最佳Louder Than Words播客 (2024)

1
#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About 50:00

7M ago50:00

50:00

In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. Discussed in this episode: Leveraging customer insights and data to craft content that …

1
#48 | Eddie Shleyner | The Most Personal is The Most Creative 45:48

8M ago45:48

45:48

In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. Things discussed in this episode: Teaching yourself a new skill can …

1
#47 | Ross Simmonds | The Long Game of Content Marketing 50:58

9M ago50:58

50:58

This week, John sits down with content legend Ross Simmonds. Ross is the founder and CEO of Foundational Marketing, an agency focused on distribution, as well as the (new!) author of "Create Once, Distribute Forever." Discussed in this episode: Leading with value is crucial in content marketing to avoid being banned or blocked from platforms. Conte…

1
#46 | Emily Triplett Lentz | Behind the Content at Basecamp, Help Scout, and Calendly 47:58

9M ago47:58

47:58

This week, I sit down with a friend and and someone whose work I've long admired––Emily Triplett Lentz. Emily has one of the most prolific and legendary resumes in content marketing, working for brands like Basecamp, Help Scout, Loom, and currently, Calendly. Things discussed in this episode: Community plays a crucial role in content marketing as i…

1
#45 | Chris Savage | Content Is the Product 54:37

9M ago54:37

54:37

This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the…

1
#44 | Brendan Hufford | The Importance of Creativity & Consistency in Building a Brand 52:40

10M ago52:40

52:40

In this episode, John hangs out with recovering in-house marketer, now founder of Growth Sprints, Brendan Hufford. In the past, Hufford worked in both growth and SEO for companies like ActiveCampaign. Now, he works with SaaS companies to help take them grow through short, focused sprints using his SaaS Growth Sprint framework. Discussed in this epi…

1
#43 | Rand Fishkin | Designing a Business (and content) for Meaningful Engagement 52:26

10M ago52:26

52:26

This week, John is joined by Rand Fishkin––one of the true OGs when it comes to B2B content marketing. Rand is the founder and former CEO of Moz and the current founder and CEO of SparkToro. He's also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Discussed in this episode: SparkToro's three-year retrospective …

1
#42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent 48:10

10M ago48:10

48:10

This week, John sits down with Amanda Goetz. Amanda is a 2x founder, 3x CMO, and now a full-time brand builder and creator on personal and professional growth inspiring 150k people each week through social and her weekly newsletter, Life’s a Game. Amanda shares insights and experiences on: Her experience transitioning to full-time content creation …

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#41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+ 1:10:23

1y ago1:10:23

1:10:23

You know Dave Gerhardt. Maybe it's from his days running marketing at Drift. Or from his time hosting the Seeking Wisdom podcast with David Cancel. Or, maybe you've heard of (or are a member of) his B2B community, Exit Five. Point is, if you've been working in B2B marketing at any point in the last decade, you know Dave. In this rare podcast interv…

1
#40 | Amanda Natividad | Defensible Content 43:33

1y ago43:33

43:33

We’re back! The first new episode of Louder Than Words in more than 6(!) years. Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the f…

1
Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation 41:24

7+ y ago41:24

41:24

Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.由John Bonini

1
Sean Ellis & Morgan Brown: How Successful Companies Drive Extraordinary Growth 56:02

7+ y ago56:02

56:02

What do companies like Facebook, Dropbox, Airbnb, Pinterest (and others!) all have in common? Not just a great product, but a methodical, measured approach to driving extraordinary growth. In this episode, Sean Ellis and Morgan Brown (founders of GrowthHackers.com) unpack the principles behind these methods.…

1
Scott Monty: The Moves That Helped Change Ford Motor Company's Image 46:54

8+ y ago46:54

46:54

Scott Monty, former head of social media at Ford Motor Company, talks about his decision to join Ford in 2008 and the specifics of what went into the social and branding strategies that helped turn the company’s image around.由John Bonini

1
Jason Fried: The Basecamp Founder on Bypassing Perverted Growth for Profitability 37:52

8+ y ago37:52

37:52

Jason Fried, Founder and CEO of Basecamp, talks about the (rare) art of making more money than you spend instead of aiming for growth at all costs.由John Bonini

1
Christian Rudder: Growing OkCupid from Underdog to Generating 30,000 First Dates Every Single Day 35:36

8+ y ago35:36

35:36

Christian Rudder, cofounder of OkCupid and bestselling author of “Dataclysm: Who We Are When We Think No One is Looking”, talks about OkCupid’s algorithmic approach to growing past its competition.由John Bonini

1
Tucker Max: How to Turn Your Ideas Into Books Without Actually Writing Them 37:58

8+ y ago37:58

37:58

Tucker Max, bestselling author of "I Hope They Serve Beer in Hell", talks about the inspiration behind founding his new company, Book in a Box, and how they’re helping people turn ideas into books.由John Bonini

