Incentives & Motivation: Driving Performance Through Intrinsic & Extrinsic Motivation

Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers

On Season 1 Episode 7:
Incentives are necessary drivers of motivation and we all have to get paid to perform our craft. But when money is tied to performance, weird things start to happen. Business owners, leaders and entrepreneurs need to understand when and how incentives can drive increased performance, and when they may actually be undermining performance, demotivating employees and creating a decline in performance.
In this episode, we dive into the research of how applying monetary incentives can undermine an employees intrinsic motivation to perform their skill at a high-level. We look at how organizations are taking the easy route, creating extrinsically motivated environments, producing checklist driven processes driven by looming deadlines, and in this pursuit of performance and productivity are actually creating the opposite effect - killing motivation and performance.
Full episode transcripts includes link to all research and reviews can found on my website:
https://bit.ly/unconsidered-podcast
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As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.
Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."
Learn more about Dallas at https://dallasmclaughlin.com