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This show will deliver real, honest business tips about how to grow, scale and create sustainable revenue in your business. If you are looking to cut through the bullshit and get the honest and straightforward truth about what it takes to create a profitable business, this show is for you. Each episode is specifically crafted to speak directly to solopreneurs, entrepreneurs, small business owners, service-based online business owners, professionals, coaches, consultants, strategists, freelan ...
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You got into business because you're good at what you do... and now you're stuck marketing a business! If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. Hosted by Felter Unfiltered – the designer that non-designer's love!
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Welcome to the Podcast Growth Club, where we teach you to increase your downloads, nurture your audience, and grow your business with a podcast! If you're tired of putting hours of work into producing great content each week only to see stagnant growth, you are in the right place! This is the show that teaches you to create a podcast that POPS - one that is Powerful, Optimized, Profitable and Streamlined. Tune in weekly for actionable tips on how to leverage organic discoverability and utili ...
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In this episode, I'm diving into a quick productivity tip called 'Top 5' that is especially helpful during the summer or anytime you're feeling overwhelmed. We all have those days where our to-do lists seem never-ending and it's hard to know where to start. This simple and effective strategy helps you get centered and grounded, allowing you to stop…
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Send us a Text Message. If you haven't seen steady growth with your podcast, you'll want to tune into this episode where I lay out 3 strategies you can use to start growing your podcast. Imagine doubling your downloads in 90 days? Tripling your downloads? This episode discusses strategies for organic discoverability, content consistency, and social…
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If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've made in the past few years and what you can learn from them. Listen to this episode to find out: My busin…
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Send us a Text Message. If you're a service-based business that specializes in helping niche audiences, you'll want to tune into this episode. Podcasting is a great way to educate your audience, build loyalty and client trust. That being said, you have to make sure your audience can find you first. In this episode, Rayna uses her Podcast Growth Coa…
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Send us a Text Message. Building a loyal podcast audience is key to building a successful business with your podcast. When looking at monthly download numbers, there are seasonal trends to be aware of including when to expect consistent download growth and when to expect download numbers to ebb and flow. Tune into this episode as I break down seaso…
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Send us a Text Message. There are 4 distinct zones on your journey as a podcast newbie to full time successful podcaster. In this episode, I am laying out the 4 zones of podcast growth including symptoms to identify where you currently are in your podcasting journey and strategies to help you move up to the next stage of podcast growth. If you want…
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In today's episode we’re diving deep into live coaching with the amazing LinkedIn strategist, Jade Fulton. In this action-packed coaching session, Jade and I cover proposals for collaboration opportunities, protecting your time and intellectual property, setting boundaries, and effective client onboarding. Action Points: Time and Energy Assessment:…
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In today’s episode, I dive deep into helping you shift your mindset to embrace the CEO inside of you as a business owner. If hearing the word "CEO" feels intimidating or too corporate, I want to change that. Let’s make the title of CEO empowering and aligned with your journey to business success. Actionable Steps: Mindset Shift: Start introducing y…
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Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out: The purpose of the 6 main pages of your website in convincing som…
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Today we're diving into a crucial topic: confusing your audience. We’ll explore how to streamline your offers to avoid overwhelming your potential clients and ensure clarity in your messaging. Action Steps: 1. Evaluate your current offers. Are they too similar or too spread out? 2. Get feedback from clients and prospects to identify points of confu…
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Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elis…
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Tina shares her insights on her latest venture—an online course focused on virtual appreciation gifts. We dive into her promotional strategies, relationship-building techniques, and how to make the most out of a warm audience. We also discuss the power of using custom graphics and templates, and Tina's unique approach to creating engaging content f…
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If you've been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success…
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Have you ever felt less than because of your revenue? If money isn't your biggest motivator in your business, I'm here to validate you and share 6 things that fuel me in my business more than my revenue. Listen to this episode to find out: My journey from a 9-5 professional to a new business owner How I've found more purpose and contentment in my b…
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In today's episode, we're diving deep into one of my all-time favorite topics—confidently closing the sale. If the idea of closing makes you cringe, this episode is for you. I'll walk you through how to build the confidence you need to make those sales with ease and authenticity. Key Takeaways: Confidence is key—if you don't believe in your offer, …
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If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales). Listen to this episode to find out: How to determine what marketing ch…
