Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
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Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
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Eczema Kids - Natural Eczema Solutions, Eczema Diet, Eczema Causes, Eczema Creams, Eczema Symptoms, Eczema Itching, Atopic Dermatitis, Eczema Flare-Ups, Best Eczema Products, Eczema Support
Andra McHugh | Eczema Specialist
Are you desperate to heal your child’s eczema naturally? Tired of relying on chemicals and pharmaceuticals with no lasting results? Hi, I’m Andra McHugh, and I’m thrilled you’ve found Eczema Kids. I’ve been where you are—watching my two little ones scratch until they bled, exhausted from sleepless nights, and feeling utterly helpless as traditional doctors offered no real solutions. I was overwhelmed by the conflicting dietary advice and felt like I was failing my kids. But after relentless ...
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When my daughters were flaring and no one was sleeping, I kept thinking the solution was to do more. More creams. More supplements. More research at 1 a.m. But what we really needed was less—less pressure, less chaos, more rhythm, more rest. In this episode, I’m sharing the 5-day healing staycation I wish I had taken back then. It’s simple, it’s gr…
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The retail landscape for natural products has changed dramatically, especially since the pandemic pushed more consumers toward Amazon and online shopping. How can independent health food stores not just survive but thrive in this environment? Jake Kivico, representing the third generation of family ownership at Nature's Finest in Phoenix, Arizona, …
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“Why is my child still so itchy?” You’re not crazy for asking. Even with the cleanest diet, the best integrative care, and the purest products, eczema can persist. In this episode, I’m sharing the real triggers most practitioners overlook, from histamine overload and hidden sensitivities to EMFs, prenatal exposures and more. I’ll explain how to get…
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Summer adventures should mean memories, not meltdowns. In this episode, I’m sharing exactly what I pack to keep my eczema-prone kids fueled, flare-free, and thriving through swim meets, zoo days, and sweaty hikes. If you’re tired of watching your kid’s skin spiral after a snack attack, it’s time to flip the script with eczema-safe, gut-friendly, ac…
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Ready to skip the scramble and pack like a parent who’s got it handled in a non-toxic yet organized fashion? If getting out the door with your kids feels like a full-contact sport, this episode is your reset button. I’m walking you through exactly what’s in our eczema-safe summer go bag—the real-life, stress-saving, flare-preventing system that mak…
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Summer's here! Swim team, camping trips, sticky snacks, and all. If your child has eczema, you know this season can feel like one long, slow-burn trigger. In this episode, I’m sharing our real-life eczema summer strategy: what we’re doing in my house to keep skin calm, routines semi-intact, and the flare-ups at bay—without ditching the fun. Because…
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If your child is red, itchy, and inflamed—and you’re running on no sleep, wondering what else you could possibly do—this episode is your lifeline. We’re not guessing, reacting, or reaching for steroids anymore. You’re getting a clear, step-by-step flare rescue plan to calm the storm in three days flat. This is the exact protocol I used when my babi…
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You’ve tried everything. You’ve spent the money. Now it’s time to stop guessing—and finally start healing for good. Maybe you’ve been to the craniosacral chiropractor. Worked with the holistic nutritionist. Bought the herbal creams. Cleaned up the diet. Or maybe you’ve gone the conventional route—used steroid creams once… or for years—because it fe…
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173 | You’ve Tried Everything for Eczema…Now It’s Time to Test with Gut Expert Lindsey Parsons
28:01
If your child’s eczema is still flaring despite all your hard work—diet changes, detoxing your home, healing baths, supportive skincare—this is the episode you’ve been waiting for. I’m joined by gut health expert and host of The Perfect Stool podcast, Lindsey Parsons, EdD. Together, we’re diving into the real reasons eczema lingers: gut dysbiosis, …
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172 | Healing Without Hustle: Eczema-Friendly Family Meals, Mindful Parenting & Feeding with Peace with Lucy Hutchings, RD
46:17
Feeding your family when you're navigating eczema, food sensitivities, or flares can feel like you’re constantly walking a tightrope—exhausting, thankless, and impossible to get “just right.” But what if healing didn’t have to feel so heavy? In today’s episode, I’m joined by Lucy Hutchings, RD—registered dietitian, homeschooling mom of three, and h…
