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Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
Katie Mleziva
Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, ...
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Wine Educate: WSET Award in Wines, Education Resources and Certifications. Study tips and practical advice for wine Enthusiasts and Professionals. Wine Tasting Techniques, Food Pairing Tips, Wine Education ...
Joanne Close
Welcome to the Wine Educate Podcast, your ultimate guide to mastering wine through the lens of WSET wine courses and certifications. Whether you’re a beginner exploring WSET Level 1 or preparing for the rigorous WSET Level 3 exam, this podcast is packed with insights tailored for every stage of your wine education journey. Learn wine tasting techniques using the Systematic Approach to Tasting (SAT), discover expert strategies for excelling in WSET essay practice, and dive into topics like fo ...
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In this episode, Ubaid and Talha dive into the essential details of Medicare’s grocery allowance program, breaking down how to apply for grocery allowance and the eligibility requirements. Learn about the benefits, how to make the most of your food allowance, and the steps involved in applying for this vital program. Whether you're a senior or helping a loved one, this episode offers practical tips and valuable insights on accessing support for nutritious groceries. Tune in to find out if yo ...
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Welcome to the Cook with Real Food! On this podcast, we explore topics around real food cooking and eating and offer practical tips to help you live a seed oil-free life! Hosted by Cassidyy, this show delves into the journey of cooking with natural, whole ingredients, avoiding processed foods, and embracing a healthier lifestyle together!
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Find the full transcript for this episode plus other resources for food business owners at www.realfoodbrands.com/podcast. Have you ever felt stuck in reaction mode, pivoting too often when things don’t go as planned? Today, we’re diving into 3 ways pivoting too soon might be hurting your food brand more than helping it. We’ll explore why consisten…
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Episode Summary In this episode of the Wine Educate Podcast, Joanne Close breaks down how the WSET Systematic Approach to Tasting (SAT) evolves from Level 1 to Level 3. Using a 2000 Bordeaux as the example, Joanne demonstrates how tasting notes become progressively more detailed and analytical, helping students understand what to expect as they adv…
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Episode 11: What is BLIC and How to Use It to Assess Wine Quality Episode Description: In this episode we break down BLIC, the WSET framework for evaluating wine quality and readiness for drinking. Discover how this structured approach—covering Balance, Length, Intensity, and Complexity—fits into the Standard Approach to Tasting (SAT) and how it he…
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Welcome to the Wine Educate Podcast! In this episode, host Joanne Close dives into the WSET Systematic Approach to Tasting (SAT) and its role in wine education. Joanne also covers the often-overlooked but essential practice of spitting in wine tastings—why it matters and how to do it effectively. Resources SAT Resources: WSET Level 1 SAT WSET Level…
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Episode Summary: In Episode 9 of the Wine Educate Podcast, Joanne Close explores how external factors can significantly impact your wine tasting experience. From lighting and temperature to the glassware you use, creating a proper tasting environment is essential for both objective analysis and enjoyment. Designed especially for WSET students, this…
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Episode Title: WSET Level 2 Award in Wines: What to Expect and How to Prepare Episode Summary: In this episode of the Wine Educate Podcast, Joanne dives into everything you need to know about the WSET Level 2 Award in Wines. Whether you’re considering enrolling or you’re already signed up, this episode is packed with valuable insights on what to ex…
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Wine Educate Podcast: Episode 7 - Meet Your WSET Spirits Educator Matt Ray! Welcome back to the Wine Educate Podcast! This week marks an exciting milestone as we host our very first interview. Meet Matt Ray, WSET Spirits Educator and spirits professional, as he shares his unique career journey and passion for spirits education. From his early days …
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Show Notes for Episode 6: Top 10 Most Frequently Asked WSET Questions In this episode of the Wine Educate Podcast, we tackle the Top 10 Most Frequently Asked Questions about WSET courses. Whether you're a wine enthusiast or an industry professional, this episode is packed with practical advice and insights to help you navigate your WSET journey wit…
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Show Notes for Episode 5: WSET Level 1 Award in Wines – What to Expect and How to Prepare In this episode of the Wine Educate Podcast, we’re diving into everything you need to know about the WSET Level 1 Award in Wines. Whether you’ve already signed up or are just exploring the idea, this episode provides essential tips and insights to help you wal…
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Episode 4: Wine Scholarships! I have a list for you. Let’s talk about wine education and how to make it more affordable. If you’ve looked into WSET classes, you know they can be pricey. For example, Level 2 in the U.S. averages around $800, Level 3 is about $2,000, and the Diploma is roughly $6,000. And that’s not even including wine samples or tra…
