最佳Write Good播客 (2024)

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S4 Ep 22: 15 writing prompts for email marketing and social media 18:10

2y ago18:10

18:10

Welcome to the final episode of Season 4! Have some writing prompts to tide you over till Season 5, --including one for Halloween --another one for Diwali (or whatever other festival speaks to you) --plus the writing prompt that keeps on giving You'll want to grab a pen and paper before you dive in! If you liked these prompts but want more guidance…

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S4 Episode 21: Hooking your readers with your About Me page 16:55

2y ago16:55

16:55

In today's episode, listen in on a clip of a coaching call with Judy Pavone, who came to me with this question: "I have a really hard time talking about myself, and explaining what I do, and figuring out how much to share of myself that doesn't overwhelm people, and make them think -- 'What? Why do I need to know this?''" She wasn't happy with her …

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S4 Ep 20: Vanquishing the story gremlin 16:10

2y ago16:10

16:10

You may not know it, but there's a story gremlin sitting inside us, choking us when we try to turn a story into the dreaded "M" word: MARKETING. We are all perfectly adequate, even competent or dare I say thrilling storytellers when it comes to talking about what just happened to us in swim class. But when we need to WRITE, as opposed to TALK; or w…

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S4 Ep 19: "You're not a good writer" 13:56

2y ago13:56

13:56

In this clip of a coaching call with Erica, she talks about the lingering effects of someone at a long-ago job telling her that she wasn't a good writer. What do you do when you can't get negative feedback like that out of your head? I offer her two practical suggestions for how to deal with this kind of comment. PLUS, this Saturday, Oct 1, I'm hol…

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S4 Ep 18: The Swiss Army Knife of Content 19:02

2y ago19:02

19:02

Do you ever feel like you create so much content but you still struggle to populate all the platforms you’re on? Like you have ideas pouring out of your brain like water but somehow you still run short? Like when you sit down to write a social media post or an email to your list, it feels as dry as my skin in winter? I sometimes feel like that, and…

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S4 Ep 17: Jeremy Enns' unconventional recipe for a successful email newsletter 44:41

2y ago44:41

44:41

In today's episode, I interview podcast marketer and Star Wars fan Jeremy Enns, whose email newsletter, Creative Wayfinding, is one of the few I read religiously every week. We go in-depth into the particular format he landed on, an Easter Egg hidden in there, why he'd do it for no money at all, and what a newbie email marketer can do when they're …

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S4 Ep 16: Do your people know you're talking to them? Listen in on this coaching call 26:41

2y ago26:41

26:41

We're doing something new today: going behind the scenes of a coaching call I did with my client Delphine to eliminate some of the common mistakes entrepreneurs make when they're naming their thing. In this clip, you'll hear my top 2 questions for refining your language and punching it up so that your clients know from a mile away that you're speak…

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S4 Ep 15: Why I use Hinglish in my marketing (yes you can be yourself) 10:01

2y ago10:01

10:01

When I speak, when I write, and I’m writing for MYSELF and for Cutting Chai Stories, I write how I speak, and how I speak is peppered with desi slang. Just the word desi, for instance, which I just used. It means someone who comes from the des, or desh, which in this case means India. So I *could* have said Indian slang, but that’s not the way I sp…

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S4 Ep 14: Name your thing (here's why) 12:19

2+ y ago12:19

12:19

Finding new ways of describing things is ESSENTIAL, especially for a service provider or a coach or course creator who has absorbed years of learning, integrated that learning with her own experience and perspective, and condensed it to impart to her students. Back in my early 20s, I would not have understood the need to name a particular framework…

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S4 Ep 13: Ghost your commenters (seriously) 12:06

2+ y ago12:06

12:06

In real life, it’s considered kinda sh*tty to ghost someone. But on social media, there are some times when it's ok to ghost people who comment on your stuff. When? Why? And some examples of actual comments I have ignored, and who I look to for examples of responding to people on the internet with hateful opinions. In this episode, I mention: Alok …

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S4 Ep 12: What to do in the winter of your creativity? 20:35

