最佳Modern Marketer播客 (2025)

1
The State of Social Media: What’s Dominating and What’s Declining 6:52

10d ago6:52

6:52

As we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolving, highlighting some shifts in user preferences.由Eddie Garrison

1
Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers 21:54

1M ago21:54

21:54

This week on Modern Marketers, Tombras president Dooley Tombras joins Google’s Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativity, and the partnership with PODS and Google to create an impossible ad campaign using generative AI…

1
The Problems of Running Your Own Digital Marketing 8:09

2M ago8:09

8:09

The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professiona…

1
McDonald’s VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers 24:54

2M ago24:54

24:54

This week on Modern Marketers, McDonald’s VP of Marketing Elizabeth Campbell joins Google’s Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizabeth shares some of McDonald’s most iconic marketing campaigns and product launches she has worked on…

1
Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers 23:58

3M ago23:58

23:58

This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School of Management, joins Google’s Joshua Spanier and Bethany Poole to talk about Jim’s career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right …

1
Comparing the Cost of Hiring a Digital Marketing Agency vs. Going Solo in Hospitality Marketing 7:36

3M ago7:36

7:36

In today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle your digital marketing in-house or hire a specialized agency? This guide will help you understand the costs …

1
Walmart CMO William White on brand values and cutting through the competition | Modern Marketers 28:27

4M ago28:27

28:27

This week on Modern Marketers, Walmart SVP and CMO William White joins Google’s Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks through during the busiest time of the year: the holidays. William discusses how brand purpose and values …

1
The Benefits of Partnering with a Marketing Agency for Your Hospitality Business 7:57

4M ago7:57

7:57

In the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend far beyond simply providing a room or a meal. Marketing your business effectively is one of those crucial ta…

1
Top 10 Questions to Ask Before Partnering with a Hospitality Marketing Agency 9:42

4M ago9:42

9:42

As a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your guests. But before diving into a partnership, it's ess…

1
Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers 23:31

4M ago23:31

23:31

This week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google’s Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it’s OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportuni…

1
What Is a Hospitality Marketing Agency? 12:31

5M ago12:31

12:31

In today’s episode, we’re exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you’re a seasoned hotelier or just starting out, understanding how these agencies can elevate your online presence and drive more direct bookings is essential. So, grab a cup of coffee, settle i…

1
Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous 29:46

5M ago29:46

29:46

On this week’s episode of Modern Marketers, Colgate-Palmolive’s chief digital officer Brigitte King joins Google’s Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P’s that have guided her through her career, how she upskilled her enti…

1
How Hotels Can Use Word of Mouth to Their Advantage 7:47

5M ago7:47

7:47

Word of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon. Consumers tend to choose your brand over others when they perceive it as popular among their peers. Additionally, prioritizing the satisfaction of existing customer…

1
Overcoming the Fear of Letting Go: How to Successfully Partner with a Marketing Agency for Your Hospitality Brand 6:40

5M ago6:40

6:40

As a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand’s voice and identity. So, the thought of handing over the reins to an outside marketing agency can be daunting. You might worry that an external partner won't truly understand your brand or …

1
Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality 18:27

5M ago18:27

18:27

This week, Canva CMO Zach Kitschke joins Google’s Joshua Spanier and Bethany Poole to talk about the brand’s product evolution over the years, and how it puts visual communication into everyone’s hands. Zach discusses Canva’s growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of communi…

1
Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting 24:09

6M ago24:09

24:09

This week on Modern Marketers, Choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior marketing director at Google, to discuss the human side of leveraging data in your marketing and why it’s more important than ever to make your creative count. Tune in to hear why AI should not be treated as an “easy button,” how …

1
Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling 16:24

6M ago16:24

16:24

This week, Dacy Yee, Chief Marketing and Experience Officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with marketing its products. Hear how being intentional throughout her career helped Yee become CMO; how Experian approaches meeting consumer needs…

1
Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development 25:19

7M ago25:19

25:19

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg, join Joshua Spanier to discuss balancing their various business models, updating brand positioning to evolve with their offerings, and the importance of their core company values. Hear how Zola got started, how they keep up with the growth they’ve experienced over the years, and ways they …

1
Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative 26:23

8M ago26:23

26:23

David Mogensen, VP of Marketing at Uber, joins Google’s Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights f…

