最佳Small Business CEO播客 (2024)

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Why Work-Life Balance is a Myth 38:21

7h ago38:21

38:21

Send us a text Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact…

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Ep 70 - Earn More as a Small Business Owner with Less Effort: Master the Art Now! 14:17

2d ago14:17

14:17

Are you a small business owner who feels bogged down by endless to-dos, yet not achieving the growth you desire? This struggle is more common than you think. Many business owners are trapped in the hustle cycle, working harder, not smarter. But imagine a world where you could focus on the tasks that truly drive your business forward—without sacrifi…

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Ep 69 - What's the Secret to a Predictable Profit Plan? 14:43

9d ago14:43

14:43

How much would your business change if you landed just 5 or 10 new clients? Often, we focus on vanity metrics, like our number of social media followers, thinking that more visibility automatically leads to success. While it’s important to grow your audience, the real game-changer for your business is having a consistent, predictable strategy to co…

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Ep 68 - Pricing Strategies That Guarantee Success for Small Business Owners

16d ago

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Running a business that feels more like a grind than the freedom-filled venture you once envisioned? You’re not alone. Many online business owners find themselves stuck in a cycle of burnout, constant busywork, and underwhelming income. One of the most significant yet often overlooked culprits? Your pricing strategy. For small business owners, espe…

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Do You Have a Month-By-Month Action Plan for 2025? 28:37

20d ago28:37

28:37

Send us a text Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought? Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout? In the final part of the Plan Your Best Year Ever Challenge, we are going month b…

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Why Most Goal Setting Doesn't Work for Small Businesses 27:25

21d ago27:25

27:25

Send us a text You tell yourself This is my YEAR! I'm gonna do the dang thing! You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen! But then life gets in the way and that goal you set is a long gone memory. When we only set goals once a year, we miss out on the process of going …

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Aligning Your Business to Work For You! 19:33

21d ago19:33

19:33

Send us a text Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires? You might be running your business by DEFAULT instead of by DESIGN! In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025. Get access to the full Plan Your Best Ye…

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Designing Your Life-First (And Life-Proof) Business in 2025 19:15

21d ago19:15

19:15

Send us a text For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse! The good news? You don't have to work 60-80 hours weeks to have a successful business. In fact, many of our clients are working less than 30 hours a week with more than enough time …

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It's Time For Our 9th Annual Plan Your Best Year Ever! 21:33

21d ago21:33

21:33

Send us a text With the holidays just around the corner, now is the time to look ahead and plan your business for 2025! So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no worries! We have you covered with the Plan Your Best Year Ever Challenge. In this episode, we are ki…

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Ep 67 - Achieve Profit Without Burnout: 3 Essential Keys 21:46

23d ago21:46

21:46

Welcome back, business leaders! Today, I'm starting a new series on escaping burnout and hustle, a topic I've been hearing a lot about online. When you're caught in a cycle that drains you of time, energy or money to keep your business functioning, it can seem impossible to cut down your workload without sacrificing profit. Remember that this cycle…

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Why Systems, Not Goals, Are The Secret to a Life Proof Business 34:00

28d ago34:00

34:00

Send us a text This episode was a little hard to record - I ended up starting and stopping about a dozen times. Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. On…

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Ep 66 - Uncover the Truth: Are You Wasting Time as a Small Business Owner? 17:05

1M ago17:05

17:05

What's your framework for understanding how you are spending your time as a business leader? In this episode, I'll introduce you to my 4E framework, which breaks tasks down based on how much mental effort they take on your part, and whether they are "just getting things done" or making decisions for the future of your business. Many entrepreneurs, …

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Long-Term Planning for a Life-First Business 25:11

1M ago25:11

25:11

Send us a text Avoid Common Planning Mistakes for Small Business Success in 2025 With my big-picture plan in order for Q4, in this episode I want to prepare you for planning for 2025! As we begin that task, I want to offer you advice on course-correcting by detailing 10 major mistakes to avoid when setting business goals. The holiday season will be…

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Ep 65 - How to Effectively Convert Business Challenges into Profitable Opportunities 18:16

1M ago18:16

18:16

Today, it's time to flip the script on our frustrations in business and focus on the freedom that we set out to achieve! Use your struggles as a piece of data to measure how well you are doing and how you can redirect your course. What do I mean by this? If your schedule is full now, remember that your business shouldn't be running you; you are run…

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The Essential Checklist for a Winning Q4 in Business 14:39

1M ago14:39

14:39

Send us a text Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for family during holidays, and planting seeds that will fruit in Q1 2025! Join me soon for my 'Pla…

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Ep 64 - Stop Spinning Your Wheels: How to Focus on What Matters Most for Business Growth 14:40

1M ago14:40

14:40

Do you know which tasks are the most important for your business growth? Think of your business like a garden full of plants that need watering. Which ones need the most attention to create the garden you want? The best way to determine what your priorities are for your business is to compare the tasks on your plate to your business goals. In this …

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Ep 63 - How to Escape the Busywork Trap as a Small Business Owner 26:36

