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Understand why local baseball teams have the names that they have and you understand the story of a nation. Paul Caputo writes ”The Story Behind the Nickname” and covers minor league baseball for SportsLogos.net. He talks with designers and teams to tell the stories about their brands.
 
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show series
 
The collegiate summer level Portland Pickles take minor league fun to the next level with a wacky logo and nickname and a hilarious social media presence. I talk with the team's very funny co-owner Alan Miller about how serious the team is about having fun. Also, I speak with Ed Rivera of the Dad Hat Chronicles podcast to get his take on Pickles ca…
 
The Daytona Tortugas, Low-A affiliate of the Cincinnati Reds, were forced into rebranding when they changed parent clubs before the 2015 season, and the result is one of the most popular brands in the minors. Paul speaks with the team's general manager Jim Jaworski and the logo's designer Dan Simon about the identity and the role the team plays in …
 
The Double-A Portland Sea Dogs logo was created in 1994 by Guy Gilchrist, whose career includes creating characters for the Muppets, Fraggle Rock, The Pink Panther, Teenage Mutant Ninja Turtles, Looney Tunes, Tom & Jerry, and more. Paul talks with Guy and the team's award-winning broadcaster Emma Tiedemann about the brand, plus a surprise post-cred…
 
The iconic TV show M*A*S*H introduced millions of viewers to minor league baseball's Toledo Mud Hens through the quirky character Corporal Max Klinger, played by Toledo native and lifelong Mud Hens fan Jamie Farr. Mr. Farr, now 87 years old, joined me to talk about the team he grew up watching, the impact his fandom had on the TV show, and his curr…
 
The real-life Albuquerque Isotopes, currently Triple-A affiliate of the Colorado Rockies, debuted in 2003, shortly after an episode of The Simpsons portrayed Homer thwarting plans that the Duff Beer Company had to move the fictional Springfield Isotopes to New Mexico. Paul is joined by longtime Isotopes General Manager John Straub, we hear Paul's 2…
 
Todd Radom has created logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, the 2014, 2016, and 2018 MLB All-Star Games, and Major League and minor league baseball teams, including the Brooklyn Cyclones and Wichita Wind Surge. On this episode, Todd and Paul discuss Todd's ride on the rickety old Cyclone roller coaster on Coney Island, the 1979…
 
Chris Creamer founded the website SportsLogos.net 25 years ago, and since then it's become an invaluable resource for fans of sports logos, uniforms, and branding news. Baseball By Design host Paul Caputo has been covering minor league baseball logos for Chris's site since 2014, and so it's only fitting that Chris is the guest on the debut episode …
 
Brandon is joined by Frederick Keys GM Dave Ziedelis. Dave and Brandon don't hold back in discussing the negotiations between MLB and MiLB that has Frederick on the list of teams that could potentially get eliminated prior to the 2021 season. The Keys have been entrenched in the Frederick community for decades, have been tops in Carolina League in …
 
Brandon is joined by the general manager of the Norwich Sea Unicorns (Short Season 'A' Tigers affiliate), Dave Schermerhorn! Dave dives into the process that led to the Connecticut Tigers deciding to rebrand as the Sea Unicorns, how the name and logo tie into the city of Norwich and how the organization is dealing with the potential of being on the…
 
In the second season premiere of Apter Hours, Brandon is joined by former colleague and current host of The Daily Line on NBC Sports Radio, Tim Murray. Brandon and Tim talk about the importance of preparation for a broadcast, the asinine proposal that would remove 42 teams from the minor league landscape, the Houston Astros sign-stealing scandal an…
 
It's a Throwback Thursday #TBT episode of Apter Hours. We go back to 2017, when Brandon made the decision to take a position out of minor league baseball after nine seasons. The episode details every step of his Minor League Journey, including the very difficult decisions, professional growth, stepping outside your comfort zone and being a part of …
 
Amarillo Sod Poodles President & General Manager, Tony Ensor, joins the show to discuss Amarillo's successful season on and off the field. The Soddies sold out 23 straight games, tallied 40 total sellouts and also won the Texas League title in their first year of existence. Tony and Brandon also discuss the challenges faced, fans showing up for min…
 
On October 18th, 2019, Baseball America broke a story detailing a proposal from Major League Baseball that could eliminate 42 Minor League Teams ahead of the 2021 season. In this episode, Brandon is joined by Minor League Baseball's Senior Director of Communications, Jeff Lantz. Topics include the advantages & disadvantages for both sides, geograph…
 
MiLB.com's Ben Hill joins this show this week! During his 2019 road trips, Ben visited a number of teams across the country. Brandon and Ben discuss the teams that rebranded and opened new ballparks before looking ahead to some new identities for teams heading into the 2020 season. --- Support this podcast: https://anchor.fm/apter-hours/support…
 
Bowie Baysox play-by-play voice Adam Pohl joins the show! Brandon and Adam worked together with the Frederick Keys for three seasons (2011-13). The two touch on a number of topics including pace of play, becoming a good manager and making yourself valuable as a broadcaster. --- Support this podcast: https://anchor.fm/apter-hours/support…
 
Fort Wayne Mad Ants (NBA G League) President and former MiLB executive Tim Bawmann joins the show! He discusses how he landed his first job in the 1980's, tough market challenges and how to overcome them, the differences & similarities between Minor League Baseball and the G League, the importance of being open to relocation and more! --- Support t…
 
Each season, a handful of teams change their brand. Whether it is a brand refresh or complete re-brand, Brandiose is usually the company behind it. In this episode, Brandiose partner Jason Klein joins the show to talk about how the company has grown to what it is today, the process behind creating a brand, how important storytelling is to a brand, …
 