2+ y ago20:35

20:35

Here's the link to the Thomas Moore poem, Spring and Autumn, that I read out in the beginning of this episode: https://internetpoem.com/thomas-moore/spring-and-autumn-poem/ What if we took this idea of seasons and applied it to our content, our creativity? There are times when ideas flow like crazy, like the monsoon deluge of rain in my hometown of…

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S4 Ep 11: You have a copy love language 15:00

2+ y ago15:00

15:00

If you've heard of Gary Chapman's concept of five love languages -- the way we express and receive love -- then you know that frequently two people in a relationship clash because they speak DIFFERENT love languages. Well, what if we took that concept and applied it to copy? Imagine the way you communicate most easily, totally naturally, no stress …

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S4 Ep 10: Of templates and other buzzkills 19:57

2+ y ago19:57

19:57

Ever filled out a Mad Libs template? Those are FUN-NY. Put an adjective here, a common noun there, and when you read it back to the group, everything's all jumbled up in the most hilarious way. That's pretty much the only place I think templates are a good thing. (Ok, that, and Wordpress blog themes.) When it comes to marketing and your copy, they …

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S4 Ep 9: What a consultant can teach you about copywriting, and how to be kind to yourself while launching 37:46

2+ y ago37:46

37:46

In today's episode, I speak with Catherine Stagg-Macey, an executive coach and mojo wing woman for mid-career professionals ready to reclaim their spark in their career. She’s spent 20 years in a corporate career wondering if there was a more fulfilling chapter. Her own journey to find work that was meaningful has formed the basis for the work she …

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S4 Ep 8: Take off your clothes to write more convincing copy 19:26

2+ y ago19:26

19:26

You believe in what you sell with a PASSION. But you can't see why your prospective clients don't seem convinced. That's because there's a difference between telling them about something and taking them along for the ride so they can see for themselves. And in today's episode of Cutting Chai Stories, I show you how writing with your 5 senses can im…

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S4 Ep 7: Benefits vs. Features (and how to supercharge them) 16:31

2+ y ago16:31

16:31

Welcome to the third and final installation of the mini series on what to prep before you write a SINGLE word of copy. This series is ESPECIALLY important for sales pages, so if you’re planning to launch a course or group program or a new product, listen up. Over the past two episodes, we covered two other elements to prep before you start to write…

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S4 Ep 6: Why should someone buy from YOU and not your competitor? (Part 2 of the "what to prep" mini series) 12:52

2+ y ago12:52

12:52

If you're just joining in, this is the second episode in a three-part mini series answering the question: What do I need to prep BEFORE I write a single word of copy? Last week's episode on Voice of Customer was the first; if you missed it, you can catch up here: https://podcasts.apple.com/us/podcast/s4-ep-5-what-to-prep-before-writing-a-single-wor…

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S4 Ep 5: What to prep before writing a single word (Hint: VOC) 13:48

2+ y ago13:48

13:48

There are a BUNCH of ducks you need to have in a row before you can start writing your copy (if you want it to be successful, that is). The list is too long to cover in its entirety in one episode, so this is the first of a short series about what to prep before writing your very first word. Today's episode of Cutting Chai Stories with Jayati Vora …

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S4 Ep 4: Reena Parekh on how to win at Instagram by discovering your voice 26:08

2+ y ago26:08

26:08

In the very first guest interview of this season, I speak to pre- and post-partum fitness coach Reena Parekh, who is killing it on Instagram. She doesn't think of herself as a writer, she doesn't use templates, and she abandoned the "rules" ages ago. How does she do it? Key takeaways of this episode: Have a purpose. Reconnect with who you're doing …

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S4 Ep 3: But Jayati, what do I write ABOUT??? 9:04

2+ y ago9:04

9:04

If you're stumped at the thought of using stories in your marketing, and what's holding you back is the thought that you have nothing exciting enough, nothing worthy enough of sharing, well, I'm about to banish that thought by reading you an email about the most boring thing I could imagine, to the most boring outcome. Listen to this episode for a …

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S4 Ep 2: The secret ingredient to all good copy 6:44

