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Your guide to SEO, website optimization, and digital marketing. Expert interviews and insights brought to you by Lumar. Learn more about Lumar’s cutting-edge website optimization platform at lumar.io
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Website Design Made Simple: Website Conversion and Optimization Tips for Small Business Owners
JennyB | Website Designer
Welcome to Website Design Made Simple Podcast. I'm your host, Jenny, web designer, mom, pilates lover and creative director at Jenny B Designs, where we believe that a website with the right design content and strategy, works around the clock to convert qualified leads into email subscribers and paying clients. With a background in marketing, I've designed hundreds of websites for women business owners just like you. Over the last 10 years, I've learned what REALLY works in high-converting w ...
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Send me a message! Learn the secrets to boosting your website's visibility and credibility through one powerful (and free!) tool — your Google Business Profile. YOU WILL LEARN: How to fully optimize your Google Business Profile for maximum impact The crucial steps to sync your website and GBP for seamless integration Tips to leverage all the featur…
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Unlocking the Power of Log Files for Technical SEO – with Beth Woodcock, Tech SEO Specialist
16:40
In this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™. The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and …
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Send me a message! Let's chat virtual brand shoots with Anne Marie, an expert in capturing authentic, personality-packed visuals for entrepreneurs. Learn how this innovative approach to photography can transform your online presence and help you connect more effectively with your audience. YOU WILL LEARN: What virtual photography is and how it diff…
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Send me a message! Is your blog truly working for you, or are you just spinning your wheels? We explore what it means to have a successful blog and how to measure its effectiveness. YOU WILL LEARN: The importance of defining success for your blog based on your business goals. Key metrics to track, including traffic, engagement, conversion, and SEO.…
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Technical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google's AI Overviews / SGE, and how EEAT and structured data/schema markup play a role in optimizing your website content for AI search. Written Episode Recap: https://www.lumar.io/blog/podcast/podcast-ai-search-eeat-s…
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Send me a message! Find out 11 powerful strategies to drive traffic to your website and boost your sales. YOU WILL LEARN: How to leverage often-overlooked communication channels The importance of creating irresistible downloadable content Strategies for effective email marketing Creative ways to use QR codes for traffic generation The power of inte…
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Send me a message! Find out why I don't use the "F-word" in web design — and by that I mean "funnels." Learn why traditional sales funnels can be limiting and how we can create more effective, relationship based websites. And find out about my alternative approach such customer journey maps and relationship building that can lead to more trust with…
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In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital. Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focus…
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Is Substack Right for Your Small Business Blog? Answer These 2 Key Questions to Decide [Ep 036]
23:55
Send me a message! Let's chat about Substack vs WordPress for small business blogs. I break down the key features, pros, and cons of each platform, helping you understand which one might be the best fit for your unique needs. And we'll explore real-world examples of how different businesses and content creators are using these platforms effectively…
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Send me a message! Are you ready for a visibility boost? In this episode, I chat with content copywriter and fellow podcast host Emily Aborn about little-known ways to increase your online presence. We go deep into dive deep into how your website can be the ultimate tool for attracting your ideal clients and showcasing your brand personality. YOU W…
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Welcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on …
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Send me a message! Discover the nine things you can remove from your site to enhance user experience and engagement. YOU WILL LEARN How to simplify your navigation menu The impact of eliminating distracting elements like autoplay videos Ways these changes can boost your site's performance How to attract more ideal clients and increase revenue Liste…
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Send me a message! Learn 7 essential updates to help you prepare your website for a successful fall season. We'll chat about the importance of reviewing your summer website performance, updating your content for fall, and performing a visual refresh to create a cohesive brand experience. YOU WILL LEARN: How to assess your website's summer performan…
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Send me a message! Are you tired of losing potential customers because they can't find the answers they need on your website? I'll share the secrets to creating an effective FAQ page that will not only keep your visitors engaged but also boost your business's online presence. YOU WILL LEARN: Why having an FAQ page is crucial for your website How to…
