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内容由Yaron Been提供。所有播客内容(包括剧集、图形和播客描述)均由 Yaron Been 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been

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Manage episode 392889438 series 3258221
内容由Yaron Been提供。所有播客内容(包括剧集、图形和播客描述)均由 Yaron Been 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales.

Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes.

Highlights:

Pinterest as a Search Engine:

Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions.

Pinterest Advertising:

Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends.

Social Commerce Insights:

Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors.

Links and Resources

  1. Pinterest Trends Tool- https://trends.pinterest.com/
  2. Moongose Media- https://mongoosemedia.us/
  3. Lauren Petrullo social channels- @laurenepetrullo
  4. The Ecom X Factor YouTube channel-https://tinyurl.com/EcomXFactor-YT
  5. The Ecom X Factor Facebook Group-https://www.facebook.com/groups/EcomXFactor
  continue reading

100集单集

Artwork
icon分享
 
Manage episode 392889438 series 3258221
内容由Yaron Been提供。所有播客内容(包括剧集、图形和播客描述)均由 Yaron Been 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales.

Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes.

Highlights:

Pinterest as a Search Engine:

Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions.

Pinterest Advertising:

Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends.

Social Commerce Insights:

Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors.

Links and Resources

  1. Pinterest Trends Tool- https://trends.pinterest.com/
  2. Moongose Media- https://mongoosemedia.us/
  3. Lauren Petrullo social channels- @laurenepetrullo
  4. The Ecom X Factor YouTube channel-https://tinyurl.com/EcomXFactor-YT
  5. The Ecom X Factor Facebook Group-https://www.facebook.com/groups/EcomXFactor
  continue reading

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