1
Jay Acunzo: Connecting People That Are Bothered By "Suck" 54:16

8+ y ago54:16

54:16

Jay Acunzo, former marketer at Google and HubSpot, talks about the inspiration behind his current passion project Unthinkable.fm, and how he’s helping connect marketers everywhere that are bothered by “suck.”由John Bonini

1
Meghan Keaney Anderson: HubSpot's VP of Marketing On Why Content is Moving Away from the Website 56:37

8+ y ago56:37

56:37

Meghan Keaney Anderson, HubSpot's VP of Marketing, has been with the company for five years. Here she talks about the levers that have inspired growth and why content and SEO will be radically different over the next five years.由John Bonini

1
Jess Iandiorio: Drift's VP of Marketing on Building A Customer Growth Strategy 52:19

8+ y ago52:19

52:19

Jess Iandiorio, VP of Marketing at Drift, details prescriptive tips on how brands can start building a more effective customer growth strategy and retain more customers.由John Bonini

1
Keith Frankel: "You can be honest without being an asshole" 1:00:41

9y ago1:00:41

1:00:41

Keith Frankel talks in detail about the career that has taken him from the competitive board rooms at MTV to the rose-tinted offices of the tech world and the experiences therein that led to his mission to never lie again.由John Bonini

1
Neil Pasricha: The Bestselling Author On Discovering the Simplest Formula to A Happy Life 56:32

9y ago56:32

56:32

Neil Pasricha, best known for his blog–1000 Awesome Things–and subsequent "Book of Awesome" series talks about his new book, "The Happiness Equation", and how he discovered the simplest formula to a happy life.由John Bonini

1
Jason Zook: The Guy Who Made $1 Million Wearing T-Shirts 52:47

9y ago52:47

52:47

Jason Zook, best known for making over $1,000,000 wearing t-shirts and selling his last name (twice), talks about creativity, hustle porn, and preparing for success.由John Bonini

1
David Heinemeier Hansson: The Cofounder of Basecamp on Rejecting Money & Living Happily Ever After 53:36

9y ago53:36

53:36

David Heinemeier Hansson on why Silicon Valley culture gets it all wrong.由John Bonini

1
Nataly Kogan: The Road to “Happier" from Communist Russia 29:51

9y ago29:51

29:51

Nataly Kogan, founder of Happier, talks about escaping communist Russia at 13 and her life’s work of helping others find happiness in small, bite-sized, everyday moments.由John Bonini

1
Jeff Sheldon: The Founder of Ugmonk on Fighting Obscurity & Selling Your First 200 Shirts 39:48

9y ago39:48

39:48

Jeff Sheldon, the designer and founder of Ugmonk, talks about growing his side passion project into the well-known lifestyle brand it's become today.由John Bonini

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Louder Than Words

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Louder Than Words with John Bonini

John Bonini

1
#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About 50:00

1
#48 | Eddie Shleyner | The Most Personal is The Most Creative 45:48

1
#47 | Ross Simmonds | The Long Game of Content Marketing 50:58

1
#46 | Emily Triplett Lentz | Behind the Content at Basecamp, Help Scout, and Calendly 47:58

1
#45 | Chris Savage | Content Is the Product 54:37

1
#44 | Brendan Hufford | The Importance of Creativity & Consistency in Building a Brand 52:40

1
#43 | Rand Fishkin | Designing a Business (and content) for Meaningful Engagement 52:26

1
#42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent 48:10

1
#41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+ 1:10:23

1
#40 | Amanda Natividad | Defensible Content 43:33

1
Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation 41:24

1
Sean Ellis & Morgan Brown: How Successful Companies Drive Extraordinary Growth 56:02

1
Scott Monty: The Moves That Helped Change Ford Motor Company's Image 46:54

1
Jason Fried: The Basecamp Founder on Bypassing Perverted Growth for Profitability 37:52

1
Christian Rudder: Growing OkCupid from Underdog to Generating 30,000 First Dates Every Single Day 35:36

1
Tucker Max: How to Turn Your Ideas Into Books Without Actually Writing Them 37:58

1
Jay Acunzo: Connecting People That Are Bothered By "Suck" 54:16

1
Meghan Keaney Anderson: HubSpot's VP of Marketing On Why Content is Moving Away from the Website 56:37

1
Jess Iandiorio: Drift's VP of Marketing on Building A Customer Growth Strategy 52:19

1
Keith Frankel: "You can be honest without being an asshole" 1:00:41

1
Neil Pasricha: The Bestselling Author On Discovering the Simplest Formula to A Happy Life 56:32

1
Jason Zook: The Guy Who Made $1 Million Wearing T-Shirts 52:47

1
David Heinemeier Hansson: The Cofounder of Basecamp on Rejecting Money & Living Happily Ever After 53:36

1
Nataly Kogan: The Road to “Happier" from Communist Russia 29:51

1
Jeff Sheldon: The Founder of Ugmonk on Fighting Obscurity & Selling Your First 200 Shirts 39:48

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