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Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs
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How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert
Manage episode 439127671 series 3555038
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There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people.
Listen to this episode to find out:
- How Kelley designed a niche offer that her clients couldn't wait to book
- The secret to creating profitable offers while taking into account what clients actually want and what you want to offer
- How we borrow strategies from selling physical products to sell our services
- What we think some of failures of “niching down” are
- Plus our thoughts on beta course launches, group programs, calendar autonomy, and the importance of community for solopreneurs
Mentioned in this episode:
- 📦 Kelley Kempel - connect with Kelley
- 🆓 Ultimate Packaging Checklist from Kelly - 13 checklists to streamline the packaging process for your products and client gifts
- 💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine
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