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Join Ubaid and Talha in this insightful episode as they guide you through the process of how to apply for grocery allowance under Medicare. They explore the eligibility criteria, the steps involved in applying, and tips for maximizing the food benefit to support your grocery budget. Whether you’re a senior or assisting someone who is, this episode …
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Episode 3: How and Where to Take WSET Classes – In Person vs. Online In this episode of the Wine Educate Podcast, I unpack the options for pursuing your WSET education, whether in person or online. From navigating the WSET Global website to finding an APP (Approved Program Provider) near you, I share step-by-step guidance on how to choose the best …
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Episode 2: What is WSET? In this episode of the Wine Educate podcast, I dive into the world of WSET—what it is, how it works, and why it matters. Discover the history of the Wine & Spirit Education Trust, its globally recognized qualifications, and how they’re structured across wine, spirits, sake, and beer. I'll also explore how WSET creates a com…
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Wine Educate Podcast - Episode 1: The Beginning - An Introduction to Wine Educate with Joanne Close Welcome to the Wine Educate Podcast, where we explore all things WSET education, wine tasting techniques, study tips, and wine industry insights for both enthusiasts and professionals. In this inaugural episode, host Joanne Close, founder of Wine Edu…
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117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach
10:55
In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures y…
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This is a free recipe episode! Listen to Cassidyy share a page from the free Cook With Real Food Cook Book. This is page 12, Beefy TexMex Sweet Potato! This fast and easy recipe is great for anyone with a busy schedule. Use it for your next meal prep session or the next time you need something fast and want to skip the drive-through! Also, if you a…
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Hey, welcome to Cook with Real Food! Today, I am going to talk about the opposite of cooking and eating--we’re diving into fasting. Lol! It’s the most forgotten cure and our biggest competitive edge, and I can't wait to share a few things I’ve learned and experienced with this powerful wellness practice. EVEN IF you don't think fasting is for you r…
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This is a free recipe episode! Listen to Cassidyy share a page from the free Cook With Real Food Cook Book. This is page 9, Beef and Bacon Stew! Like most things, once you have a basic starting point, you can get creative and start to make it your own! Stews are no exception. This recipe is a great base for whatever stew style you crave! The meaty,…
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Mastering Seed Oil-Free Cooking: Essential Tips with Cassidyy Atkins - EXCLUSIVE Interview With Zane Griggs, of Healthy AF
19:07
Welcome to Cook with Real Food! In this special episode, I'm excited to share a podcast interview by my friend Zane Griggs. Yes, he is interviewing me! Woohoo! We delve into the art of cooking without seed oils and discuss the origins and passion behind Cook with Real Food. Episode Highlights: 0:02 - Introduction and background about my journey wit…
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Welcome back to Cook with Real Food. This is part three of our journey into transforming your pantry by ditching seed oils. If you haven’t checked out the first two parts, I recommend starting there to catch up on all the essential info and product recommendations to kickstart your seed oil-free journey. In this episode, we're excited to bring you …
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Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand! I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the cor…
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Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie’s…
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Welcome back to Cook with Real Food. This is part two of our deep dive into transforming your pantry by ditching seed oils. If you haven’t listened to part one yet, check it out to catch up on all the essential info and product recommendations to kickstart your seed oil-free journey. In this episode, we continue exploring more fantastic seed oil-fr…
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Welcome to Cook with Real Food. In this episode, I’m diving into how I kicked seed oils to the curb and revamped my pantry with new brands and products. It’s the first part of a special two-episode series where I share over 60+ of my favorite seed oil-free products! From everyday essentials to delightful treats, this guide is packed with all the go…
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Welcome to Cook with Real Food! In this episode, I share practical tips, tricks, and apps to help you avoid seed oils in your daily life. Let's explore how you can make better food choices and improve your health by steering clear of seed oils. Key Topics: Dining Out: How to navigate restaurant menus, identify potential seed oils, and even request …
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114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!)