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In today's Focused Action Coaching Episode, we are talking with Lori Stanley from Lori Stanley Nonprofit Consulting based in Canada. Lori found Michelle through a viral LinkedIn post and has since followed the podcast and joined her email list. In this episode, we delve into Lori’s challenges with lead generation for her consulting firm, specifical…
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In this episode, I outlined the importance of having a well-structured offer suite and how it can cater to various stages of your client's journey. From DIY options to one-on-one services and everything in between, we discussed how to strategically design offer suites that not only meet the clients where they're at but also provide upsell, downsell…
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Some business owners think if they can get in front of a bigger audience – like as a podcast guest – they'll have clients flooding their inbox. But if you're not pitching yourself strategically, this won't move the needle for your business. Listen to this episode to find out: How I find and pitch myself to podcasts (and booked 20+ interviews in one…
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Send us a Text Message. Are you tired of pouring endless hours into creating amazing content, only to watch your numbers plateau? Trust me, I get it. My name is Rayna Rokicki, and as a podcast growth coach, producer, and host, I've been in your shoes. I know the frustration, but I also know the way forward. If you're ready to take your podcast to t…
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In today's episode, we're diving deep into planning for summer—how to handle the season, whether you’re ramping up or winding down. As summer approaches, it's crucial to strategize effectively to make the most of these warmer months, regardless of your business pace. Key Talking Points: Summer Business Myths: Debunking the myth that summer has to b…
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If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're making any of these 5 common mistakes, you might be losing out the critical first impression. Listen to this ep…
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Lead magnets are essential tools in marketing, effectively drawing prospects into your business space. However, their success heavily relies on the follow-up strategies implemented once these prospects opt in. In this episode I cover the importance of having a solid plan for your lead magnets, understanding the purpose of each, and ensuring they pr…
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Are you selling to ALL types of decision makers? If you've never thought about how to appeal to each of the 5 different types of decision makers, you might be leaving money on the table. Five service providers share how they make purchasing decisions, consume content, and shop offers for their business in this episode. Listen to this episode to fin…
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If you’ve been looking for a structured approach to scale your offers and create repeatable systems in your business, this episode is for you! We’ll explore what frameworks are, why they are crucial for scalability, and how they differ from other systems. Key Talking Points: Understanding Frameworks: Learn what a framework is and how it serves as a…
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Is no money is coming in to your business? Do you need a game plan for when you're in a dry spell of no bookings or sales? Listen to this episode to find out: how to use targeted marketing to sell something to a segment of your audience why market research is essential to selling – and how you might be doing it wrong different ways to cut expenses …
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Today's episode is another Focused Action Coaching sessions. I'm thrilled to share a vibrant discussion with Heather Wyatt of Goddess Getaway Waves, who's courageously navigating the retreat planning business from the lush landscapes of Costa Rica. Heather's confronting a common snag: potential clients love the idea of hosting retreats until they r…
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In today's episode I am sharing my opinion on why I think every business owners should join a mastermind. We will talk about what masterminds are, their monumental benefit to business owners, and how they differ from group coaching programs. If you're looking to amplify your business growth and refine your strategic approach through collaborative w…
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Are you sick of taking clients who make your life more difficult? You need to watch out for red flags from potential clients, so you can decide on the front end how to handle working together (or not work together at all!). Listen to this episode to find out: signs that a client might be difficult to work with or might not be a good personality fit…
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Are you caught in the hustle without seeing the results you desire? It's time to zero in on what truly drives revenue. Discover how to identify, schedule, prioritize, and execute the actions that lead directly to business growth. By the end of this podcast, you'll have a clear, actionable plan to optimize your time and efforts for maximum profitabi…
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Are you tired of getting ghosted by referrals, with no clear reason why they didn't book? Are your inquiries suddenly drying up? You might be giving potential clients red flags without realizing it. Listen to this episode to find out: Red flags you're giving at every phase of the client life cycle – from discovery to booking – and how to fix them H…
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In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content thro…
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In today's episode, we're uncovering the hidden money in your business by focusing on what's working, rather than what's not working. Key Points: The hidden money in business is often found by focusing on what is working, rather than what isn't. Examples of how clients found success by identifying and expanding on what was already working in their …
