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Baseball By Design tells the story of America one minor league baseball logo and nickname at a time. Paul Caputo covers minor league baseball at all levels for the website SportsLogos.net. On this podcast, he talks with front office personnel and designers about the origins of some of the game‘s best and wackiest logos and nicknames. Twitter: @Count2Baseball Instagram: @baseballbydesign
 
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show series
 
The Rocket City Trash Pandas made a splash with their new brand right before the 2020 season, then had to keep the momentum going in spite of a year lost to COVID. The team still set merchandise sales records with their patriotic astronaut raccoon logo and are now one of the best known in the minors. Trash Pandas Vice President Lindsey Knupp and Br…
 
The Idaho Falls Chukars base their identity on a bird that can best be described as a small, husky turkey. This week, Chukars Assistant GM Chris Hall, Pioneer League Vice President Henry Hunter, and Arkansas State Parks Director Shea Lewis (formerly of Idaho State Parks) stop by Baseball By Design to talk about what makes this bird the perfect foun…
 
The collegiate summer level Carolina Disco Turkeys have only played one full season, but they've taken the world of baseball branding by storm. Team president Greg Sullivan, artist Brittain Peck, and Matt Strangewayes of the Phoenix Zoo talk about what makes disco turkeys—or peacocks—an appropriate mascot for a team in Winston-Salem, North Carolina…
 
The iconic prison in Joliet, Illinois, opened in 1858 and has been highlighted in countless pieces of pop culture, from The Blues Brothers to Prison Break to songs by Bob Dylan and Memphis Minnie—and since 2011, the nickname of the Joliet Slammers baseball team, which plays in the independent Frontier League. In this episode of Baseball By Design, …
 
The Hartford Yard Goats are one of the most popular brands in Minor League Baseball. They're named for locomotive switchers in rail yards—appropriate to Hartford because the rail industry features prominently in the city's history. But the team's identity extends well beyond trains. General Manager Tim Restall, Brandiose designer Jason Klein, and s…
 
The erstwhile Bakersfield Blaze were not the most glamorous of franchises, but before they were contracted by Minor League Baseball, their backwards-facing ballpark was home to stories that feel like they're right out of a Hollywood movie—games that had to be paused as the sun set over the center field wall, the time they intentionally set the fiel…
 
It's opening day for Triple-A baseball and other affiliated and independent leagues are getting underway soon! We can start taking those baseball road trips we've been planning all offseason! Guests this week include Benjamin Hill of MiLB.com, who has been to 182 minor league ballparks; Jeremy Soule, who in 2014 co-founded the annual Baseballpalooz…
 
The Savannah Bananas have become a phenomenon in the world of baseball branding. Their popular logo represents more than just a baseball team, but rather an entirely new version of the sport. As the Banana Ball World Tour takes the country by storm, this episode visits with team owner Jesse Cole, designer Dan Simon of Studio Simon, and the Young Pr…
 
The Beloit Snappers are no more, but their legend lives on, as told by Chris Kretz, the designer who created the logo in 1995, and Bobby Coon, the team's media director for five years in the 2010s. Find out how Pete Rose, Shoeless Joe, and Ken Griffey Jr. factor into the turtle-based logo. Plus, stay tuned for a surprise post-credit sequence with H…
 
The Negro Leagues Baseball Museum in Kansas City, Missouri, tells the incredibly important story of the baseball teams and players who endured unspeakable hardships to succeed, against all odds, in the face of a segregated America. Similarly, the museum itself has overcome obstacles—most notably a global pandemic that shut their doors for the bette…
 
The collegiate summer level Dub Sea Fish Sticks were the darlings of the offseason with their hotly contested online vote to determine a new name. The team's general manager comes on the show to break down the Fish Sticks/Seal Slingers electoral map, to track live polls on whether fish sticks are junk food, and react in real time to rival minor lea…
 
