最佳Online Marketing Strategy For Freelancers播客 (2024)

1
How I get it all done: My favorite strategies, tools, and habits to run my business efficiently 23:14

8h ago23:14

23:14

Do you struggle to get it all done in your business? Being a solopreneur means wearing lots of hats and managing your time and productivity well. In this episode, I share 11 tools, strategies, habits, and mindset shifts I use on a regular basis to stay on top of my business. Listen to this episode to find out: What task management app I can't live …

1
How to finally finish your website and the impact it will make on your business with Danielle Fisher and Jessie Yarbrough 19:23

7d ago19:23

19:23

Are you embarrassed of your website? Whether it's not having a "good" one, never finishing it, or not having one at all, you're not alone – but you can DIY a website you're proud of. Well-Oiled Website students Danielle Fisher and Jessie Yarbrough share how they finally finished their websites and how it has since transformed their businesses. List…

1
How my 6 courses came to be + What frustrations they solve in your business 25:17

14d ago25:17

25:17

When I started as adjunct faculty, I had no idea that 12 years later I’d have 6 on-demand courses and have taught 900 students (and counting!). I’m so grateful I get to help business owners attract ideal clients and impact their bottom line with better design. Tune in for a behind the scenes look at how it all happened and how these courses can mov…

1
8 ways to get more people to know how great you are and increase bookings 12:18

21d ago12:18

12:18

Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings. Listen to this episode to find out: How to use free or low-cost offers to create higher-value…

1
The pressure of hosting a Black Friday sale + 9 benefits of periodic sales (even failed ones) 17:10

28d ago17:10

17:10

As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones. Listen to this episode to find out: How practicing selling and refining your …

1
Rebrand is not a dirty word: 6 signs it's time for your brand to evolve 21:37

1M ago21:37

21:37

Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to). Listen to this episode to find out: Why it's okay (and even normal) for branding to shift every few years What yo…

1
10 things to do if you're growing your business on the side (or just getting started) 27:12

1M ago27:12

27:12

Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business while still holding another job, including real-life examples and common mistakes to avoid. Listen to thi…

1
Growing a business and gaining experience outside your degree with Catherine Guidry, luxury wedding photographer 36:55

2M ago36:55

36:55

Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more! Listen to this episode to find out: Catherine's journey from architecture studen…

1
How to keep your website and business safe from hackers (because even your small business is a desirable target) 15:04

2M ago15:04

15:04

You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe. Listen to the episode to find out: 6 tips so you're prepared – not scared – of o…

1
6 things to think about before creating or overhauling your website 19:02

2M ago19:02

19:02

Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future. Listen to the episode to find out: Why a website-in-a-day may not work for your business What the most important first step is to creating (or red…

1
How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert 34:30

2M ago34:30

34:30

There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people. Listen to this episode to find out: How Kelley designed a niche offer that her clients couldn…

1
Trends I see in online business and my predictions (Sept 2024's Version) 29:50

3M ago29:50

29:50

Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for what you can do to keep your business moving. Listen to the episode to find out: Practical tips to book more…

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Get caught up on the best episodes from Season 1 2:51

5M ago2:51

2:51

Subscribe to get notified as soon as Season 2 is live in September 2024! Need to get caught up on Season 1 episodes? Check out... Most downloaded episodes: 3. How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 10. How to sell your services to the 5 different types of decision makers 9. 5 things I’ve done…

1
All my failures as a business owner so far 21:38

5M ago21:38

21:38

If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've made in the past few years and what you can learn from them. Listen to this episode to find out: My busin…

1
How to use every page of your website to book clients 27:22

5M ago27:22

27:22

Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out: The purpose of the 6 main pages of your website in convincing som…

1
How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist 30:05

5M ago30:05

30:05

Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elis…

1
6 things I care about more than making six figures 13:30

6M ago13:30

13:30

Have you ever felt less than because of your revenue? If money isn't your biggest motivator in your business, I'm here to validate you and share 6 things that fuel me in my business more than my revenue. Listen to this episode to find out: My journey from a 9-5 professional to a new business owner How I've found more purpose and contentment in my b…

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Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media 38:04

6M ago38:04

38:04

If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales). Listen to this episode to find out: How to determine what marketing ch…

1
Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host 29:06

6M ago29:06

29:06

Some business owners think if they can get in front of a bigger audience – like as a podcast guest – they'll have clients flooding their inbox. But if you're not pitching yourself strategically, this won't move the needle for your business. Listen to this episode to find out: How I find and pitch myself to podcasts (and booked 20+ interviews in one…

1
The biggest mistakes you’re making with your online presence that are costing you clients 21:18

6M ago21:18

21:18

If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're making any of these 5 common mistakes, you might be losing out the critical first impression. Listen to this ep…

1
How to sell your services to the 5 different types of decision makers 48:36

7M ago48:36

48:36

Are you selling to ALL types of decision makers? If you've never thought about how to appeal to each of the 5 different types of decision makers, you might be leaving money on the table. Five service providers share how they make purchasing decisions, consume content, and shop offers for their business in this episode. Listen to this episode to fin…

1
5 things I’ve done when no money is coming in to my business 21:02

7M ago21:02

21:02

Is no money is coming in to your business? Do you need a game plan for when you're in a dry spell of no bookings or sales? Listen to this episode to find out: how to use targeted marketing to sell something to a segment of your audience why market research is essential to selling – and how you might be doing it wrong different ways to cut expenses …

