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Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself: Why isn’t my eCommerce store earning more why your ad isn’t performing ...
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I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds o ...
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We make shows to help you make sales. The Print on Demand Cast equips you with tools to build and boost your custom merchandise ecommerce store. From essential strategies for launching and managing a profitable print-on-demand business to insider tips on designing artwork, product selection, using POD platforms like Shopify, Amazon, Etsy, and even Walmart, engaging customers, pricing, marketing, order fulfillment, and automation. This podcast is for you if you have questions like these: "Wha ...
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Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year. After listening to this episode you'll feel: excited to reach your busine…
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Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost. In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into: AI-powered video content generation at scale Streamlined social media ad production Professional studio integration…
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Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your…
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Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka. In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge war…
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According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you…
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Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business. In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, …
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Welcome to eCommerce Fastlane. Today, my guest is Mo Afshar, the Founder and CEO of Pipe17. In this episode, we uncover Pipe17’s innovative approach to solving operational complexities for scaling Shopify brands. Our conversation explores: Evolution from basic Shopify operations to unified commerce Strategic implementation of ERP and multi-channel …
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Welcome to eCommerce Fastlane. Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript. In this episode, Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. In our conversation we explore: Evolution from basic SMS blasts …
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Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you - the show highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales i…
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Welcome to eCommerce Fastlane. Today, my guest is Anthony Constantino, the Founder and CEO of Sticker Mule. In this episode, Anthony shares his journey of transforming a simple idea into one of the world's most popular custom printing companies. In our conversation, we explore: Building an internet manufacturing company from scratch Leveraging tech…
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Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? This is why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, repeat buyers. If you're wond…
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Welcome to eCommerce Fastlane. Today, my guests are Aaron Spivak, former Co-Founder of Hush Blankets, and Chris Meade, Co-Founder of Crossnet. In this episode, these successful entrepreneurs share their journeys and insights on: Building Category-Defining Brands Scaling Through Retail Partnerships Creating Authentic Founder Communities Aaron and Ch…
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Welcome to eCommerce Fastlane. Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI. In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising. The Challenge of th…
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Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year. In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whe…
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Welcome to eCommerce Fastlane. Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd. In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with tradition…
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Welcome back to the PODCast! In this week's show, I share some things about the show that I've been considering for awhile. If you're a long time listener, you know I'm a straight shooter when it comes to this stuff, so buckle in. In all honestly, I've been thinking about the PODCast all wrong. I've been thinking of it as a product as opposed to a …
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Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank. In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head. The Challenge with Traditional Amazon Selling Dylan addresses the common pitfall…
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Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses, fello…
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Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur! Why Data Matters for eCommerce Marketing Data isn’t just numbers; it’s insight into your customers’ behaviors…
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Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven …
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Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement. In this episode, we’re diving into one of the most powerful too…
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Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates. In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas: Patents and Trademarks Online Marketplace Protection Social Media…
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Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense. In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on: Privacy Changes Creator Economy TikTok Shop Danil shares strategies for adapting to iOS privacy up…
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Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift. In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditio…
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Welcome back to the Print On Demand Cast! in this week's episode, I take a deep dive into the pros and cons of in-house versus outsourced production. From quality control to scalability, each method presents its own set of challenges and opportunities. Whether it's analyzing the cost structure of a large coffee mug order or the logistics of efficie…
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Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful. In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products month…
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Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate. In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce: Accurate Address Verification International Market Expansion Customer Experience Enhancement Alex reveals strategies for improving delivery accuracy, red…
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Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify. In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay…
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Welcome to eCommerce Fastlane. Today, our guest is Eitan Koter, is the Co-founder and Co-CEO of Vimmi. In this episode, Eitan shares his expertise on leveraging video commerce to drive sales and enhance customer engagement, addressing key challenges in modern ecommerce: Video Commerce Evolution Live Shopping Innovation Multi-Channel Integration Thr…
