))
Podcast by Gene Adam
…
continue reading
Equipping Digital Agencies to build businesses on recurring revenue.
…
continue reading
This podcast was created for the entrepreneur who wants a business that is consistent, profitable, and doesn’t rely on them all of the time. In each episode - we go over all of the ways your business can create wealth that pays you right now and forever. I’m your host Haley Burkhead and I’m here to show you how to make it all happen.
…
continue reading
1
$0 To $100K Agency - Offering 1 Service Scaled To $100k Monthly Recurring Revenue
Casey Richardson - Craft Agency Group
For owners of marketing agencies who want to grow their businesses quickly, Casey Richardson's "$0 to $100K Agency Podcast" is the one of the must-listen's for 2024. This show features conversations with industry experts, practical advice, and personal insights from Casey who has scaled Craft Agency Group to do more than $100,000 a month in monthly recurring revenue in less than 6 months. The goal is to provide YOU with the attitude and skills for success through efficient and intentional sc ...
…
continue reading
1
Launch Trailer - $0 to $100k Agency Podcast - The Blue Print to Scale Your Marketing Agency With Whitelabel
1:14
For owners of marketing agencies who want to grow their businesses quickly, Casey Richardson's "$0 to $100K Agency Podcast" is the one of the must-listen's for 2024. This show features conversations with industry experts, practical advice, and personal insights from Casey who has scaled Craft Agency Group to do more than $100,000 a month in monthly…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Most common reasons why projects go wrong: Scope Creep Misaligned Expectations Misaligned Budget Inaccurate or insufficient discovery Even long term retainers have a life span The importance of thinking how to get our of something, before you get into it... Th…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Key metrics to track Targets to aim for & industry benchmarks Exactly what formulas to use to calculate them Example metrics: Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending) Utilization Rates Average Billable Rates Labor Efficiency Ratio…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! My 5 minute SEO Assessment of any client website! Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money …
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! #1 – look inwards – "What do YOU want?" What type of lifestyle do you want? What interests you? How much money do you want to make? Do you want to be in a location? Do you want staff? How will it serve you? #2 – where can I make a difference? What is your skil…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why did I start this? Leaving previous employer No Leads Contractual Obligations How do I do it? It's in my to do list I have some habits that happen regularly I have one-offs that happen when they need to A lead is never ignored or left to stagnate Some days …
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: SEO Health Audit Current Rankin…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: Project Specification Document …
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Internal Focus Treating Your Agency as Your Own Client: A Strategic Approach: Self-Assessment and Goal Setting Implementing Internal Marketing Strategies The Option of Outsourcing: When to Make Your Agency Someone Else's Client Balancing Inte…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! As an agency, we need to take responsibility for the quality of leads we have coming through our doors. Having defined products and services is key to aligning yourself with the right clients Having a clear marketing process that guides clients is key to not w…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! There are multiple levels of service that an agency can work on... Clients Staff and their dependants The owner The wider world A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe n…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Local Clients: 1. Understanding the Market: Local clients operate in a market you’re inherently familiar with. As a part of the same community, you can understand their target audience better, as you share the same environment, culture, and t…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Google Bard is better than ChatGPT for certain tasks: How ChatGPT and Bard are different: ChatGPT Database until Sept 2021 Uses a volume of written text to understand and produce new output. Bard Trained by a specific data set for conversations Main goal i…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Agencies as a Commodity vs Marketing Partner The perception of an agency as a commodity service can have several negative impacts on its growth. Here are the key issues: 1. Price Competition: When a service is viewed as a commodity, the price often becomes the…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Sales that drive growth aren't incidental – they come about through a persistent drive to build a business. (Get the 50 business development ideas you can use every day). Savvy business owners know that all business is an investment. Their profit is a direct m…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies can help clients with UGC as a service. The benefits of these tools are where the efficiencies lie for age…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! What is User Generated Content (UGC) Simply put, UGC is any content that is published online that is generated by your audience. Some of this may be autonomous, but businesses can also have a UGC strategy to help stimulate this content production. It is good p…
…
continue reading
1
RFM159 – Unveiling the Unseen: The Essential Communication Bridge Between Agencies and Clients
20:59
Prefer to watch this show? Subscribe to the YouTube Channel! Setting the context – the agency where I found my feet Working with Client Services Working on BIG clients Our agency was NOT a commodity The problem – we see it all the time through SEOHive. Clients identify with what they can see and understand easily – that's why content retainers sell…
…
continue reading
It is totally normal to view debt as dangerous, to view debt as something that can mess up your future. If you’re anything like me, you probably grew up hearing messages that debt was bad. “Credit cards are evil” and “Loans mean you’re poor”. Taking on debt basically meant you were in an inescapable hole, aka “snowball debt” that would be extremely…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The challenge: We're all exceptionally busy – and if doesn't matter if we're an agency of 1 or 100, we all need to make sure that items of work aren't forgotten, deadlines are hit, our company is marketed, the booked an payroll are done, invoices are sent and …
…
continue reading
1
RFM157 – 5 Things You Can Do Today to Improve Your Customer Experience and Retain More Clients
21:20
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Understanding Customer Experience in a Digital Agency Context: Explanation of customer experience (CX) and why it's important in the digital agency business. This includes marketing to new clients, servicing clients professionally and retaining / maintaining a…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Local SEO: 46% of all searches on Google include local intent 24.4% of all clicks go to the first result of local business searches “Near me” mobile searches grew increased by 136% in 2022 56% of businesses haven't yet claimed their Google Business Profile…
…
continue reading
Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 1: Understanding Scope Creep Definition of scope creep Scope creep in digital agency work refers to the phenomenon where a project's scope of work expands beyond the originally agreed-upon goals, tasks, and deliverables, without a corresponding increase i…
…
continue reading
Main talking points include: This is part 2 of a two-part show. Check out Part 1 of this podcast – Generating Leads through the 1/9 Rule In this episode, I share a comprehensive process that digital agency owners can follow when they receive a lead or enquiry. Tune in to learn how to convert more leads into clients by following these steps: Initial…
…
continue reading
Main talking points include: Reasons Digital Agencies complain about leads: They "don't have any" They "don't know where to find them" The "don't have the time" ... All excuses... What I've actually found is that all the digital agencies I've coached have easy access to leads, they just don't (really) know what to do when they've got one... so they…
…
continue reading
As with everything you need to apply the 80:20 rule – AI can get you 80% of the way there, but you still need to do the other 20% (thanks Bob Gentle for the inspiration here). Internally Marketing Social media Meeting summaries Externally / with clients Keyword clustering Content ideas & briefs Content Structures Social Media Ideas / Posts Content …
…
continue reading