2M ago26:36

26:36

Welcome back, CEOs! Many of us have fallen into the trap of believing that we have to push ourselves to work more hours in order to achieve our goals. However, if we examine how we use our time, we might discover that a lot of the tasks we think are important are actually not the best use of our skills, or worse, they're not even contributing much …

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Is Your Business REALLY Working for You 41:54

2M ago41:54

41:54

Send us a text You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works for them, it means you…

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Motherhood, Health Challenges, and Life-First Business with Gabi Day 53:47

2M ago53:47

53:47

Send us a text In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healt…

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Ep 62 - Is Your Schedule Holding Back Your Business' Future Growth Potential? 21:07

2M ago21:07

21:07

It's so easy to get caught up in the day-to-day tasks that consume our time consistently, but when we look back, we might find we've been spinning our wheels instead of approaching our businesses like leaders. Today, I'm going to flip the script on how you manage your time. Instead of dealing with urgent tasks as they come, determine the one thing …

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The Biggest Mistakes Holding You Back From a Life-First Business 50:05

2M ago50:05

50:05

Send us a text One of the hardest lessons to learn as an entrepreneur? You can be your own worst enemy. You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing. You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it. You kn…

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Ep 61 - 5 Easy Steps to Free Yourself from the Hustle and Grind 16:15

2M ago16:15

16:15

Welcome back, business leaders! Today I want to talk about why the advice we're commonly given, "Just keep pushing," is not a guarantee of success. Too many of us are spending way too much time on work, enough time to burn us out. Is this in line with the freedom you were hoping for when you started your business? Let's reframe the way we look at t…

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Don’t Believe It! 10 Myths Holding You Back From a Life First Business 35:04

2M ago35:04

35:04

Send us a text Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward. For me, supporting my family goes so much deeper than paying the bills. It's why I've been so intention…

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The Real Reason Why I Want You To Have a Life-First Business 44:21

2M ago44:21

44:21

Send us a text In the first episode of this brand new series on Building a Life First Business! I wanted to kick things off with my own personal story that has deeply impacted the lens that I see the world through - and is a huge part of why I do the work I do. My mother was 31yo business owner when a car accident left her in a coma for 3 months an…

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Ep 60 - Growth Hour: Boost Your Business With This Simple Strategy 15:13

2M ago15:13

15:13

Welcome back, ambitious business owners! Today, I'm sharing a simple yet powerful strategy that has helped me front-load my week with revenue-generating activities. I'll be diving into the Growth Hour, a powerful tool to transform your productivity. By prioritizing tasks and allocating a time for important but non-urgent tasks, you'll ensure that h…

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How to Include Delight and Surprise for Clients In Your Customer Experience 30:37

3M ago30:37

30:37

Send us a text Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations. But you remember the place that goes beyond: the chocolate on the pillow to greet you as a new guest, warm and freshl…

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How Strategically Scaling Your Business Team Sets You Up for Success 33:53

3M ago33:53

33:53

Send us a text Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you still holding out on hiring a team to help you work directly with clie…

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Ep 59 - Finding Time For Strategic Growth: It Is Possible! 18:19

3M ago18:19

18:19

Spending time in your business doesn't always grow your business. Do you have so much client work to complete that you spend all your time doing it? If so, you're probably strapped for time to spend on teaching your audience, marketing, and creating new products. Instead of telling ourselves that we have no time, let's take action to make time! Lis…

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7 Ways to Upgrade Your Client or Customer Experience 33:50

3M ago33:50

33:50

Send us a text According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of the best ways to differentiate yourself, your brand, and your business from your competitors. So how can you improve the customer experience of your company? …

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Ep 58 - Your Money Story: How to Rewrite It For Good 14:27

3M ago14:27

14:27

Is your financial mindset holding you back? Today, we're discussing how the "rules" you've learned about money through your life experiences might be affecting the decisions you make now as a small business leader. Are all of these rules true, or do you need to look back and critically rethink them? Listen in as I guide you through how to rewrite y…

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Designing an Excellent Customer Experience In 3 Stages 45:50

3M ago45:50

45:50

Send us a text Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or g…

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Ep 57 - My Favorite Way to Maximize Business Profit and Pay Myself Consistently 15:41

3M ago15:41

15:41

Welcome back, business leaders! In today's episode, we're looking to the bottom line by delineating the difference between revenue and profit. Profit is often overlooked in favor of chasing higher revenue numbers, but it's crucial to have a strategy to pay yourself consistently. This will enable you to cover your personal expenses and support the l…

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The Key to Boosting Your Business and Creating Clients for Life 21:14

3M ago21:14

21:14

Send us a text Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed journey through your business that can elevate it and gain you cli…

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Ep 56 - Want More Profit in Less Time? Listen In and Plan Your Revenue Streams 15:20

3M ago15:20

15:20

Working on setting intentional goals for this season of your life? Once you learn this strategy for monthly planning, you can repeat it over and over. Today, I'm going to share a method for you to determine which revenue streams are best for you to reach your profit goals without piling on more hours. With relatable examples, I'll help you develop …

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How to Gain Clients for Life with Stacey Harris 53:30

4M ago53:30

53:30

Send us a text Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in? Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new people …

