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The REAL Truth About Business: Business Growth Tips and Strategies for Online Service Providers, Small Business Owners and Entrepreneurs
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Pricing on Your Website: It's Time to Stop Playing Sales Games
Manage episode 403654645 series 3498293
内容由Michelle DeNio提供。所有播客内容（包括剧集、图形和播客描述）均由 Michelle DeNio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, I passionately advocate for transparency in pricing on business websites. I feel strongly that not having your pricing accessible to potential clients is outdated and counterproductive. I tackle the reasons behind the reluctance to display prices, debunking myths, and offering solutions to facilitate better client-business interactions.
Key Points:
- The outdated sales psychology tactic of not sharing pricing upfront
- Risks and drawbacks of not having pricing accessible
- Balancing custom services and transparent pricing
- Strategies for self-qualification and building relationships with potential clients
- Actionable steps for business owners to implement pricing transparency
Take Action Steps
- Evaluate whether your pricing is accessible on your website or landing page
- Determine reasons behind any reluctance to display pricing
- Implement pricing ranges and minimums to help potential clients self-qualify
- Incorporate pricing questions in discovery call intake forms for better pre-qualification
- Consider offering free relationship-building calls or value-added engagement regardless of readiness to hire
- Redirect focus from hiding pricing to providing value and building rapport
**Links and Offers:**
- For more insights and practical advice, check out our previous episode on client communication (link to previous episode)
Join the conversation and share your experience with pricing transparency by connecting with me on Linkedin: https://www.linkedin.com/in/michelledenio/
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