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You've cleaned up the food. Swapped the jammies. Tossed the junk. And your child is still flaring. I've been there. And lately, I’ve been back in that bracing-for-impact headspace—financial stress, family tension, the kind of noise that hums in the background and wears you down. My body feels it. My kids feel it too. In this third part of our Eczem…
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Hey Team, I know how frustrating it is when you’re doing everything “right”—you’ve cut out gluten, dairy, eggs, and still your child’s skin is flaring. It feels like food is the enemy. But in this episode, I want to shift that belief. Because your child doesn’t have eczema because of a slice of bread or a bite of scrambled egg. The real issue is a …
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Ever feel like you're doing everything right—but your kid's eczema just won't quit? You're not alone. You’re ditching the dairy, swapping the pajamas, buying the expensive snacks... and still seeing red. Literally. We’re kicking off a brand new miniseries on hidden eczema triggers that are powerful and often completely overlooked. From the bath toy…
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A personal tragedy transformed Kristina Hall's life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the world of nutrition and supplements as Kristina witnessed how dramatically food choices and targeted supplementation could improve quality of life during…
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If you’re ready to finally get to the root of your child’s eczema, constipation, or endless picky eating—this episode is your playbook. I’m joined by Madeline Lauf, founder and CEO of Begin Health, to give you clear, actionable steps to start healing your child’s gut microbiome today. From food choices to formulas, from poop patterns to probiotics—…
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If you’re exhausted, overwhelmed, and carrying guilt over your child’s eczema, you’re not alone. But here’s what no one tells you—your stress is keeping them stuck. We share a nervous system with our kids, which means our anxiety, frustration, and worry can actually slow their healing. That’s why I’m talking with Sweta Khanal, a clinical EFT practi…
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Imagine running your natural products business without the constant financial anxiety that plagues so many entrepreneurs. What if cash flow wasn't a mystery, and paying yourself was non-negotiable instead of an afterthought? That's the promise of Profit First, and our guest Ron Saharyan breaks down exactly how this revolutionary system works. Accor…
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166 | Eczema, Gut Health & Healing from the Inside Out with Biotech Pioneer Dr. Barbara Paldus
49:55
Hi Team, In this episode, I sit down with Dr. Barbara Paldus—a Stanford Ph.D., biotech engineer, clean beauty pioneer, and fellow eczema mom—to dive deep into the skin-brain-gut connection and how to truly support eczema-prone skin from the inside out. Barbara founded Codex Labs and Decode.Me, creating science-backed, skin solutions that have earne…
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LAST CHANCE! Doors to the Eczema Elimination Method close TONIGHT! → https://eczemakids.com/live-eczema-elimination-method You've tried everything—specialists, supplements, diets—and yet, your child is still suffering. This is your moment. Keep guessing, or follow a proven system that actually works. If you're using steroids or meds, I get it. But …
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Hey Team, If you’re ready to stop the suffering and finally heal your child’s eczema, the Eczema Elimination Method is your answer. Doors close this Friday, March 14, and once they do, you won’t be able to get in. Live masterclasses start Tuesday, March 18, where I will guide you step by step to get real, lasting results. Kristin Smith knows this t…
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You could keep waiting… or you could say YES to the transformation that’s waiting for you. Today, I’m bringing you behind the scenes of our LIVE Q&A session—where I answered the biggest, most pressing questions from parents who are right where you are. Parents who are done feeling stuck, exhausted, and overwhelmed by eczema. Parents who are ready t…
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How to Shortcut Your Child’s Healing (Without Wasting Time & Money on the Wrong Things). Eczema Freedom Series Day 3
17:43
💡 Feel like you’ve tried everything and your child’s eczema still won’t budge? You’ve spent time, money, and energy trying elimination diets, creams, and supplements—but the flare-ups keep coming. What if there was a faster, easier way? In today’s episode, I’ll share 3 things you can do right now to shortcut your child’s healing. 🎁 GIVEAWAY ALERT: …
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Are you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than success. Join us as we unpack the common challenges that many business owners face when battling their inner critic and fear of failure. Through engaging…
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How to Heal Your Child’s Eczema (Even When You Have Zero Time and Energy). Eczema Freedom Series Day 2
7:22
Feeling overwhelmed trying to heal your child’s eczema? You’re not alone. I know you’re doing everything you can—reading labels, trying different creams, cutting out foods—but it still feels like you’re running in circles. And the worst part? You barely have time to think, let alone take on another big project. Here’s the truth: Healing doesn’t hav…