1
Red flags from potential clients to be aware of or avoid 26:51

7M ago26:51

26:51

Are you sick of taking clients who make your life more difficult? You need to watch out for red flags from potential clients, so you can decide on the front end how to handle working together (or not work together at all!). Listen to this episode to find out: signs that a client might be difficult to work with or might not be a good personality fit…

1
Red flags you're giving to potential clients and referral sources – that are preventing them from booking or referring 28:41

7M ago28:41

28:41

Are you tired of getting ghosted by referrals, with no clear reason why they didn't book? Are your inquiries suddenly drying up? You might be giving potential clients red flags without realizing it. Listen to this episode to find out: Red flags you're giving at every phase of the client life cycle – from discovery to booking – and how to fix them H…

1
How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm 45:07

7M ago45:07

45:07

Do you struggle to set and stick to your prices? Do you want to feel confident sharing and posting your prices? Kimberly Tara, owner of The Tara CPA Firm, joins me to give tips and strategies that will help you price your offers with confidence. Listen to this episode to find out: how we set and raise prices for new offers (and if we've ever lowere…

1
The worst business advice I’ve heard or been given (and my favorite advice instead) 28:31

8M ago28:31

28:31

Are you sick of being misguided by bad, out-of-touch, or unrealistic business advice? Do you want a real-life perspective on what actually works? Listen to this episode to find out: The business advice that led me astray when I was starting out and what I learned from it My take on if you can really scale a service-based business and how to start M…

1
What to do when your client's stuff looks bad – and you're not a graphic designer 21:22

8M ago21:22

21:22

Do you struggle to work with your clients' bad branding or bad-looking assets, and hate how it makes you look bad, too? Listen to this episode to find out: 6 reasons your client's stuff might look bad, and what to do in each scenario how consistency, legibility, and misaligned branding can negatively affect your client's bottom line how to have a c…

1
How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 38:22

8M ago38:22

38:22

Do you hate selling yourself and wish you could make effortless sales without feeling sleazy? Emily Conley, copywriter and owner of Emily Writes Well, joins me to give tips and strategies that will help you show up and sell your services with confidence. Listen to this episode to find out: the mindset shift you need to get more confident and comfor…

1
5 things I learned in therapy that have benefitted me as a business owner 22:26

8M ago22:26

22:26

Do you struggle with the loneliness and pressure of being a business owner? Listen to this episode to find out: Lessons and strategies I pulled from therapy that help me in my business 2 tactics that motivate me to get more work done How I deal with setbacks, disappointments, and perfectionism in business -------------------------------------------…

1
10 reasons people aren't booking or buying with you – and which ones you have control over 32:03

8M ago32:03

32:03

Do you want to spend more time working with clients, and less time begging them to book? Listen to this episode to find out: the biggest mistakes that keep people from buying your offers (and how to fix them) how you're creating distrust with your audience without realizing it how to create urgency for your offers, so people book with you today Men…

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Introducing: Skilled and Fulfilled - Marketing strategy, business growth, and work-life balance for service-based businesses 1:53

9M ago1:53

1:53

Hey service provider, coach, or freelancer! You got into business because you’re good at what you do… and now you’re stuck marketing a business! If you’re tired of out-of-touch advice from big-name educators, you’ll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. ho…

值得一听的播客

Online Marketing Strategy For Freelancers播客

值得一听的播客

1
Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs

Felter Unfiltered

1
How I get it all done: My favorite strategies, tools, and habits to run my business efficiently 23:14

1
How to finally finish your website and the impact it will make on your business with Danielle Fisher and Jessie Yarbrough 19:23

1
How my 6 courses came to be + What frustrations they solve in your business 25:17

1
8 ways to get more people to know how great you are and increase bookings 12:18

1
The pressure of hosting a Black Friday sale + 9 benefits of periodic sales (even failed ones) 17:10

1
Rebrand is not a dirty word: 6 signs it's time for your brand to evolve 21:37

1
10 things to do if you're growing your business on the side (or just getting started) 27:12

1
Growing a business and gaining experience outside your degree with Catherine Guidry, luxury wedding photographer 36:55

1
How to keep your website and business safe from hackers (because even your small business is a desirable target) 15:04

1
6 things to think about before creating or overhauling your website 19:02

1
How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert 34:30

1
Trends I see in online business and my predictions (Sept 2024's Version) 29:50

1
Get caught up on the best episodes from Season 1 2:51

1
All my failures as a business owner so far 21:38

1
How to use every page of your website to book clients 27:22

1
How to create an offer clients want and market it without Instagram – featuring Elisa McManus, content marketing strategist 30:05

1
6 things I care about more than making six figures 13:30

1
Aligning your marketing strategy with your realistic capacity, with Samantha Marcellino of SGS Media 38:04

1
Everything I learned guesting on 30+ podcasts: How to be a great podcast guest and host 29:06

1
The biggest mistakes you’re making with your online presence that are costing you clients 21:18

1
How to sell your services to the 5 different types of decision makers 48:36

1
5 things I’ve done when no money is coming in to my business 21:02

1
Red flags from potential clients to be aware of or avoid 26:51

1
Red flags you're giving to potential clients and referral sources – that are preventing them from booking or referring 28:41

1
How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm 45:07

1
The worst business advice I’ve heard or been given (and my favorite advice instead) 28:31

1
What to do when your client's stuff looks bad – and you're not a graphic designer 21:22

1
How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 38:22

1
5 things I learned in therapy that have benefitted me as a business owner 22:26

1
10 reasons people aren't booking or buying with you – and which ones you have control over 32:03

1
Introducing: Skilled and Fulfilled - Marketing strategy, business growth, and work-life balance for service-based businesses 1:53

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