Shopper Approved: Unlocking The Secret To Higher Conversions With AI And Sentiment Analysis

28:23

You’re not alone. Many e-commerce brands are feeling the "margin crunch" as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable. Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an independent cost reduction consulting firm that has saved businesses over $1 billion. They specialize in uncovering savings in complex expense categories, with a strong focus on helping e-commerce brands slash their shipping costs. Michael and the Schooley Mitchell team deeply understand the intricacies of carrier contracts (FedEx, UPS, etc.) and work solely on behalf of their clients – not the carriers – to find savings and optimize shipping spend. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants 45:35

14天之前45:35

45:35

Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way. You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we're talking with Michael Cole, the Senior Vice President of Marketing for Everflow , a company behind a powerful partner marketing platform that empowers brands to track and scale their affiliate programs effectively. Michael brings a wealth of experience to the table, particularly from his early involvement with Shopify and BigCommerce. He deeply understands what makes these programs tick and how to leverage them for maximum impact. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
The Best Way To Run Facebook And Google Ads In 2025 44:21

24天之前44:21

44:21

Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone. Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook and Google Ads. Sam brings incredible experience to the table, having worked with Gary Vaynerchuk at VaynerMedia and Director of Marketing at BarkBox. With over a decade of experience helping DTC brands grow and scale, Sam’s here to unpack the challenges of today’s ad landscape and share actionable strategies for success. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Gamify Your Emails: How Stripo’s Interactive Marketing Boosts Conversions By 220% 30:35

30天之前30:35

30:35

Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing? In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo , an innovative email design platform helping brands create high-performing emails with ease. Dmytro has revolutionized email marketing by eliminating technical roadblocks, allowing marketers to design interactive and gamified emails without touching a single line of code. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
PR Secrets: How To Land Major Media Coverage Without An Agency 29:39

5 weeks之前29:39

29:39

Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency? In this episode of eCommerce Fastlane, we welcome Gloria Chou , an award-winning PR strategist and former US diplomat, to unveil her proven framework for landing media coverage and building brand credibility. Gloria shares her expertise in helping entrepreneurs get featured in top-tier publications without the traditional expense of PR agencies. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Marketing Agency Selection: A Data-Driven Approach For eCommerce Brands 29:09

5 weeks之前29:09

29:09

Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance? In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing , to shed light on a critical (and often frustrating) aspect of growing an online business: finding the right marketing partner. Bee, a seasoned marketing connector, shares his unique approach to matching merchants with agencies that truly align with their needs and goals. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Klaviyo’s Game-Changing B2C CRM: Transforming Customer Relationships With Jake Cohen 37:17

6 weeks之前37:17

37:17

Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships? In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo , to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship management platform built specifically for consumer brands. Discover how this all-in-one platform unifies marketing, service, and analytics to empower businesses to build more loyal customer relationships, increase engagement, and drive revenue. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog .…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Stop Losing Anonymous Traffic: AI Retargeting For Shopify Stores 43:29

6 weeks之前43:29

43:29

Are anonymous website visitors slipping through your fingers, taking potential revenue with them? Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend , about a platform that helps Shopify merchants solve this costly problem. Discover how OpenSend identifies a portion of your unknown website visitors and turns them into actionable leads, potentially recovering lost sales and deepening customer relationships. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
AI-Powered Customer Service: How Gladly Helps Brands Like Rothy's Deliver Empathy At Scale 36:20

7 weeks之前36:20

36:20

Welcome to eCommerce Fastlane . Today, my guest is Austin Reece, Head of Product Marketing and Revenue Enablement at Gladly . In this episode, we dive deep into how AI-powered customer service is transforming the way brands engage with their customers—before, during, and after a sale. Brands like Nordstrom, Warby Parker, Crate & Barrel, and Rothy’s are using Gladly’s AI-driven customer experience platform to provide faster, more personalized support while improving retention and driving revenue. If you’ve ever felt that traditional customer service ticketing systems were holding your brand back, this episode is for you. Here’s what we cover in today’s conversation: The AI-Powered Shift in Customer Service – How brands are moving away from outdated ticket-based systems and embracing a people-first approach. True Omnichannel Support – Why unifying voice, chat, SMS, email, and social in one platform is a game-changer for eCommerce brands. AI as an Efficiency Booster, Not a Replacement – How AI empowers agents instead of replacing them, handling routine inquiries so humans can focus on high-value conversations. Customer Service as a Revenue Driver – How leading brands are turning support interactions into sales and retention opportunities with AI-assisted upselling. Why CSAT Scores Matter – How brands using Gladly achieve 98% customer satisfaction by personalizing every interaction. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Helping Brands Drive Profitable Growth With AI Segmentation 27:48