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Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa. In this episode, Val reveals how Shopify brands can access elite Ukrainian tech talent while achieving significant cost savings: Up to 70% lower costs 14-day placement time Top 1% of tech talent Val shares strategies for connecting US and Canadian…
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This week just got away from me (Travis.) In the end, I decided to rebroadcast one my my favorite and IMO most valuable episodes about the four stages of your print on demand journey. Take a listen! ---- In this week's episode of the Print on Demand Cast, Josiah and Travis discuss the four personality types of Print-On-Demand (POD) entrepreneurs - …
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Welcome to eCommerce Fastlane. Today, our guest is Georgiy Slobodenyuk, the Director of Technology of AbsoluteWeb. In this episode, we chat about the world of Shopify customization and platform migrations. Georgiy, with over a decade of experience in ecommerce development and design, shares his expertise on how AbsoluteWeb helps mid-market and ente…
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Welcome back to the PODCast! Have you ever wondered how to navigate the complexities of a Print on Demand business while balancing the thrill of a poker night victory? Yeah, probably not. 🤷 Still, join us as we unravel the lesser-known challenges of POD, weaving in personal stories that highlight both the struggles and triumphs of this crazy indust…
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Welcome back to the PODCast! On this week's show, I'll share how consistency can be your secret weapon in conquering the chaos of running a print-on-demand business. Unleash the full potential of regular uploads on platforms like Etsy and Redbubble, and watch your visibility soar. By sticking to a routine, you'll not only enhance your shop's presen…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Parag Mamnani, Founder and CEO of Webgility. In this exciting episode, we’re diving deep into the world of AI and its transformative impact on eCommerce. Parag, with his two decades of industry experience, shares invaluable insights on how AI is reshaping the landscape for D2C br…
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Welcome back to the PODCast! What does it take to revolutionize the print-on-demand industry from the ground up? Join me and my POD Pal, industry expert Cole Lundstrom, as we unravel his journey from owning a bustling screen printing shop in LA to partnering with Omniprint on a transformative DTF project, Click Peel. Hear firsthand how this new com…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Sabir Semerkant, founder of Growth by Sabir. In this exciting episode, we’re diving deep into powerful strategies to supercharge your online store, just in time for the incredibly important Q4 holiday season. Sabir, a seasoned expert in eCommerce growth, shares his invaluable ins…
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Welcome back to the PODCast! In this week's episode, Travis shares some essential strategies that will potentially set you up for a record-breaking season even if you're scrambling at the last minute. Though Josiah couldn't join in this week due to some exciting personal developments, Travis has got your back. From revisiting E211's previous Q4 pre…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Melissa Coventry the VP of Operations RoseSkinCo. In this episode, Melissa shares her know-how on tackling the big three challenges that new companies face… Not enough money Not enough people Not enough time Melissa shares the strategies for managing rapid growth, aligning people…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Peter Van der Westhuizen, the Strategic Partnerships and Alliances Lead for North America at Linnworks. We’re thrilled to dive into the exciting world of multi-channel selling and explore how social media is revolutionizing online shopping. You’ll discover how Linnworks is empowe…
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Ever wondered about the best print-on-demand business model for maximizing your earnings? On this week's episode, Travis and Josiah break down the pros and cons of royalty-based versus seller-of-record models, giving you a clear understanding of their impact on customer service and marketing efforts. Whether you're drawn to the ease of platforms li…
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Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt, and today we’re diving into a crucial topic for every online business: customer reviews and ratings. We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. But are you making the most of your customer feedback? That’s where our gue…
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Think sharing your business struggles makes you look weak? Think again. On this episode of the Print On Demand Cast, recorded live from Las Vegas at the Printing United show, Travis tackles seven myths that hold back many entrepreneurs. Discover why your competitors might actually become your greatest allies, and how opening up about your challenge…
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Ready to unlock the secrets of creating stunning, professional designs without breaking a sweat? On this week's show, Travis and Josiah break down the essentials of hiring a print on demand designer. From creating a workflow to deciding how much to pay, the guys share step by step advice for hiring (and keeping) a quality VA to assist you in turnin…
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Welcome to another episode of eCommerce Fastlane. Today, We have a special guest, Keri McGhee, the CMO of Attentive. In this episode, we'll delve into Attentive's innovative use of AI to enhance customer retention and drive revenue growth, especially during crucial periods like Black Friday and Cyber Monday. We'll explore how Attentive's mobile-fir…
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What if you could crush it with your holiday sales with just a few strategic tweaks? In this week's episode of the Print On Demand Cast, the guys are gearing up for Q4 by revealing 10 essential tasks that will set you up for success during the busiest season of the year. Travis kicks things off with a few personal updates before diving into the upc…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Alexia Dubois, The Founder & Owner of Amour. Amour is a brand that’s making a splash by bringing high-quality European children’s clothing to American families. Alexia’s journey is fascinating. She worked for big names like Cartier and Tommy Hilfiger, where she led important proj…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI. In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient…
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Welcome back to the PODCast! Ever felt your print on demand business losing steam? This episode promises to reignite that spark as Travis uncovers the silent killer behind many entrepreneurs' stagnation and shows you how to combat it. After sharing some personal updates about his band's recent gigs and celebrating his son's birthday at a Rockies ga…
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Welcome to another episode of eCommerce Fastlane. Today, we’re delighted to chat with Breanna Greenberg, Vice President of Marketing of Stratia. Breanna is an expert in digital marketing with an inspiring career journey, starting from her roots as a social media manager in Los Angeles to leading marketing for Stratia, an innovative, science-based s…
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