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Why Your Child Still Has Eczema (And How to Break Free from the Flare-Up Cycle)! Eczema Freedom Series Day 1
10:38
If you’re exhausted, frustrated, and just so ready for your child’s eczema to finally heal—this episode is for you. Today, we’re diving into the real reason your child’s eczema won’t go away. Because let’s be real—no one is giving you the answers you actually need. I see you, and I know what it feels like to do everything “right” and still feel lik…
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Hi Team, I was committed to healing my two daughters' severe eczema naturally—but eliminating foods, chasing endless doctor visits, and paying for expensive tests wasn’t working. If you’re feeling stuck in that same cycle of itching, redness, and frustration, you’re not alone. In this episode, I’m sharing the 5 hidden ways I was unknowingly blockin…
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Looking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform consumer behavior in ways akin to a luxurious spa visit. From the increasing allure of adaptogenic and botanical-infused beverages reshaping traditiona…
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Hey friends, If you’ve ever felt like you’re carrying the weight of your child’s health on your shoulders—running from doctor to doctor, searching for answers, trying everything under the sun just hoping something will work—you are not alone. And today, I have someone who gets it in the deepest way. I’m talking with the incredible Sarah Michelle Bo…
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156 | Eczema Healing with Naturopathic Doctor Jenny Tufenkian. Mast Cells, Kid-Friendly Healing Tips and Overcoming Parent Burnout
57:52
Hi Team, Today I’m joined by naturopathic physician Dr. Jenny Tufenkian, who takes a whole-person approach to healing eczema. She explains mast cell activation and how it impacts eczema, shares age-specific strategies to help your kids engage in their own healing journey, and offers powerful tips to help us parents manage the adrenal fatigue and ex…
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Discover how to transform your workplace into a sanctuary of safety, engagement, and productivity with insights from our special guest, renowned business writer and speaker Mike Michalowicz. Mike, known for his groundbreaking books like "Profit First" and "All In," shares his expertise on compassionate leadership and the art of building unstoppable…
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155 | The Truth About Nutrition and What Really Heals Eczema with Optimal Health Coach Jenn Trepeck
34:48
Hi Team, Today I’m joined by nutrition expert Jen Trepeck to explore the powerful connection between food and eczema healing. Common food myths are debunked, the essentials of a balanced diet are broken down, and the impact of nutrition on children's health is discussed. Practical strategies for managing picky eaters, incorporating whole foods, and…
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Hi Friends, Today we’re diving into what it really takes to address eczema at its root. Eczema is often misunderstood as just a skin issue, but it’s a deeper message from the body signaling imbalances like inflammation, gut dysbiosis, and detox pathway challenges. We explore how to approach healing holistically by focusing on both internal and exte…
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Join us for an enlightening conversation with Sarah Burden, a fervent advocate for natural supplements. Discover how a single pivotal encounter reshaped her views on health and beauty, fueling her passion for natural remedies. Sarah delves into the significance of proving the efficacy of natural products through human clinical trials, shedding ligh…
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Hi Friends, In the wake of the red dye ban, it’s more important than ever to take a closer look at the food chemicals hiding in your family’s diet. Red dye and other artificial additives have long been linked to inflammation, behavioral issues, and chronic health problems, especially in kids with sensitivities like eczema. While the ban is a step i…
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Hi Friends, In this episode, I’m joined by Patter Gersuk, founder of PatterBar, who brings a wealth of experience and passion for real, whole foods. Growing up with eczema herself, Patter understands firsthand the importance of nourishing your body with clean, digestible ingredients. She has taught countless busy parents through cooking classes at …
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Ever wondered how intuition can play a role in product selection for health stores? Join us in an enlightening discussion with Ed Jones from Nutrition World in Chattanooga, as he unravels his meticulous approach to curating high-quality products on his shelves. Discover the unique blend of intuition, social media insights, and rigorous certificates…