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Send me a message! Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN How to know if you vibe with their design aesthetic Ways to align with their personality and values The importance of strategic questioning Why clear p…
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Send me a message! How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update. YOU WILL LEARN: Six key indicators that your website may need a revamp How to assess if your site is effectively driving sales and conversio…
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Send me a message! We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients. YOU WILL LEARN: Three powerful strategies to boost your website's conversion rate How to effectively track and understand your website's analytics The impact of clean, simple de…
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Send me a message! Have you ever wondered where website designers get their inspiration and how they craft those beautiful online homes? I share my design process and the 3 key elements that all play a role in creating the designs I design. YOU WILL LEARN: The critical role of branding in website design How to prioritize copy and its importance to …
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Send me a message! Have you ever struggled to get your vision across to your web designer? Poor communication is one of the most common pitfalls in web design projects, leading to wasted effort, frustration, and even project failure. In this episode, I share tips and strategies to help you master the art of effective client communication and ensure…
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Send me a message! Let's explore 7 powerful strategies to transform your website into a revenue-generating and cost-saving tool for your business. Discover how to maximize your online presence and boost your bottom line through smart website integrations and features. YOU WILL LEARN: How to streamline your booking process with appointment scheduler…
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Send me a message! Let's chat about strategic marketing with expert Kristi Mitchell. Learn why having an overarching strategy is essential for marketing success and how your website plays a central role in each stage of the marketing funnel. Discover Kristi's 4-step framework and how to leverage your website effectively at each stage. YOU WILL LEAR…
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Send me a message! Let's chat about the world of automation and how I'm using Zapier to streamline my small business operations. Here are 3 things you will learn from this episode: Zapier automates repetitive tasks by connecting different apps and services, saving you time and effort. How I use Zapier to streamline processes like forwarding emails,…
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Send me a message! When it comes to your small biz website, there's a lot more under the hood than just the visible design and content. In this episode, I'm going to peek under the hood and look at 11 technical pitfalls and mistakes businesses make with the back-end of their websites. You'll learn how to prevent these 11 mistakes and what to do ins…
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Send me a message! Has your website redesign project turned into a nightmare? Maybe you poured tons of time, money and effort into it, only to end up with an underwhelming site that doesn't reflect your brand or business goals. If you've found yourself disappointed, confused, and embarrassed by the final product, this episode is for you. We'll dive…
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Send me a message! I chat with Taylor Kloss Pittsinger, owner of Creative TK Marketing, to discuss the important relationship between your website and social media presence. Taylor shares why your social feeds should be an extension and reflection of your website's branding. She offers practical tips to ensure your online presence is cohesive, from…
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Send me a message! Your website should be an automated lead generation machine, allowing you to truly unplug and enjoy your summer without constant worry. On the pod, I share my top tips for getting your website "beach ready" so it keeps working hard behind the scenes while you take a break. ☀️ 🎙️ RELATED EPISODES Why I Don't Use The "F" Word in We…
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Send me a message! Ever find yourself feeling embarrassed to share your website with others? Or maybe your Instagram presence looks drastically different from your outdated website? In this episode, I'm diving into the telltale signs that it's time for a website revamp. But the real question is — do you actually need an entire redesign, or can you …
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Send me a message! Join me and email expert Bev Feldman of Your Personal Tech Fairy as she reveals clever ways to turn website visitors into email subscribers. You'll learn an amazing hack to see exactly where people are signing up on your website - whether it's from your homepage, blog posts, or even the footer. Bev also shares tips on using perso…
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Send me a message! You've poured your heart and soul into your services, but is your website actually selling them effectively? If your service pages are falling flat, this episode is a must-listen. I'm breaking down the 5 critical elements every high-converting service page needs to captivate visitors and turn them into paying clients. Whether you…
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Send me a message! In this podcast episode, I'm diving into something super important for your website: the about page. You might not realize it, but this page is typically one of the most visited pages on a website. I'll explain why it's so essential and share tips on how to make yours shine. From being real and showing your values to telling your…
