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Welcome to the Real Estate Practice Podcast with Darren Tunstall. This podcast is designed for everyone in the real estate world, from newcomers to seasoned professionals. We discuss essential topics like client acquisition, problem-solving, effective client support, and mastering your communication skills. Our goal is to help you become a confident and successful communicator in your real estate career. Join our live Zoom sessions every Monday through Friday, 8:30 to 9 a.m. Pacific Standard ...
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Welcome to California Real Estate Practice. This is the second course students will take to help them prepare for further studies in real estate.This course covers operations in real estate: listing, prospecting, advertising, financing, sales techniques, escrow and ethics. This course applies toward educational requirements for a broker's examination. This course is required by the California Department of Real Estate prior to taking the Real Estate Salesperson's examination.
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In this scenario, you’re hosting an open house, greeting visitors, sparking their interest in the property, and guiding them toward securing financial pre-approval for a smoother buying process. Requirements Friendly and approachable. In-depth knowledge of home buying steps. Strong network of reputable lenders. Clear and persuasive communication. T…
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In this scenario, you are providing the buyer with an overview of the 15 steps involved in the home buying process. This aligns with the slide in your buyers presentation called, “The Home Buying Process.” You explain each step in detail, from the initial meeting to closing and getting the keys. Knowledge and expertise in the home buying process. E…
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In this scenario, you reconnect with a member of your Sphere of Influence (SOI) to update contact information and subtly explore potential real estate leads. Requirements Strong communication skills Organizational abilities Effective networking skills Awareness of real estate opportunities The intention is to reconnect with members of your Sphere o…
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In this scenario, you are helping a first-time home buyer understand real estate credits and how they can reduce the overall cost of purchasing a home. Understanding of real estate credits and how they impact a deal. Strong communication to explain financial concepts simply. Ability to provide clear examples of how credits can save buyers money. A …
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In this scenario, you introduce the concept of a “1-0 Buydown” to a curious home buyer, providing clear explanations and facilitating a connection with their preferred lender for further exploration. Effective communication skills. Expertise in mortgage options. Strong lender connections. A customer-focused approach. Download PDF of this Script The…
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Lead Generation: Qualifying Open House Visitors as Potential Buyers and Sellers (also Navigating Dialogue Post NAR Settlement)
29:32
In this scenario, you are the listing agent interacting with potential buyers and sellers at an open house. You aim to gather information about their real estate needs while representing the seller’s interests. If the visitor shows interest in working with you, an appointment to discuss representation and agreements would be necessary. Requirements…
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Lead Generation: FSBO - Converting Casual Conversations at Meet-Ups into Real Estate Connections
30:01
In this scenario, you are a real estate agent attending a generic meet-up event. You overhear someone mentioning they are selling their home on their own (FSBO), and you naturally segue into a conversation about their sale while still participating in the event's activities. Requirements Engage genuinely in the meet-up activities Listen for opportu…
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Lead Generation: Geographic Farming - Circle Prospecting Around Just Listed, Just Sold or In Escrow in Your Farm Area
34:30
In this scenario, you contact homeowners around a recently listed, sold, or in-escrow property in your farm area to inform them about its status and gauge their potential interest in the market. Requirements Stay informed about recent listings or sales. Identify neighboring homeowners. Contact homeowners to inform and gauge interest. Communicate ef…
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In this scenario, you are hosting a workshop for potential homebuyers and sellers, providing valuable information and engaging in direct conversations. Requirements Comprehensive Knowledge Engaging Presentation Skills Effective Communication Follow-Up Resources Download This Script The intention is to educate potential buyers and sellers, build tru…
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In this scenario, you are having a conversation with a homeowner who is objecting to the commission rate you have set. Your goal is to explain the benefits of the commission structure and overcome the homeowner's objections to secure the listing at your requested commission rate. Strong communication skills In-depth knowledge of the local real esta…
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In this scenario, you are discussing the net sheet with a homeowner who needs to sell their home, focusing on expenses and the total amount they will receive without mentioning commission percentages. Clear and Detailed Net Sheet Focus on the Bottom Line Open Communication Reassurance and Confidence Download This Script The intention is to explain …
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In this scenario, you are reaching out to a potential client who has engaged with one of your real estate posts on social media. Strong Social Media Presence Effective Communication Skills Market Knowledge Follow-Up Strategy Download This Script The intention is to initiate a conversation with a social media lead and assess their interest in buying…
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In this scenario, you reach out to a social media lead who has recently accepted your friend request to introduce yourself and offer your real estate services. Requirements Strong Communication Skills Local Market Knowledge Proactive Follow-up Strategies Social Media Savvy Download this script The intention is to establish a friendly connection and…
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In this scenario, you are a real estate agent looking to establish referral relationships with local businesses. You believe collaborating with business owners can be mutually beneficial, as you can refer clients to their services while they refer potential buyers or sellers to you. Requirements Strong communication skills Knowledge of local busine…
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In this scenario, you are advising your buyer on the importance of strategic offers and negotiations. You highlight the balance between competitiveness and respecting property value while considering the seller’s perspective while approaching negotiations strategically. Requirements Strong understanding of the local real estate market. Effective co…