The Double-A Richmond Flying Squirrels were one of the original wacky minor league brands, but now in their 13th season, they're one of the game's classic brands. On this episode, Flying Squirrels CEO "Parney" Parnell talks about the origin of the nickname and logo, Creative Services & Production Director Nick Elder talks about his work creating th…
 
In many ways, the Triple-A El Paso Chihuahuas are the poster team for the era of wacky logos in minor league baseball. Lifelong El Paso resident and Chihuahuas Senior Director of Marketing & Communications Angela Olivas joins the podcast to talk about what the team's identity means to the community, and Brandiose's Jason Klein stops by again to sha…
 
The reason for the Tri-City Dust Devils' identity becomes apparent when you learn that they have had just one single rainout in more than two decades of playing baseball in Pasco, Washington. But their brand is about so much more than their logo—it's about their place in the community. This week, Erik "The Peanut Guy" Mertens, who has been the face…
 
The Lehigh Valley IronPigs are, by design, a Triple-A team with a Single-A approach, which has led to one of the most fun brands in the minors—and lots of bacon! The team's general manager Kurt Landes stops by to talk about the logo, as well as the team's Salute to Philly alternate brands, and we settle once and for all which team started the food-…
 
Reno Aces general manager Emily Jaenson talks about the unique challenges of branding the Triple-A team that plays in the Biggest Little City in the World. The Reno Aces, who have been an affiliate of the Arizona Diamondbacks since their inception have a fun but grownup identity that has undergone subtle shifts over the years—with more coming soon!…
 
Dan Simon is one of the most prolific and influential graphic designers in sports, and especially in minor league baseball at all levels. In two and a half decades, he has created hundreds of brands, including Super Bowl logos, identities for major league teams in multiple sports, and nearly 100 minor league baseball team logos. On this episode, we…
 
The collegiate summer-level Portland Pickles take minor league fun to the next level with a wacky logo and nickname and a hilarious social media presence. I talk with the team's very funny co-owner Alan Miller about how serious the team is about having fun. Also, I speak with Ed Rivera of the Dad Hat Chronicles podcast to get his take on Pickles ca…
 
The Daytona Tortugas, Low-A affiliate of the Cincinnati Reds, were forced into rebranding when they changed parent clubs before the 2015 season, and the result is one of the most popular brands in the minors. Paul speaks with the team's general manager Jim Jaworski and the logo's designer Dan Simon about the identity and the role the team plays in …
 
The Double-A Portland Sea Dogs logo was created in 1994 by Guy Gilchrist, whose career includes creating characters for the Muppets, Fraggle Rock, The Pink Panther, Teenage Mutant Ninja Turtles, Looney Tunes, Tom & Jerry, and more. Paul talks with Guy and the team's award-winning broadcaster Emma Tiedemann about the brand, plus a surprise post-cred…
 
The iconic TV show M*A*S*H introduced millions of viewers to minor league baseball's Toledo Mud Hens through the quirky character Corporal Max Klinger, played by Toledo native and lifelong Mud Hens fan Jamie Farr. Mr. Farr, now 87 years old, joined me to talk about the team he grew up watching, the impact his fandom had on the TV show, and his curr…
 
The real-life Albuquerque Isotopes, currently Triple-A affiliate of the Colorado Rockies, debuted in 2003, shortly after an episode of The Simpsons portrayed Homer thwarting plans that the Duff Beer Company had to move the fictional Springfield Isotopes to New Mexico. Paul is joined by longtime Isotopes General Manager John Straub, we hear Paul's 2…
 
Todd Radom has created logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, the 2014, 2016, and 2018 MLB All-Star Games, and Major League and minor league baseball teams, including the Brooklyn Cyclones and Wichita Wind Surge. On this episode, Todd and Paul discuss Todd's ride on the rickety old Cyclone roller coaster on Coney Island, the 1979…
 