2+ y ago6:44

6:44

You CANNOT write great copy without this one ingredient. If you try, you’ll sound indistinguishable from the crowds of your competitors. What is it and how do you inject it into your marketing to elevate your copy? Listen to Season 4 Episode 2 of Cutting Chai Stories: Write Copy that Feels Good for the answer. Subscribe so you never miss another ep…

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S4 Ep 1: What the heck IS copy, anyway? 7:54

2+ y ago7:54

7:54

So let’s talk about it. What do you think the word “COPY” means? Because it’s hard to write copy when we’re unclear about where we’re standing. Copywriting ≠ copyrighting Copywriting ≠ journalism Copywriting ≠ content Coz we can't begin to start writing copy (let alone kickass, make-you-sit-up-and-pee-your-pants copy) if we don't know what the heck…

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What you can expect from Season 4 of Cutting Chai Stories: Write Copy that Feels Good 2:35

2+ y ago2:35

2:35

Season 4 trailer: Hello hello, and welcome back to Cutting Chai Stories! I’m your host Jayati Vora, and I’m a recovering journalist turned copy coach. I got my writing and editing chops during my decade and a half of being an editor in two different countries. And built on that foundation with a WHOLE lot of ethical marketing and copywriting techni…

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Kids Make a Podcast: Fractured Fairytales 17:59

2+ y ago17:59

17:59

Welcome back to the fourth and final episode of this fiction mini-series by Cutting Chai Stories with Jayati Vora, which features two fractured fairytales. A fractured fairytale is a retelling of a story with some important parts changed, like the setting, or the reversal of the hero and villain. In today's episode, authors and voice actors Kimaya …

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Kids Make a Podcast: Secret Life of Objects 14:23

3y ago14:23

14:23

Welcome back to the third episode of this fiction mini-series by Cutting Chai Stories with Jayati Vora, all about objects that come to life and surprise a podcaster trying to record an episode about traveling to Paris! This series is written and performed mostly by children: Samika Kapadia, Samaira Parikh, and Riaana Bajaj. This mini series is the …

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Kids Make a Podcast: Storybook Portal 31:12

3y ago31:12

31:12

Welcome back to the second episode of this fiction mini-series by Cutting Chai Stories with Jayati Vora, all about children who discover magical portals inside their closets and go on an adventure in fictional and real story books! This series is written and performed mostly by children, who also star in their own stories. Our heroes are Amay Malle…

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Kids Make a Podcast: Mythical Creatures Come to Life 23:49

3y ago23:49

23:49

Yes, this is Cutting Chai Stories with Jayati Vora, but this, the very first of a four-part fiction mini series written and performed mostly by children, is not about copywriting. In this episode, a meteor lands on earth and a cave full of mythical creatures is revealed. Our heroes, Agastya Patel, Jack Berengarten, Aadhya Guruprasad, and Suraj Andr…

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Bonus Episode 5: Teaser for new fiction mini-series 2:46

3y ago2:46

2:46

In this break between seasons, stay tuned for a mini-series by my students, ages 7-12, of fictional narratives written and voiced by them.由Jayati Vora

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Season 3 Episode 21: 12 Writing Prompts for Email and Social Media 11:55

3y ago11:55

11:55

For all those times you have to send an email to your list or post on social media, but you don't know what to say... you'll want to take notes for this one. In it, I cover 3 prompts each for if you're planning a launch; if you're announcing a sale (hello, holidays!); if you're writing a welcome email; or if nothing much is going on and you're fres…

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Season 3 Episode 20: How to capture creative lightning 9:34

3y ago9:34

9:34

Let's talk about mediocrity. What do you do when creativity takes a hiatus, when every single word you write seems trite, when your music is lame, when your art is uninspired? How do you coax your creativity out of hiding? Creativity ebbs and flows. And as creators, we feel the need to share our creations with the world. How do you live with creati…

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Season 3 Episode 19: Emails as a genre -- Jayati interviewed on the talk.write.done. podcast 34:12