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In this scenario, you’re reaching out to out-of-state landlords who own rental properties in your local area. You engage them in a conversation about potentially selling their properties and to address any concerns or objections they may have. Requirements Knowledge of local rental market trends. Understanding of landlord challenges and concerns. S…
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Ongoing Service to Buyer: Setting Expectations for Ongoing Service with First-Time Home Buyers
34:33
In this scenario, you are engaging in a dialogue with a first-time home buyer, focusing on setting expectations regarding your ongoing service to them. Requirements Strong communication skills In-depth knowledge of the local real estate market Ability to provide personalized guidance and support to first-time home buyers Excellent negotiation and p…
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In this scenario, you focus on guiding a potential home buyer through the process of finding their home. You instill confidence by highlighting your expertise and dedication to assisting them in their home search. Requirements Knowledge of the local real estate market. Communication and negotiation skills. Strong networking abilities to access a wi…
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In this scenario, you’re the listing agent conducting an initial sellers interview with a homeowner. Your objective is to ask key questions, understand their motivations, and establish a connection. Requirements Communication Skills Organizational Skills Market Knowledge Adaptability Download This Script (PDF) The intention is to guide you in a str…
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Words and Phrases: Winning Real Estate Negotiations Using Strategic Words and Phrases to Close Deals
33:32
In this scenario, you are communicating with a home buyer about the process of making offers and negotiations using specific words and phrases. Requirements Strong communication skills. In-depth market knowledge. Negotiation expertise. Empathy and patience. Download This Script (PDF) The intention is to demonstrate how you can use the Word or Phras…
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In this scenario, you are discussing ongoing services with a potential home buyer using specific words and phrases to create a tailored experience. Requirements In-depth market knowledge Strong communication skills Negotiation expertise High ethical and professional standards Download this Script (PDF) The intention is to demonstrate how you provid…
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In this scenario, you utilize a variety of strategies, including words and phrases to assist clients in preparing for the home buying process. Requirements Local market expertise Strong communication abilities Financial know-how Negotiation and problem-solving skills The intention is to encourage home buyers to take the necessary steps, such as get…
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In this scenario you engage with a lead who has been browsing on your website and is considering upgrading to a larger home due to a growing family. The lead expresses specific needs like more bedrooms, a bigger backyard, and a home office. You identify these preferences, recommend getting pre-approved for a mortgage, and offer to provide lender re…
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In this scenario, you respond to a lead who contacted you through social media. The lead is interested in learning about the home-buying process but feels overwhelmed. You engage them by providing information on pre-approvals and recommending lenders, setting the stage for a future consultation to discuss their home preferences and start the proper…
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In this scenario, you receive an inquiry from a lead who saw your ad online about assisting home buyers. The lead is feeling overwhelmed and seeks guidance on the home-buying process. You engage them by understanding their needs, offering assistance in property search, and scheduling viewings to help them start their home-buying journey. Requiremen…
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In this scenario, you receive an inquiry from a lead who saw a property on Zillow/Redfin. The lead is interested in a property they saw online. You engage them by acknowledging their interest and highlighting the property’s features. You then offer to schedule a virtual tour, focusing on their preferred areas of the home. Requirements Knowledge of …
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Seller Objections: I Want to List at My Price then Come Down if it Doesn’t Sell (and marketing at the end)
41:29
You are on a listing appointment with a potential seller. They want to list at a higher price that they think it’s worth first. Then, lower the price if it does not sell. Requirements Strong communication and negotiation skills In-depth knowledge of the local real estate market Ability to educate and address client concerns Persuasive and empatheti…
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In this scenario, you are on a listing appointment with a potential seller and you are discussing the listing price with them. They are wondering why a comparable market analysis controls what their home is worth. Requirements Strong communication and negotiation skills In-depth knowledge of the local real estate market Ability to educate and addre…
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In this scenario, you reach out to business managers and owners to offer corporate relocation services. You present the benefits of your expertise in assisting employees who are moving to or from the area, ensuring a smooth transition. Requirements Excellent communication skills In-depth knowledge of the local real estate market Strong understandin…
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In this scenario, you are a real estate listing agent reaching out to homeowners in a specific neighborhood on behalf of your buyer. Your goal is to discover potential sellers and gather information about anyone they know who might be interested in selling their home. Requirements Strong communication skills Knowledge of the target neighborhood Fam…
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In this scenario, you interact with a potential buyer or seller at an open house. Your goal is to establish a connection, gather information about the visitor’s real estate needs, and schedule an appointment for further discussion. Strong communication skills Active listening ability Empathy and interpersonal skills Knowledge of local real estate m…
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In this scenario, you are reaching out to potential renters who may be interested in purchasing a home in the future. You explain how their contact information was obtained and offer assistance, aiming to schedule an appointment to explore their interest in homeownership further. Requirements Effective communication skills Knowledge of real estate …
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In this scenario, you are reaching out to potential renters who may be interested in purchasing a home in the future. You explain how their contact information was obtained and offer assistance, aiming to schedule an appointment to explore their interest in homeownership further. Requirements Effective communication skills Knowledge of real estate …