16:07
Have you thought much about the fact that you need to sell your product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality of breaking down the process that’s already happening and being intentional with your marketing an…
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In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searchi…
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The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podcast episodes to help you Define, Align, and Activate your b…
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If you've ever wondered why I don't eat seed oils, this conversation will give you great insight. In this episode of "Cook with Real Food," we delve into the often-overlooked topic of seed oils with Zane Griggs, a renowned health expert, longevity coach, and author. With over 25 years in the health and fitness industry, Zane brings a wealth of kno…
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What does my grory list look like? I would say animal-based ish. In this episode I lightly cover the animal-based safe list and how to learn more about this topic. (Links below) What's On The Menu: Grass-fed beef Low PUFU pork Low PUFU chicken Bone broth Wild-caught fish Corn/soy-free eggs Raw, organic honey A2 dairy (Milk, Cheese, Butter etc.) Swe…
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In 2019, I embarked on a journey towards unlocking optimal health. A key component of this journey was reassessing my cooking oil choices and eliminating processed seed oils from both my pantry and my plate! In this episode, I’ll share my personal selection of cooking oils and fats, along with some insights on their best uses in the kitchen, to see…
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What does real food mean? It's simple, yet profound! In today's episode of 'Cook with Real Food,' we deep dive into the true meaning of real food. Hit play to hear a straightforward list of what constitutes real, wholesome food - from meats and vegetables to nuts and grains. Plus, get a glimpse into our 'back to source' philosophy that's all about …
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Welcome to Cook With Real Food! Bring the first episodes now or learn more via the links below! :) Home: https://www.cookwithrealfood.com Join the Private Community and get the Cook Real With Food Cookbook FREE your first Month! Link: patreon.com/cookwithrealfood
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111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
21:26
Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about i…
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Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc? Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea…
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Sometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why you can’t do something, it can pay off to look at things from a new perspective. It helps, of course, to have a great story, which is something that brand strategy work can really help with. Today on Episode 109 of the Real Food …
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As you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your brand’s North Star, it serves as the guide and the glue for everything you do on the fro…
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Brand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so much to do when you’re wearing all the hats that it can seem like something you’ll get to “next.” While big brands have access to brand managers and agencies, we can help even the score by providing streamlined versions of the conce…
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A common approach for food and farm businesses is to think about offering a great product rather than building a strong brand. The thinking is that if a product is good enough, taste will ultimately win and of course, people will buy. While this is understandable as you perfect your craft, great taste and quality are expected these days so we don’t…
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With over 100 episodes of the podcast now available, we thought it would be a good time to go back and highlight some of the great content you may have missed to help you find the right resources at the right time for your food business. To help, we’ve put together a list of some of our best episodes organized around the Brand Strategy Streamlined …
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If you want to understand brand positioning, think of Kia, Volvo, and Tesla. Sure, all three are car companies but they’re each very different brands with their own unique, loyal audience, product benefits, and customer experience. All of these factors combined for each brand create a very different offer for each and attract different groups of pe…
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103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research
31:19
We’ve been through a lot of changes in the past few years, and as a result, consumer behaviors are shifting. But as a food business owner how do you know what changes are temporary and what changes are here to stay? And how can you meet the evolving needs of your consumers? In Episode 103 of the Real Food Brands Marketing Podcast, host and Food Bra…
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Have you thought about the difference between brand story and brand history? While your brand history can certainly be a part of your brand story, the history is about the past and the story is about the future, and what you’re inviting people to be a part of. Today on episode 102 of the Real Food Brands Marketing Podcast, host and Food Brand Strat…
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After episode 100, Katie’s daughter suggested that she “start over,” and it only seemed fitting that episode 101 should be a brand strategy 101—an intro-level class, so to speak. Today on episode 101 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes over the five W’s of how Brand Strategy can help you go f…
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When we launched the podcast in March 2018, we didn’t know exactly what the future would hold but we took a leap. It’s been a steady build over the past few years and we’re so thankful for all our listeners and guests who have made this show an enriching and rewarding experience as we work collectively to help more people get access to real food. T…
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For a food and beverage business, it can be a big benefit to choose to go slow to go fast. While that may sound counterintuitive, taking a little time to plan can increase efficiency and help you accelerate more rapidly because you’ve got the clarity and confidence to know what to do next. Today on episode 99 of the Real Food Brands Marketing Podca…
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Podcasts have exploded in popularity, and being a guest on one can be a big boost for both your brand and your credibility. But what kind of show are you looking for? How do you reach out? And how do you make it a success once you get a YES? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares how to …
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While Katie loves her 1:1 work with clients, she’s become increasingly aware that her impact is limited by the number of hours in the day. At the same time, while the Real Food Brands Marketing Podcast can help you piece together the process, there’s space for something in between the two—a self-guided but structured resource to help you create a s…
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Most of us are in the food and bev business because, in some way, we want to make a positive impact on how people eat. Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream. You may have heard the old phrase “a vision without a plan is just a dream.” Today on the Real Food Brands Ma…
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Selling direct to consumer can create new sales opportunities for your food brand, but it can still be hard to stand out with the marketplace as crowded as it is. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Adam Pollack, Head of Content at Rodeo CPG, who has some practical tips for ho…
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