3y ago34:12

34:12

Hello hello and welcome back to Cutting Chai Stories, the only podcast that gives solopreneurs concrete and practical copywriting tips in just 15 minutes or less -- most of the time. I'm your host Jayati Vora and today I'm in the hotseat, because this episode contains an interview with me by Lizzy Tanguay of the talk.write.done. podcast. Listen her…

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A Thanksgiving mini-sode: A poetry prompt and a PSA 2:37

3y ago2:37

2:37

Hello hello and welcome back to Cutting Chai Stories. I'm your host Jayati Vora and this isn't a true episode. It's Thanksgiving here in the U.S., which is a pretty major holiday, and I'm taking advantage of the four-day weekend to travel, BUUUUUUT I didn't want to leave you hanging. So here's a writing prompt for you. Take either the word "Thanksg…

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Season 3 Episode 18: How to prep for a successful sales email sequence 11:57

3y ago11:57

11:57

Hello hello, and welcome back to Cutting Chai Stories, where we are continuing with this theme of preparing for a successful launch of a product, a course, a program. I'm your host Jayati Vora and last week we talked about a free and fun strategy to suss our market interest in an idea before you invest time and resources in putting something togeth…

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Season 3 Episode 17: A high-engagement strategy for market research on social media 13:02

3y ago13:02

13:02

Hello hello and welcome back to Cutting Chai Stories, the ONLY podcast that gives business owners PRACTICAL, hands-on writing advice, with examples, in only 15 minutes or less. If you’re paralyzed by fear that you won’t sound professional, if you don’t know what to say and how to say it, if you have an email list you don’t use enough or a social me…

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Season 3 Episode 16: How to have fun with your marketing 8:27

3y ago8:27

8:27

Hello hello, and welcome back to Cutting Chai Stories, the only podcast to give business owners without copywriting experience practical, hands-on writing advice, with examples, to uplevel your copy right away. I'm your host Jayati Vora and today we're talking about how to inject more fun into your marketing. Because someone having fun is the most …

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Season 3 Episode 15: The other subject line that could boost your open rate 8:26

3y ago8:26

8:26

Hello hello and welcome back to Cutting Chai Stories, the ONLY podcast that gives you PRACTICAL, HANDS-ON advice, WITH examples, to elevate your copy so that it reflects your brand, reflects YOU, and feels like a natural extension of your personality. I'm your host Jayati Vora, and today we are talking about the second subject line you may not know…

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REPLAY: Up the Spooky Factor (featuring a student's story) 4:20

3y ago4:20

4:20

I'm re-releasing this 2020 episode featuring an awesomely spooky story by my student Hansika Shankar because 1) I'm trying to plan a session of creative writing for kids that's centered around writing for podcasts that will -- get this -- actually involve the kids narrating their stories themselves, to be recorded by them and edited and published b…

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Season 3 Episode 13: Are you ethical in your marketing? (Are you suuuuurrrre?) 8:11

3y ago8:11

8:11

Hello hello, and welcome back to Cutting Chai Stories, the only podcast that gives grossed out business owners concrete and ETHICAL copywriting tips that they can use in their marketing RIGHT AWAY. In episodes of just 15 minutes or less. Today I want to talk to you about ethics in marketing, because let's face it, the online business world is FULL …

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Season 3 Episode 12: All the tools I use for my business 8:54

3y ago8:54

8:54

Hello hello and welcome back to Cutting Chai Stories, the only podcast that gives overwhelmed business owners concrete copywriting tips that they can use in their marketing right away, in just 15 minutes. I’m your host Jayati Vora, and I’m here to be your editor in your pocket, your guide to the written word, and your shot of confidence that you ca…

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Season 3 Episode 11: This is how you write a compelling hook 10:38

3y ago10:38

10:38

In marketing they call it a hook. In school I called it “in medias res.” In journalism they call it a lede. It’s all the same thing and in today’s episode I wanna talk about why using it can significantly increase your readership. Hello hello, and welcome back to Cutting Chai Stories, the only podcast that gives overwhelmed business owners concrete…

