experience SEO strategist and in our episo…
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Our guest today is Will Laurenson, a conversion optimisation specialist who helps D2C brands convert more of their traffic into paying customers, without the need to increase advertising spends. Topics Covered: 1)The similarities between sales and marketing 2)Marketing in online gambling and what can ecommerce marketers learn from the online casino…
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Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: Topics Covered: -Best niches for Pinterest growth -Best practices for running Pinterest ads -Pinterest organic growth- what to expect? and much more..For more info: https://pina…
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Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love.Topics Covered: -Why you probably shouldn’t A/B test -User research done right -What is a bad way t…
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Kevin Olsen is the ‘Payments Professor’.He seeks to educate and inform all on the latest developments and trends in the fascinating world of electronic payments.Kevin develops programs, presentations, and articles designed to orient and educate financial professionals on a multitude of electronic payment topics. Kevin is also a certified business c…
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How Automations Can Help You Create More Time & Peace of Mind | Richard Schnitzel & Yaron Been
46:14
Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond. He teaches entrepreneurs how to level up their business through the power of technology using “Authencious” Automation, a framework for capitalizing on all the benefits of automation…
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Silvia Myers is an entrepreneur and the creator of the iCommerce Ninja Method helping brands cut through the noise and get high-quality converting traffic to their online store. Whilst online retail is the fastest growing and booming industry valued at $4.8 Trillion globally, it’s also never been more competitive and difficult to grow a business su…
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Alan is a Certified Public Accountant and one of the founding partners of FreeCashFlow.io a leading accounting and consulting agency based out of Los Angeles, California focused on one niche and niche only: Online business owners especially those in the ecom space. The agency offers an all-inclusive package where they take care of all your business…
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How To Pay Less For Buying Traffic and Make More Profits From Each Sale Using Content | Jessica Totillo Coster & Yaron Been
41:57
Jessica Totillo Coster from Los Angeles is an - former boutique owner in New York - an eCommerce & Email Marketing Strategist for product entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the …
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What an Ecommerce Store Can Learn From Church Marketing Strategies | Matt Edmundson & Yaron Been
46:09
Matt is the CEO of Aurion Digital. His eCommerce sites have generated over $75m in worldwide sales and his coaching clients have a combined turnover of over $100m. Matt is also a host of "The eCommerce Podcast", where he chats with experts in the field of eCommerce on how to grow and develop online businesses.Topics Covered: - How Matt uses his pro…
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Chloë Thomas is a globally recognized eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast AND the brand new Keep Optimising marketing podcastTopics Covered: -Delighting your customers with great delivery -How to Influence your Customers to…
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When Your Facebook ads Are Failing, Try The Keyword Golden Ratio Method | Doug Cunnington & Yaron Been
35:23
Doug Cunnington is a podcaster and YouTuber, but he got his start working on niche affiliate websites. His work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more. He created the Keyword Golden Ratio, and it’s really caught on. Topics Covered: -Getting organic traffic with the Keyword …
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Dennis Kelly, CEO of Postalytics , a direct mail automation solution. Think of Mailchimp or Klaviyo, but for direct mail instead of emails. Postalytics is helping entrepreneurs stand out by offering an easy, fast, affordable, and trackable solution for sending direct mails. Topics Covered: What is the Postalytics origin story? How do marketers who …
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Playing The Long Term Game In ECommerce By Delighting Your Customers | Valentin Radu & Yaron Been
49:53
Valentin Radu is the founder and CEO of Omniconvert, a SaaS company that is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). Valeintin also founded the CVO Academy which teaches ecommerce store owners about Customer value optimization. Our conversatio…
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How This Agency is Increasing Their Clients Profits with Subscriptions, Emails and SMSs | Drew Himel & Yaron Been
44:08
Drew Himel started WSI in 2007 when he was 23 years old teaching himself web design and in 6 years became the 2nd highest-grossing franchise in the world out of 1500. He rebranded the agency in 2012 to PCR with a focus on conversion and retention working with Hubspot and becoming the fastest partner to ever reach Platinum status. His agency has wor…
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Will runs a Full-Service Amazon Agency, BellaVix. He has worked with multiple eCommerce businesses, helping them to launch and scale their sales on Amazon.On top of that, Bellavix was just named Top Amazon SEO Agency in 2021 by SEOBlog.com and this is no surprise based on the wealth of experience and knowledge Will has.Topics Covered:-The different…
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AJ is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Topics Covered: -How to prioritize your split tests -Why you should run Usability tests on your competition websites -Structuring yo…
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Petru Iacob is The founder of Audiencer a tool that helps marketers find better interests in the Facebook ads manager.Topics Covered: -How does Audiencer works and why it’s better than using the ads manager UI -Interests based targeting best practices -Why you shouldn't use Interests layering -Some myths about Facebook ads targeting -When to use Lo…
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