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AI Search, EEAT, & Structured Data – with Dan Taylor, Head of Technical SEO
Manage episode 444527103 series 3599875
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Technical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google's AI Overviews / SGE, and how EEAT and structured data/schema markup play a role in optimizing your website content for AI search.
Written Episode Recap: https://www.lumar.io/blog/podcast/podcast-ai-search-eeat-structured-data-with-dan-taylor-head-of-technical-seo/
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Episode Timestamps:
00:00:32 – Building a Career in Technical SEO
00:07:48 – Google SGE & AI Overviews
00:09:15 – Different Approaches to Managing AI in Search
00:09:57 – Structured Data for AI Search; Going Beyond Rich Snippets
00:11:09 – "SERP Decorations" and Schema Markup
00:12:03 – EEAT and How to Communicate Expertise to Google
00:13:15 – Author Authority and Schema Markup
00:14:35 – Entity Identification in Search
00:15:56 – Importance of Trust and EEAT for Securing AI Overviews
00:19:03 – Optimizing Images for the Future of Search
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About Human-First Digital (HFD):
In this podcast series, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and websites.
The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of SEO, web accessibility, and site speed tools at lumar.io
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Episode Links:
Follow Dan Taylor on LinkedIn: https://www.linkedin.com/in/danielrwtaylor/
Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/
Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/
Explore Lumar’s SEO and website optimization platform: lumar.io
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