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Season 3 Episode 10: You are not a robot, don't write like one 13:57

3y ago13:57

13:57

Hello hello, and welcome back to Cutting Chai Stories, the only podcast that gives overwhelmed business owners concrete copywriting tips that they can use in their marketing right away, in just 15 minutes. I’m your host Jayati Vora, and I’m here to be your editor in your pocket, your guide to the written word, and your shot of confidence that you c…

1
Season 3 Episode 9: Three Ways to Recharge Your Creative Batteries 12:09

3y ago12:09

12:09

Hello hello, and welcome back to Cutting Chai Stories, the podcast that shows entrepreneurs how to uplevel their email marketing, social media, and website copy with practical tips and concrete examples from your host, Jayati Vora. This episode is dedicated to Laura and Oswald, who told me they missed the creative writing focus of the earlier seaso…

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Season 3 Episode 8: Does size really matter??? 10:42

3y ago10:42

10:42

Hello hello, and welcome back to Cutting Chai Stories, where the episodes are short and sometimes sweet, just like the half-servings of milky tea we call cutting chai back home in India. I’m your host Jayati Vora, and before we get into our topic for today, I wanted to ask you a question. Why do you listen to Cutting Chai Stories? I’m really asking…

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Season 3 Episode 7: How to write orgasmic emails (NSFW) 9:37

3y ago9:37

9:37

Obligatory warning, folks, today's episode has a little more, ahem, masala than usual. So if the kiddos are listening, you might want to save this one for later. Hello hello and welcome back to Cutting Chai Stories, where the episodes are short and full of spice, just like the half-servings of milky tea we call cutting chai back home in India. I'm …

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Season 3 Episode 6: Write emails backwards 10:13

3+ y ago10:13

10:13

Hello hello and welcome back to Cutting Chai Stories, where the episodes are short, and sometimes sweet, just like the half-servings of milky tea we call cutting chai back home in India. I'm your host Jayati Vora and today I want to talk to you about flipping the writing process backwards when you are writing an email (or social media post, or blog…

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Season 3 Episode 5: Is your writing scannable (Part 2) 11:45

3+ y ago11:45

11:45

Hello hello, and welcome back to Cutting Chai Stories. I’m your host Jayati Vora and this is the second part of a two-part episode on how to write so your audience will read. In part 1, which came out two weeks ago, I covered four ways to *write* to ensure your readers get the important information you’re dishing up. If you haven’t listened to that…

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Season 3 Episode 4: Is your writing scannable? (Part 1) 10:43

3+ y ago10:43

10:43

Hello hello, and welcome back to Cutting Chai Stories. I'm your host, Jayati Vora, and today I want to show you how to write so that people who don’t like to read will be enticed to read what YOU write. This is part one of a two-part episode on this subject, so make sure you tune in next week for the second half. There’s no trickery involved in get…

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Season 3 Episode 3: How to write better headlines 14:13

3+ y ago14:13

14:13

Hello hello, and welcome back to Cutting Chai Stories. I'm your host Jayati Vora, and today I want to talk to you about writing better headlines. Here's what we cover in this episode: Brainstorm 30 headlines. Sometimes quality comes from quantity. 7 things NOT to do: 1. Don’t be boring. 2. Don’t be overly clever. 3. Don’t use too much jargon. 4. Do…

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Season 3 Episode 2: The all-important rule of one 9:27

3+ y ago9:27

9:27

What is the rule of one and why is it so important for writing effective content that converts? What are all the ways in which it apply to your copy? (Hint: There's more than one.) These questions and more, answered on this episode of Cutting Chai Stories. Here's the revamped page where you can sign up for my email newsletter: www.cuttingchaistorie…

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Season 3 Episode 1: Gratitude with an Attitude 7:33

3+ y ago7:33

7:33

Welcome back to the very first episode of Season 3 of Cutting Chai Stories, where the writing is short and sometimes sweet, just like the half-servings of milky tea we call cutting chai back home in India. Today's episode, dedicated to my husband, is all about gratitude. We cover two techniques that are best used sparingly -- repetition and alliter…

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