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Seller Transaction: Preparing the Seller - Explaining Real Estate Agency Relationship to the Seller
33:35
When you enter into a discussion with a seller regarding a real estate transaction, you should explain what type of agency relationship or representation you have with them in the transaction. You do this by reviewing the disclosure regarding the Real Estate Agency Relationship with your client and you represent them with integrity, honesty and loy…
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In this scenario, you are calling a homeowner whose listing with a previous agent has expired, and they’re feeling frustrated that their home didn’t sell. They’re looking for a new agent who can help them achieve their goals. Requirements Cold call expired listings. Research property and motivations. Show empathy, negotiate, build rapport. Demonstr…
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In today's script practice, we start out with lead generation to businesses and corporations. We quickly shifted to a breakout room which evolved to talking to sphere of influence (SOI). This was a great rollout for a brand new, participant and podcast listener. This practice session shows, vulnerability, consistency, and self improvement. Great jo…
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You are advising your buyer on the importance of strategic offers and negotiation techniques. You highlight the balance between competitiveness and respecting property value while considering the seller’s perspective while approaching negotiations strategically. Requirements Strong understanding of the local real estate market. Effective communicat…
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In this scenario, you are engaging with For Sale By Owner (FSBO) homeowners. Your goal is to leave your business card with the homeowner and establish a mutually beneficial relationship. Confidence to approach FSBO homeowners. Effective communication skills. Professional appearance and demeanor. A willingness to assist homeowners with their questio…
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In this scenario, you explain what type of agency relationship or representation you have with the client in the transaction. You do this with integrity, honesty and loyalty. Requirements A Buyer’s Representation Agreement Local Market Knowledge Effective Communication Skills Ethical Conduct The intention is to explain the real estate agency relati…
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In this scenario, you explain what type of agency relationship or representation you have with the client in the transaction. You do this with integrity, honesty and loyalty. Requirements A Buyer’s Representation Agreement Local Market Knowledge Effective Communication Skills Ethical Conduct The intention is to explain the real estate agency relati…
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In this scenario, you are communicating with a home buyer about the process of making offers and negotiations using specific words and phrases. Requirements Strong communication skills. In-depth market knowledge. Negotiation expertise. Empathy and patience. The intention is to demonstrate how you can use the Word or Phrases to effectively guide a h…
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Lead Generation | Corporate Relocation: Offering Businesses and Corporations Help As A Relocation Expert
27:19
In this scenario, you reach out to business managers and owners to offer corporate relocation services. You present the benefits of your expertise in assisting employees who are moving to or from the area, ensuring a smooth transition. Requirements Excellent communication skills In-depth knowledge of the local real estate market Strong understandin…
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Lead Generation: Open Houses | Determining If An Interested Buyer Visiting an Open House Is Qualified To Purchase
27:29
In this scenario, you are conducting an open house, and a prospective homebuyer visits the property without having confirmed their financial readiness. Your objective is to build a connection with the visitor and encourage them to consider discussing financing with one of your preferred lenders. You provide information about the home buying process…
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In this episode, we're diving deep into the Quick Listing Presentation – a 1-page wonder designed to transform your approach and develop your real estate game. Join us as we break down the 5 strategic steps that make this condensed presentation a game-changer: Step 1: Confirm the Meeting Learn how to set the stage for success right from the beginni…
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In this scenario, the buyer reveals they are in a lease. You navigate the situation by asking about the length of the lease, suggesting options for an early exit, and expressing readiness to guide the buyer. The goal is to build trust and encourage the buyer to consider working with you in their home search. Requirements In-depth market knowledge S…
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In this scenario, you are meeting with a homeowner who is trying to sell their home by themselves. Your objective is to support the homeowner while presenting the advantages of working with a professional real estate agent. In-depth knowledge of the local real estate market Strong negotiation and communication skills Ability to effectively market a…
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In this scenario, you're the listing agent conducting an initial sellers interview with a homeowner. Your objective is to ask key questions, understand their motivations, and establish a connection. Requirements are: Communication Skills Organizational Skills Market Knowledge Adaptability The intention is to guide you in a structured dialogue for a…
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Welcome to the "Real Estate Scripts Podcast"! In this episode, "The Buyer's Interview," Stephanie and Emily uncover the essentials of understanding the buyers wants and needs in the home-buying journey. From bedrooms to bathrooms and school districts to rental considerations, we'll guide you in refining your questions to your buyer clients. ⬇ Top 3…
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Join us on the Real Estate Scripts Podcast for a quick dive into "Circle Prospecting for an Open House in Your Farm." Learn essential scripts, gain confidence in making neighborhood calls, and discover the art of offering personalized market analyses. Elevate your lead generation game with this short, professional guide. Tune in now! 🏡🎧 #RealEstate…
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Lead Generation | Sphere of Influence (SOI): Care Call to Friends, Family and People Who Know You
42:24
Join us on the Real Estate Scripts Podcast as we unveil the secrets of Lead Generation through Care Calls with your Sphere of Influence (SOI). Our agents practice the F.O.R.D. method, fostering genuine connections while subtly introducing real estate assistance. Experience live role reversals, gaining insights into effective communication without t…
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