Pat O'Conner, the President of Minor League Baseball, joins the show! Pat details his career journey from Vero Beach to MiLB President, changes in the industry since he joined in the 1980's, how re-branding has helped and changed the landscape of MiLB, the industry's ongoing initiatives and much more!--- Support this podcast: https://anchor.fm/apte…
 
Rob Montepare, Founder and Co-Creator of the Fur Circus and Time Out Pros, joins the show! Brandon and Rob discuss some early career mascot stories and the rewarding side of being a mascot. We also learn about how the Fur Circus (a traveling mascot circus) was created and how it has grown into a company that travels to different venues with various…
 
Jonathan Griffith, President of the Double-A Southern League Pensacola Blue Wahoos, joins the show! Jonathan talks about his rise through the industry from stadium ops to overseeing an entire entertainment company, how Pensacola has grown since the team's inception in 2012, the significance of the Blue Wahoo name to Pensacola and much more!--- Supp…
 
Zach Chartrand, general manager of the Lafayette Aviators (Prospect League) joins Brandon Apter for this episode! The two discuss Zach's career path to Lafayette, the similarities & differences between collegiate summer league baseball and the low levels of the minors, playing in a historical ballpark, Lafayette's new ballpark for 2021, operating a…
 
Lehigh Valley Ironpigs Media Relations Manager Mike Ventola joins the show. Brandon and Mike talk about his introduction into broadcasting, which play-by-play voices inspired him early in his career, the preparation that goes into a game for broadcasters, his unique home run call in Reading, transition from full-time broadcasting to a media relatio…
 
Charleston Riverdogs Director of Promotions, Nate Kurant, joins the show. Nate and Brandon discuss Kurant's early years of announcing and emceeing, first introduction to Minor League Baseball, Florida State League life and the transition to Charleston. Since Nate joined the Riverdogs, they have gotten national recognition for some of the promotions…
 
Fayetteville Woodpecker's play-by-play voice Matt Sabados joins the show! Matt and Brandon talk about the naming process behind the Woodpeckers which pays homage to an endangered species, baseball returning to the area for the first time since the early 2000's, fan reception of the new name and ballpark, notable Astros prospect performances and mor…
 
Williamsport Crosscutters Vice President of Marketing and Public Relations, Gabe Sinicropi, joins the show! Gabe came and spoke in one of Brandon's Sport Management classes in 2008 and that inspired Brandon to look into working in Minor League Baseball. Over 10 years later, Gabe comes onto Apter Hours to discuss the Williamsport Crosscutters' journ…
 
Brandon is joined by Minor League Baseball's Manager of Special Events and Affiliate Programming, Paige Hegedus, for this episode! Paige oversees a number of MiLB's special events, including the Innovator's Summit, Winter Meetings and PBEO Job Fair. Brandon and Paige talk about the job fair experience, the opportunities it provides for both new and…
 
Bradenton Marauaders general manager Craig Warzecha joins the show! The Marauders, Advanced 'A' affiliate of the Pittsburgh Pirates, play in one of the most challenging leagues to work in for front office executives -- the Florida State League. Craig and Brandon discuss the challenges of working in the FSL from the weather to the older demographic,…
 
Minor League Baseball's Vice President of Marketing Strategy & Research, Kurt Hunzeker, joins the show to talk about the numerous initiatives going on in MiLB, specifically Copa de la Diversión. Kurt and Brandon discuss how this program came to be, the growth its had from year to year and the logistics of getting 72 teams involved for the 2019 seas…
 
Brandon is joined by Minor League Baseball front office veteran, Amy Venuto. Venuto's career in baseball dates back to the 1990's, mostly with Ripken Baseball. Now, she runs her own company, Amy Venuto Team Services, which travels to different organizations and sets up a strong foundation for sales and success. Brandon and Amy also discuss the rise…
 
Hartford Yard Goats General Manager, Mike Abramson, joins Apter Hours in the latest episode. Mike talks about the challenges of dealing with ballpark development issues in Hartford, which led to the Yard Goats having to play all games on the road in 2016. In 2017, Hartford's Dunkin Donuts park finally opened and the Yard Goats have been extremely s…
 
Brandon is joined by Nashville Sounds Director of Entertainment, Mary Hegley, in the latest Apter Hours. Mary gives an inside look as to why the Sounds decided to change their logo after going through a logo change not to long ago. In addition, Brandon and Mary discuss the buzz around Nashville when the new stadium was built in 2015 and how its gro…
 
The topic of rebranding in Minor League Baseball continues as Amarillo Sod Poodles' President and General Manager, Tony Ensor, joins the show. Brandon and Tony discuss the minor league realignment that put baseball back in Amarillo, the naming process that led to Sod Poodles, baseball returning to Amarillo for the first time since the early 1980s, …
 
New Gwinnett Stripers Vice President and General Manager, Adam English, joins the show just a few short months into his position with the Triple-A Braves affiliate. Adam and Brandon discuss the potential and challenges of the Gwinnett market, Adam's journey to Gwinnett, the talented Braves prospects that could be on the roster in 2019 and what fun …
 
Rocky Mountain Vibes President & General Manager, Chris Phillips, joins the show to talk about the recent transformation of baseball in Colorado Springs. After 30+ years of being the Triple-A Colorado Springs Sky Sox, they are now known as Brewers Rookie League affiliate, the Rocky Mountain Vibes. Now dealing with a new name, affiliate and level, C…
 
In the first episode of the Apter Hours Podcast reboot, Brandon is joined by MiLB.com's Ben Hill (@bensbiz) ! Ben has covered the business and culture of Minor League Baseball since 2005, visiting teams all over the country to explore the unique atmospheres of each organization. The episode starts off with Ben's personal journey into MiLB and how h…
 
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