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Ep 55 - Stop Missing Out on Profit: Discover How to Thrive in the Summer Season 19:59

4M ago19:59

19:59

Welcome back, business leaders! In this episode, I'm sharing my top tips on how to successfully navigate a season where your routine changes, balancing family time and hitting your revenue goals. As summer brings a slowdown in work for many of us, it's crucial to set clear intentions and goals that take both your personal and business needs into ac…

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Want Easier Sales and More Conversions? Add a Pre-Client Education Process 48:32

4M ago48:32

48:32

Send us a text Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service. But instead, they tell you they’re not ready. Or they can’t afford it. Or the timing is off, and can they get back to you? This is one of the most frustrating things about s…

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Ep 54 - 6 Tips to Make Time for Business Growth Without Sacrificing Everything Else 17:10

4M ago17:10

17:10

Welcome back, driven leaders! Many of us start our businesses with dreams of freedom and flexibility, but end up working harder and longer as time goes on, still only managing to maintain our current position. Let's adopt smart strategies to reclaim our time so we can invest in the projects that will drive growth! In this episode, I dive into 6 pow…

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Why Your Old Sales Strategy Might Not Be Working 41:50

4M ago41:50

41:50

Send us a text We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owners. As a result, small businesses exploded into existence, particularly for women entrepren…

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Ep 53 - Master Project Completion in 10 Action-Packed Steps 25:10

4M ago25:10

25:10

Wondering how to ensure your project ideas are carried out to success? In this week's episode, I'll be sharing strategies to help you stay focused, organized, and motivated from start to finish. Effective project management skills will help us entrepreneurs focus on a project and bring it to completion, whether it's a business project or even somet…

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How to Embrace Sales Confidence In Your Business with Leslie Lyons 48:49

4M ago48:49

48:49

Send us a text Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re advocating your offers out of service, not desperation. You need sales confidence. And my guest today, Leslie Lyons, is a sales and leadership coach with a no BS…

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Ep 52 - Unlocking the Power of Empowered Teams: The Key to Unstoppable Growth 26:51

4M ago26:51

26:51

Welcome back, CEOs! Today we're diving into the essential topic of empowering your team for unstoppable business growth. I'll guide you through the strategies to transition from day-to-day operations to strategic leadership, while clarifying your goals with your team so they understand the "why" behind changes. When your team members understand the…

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Ep 51 - Scaling Your Business Through Operational Excellence 15:31

5M ago15:31

15:31

Scaling your business quickly is a dream for any business leader, but without the right preparation, it can quickly turn into a nightmare. If you don't have the operational foundation to support your business growth, the quality of your offers, and your reputation, will suffer. Don't think of operational excellence as a chore, but rather as an inve…

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The Systems That Keep Your Business Running When You Slow Down 42:33

5M ago42:33

42:33

Send us a text Can you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway? Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark the need for taking some extended time off. But for a lot of small business owners, taking that ti…

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Ep 50 - Decoding the Hiring Process: When to Bring In New Talent 18:28

5M ago18:28

18:28

Welcome back, business leaders! In our 50th episode, we're diving into the crucial topic of hiring. I'll be sharing a simple three-step process to help you determine if and when it's the right time to expand your team. We'll discuss the financial, tactical, and strategic aspects of hiring, because bringing in new talent isn't just about filling a r…

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3 High Leverage Ways to Keep Up Business Momentum 24:02

5M ago24:02

24:02

Send us a text Just because it's a slow down season in your personal life doesn’t mean your sales have to follow suit. Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product or service can specifically cater to what people purchase during the season, you’re probably expecting to see a dip in sales…

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Ep 49 - Maximizing Your Success: Tips for Implementing a Mid-Year Review 42:41

5M ago42:41

42:41

Are you looking for more information about whether you're really on track for your business goals? In this episode, we're talking about the process of a mid-year review of your goals. We'll look back over each month, assess what you were doing in each month, and evaluate your progress on each goal. To optimize your workflow for the rest of the year…

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5 Ways to Maintain Momentum During The Summer Slowdown 35:51

5M ago35:51

35:51

Send us a text Summer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make sure things don’t slow down too much in your business? In this episode, I talk about how you can avoid losing momentum during the slower summer months and ramp up your business fo…

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Ep 48 - A Complete CEO's Guide: Top Steps to Take After Setting Your Revenue Goal 23:27

5M ago23:27

23:27

Welcome back, CEO (that's you)! In this episode, I'm diving deep into the numbers of your business to help you determine what next steps you need to take to reach your revenue goal. It's time to know based on the math what you need to sell, at what price point, and how many clients you need. Using the "Get Paid Like a CEO" resource as a guide, I'll…

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Ep 47 - Effective Strategies for Setting Revenue Goals: Tips for Small Business Owners 35:21

5M ago35:21

35:21

Welcome back, CEOs! In this episode, we dive into the crucial topic of setting effective revenue goals for your small business. I'll be sharing insights on how to balance personal time and health alongside business responsibilities. Before you begin to calculate your revenue goals, you need to consider your personal cost of living and desired take-…

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