Chris Creamer founded the website SportsLogos.net 25 years ago, and since then it's become an invaluable resource for fans of sports logos, uniforms, and branding news. Baseball By Design host Paul Caputo has been covering minor league baseball logos for Chris's site since 2014, and so it's only fitting that Chris is the guest on the debut episode …
 
Brandon is joined by Frederick Keys GM Dave Ziedelis. Dave and Brandon don't hold back in discussing the negotiations between MLB and MiLB that has Frederick on the list of teams that could potentially get eliminated prior to the 2021 season. The Keys have been entrenched in the Frederick community for decades, have been tops in Carolina League in …
 
Brandon is joined by the general manager of the Norwich Sea Unicorns (Short Season 'A' Tigers affiliate), Dave Schermerhorn! Dave dives into the process that led to the Connecticut Tigers deciding to rebrand as the Sea Unicorns, how the name and logo tie into the city of Norwich and how the organization is dealing with the potential of being on the…
 
In the second season premiere of Apter Hours, Brandon is joined by former colleague and current host of The Daily Line on NBC Sports Radio, Tim Murray. Brandon and Tim talk about the importance of preparation for a broadcast, the asinine proposal that would remove 42 teams from the minor league landscape, the Houston Astros sign-stealing scandal an…
 
It's a Throwback Thursday #TBT episode of Apter Hours. We go back to 2017, when Brandon made the decision to take a position out of minor league baseball after nine seasons. The episode details every step of his Minor League Journey, including the very difficult decisions, professional growth, stepping outside your comfort zone and being a part of …
 
Amarillo Sod Poodles President & General Manager, Tony Ensor, joins the show to discuss Amarillo's successful season on and off the field. The Soddies sold out 23 straight games, tallied 40 total sellouts and also won the Texas League title in their first year of existence. Tony and Brandon also discuss the challenges faced, fans showing up for min…
 
On October 18th, 2019, Baseball America broke a story detailing a proposal from Major League Baseball that could eliminate 42 Minor League Teams ahead of the 2021 season. In this episode, Brandon is joined by Minor League Baseball's Senior Director of Communications, Jeff Lantz. Topics include the advantages & disadvantages for both sides, geograph…
 
MiLB.com's Ben Hill joins this show this week! During his 2019 road trips, Ben visited a number of teams across the country. Brandon and Ben discuss the teams that rebranded and opened new ballparks before looking ahead to some new identities for teams heading into the 2020 season. --- Support this podcast: https://anchor.fm/apter-hours/support…
 
Bowie Baysox play-by-play voice Adam Pohl joins the show! Brandon and Adam worked together with the Frederick Keys for three seasons (2011-13). The two touch on a number of topics including pace of play, becoming a good manager and making yourself valuable as a broadcaster. --- Support this podcast: https://anchor.fm/apter-hours/support…
 
Fort Wayne Mad Ants (NBA G League) President and former MiLB executive Tim Bawmann joins the show! He discusses how he landed his first job in the 1980's, tough market challenges and how to overcome them, the differences & similarities between Minor League Baseball and the G League, the importance of being open to relocation and more! --- Support t…
 
Each season, a handful of teams change their brand. Whether it is a brand refresh or complete re-brand, Brandiose is usually the company behind it. In this episode, Brandiose partner Jason Klein joins the show to talk about how the company has grown to what it is today, the process behind creating a brand, how important storytelling is to a brand, …
 
Pat O'Conner, the President of Minor League Baseball, joins the show! Pat details his career journey from Vero Beach to MiLB President, changes in the industry since he joined in the 1980's, how re-branding has helped and changed the landscape of MiLB, the industry's ongoing initiatives and much more!--- Support this podcast: https://anchor.fm/apte…
 
Rob Montepare, Founder and Co-Creator of the Fur Circus and Time Out Pros, joins the show! Brandon and Rob discuss some early career mascot stories and the rewarding side of being a mascot. We also learn about how the Fur Circus (a traveling mascot circus) was created and how it has grown into a company that travels to different venues with various…
 
