The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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内容由Louder Than Words and John Bonini提供。所有播客内容(包括剧集、图形和播客描述)均由 Louder Than Words and John Bonini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About
Manage episode 422177068 series 1328729
内容由Louder Than Words and John Bonini提供。所有播客内容(包括剧集、图形和播客描述)均由 Louder Than Words and John Bonini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off.
Discussed in this episode:
- Leveraging customer insights and data to craft content that stands out.
- Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.
- A unique branding approach that aligns with the company's values and sets it apart from others is essential.
- Authenticity in content helps build trust and engagement with the audience.
- Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights.
- Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results.
- Manual qualitative research can provide unique insights and make content more valuable and trustworthy.
Enjoy!
49集单集
Manage episode 422177068 series 1328729
内容由Louder Than Words and John Bonini提供。所有播客内容(包括剧集、图形和播客描述)均由 Louder Than Words and John Bonini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off.
Discussed in this episode:
- Leveraging customer insights and data to craft content that stands out.
- Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.
- A unique branding approach that aligns with the company's values and sets it apart from others is essential.
- Authenticity in content helps build trust and engagement with the audience.
- Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights.
- Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results.
- Manual qualitative research can provide unique insights and make content more valuable and trustworthy.
Enjoy!
49集单集
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