1
Using Hotel Rewards Programs to Drive Bookings 7:46

8M ago7:46

7:46

In the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewards programs. These programs offer a plethora of advantages for both guests and hoteliers, creating a win-w…

1
Modern Marketers Trailer 0:59

8M ago0:59

0:59

Modern Marketers is a podcast series from Think with Google. Our host, Joshua Spanier, VP of Marketing at Google Media Lab, speaks with game-changing marketers and founders who have launched some of the most innovative and inspiring campaigns. They discuss what made them into the leaders they are today, how they practice modern marketing with their…

1
Responding to Customer Reviews in the Hospitality Industry 10:51

10M ago10:51

10:51

In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality establishments. In this episode, we go over one aspe…

1
Sun, Fun, and Occupancy: Strategies for Summer Hotel Success 8:07

10M ago8:07

8:07

Seasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, travelers' decisions play a crucial role in shaping the hospitality landscape. In this episode, we'll explore…

1
Marketing Your Restaurant on Instagram 11:43

10M ago11:43

11:43

Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to share their culinary journeys, style choices, and pre…

1
Mastering the Art of Hotel Newsletter Marketing 14:55

10M ago14:55

14:55

In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach. The same holds for hotels div…

1
Connecting in Orlando - Insights on Traveler Relationships with Guest Crystal Morrell 20:52

11M ago20:52

20:52

On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in…

1
Expectations & Self-fulfilling Prophecies: What We Expect Is What We Get 17:51

11M ago17:51

17:51

On Season 1 Episode 9: Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality. When leaders hold high-exp…

1
The Psychology Behind Successful Hotel Marketing 5:47

11M ago5:47

5:47

The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencin…

1
Outsourced Hotel Marketing: What’s Best for Your Hotel? 6:20

11M ago6:20

6:20

In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its own set of advantages, and in this episode, we'll expl…

1
8 Strategies to Increase Repeat Guests at Your Hotel 7:02

11M ago7:02

7:02

As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we explore effective strategies to foster loyalty and inc…

1
Leveraging the Power of Email Marketing for Transportation Companies 7:52

12M ago7:52

7:52

In the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email marketing. Let's explore the myriad benefits that make email marketing a game-changer for transportation com…

1
The State of Hospitality 15:38

12M ago15:38

15:38

I recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry. Where these insights may be focused on the Orlando region, they can easily be extrapolated to your regio…

1
5 Benefits Restaurants Can Gain by Harnessing Social Media 5:49

12M ago5:49

5:49

In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indisp…

1
Attract More Guests With Content Aimed At Travelers in Unexpected Moments 5:00

1y ago5:00

5:00

Your property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing path, exploring your website, researching local activities, and immersing themselves in the amenities your…

1
5 Tips for Leveraging Email Campaigns for Hotels 3:40

1y ago3:40

3:40

The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day. One way to beat the competition is to launch a comprehensive email ma…

1
Navigating the Future: Hospitality Marketing Trends for 2024 8:27

1y ago8:27

8:27

In the ever-evolving landscape of the hospitality industry, adopting the right marketing strategy is paramount for long-term success. As businesses strive to attract customers, optimize revenue, and build recognition and trust, staying abreast of the latest trends is crucial. However, challenges persist, especially in the wake of the COVID-19 pande…

1
3 Tips to Improve Your Copywriting Immediately 10:14

1+ y ago10:14

10:14

In this episode of The Marketing Pilot we unravel the secrets to improving your conversion rates. We're doing a deep dive into the world of copywriting and how a few simple tweaks can transform your copy into a conversion machine.由Eddie Garrison

1
The Importance of Culturally Competent Marketing 8:23

1+ y ago8:23

8:23

In today's globalized world, marketing has evolved into a complex and diverse field. No longer limited by geographical boundaries, businesses now have the opportunity to reach consumers from various cultural backgrounds. This shift has highlighted the importance of culturally competent marketing, where companies adapt their strategies to resonate w…

1
Beyond the Posts on Social Media 9:47

1+ y ago9:47

9:47

In this episode, we're diving into a fascinating topic that affects nearly everyone in the modern world: social media. We all know about posting photos, sharing updates, and staying connected, but have you ever considered that social media is so much more than just those things?由Eddie Garrison