Jonathan Griffith, President of the Double-A Southern League Pensacola Blue Wahoos, joins the show! Jonathan talks about his rise through the industry from stadium ops to overseeing an entire entertainment company, how Pensacola has grown since the team's inception in 2012, the significance of the Blue Wahoo name to Pensacola and much more!--- Supp…
 
Zach Chartrand, general manager of the Lafayette Aviators (Prospect League) joins Brandon Apter for this episode! The two discuss Zach's career path to Lafayette, the similarities & differences between collegiate summer league baseball and the low levels of the minors, playing in a historical ballpark, Lafayette's new ballpark for 2021, operating a…
 
Lehigh Valley Ironpigs Media Relations Manager Mike Ventola joins the show. Brandon and Mike talk about his introduction into broadcasting, which play-by-play voices inspired him early in his career, the preparation that goes into a game for broadcasters, his unique home run call in Reading, transition from full-time broadcasting to a media relatio…
 
Charleston Riverdogs Director of Promotions, Nate Kurant, joins the show. Nate and Brandon discuss Kurant's early years of announcing and emceeing, first introduction to Minor League Baseball, Florida State League life and the transition to Charleston. Since Nate joined the Riverdogs, they have gotten national recognition for some of the promotions…
 
Fayetteville Woodpecker's play-by-play voice Matt Sabados joins the show! Matt and Brandon talk about the naming process behind the Woodpeckers which pays homage to an endangered species, baseball returning to the area for the first time since the early 2000's, fan reception of the new name and ballpark, notable Astros prospect performances and mor…
 
Williamsport Crosscutters Vice President of Marketing and Public Relations, Gabe Sinicropi, joins the show! Gabe came and spoke in one of Brandon's Sport Management classes in 2008 and that inspired Brandon to look into working in Minor League Baseball. Over 10 years later, Gabe comes onto Apter Hours to discuss the Williamsport Crosscutters' journ…
 
Brandon is joined by Minor League Baseball's Manager of Special Events and Affiliate Programming, Paige Hegedus, for this episode! Paige oversees a number of MiLB's special events, including the Innovator's Summit, Winter Meetings and PBEO Job Fair. Brandon and Paige talk about the job fair experience, the opportunities it provides for both new and…
 
Bradenton Marauaders general manager Craig Warzecha joins the show! The Marauders, Advanced 'A' affiliate of the Pittsburgh Pirates, play in one of the most challenging leagues to work in for front office executives -- the Florida State League. Craig and Brandon discuss the challenges of working in the FSL from the weather to the older demographic,…
 
Minor League Baseball's Vice President of Marketing Strategy & Research, Kurt Hunzeker, joins the show to talk about the numerous initiatives going on in MiLB, specifically Copa de la Diversión. Kurt and Brandon discuss how this program came to be, the growth its had from year to year and the logistics of getting 72 teams involved for the 2019 seas…
 
Brandon is joined by Minor League Baseball front office veteran, Amy Venuto. Venuto's career in baseball dates back to the 1990's, mostly with Ripken Baseball. Now, she runs her own company, Amy Venuto Team Services, which travels to different organizations and sets up a strong foundation for sales and success. Brandon and Amy also discuss the rise…
 
Hartford Yard Goats General Manager, Mike Abramson, joins Apter Hours in the latest episode. Mike talks about the challenges of dealing with ballpark development issues in Hartford, which led to the Yard Goats having to play all games on the road in 2016. In 2017, Hartford's Dunkin Donuts park finally opened and the Yard Goats have been extremely s…
 
Brandon is joined by Nashville Sounds Director of Entertainment, Mary Hegley, in the latest Apter Hours. Mary gives an inside look as to why the Sounds decided to change their logo after going through a logo change not to long ago. In addition, Brandon and Mary discuss the buzz around Nashville when the new stadium was built in 2015 and how its gro…
 
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