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Hi Friends, What if you could finally understand why your child’s eczema isn’t healing and take real steps to change that? In this episode, I share the pivotal role the skin plays—not just as a barrier but as an organ that absorbs, digests, and detoxifies everything it encounters. I’ll walk you through practical, simple changes—like choosing nouris…
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Hi Team, Happy New Year! Today I’m reflecting on what’s serving my family and what we’re letting go of as we move into a new year. It’s all about finding balance, prioritizing what truly matters, and creating space for growth and healing. Join me as I share how we’re approaching routines, habits, and care strategies with intention. This conversatio…
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Hi Team, The holiday season is here—a time of joy, chaos, and sometimes exhaustion, especially when you're navigating eczema care for your child. In this episode, we’re taking a moment to reflect on the incredible gift you’re giving your child through the healing journey. Every small step you take toward healthier habits and choices adds up to some…
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Unlock the secrets to mastering pricing strategies in the natural products industry with insights from our expert guests, Chase Ballard and Micah Corrigan. Discover how adopting MAP pricing as a standard can revolutionize your market approach and keep your customers coming back for more. We'll explore the common pitfalls of sticking to full MSRP pr…
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Hi Friends, In today’s episode, I’m sharing how gut health plays a key role in eczema and what you can do right now to start healing. If eczema is affecting your child, focusing on gut health can lead to noticeable improvements. I’ll walk you through simple, actionable steps—like dietary changes and easy-to-implement strategies—that will support yo…
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Hey Friends, Ready to keep your kiddo’s skin happy and itch-free this winter? In this episode, I’m sharing some practical tips to tackle the cold, dry air and heated indoor spaces that trigger eczema flare-ups. From using eczema-safe creams and keeping your home’s air quality in check to choosing the right clothing fabrics and feeding your family w…
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Unlock the secrets of dietary supplement regulations with our esteemed guest, Asa, a seasoned regulatory consultant with a background in clinical herbalism. Discover the intricacies of FDA oversight in the supplement industry and learn why the notion that dietary supplements are unregulated is a myth. Asa's journey from herbal studies in Boulder to…
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Friends, I’m on the road right now, somewhere between Phoenix and Denver, sharing real-time solutions for traveling with sensitive kiddos. From simple meal prep ideas to keep everyone happy, to easy ways to protect eczema-prone skin while on the go, this episode is all about helping you navigate holiday travel with less stress and more joy. Let’s m…
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Hi Friends, In this episode of the Eczema Kids podcast, we are joined by the incredible Dana Obleman, a professional sleep specialist famously known as the Baby Sleep Boss. Dana has been featured on Good Morning America, CNN, WebMD, and The Washington Post for her expertise in helping families conquer even the most challenging sleep struggles. If y…
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Discover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah's unique journey that began in the health food retail scene of Hawaii and led to his entrepreneurship in Wisconsin with Great Naturally Electrolytes. Meanwhile, Chase shares his inspiring transformation from a…
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144 | Confused About Eczema Diets? What to Know About Oxalates, Salicylates and Histamine Foods
15:20
Hi Team, In this episode, I’m diving deep into the daily challenges of managing your child’s eczema and the overwhelm that can come with it. I’ll help you navigate the confusion around food choices—especially when it comes to things like oxalates, salicylates, and histamine levels. You’ll learn practical, balanced approaches for feeding your child …
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Hey Team, In this episode, I’m so excited to introduce you to Rachael Norman, routines expert and all-around family life magician! Rachael and I dive into the real-life, practical strategies that can make your daily routines feel smoother and more manageable, especially if you’re balancing eczema care on top of everything else. We chat about settin…
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Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of O…
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142 | Top Foods and Meal Guidelines for Reducing Eczema Flares. Essential Tips for Parents to Keep Skin Calm and Healthy
16:52
Hi Team, I'm diving into the crucial connection between blood sugar spikes and eczema flare-ups that every parent should understand. With Halloween candy still hanging around, it's easy for our kids' blood sugar levels to fluctuate, which can exacerbate inflammation, itchiness, and other skin challenges for those dealing with eczema. Join me as we …
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