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Send me a message! Your website's homepage is more than just a digital business card —it's a dynamic tool designed to drive your business's growth. I share six transformative secrets that can turn your homepage into a powerful, efficient lead conversion engine. YOU WILL LEARN: The importance of perfecting your homepage's hero section to prevent vis…
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Send me a message! Creating a website that wows your ideal clients doesn’t have to be overwhelming. I'll share the only 3 things you need to know before starting your website project. And they are probably aren't what you are expecting! Plus I'll reveal what you DON’T need to worry about when hiring a designer. Get the details now before you start …
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How To Get Google To Love Your Business (And Send You Loads Of Traffic) With Claire Ransom [Ep 013]
41:42
Send me a message! Want to get Google sending tons of FREE traffic your way? Join me and my guest Claire Ransom, founder of Aloha Life Digital, a Boston-based boutique SEO agency. We dive into easy, actionable strategies for making Google fall head over heels for your business. Claire shares her proven tips and secrets for ranking higher on search,…
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Send me a message! Is your website falling short when it comes to making money? I'll reveal the top 3 reasons your site isn’t producing profits and what to do about it. CONNECT WITH ME: WEBSITE DESIGN SERVICES — jennyb-designs.com 💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch y…
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Send me a message! We dive into the fascinating world of website personalities. Discover the four distinct types and learn how to align your website’s personality with your ideal clients' preferences to attract more business. This fun and practical discussion will not only help you understand the strategic importance of your website's vibe but also…
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Send me a message! Let's dive into the intriguing concept of infusing your personality into your website. Discover how personal touches can transform your site into a vibrant, relatable space that resonates with your ideal customers and supercharges your business. This episode sets the stage for a two-part series, where we'll explore how showcasing…
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Send me a message! I explore the challenge of effectively presenting a new offer on your website. If you've ever struggled with how to display your unique products or services in a way that captures your ideal clients' attention, this episode is for you. I'll share essential tips and strategies to showcase your offerings prominently, ensuring they …
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Send me a message! I share the essentials of website spring cleaning, providing you with all the tips you need to rejuvenate your website. As we usher in a new season, it's the perfect time to declutter, refresh, and optimize your online space to attract modern clients and boost your business. I'll guide you through a thorough cleanup process and e…
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Send me a message! Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN How to know if you vibe with their design aesthetic Ways to align with their personality and values The importance of strategic questioning Why clear p…
…
continue reading
Send me a message! I take you behind the scenes of a recent client website redesign project. Discover the top strategies I used to transform the site into a more attractive and profitable online presence. YOU WILL LEARN: Key approaches to make your website more appealing and client-friendly. Strategies to boost your website's profitability and effe…
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Send me a message! Let's discuss the essential apps and tools that are the backbone of my web design business. From project management to automation, these tools not only streamline my workflow but also boost my productivity, allowing me to focus more on what I love doing. YOU WILL LEARN: How Notion can revolutionize your project management and org…
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Send me a message! We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients. YOU WILL LEARN: Three powerful strategies to boost your website's conversion rate How to effectively track and understand your website's analytics The impact of clean, simple de…
…
continue reading
Send me a message! How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update. YOU WILL LEARN: Six key indicators that your website may need a revamp How to assess if your site is effectively driving sales and conversio…
…
continue reading
Send me a message! What if your website could attract clients around the clock, even while you sleep? Well it can with the right back-end systems! Find out the easily integrated tools you can use to effortlessly convert site visitors into leads. YOU WILL LEARN: Why CRMs and email platforms are critical How to turn website goals into money-making re…
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Send me a message! In this first episode, we chat about the core elements of a high-converting website. Learn the essential components that transform a basic site into a powerful tool for business growth, setting the stage for future conversations. YOU WILL LEARN: Clean design principles that enhance user experience Crafting compelling messaging th…
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Send me a message! Are you a small business owner who cringes at the thought of sharing your website with potential clients because you know it’s not a true representation of your business as it is today? What if I told you that with just a few simple tweaks, you could transform your website into a powerful tool that attracts your ideal clients and…
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