1
Building a Successful Digital Marketing Strategy 26:51

1+ y ago26:51

26:51

In this episode, we're diving into a topic that's crucial for businesses of all sizes: the importance of a comprehensive digital marketing strategy. We'll be covering everything from social media and lead generation to landing pages and email marketing campaigns. So, if you're looking to take your online presence to the next level, you're in the ri…

1
Endowment Effect & Status Quo Bias: What We Possess, Possesses Us 18:54

1+ y ago18:54

18:54

On Season 1 Episode 8: As organization and business leaders we often find ourselves in possessions of negotiation. In these moments we try to ascribe appropriate value to possessions, people, ideas and more. But we're often allowing personal attachment, emotion and nostalgia to impact the value we ascribe to these things leading to overvalued items…

1
Incentives & Motivation: Driving Performance Through Intrinsic & Extrinsic Motivation 26:47

1+ y ago26:47

26:47

On Season 1 Episode 7: Incentives are necessary drivers of motivation and we all have to get paid to perform our craft. But when money is tied to performance, weird things start to happen. Business owners, leaders and entrepreneurs need to understand when and how incentives can drive increased performance, and when they may actually be undermining …

1
Scarcity & Demand: How Scarcity Creates Demand and Supports Increased Prices 23:31

2y ago23:31

23:31

On Season 1 Episode 6: Scarcity is thing that is stealing the attention, memory and executive control of your potential buyers, clients and bosses. It causes them to laser focus on their most scarce resources, creating blindness to the very tools, ideas, people and programs that are essential to growing demand for the business. In this episode, we …

1
Multitasking & Switching Costs: How Multitasking is Killing Productivity 25:00

2y ago25:00

25:00

On Season 1 Episode 5: Multitasking - that is trying to simultaneously perform multiple work functions - is killing the quality of your work, it's actually lowering your productivity, and it may be causing you to work up to 21 extra hours per month. In this episode, we talk about the primary causes of multitasking, why our brains fundamentally can'…

1
Paradox of Choice & Differentiation: How Limited Choice Improves Customer Decision Making 22:10

2y ago22:10

22:10

On Season 1 Episode 4: The Paradox of choice, or choice overload, is the point at which you are giving your buyers so much choice that rather than motivating the buyer, demotivation kicks in. This leads to more reluctant decision-makers, lower conversion rates, lower buyer satisfaction, and lower commitment from the buyer. In this episode, we talk …

1
Scope Insensitivity & Neglect: Understanding the Problem with Large Numbers 16:06

2y ago16:06

16:06

On Season 1 Episode 3: Scope insensitivity is that look that comes across the face of your prospect as soon as they hit the proposal amount. You know the one... *Blank stare*. Then all of a sudden you find yourself locked in a negotiation, debating your value compared to the other guy's, start dates are dragged out, proposals go unsigned, revenue s…

1
Decoy Pricing & Attraction Effect: Increase Revenue by Eliminating Negotiations 18:53

2y ago18:53

18:53

On Season 1 Episode 2: Decoy pricing surrounds us. Not only is your favorite restaurant pricing their menu in a way that causes you to order what they want you to order, but some of the biggest brands on the planet are using decoy pricing to get you to spend more without even knowing it. In this episode we discuss the psychology behind decoy pricin…

1
Sunk Costs & Escalation Traps: How to Reduce Costs & Improve Decision Making 19:17

2y ago19:17

19:17

On Season 1 Episode 1: Sunk cost problems cloud our decision making for a number of reasons - invested time or money, our own stupid ego, lack of accountability, no clear path out - you name it. Not only is sunk cost costing time and money, it's costing us trust and relationships. In this episode we discuss how to spot sunk cost problems, what esca…

1
Why Do Social Media Managers Use Google Calendar? 3:19

6+ y ago3:19

3:19

3 Excellent Reasons Why Social Media Managers Use Google Calendar. 1- Accountability 2- Helps to Price their Services 3-FREEDOM! Listen in to hear all the details and go to https://phylliskhare.com/pricingguide --- Send in a voice message: https://podcasters.spotify.com/pod/show/phylliskhare/messageSupport this podcast: https://podcasters.spotify.c…

1
How to Create Creativity - 3 Good Ideas 2:21

6+ y ago2:21

2:21

3 easy ways to develop your creativity as a social media manager.--- Send in a voice message: https://podcasters.spotify.com/pod/show/phylliskhare/messageSupport this podcast: https://podcasters.spotify.com/pod/show/phylliskhare/support

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