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Do you struggle to set and stick to your prices? Do you want to feel confident sharing and posting your prices? Kimberly Tara, owner of The Tara CPA Firm, joins me to give tips and strategies that will help you price your offers with confidence. Listen to this episode to find out: how we set and raise prices for new offers (and if we've ever lowere…
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In this episode, let's reflect on the flux of Q1 and talk about the the three core components crucial for business growth: a profitable offer, a strong marketing plan, and a clear sales strategy. Key Points: 1. Profitable Offer: Understanding the importance of offering what customers want, as opposed to solely what they need. 2. Marketing Plan: Emp…
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Are you sick of being misguided by bad, out-of-touch, or unrealistic business advice? Do you want a real-life perspective on what actually works? Listen to this episode to find out: The business advice that led me astray when I was starting out and what I learned from it My take on if you can really scale a service-based business and how to start M…
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In this episode, my goal is to try and help you as a small business owner, release the shame and guilt often experienced around business ownership and growth. I address the misconception that business owners should inherently possess all the skills necessary to run a successful business. I explain that while individuals may be highly skilled in the…
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Do you struggle to work with your clients' bad branding or bad-looking assets, and hate how it makes you look bad, too? Listen to this episode to find out: 6 reasons your client's stuff might look bad, and what to do in each scenario how consistency, legibility, and misaligned branding can negatively affect your client's bottom line how to have a c…
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In this episode, we're discussing the key differences between follow up and nurturing in sales. As we dive into this topic, I aim to clarify the distinction between these two approaches and offer practical advice on how to effectively implement them in your business. Key Takeaways: The distinction between follow up and nurturing in the context of s…
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Do you hate selling yourself and wish you could make effortless sales without feeling sleazy? Emily Conley, copywriter and owner of Emily Writes Well, joins me to give tips and strategies that will help you show up and sell your services with confidence. Listen to this episode to find out: the mindset shift you need to get more confident and comfor…
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Do you struggle with the loneliness and pressure of being a business owner? Listen to this episode to find out: Lessons and strategies I pulled from therapy that help me in my business 2 tactics that motivate me to get more work done How I deal with setbacks, disappointments, and perfectionism in business -------------------------------------------…
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Do you want to spend more time working with clients, and less time begging them to book? Listen to this episode to find out: the biggest mistakes that keep people from buying your offers (and how to fix them) how you're creating distrust with your audience without realizing it how to create urgency for your offers, so people book with you today Men…
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In today's episode I am discussing a strategy for creating passive income by repurposing old content and selling it. Passive income is often misunderstood, and I want to provide clarity on how to leverage existing content for additional revenue. Passive income requires effort and is not truly passive. However, by repackaging and selling past conten…
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In this insightful episode, host Michelle DeNio emphasizes the benefits and practicalities of implementing 60-day sprints in business planning. Drawing from her personal experience, she provides a comprehensive breakdown of how to structure a 60-day plan, including identifying a singular focus, planning marketing activities, content creation, behin…
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In this episode, I passionately advocate for transparency in pricing on business websites. I feel strongly that not having your pricing accessible to potential clients is outdated and counterproductive. I tackle the reasons behind the reluctance to display prices, debunking myths, and offering solutions to facilitate better client-business interact…
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Hey service provider, coach, or freelancer! You got into business because you’re good at what you do… and now you’re stuck marketing a business! If you’re tired of out-of-touch advice from big-name educators, you’ll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. ho…
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In this episode of "The Real Truth about Business," we dive into the often-dreaded topic of sales processes. Host Michelle DeNio provides insights and tips on building a unique sales process tailored to your business and style, emphasizing the importance of confidence and relationship building in the sales journey. Key Points Understanding your bus…
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Introduction: In this episode I am discussing the topic of Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion. I delve into the controversial aspect of chasing a paycheck versus pursuing one's passion and provide insights on finding a balance for business growth and sustainability. Key Points: 1. The importance of chasing a payche…
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In this episode, I am sharing the importance of understanding how to balance the daily grind with long-term business goals. We will talk about the importance of finding a happy medium between the two and provide actionable insights for achieving this balance. Summary of the Episode: The episode focuses on the struggle of balancing daily tasks with …
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In this episode, I discuss the potential drawbacks of niching oneself too far in business. Drawing from a recent mastermind conversation, I delve into the limitations of being overly niche and the importance of educating your clients about the breadth of your services. Summary: I address the common advice in the online space to niche down and focus…
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