7 weeks之前27:48

27:48

Welcome to eCommerce Fastlane . Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita . In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like Passport Shipping and Loop Returns. Now, with Orita, he’s solving a massive problem—helping brands maximize email engagement, increase revenue, and improve inbox placement. Here’s what we cover in today’s conversation: The email deliverability crisis – Why many brands unknowingly hurt their own email performance and how to fix it. AI-powered audience optimization – How Orita’s custom machine learning models predict which subscribers are ready to buy—and which ones should be left out. Why traditional segmentation isn’t enough – The hidden gaps in rule-based segmentation that AI can fill to unlock incremental revenue. The impact of email deliverability on revenue – How poor inbox placement affects your bottom line and what brands can do about it. How agencies can leverage AI-driven segmentation – Why top Klaviyo agencies are using Orita to supercharge client results. If you’re an eCommerce founder, marketer, or agency partner looking to maximize revenue from your existing list while avoiding Gmail’s spam filters, this episode is packed with insights you won’t want to miss. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Outpriced? Not on Amazon: How AI Dynamic Pricing Gives You the Edge 36:30

8 weeks之前36:30

36:30

Welcome to eCommerce Fastlane . Today my guest is Chad Rubin, Founder and CEO of Profasee . In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing . Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now, with Profasee, he’s pioneering a way for brands to maximize profitability on Amazon through AI-powered pricing automation. Here’s what we cover in today’s conversation: Why Amazon pricing is broken – Most brands are making inefficient pricing decisions that leave money on the table. The power of AI-driven dynamic pricing – How Profasee leverages machine learning to optimize prices in real time. The connection between pricing, search ranking, and profitability – How Amazon’s algorithm reacts to price changes and how to use that to your advantage. Aligning price and ad spend – The “holy grail” of maximizing Amazon profitability through a combined pricing and ad strategy. Accretive insights from real-world brands – Case studies of how Profasee clients have unlocked seven-figure profit gains through optimized pricing. Whether you're an established Amazon seller or just looking for ways to increase profitability, this episode is packed with insights to give you a competitive edge. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Insights From the CEO of Society Brands, A Leading Tech-Enabled Consumer Products Company 27:44

9 weeks之前27:44

27:44

Welcome to eCommerce Fastlane . Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands . In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue, with the majority coming from Shopify-powered, direct-to-consumer (DTC) brands. Society Brands’ innovative “Built for Founders by Founders” approach offers entrepreneurs not just a financial exit but an opportunity for ongoing collaboration, shared resources, and even a second exit. Here’s what we cover in today’s conversation: The benefits of aligning operations, technology, and marketing for sustainable growth The importance of building direct-to-consumer brands vs. relying solely on marketplaces like Amazon Society Brands’ focus on health, wellness, and personal care brands The concept of “accretive dilution” and how it creates wealth for founders post-acquisition Leveraging proprietary technology and data insights for scaling businesses Whether you’re a founder considering selling your business or looking for insights on scaling your eCommerce brand, this episode is packed with actionable advice and inspiration. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Delivering Better Customer Experiences Through Integrated Supply Chain 45:43

10 weeks之前45:43

45:43

Welcome to eCommerce Fastlane . Today my guest is Sean Henry, Co-Founder and CEO of Stord . In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the inefficiencies of fragmented systems. Sean explores the big opportunities for e-commerce brands, including: Leveraging scalable logistics solutions to reduce costs and improve delivery times. Providing a seamless post-purchase experience to increase customer loyalty and lifetime value. Using data-driven insights to enhance inventory planning, demand forecasting, and operational efficiency. During our discussion, we explore: The pitfalls of traditional fulfillment and last-mile delivery. How Stord combines software, data, and scale to offer Amazon-like experiences to all brands. The role of predictive analytics in optimizing inventory and shipping decisions. Strategies for turning logistics from a cost center into a profit center. Practical solutions for returns management, international shipping, and handling seasonal demand. Whether you’re a startup founder or a seasoned marketer, this episode offers actionable strategies to maximize your advertising efficiency, boost revenue, and drive customer loyalty. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce 42:33

11 weeks之前42:33

42:33

Welcome to eCommerce Fastlane . Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune , and Rocco Baldassarre, VP of Account Strategy. In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like: Simplifying Campaign Management: Automating budgeting, bidding, and performance analysis to save hours of manual work. Overcoming Data Overload: Managing omnichannel campaigns across platforms like Google, Meta, TikTok, and Amazon. Targeting New Customers Effectively: Leveraging lifetime ROAS (Return on Ad Spend) and LTV (Lifetime Value) metrics for long-term success. Demystifying the “Black Box” of Algorithms: Offering transparent, actionable insights compared to traditional AI-powered tools. Integrating with Shopify and Attribution Tools: Enhancing ad performance by combining Shirofune with platforms like Triple Whale and NorthBeam. Whether you’re a startup founder or a seasoned marketer, this episode offers actionable strategies to maximize your advertising efficiency, boost revenue, and drive customer loyalty. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twitter LinkedIn Facebook For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog . TOPICS INCLUDE : Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.…

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

1
Scaling Video Content At Speed: Inside Airpost.ai’s AI-Powered Platform 24:44

12 weeks之前24:44