最佳Steve Saporito播客 (2024)

1
Hiring Your First Team Member :- 5 What is our role as an employer. 13:10

1+ y ago13:10

13:10

Master -servant Relationship Master -servant Relationship. You need to work as a team. You're not beneath taking the rubbish out and neither are they. Right. They're not your servant. You're working as a team. That could be part of their responsibility, but that doesn't mean they do it every time. Right. The one thing my staff loved about me was th…

1
Hiring Your First Team Member :- 4 How to reward your team 28:16

1+ y ago28:16

28:16

You're hiring personality first. So always you're looking at personality, which means that your interview questions need to be behavioural. Interview questions. Can you give an example of some questions you yeah. So what sort of role are you trying to fill? So I actually definitely feel like I don't want a photographer at all, because it's actually…

1
Hiring Your First Team Member :- 3 Maintaining your team and creating structure 8:50

1+ y ago8:50

8:50

I heard somebody. Yay! No, she's gone. She's gone. What happened? Good. She booked like everybody she talked to and the sales have been great, but I haven't even gotten the payer commission because she heard therapist and heard disgusted and she didn't have enough structure because she was working. Yeah. Right. She was working from home because we'…

1
Hiring Your First Team Member :- 2 Who should I hire and how do I reward them 13:24

1+ y ago13:24

13:24

Okay. So that leads me to my next question. Can I kind of ask two questions in one? Yeah, go. So, along those lines, one of the things I've kind of been obsessing over and I kind of landed on one side of it, but I'm still questioning it, is bringing in someone who I would call revenue generating. In other words, someone who could do lead calls or d…

1
Hiring Your First Team Member :- Intro & Am I giving up part of…business when I hire someone 6:53

1+ y ago6:53

6:53

All right, so you're about to employ your first employee. That's very exciting. But look at your face, girl. Like, what is all this rubbish anxiety about? Like, really terrified. I am fucking terrified. Do you want oh, it is recording. I wanted to remind you to record. If it wasn't yeah, we're recording and we're capturing every swear word that com…

1
Where are you leaving money on the table in your Wedding Business :- Episode 5 7:03

1+ y ago7:03

7:03

Episode 5:- Time Management So one of the things that seemed to be important to you when we were speaking earlier was that you felt that you were so tied to your business that you weren't giving enough time to your family. Your family is growing and you want to spend more weekends at home, more weekends being present for your family without those t…

1
Where are you leaving money on the table in your Wedding Business :- Episode 4 7:02

1+ y ago7:02

7:02

Episode 4:-Referrals Okay, so in this section, what I'd like, you asked me about the fact that you've built this huge asset over the years, which has been all of your weddings for the past how many years? Seven. Seven years. There are three ways to build a business, okay? The first one is to get more clients, which is what you're doing. You're alwa…

1
Where are you leaving money on the table in your Wedding Business :- Episode 3 7:10

1+ y ago7:10

7:10

Episode 3:- Forever Sessions Okay, so the next part is you mentioned that you're giving away the engagement shoot, and you are wanting to work out how we can go about making some money out of that. Yeah. So, to me, our industry has put such a heavy label on the word engagement shoot that if you call it an engagement shoot, people's perception is ex…

1
Where are you leaving money on the table in your Wedding Business :- Episode 2 8:49

1+ y ago8:49

8:49

Episode 2 :- Wedding Album After-sales Okay, so for this next section, we're going to be talking about how to get sales after the wedding for the wedding album. So it's the on sale afterward an album and the after sales of an album does not happen by accident. Okay. So you've got to understand that when a client first comes and sees you, how long i…

1
Where are you leaving money on the table in your Wedding Business :- Episode 1 11:26

1+ y ago11:26

11:26

Episode 1 the Right Focus for Wedding Albums I'm here with Jeff and Jen, and we're going to talk a little bit about their business and what they would love to bring to their business. So, Jeff, tell me a little bit about your business and when you're at, where you're at. So we're cook photography and we're associate model studio, I guess, if you wi…

1
Episode 3:- Never be the Sleazy Salesman 2:42

1+ y ago2:42

2:42

This segment, we're going to talk about one of your fears, which is that you don't want to come across as a sleazy salesperson. It's a big fear. Yes, huge. So as long as you're not sleazy, you're okay. I think any type of any like, for me, personally, I'm really sensitive to being to feeling like I'm somebody's trying to sell something to me. Yeah.…

1
Episode 3 :- Exterior 2:43

1+ y ago2:43

2:43

This is our first impression for our clients. Okay, so this is really important. The one thing that you need to be conscious of and the one thing that I faced when I turned up with the Uber was, shit, am I in the right place? Okay, so having something that lets people know it's okay. I was freaking out, ringing the doorbell, thinking, Have I got th…

1
Episode 3 Artwork 2:41

1+ y ago2:41

2:41

For this next segment, I want to talk about artwork and how to build artwork and and how to create artwork that is going to inspire people to buy and also inspire referrals. Okay, so when a client coming to you for a wedding, what are they coming here for? So they book you for a wedding. What predominantly? What sort of product are they? They they'…

1
Episode 3:- Referrals 2:42

1+ y ago2:42

2:42

You. Okay, so I want to talk about getting referrals. Okay. So there are three ways to grow a business. Okay? Do you know those three ways? Get more clients, which is what photographers believe is the only way we can grow our business. Shoot more. Shoot more. Find more clients. New clients. New clients, yeah. Second way is getting your clients to u…

1
Episode 3 :- Sitting Down with Clients 2:41

1+ y ago2:41

2:41

Okay, so we now want to talk about where are you going to put me? So you've offered me a drink, I've come in and you've opened the room up so I can see the product comfortably. Usually I'd love for you to refer to something that you believe they're going to want or they've mentioned during all of the discovery calls they may want. So you said look,…

1
Episode 3 :- Building Rapport 2:42

1+ y ago2:42

2:42

Okay. So the next thing I want to cover is you've greeted them. Now it's sort of time to build the rapport. All right? So building rapport is all about mirror matching their body language. Okay? So say you've got the Ultra Eagle, so the lawyer who is coming in ready for a combat. Okay? Okay. Right. They'll tend to walk in like this, all right? So w…

1
Episode 3 :- Meet And Greet 2:42

1+ y ago2:42

2:42

Okay. So right now, what we're going to do is pretend that I'm going to be a client. Okay? And this is the meet and greet. How do you how do you sit them? Where do you put where where would you put them? Because I need to know sort of what's happening. So I'm walking in the door. So I've just so usually when we come in, walk in the door. We come in…

1
Episode 3 :- Room Orientation 2:41

1+ y ago2:41

2:41

So what I want to take you through is to work out where the orientation of the room should be in order to maximize this space from a sales point of view. Okay? So what I've learned over the years is that projection is way better and results in a much more confident client. Clients feel much more confident when you're showing them their photographs …

1
Episode 3 :- Album Displays Do's & Don'ts 2:42

1+ y ago2:42

2:42

Hi, I'm here in Portland, Oregon, and I'm at Wayfair studios, and these are my hosts for the day, and we're going to be looking at their studio, which is a I can't say it garage. Garage. A garage transformation. We would say garage transformation. Go for it. Tell me a little bit about yourselves. Eyes. Okay. I'm Isaac Marshall, and my wife and I, w…

1
Marketing Part 2 - Carmen Questions About Expos 3:10

1+ y ago3:10

3:10

If you took out all of the spaces horizontally and you just shove those together, there's a lot of expos where it's just like one long rectangle of. So it's like this? Yeah. No, so you have, like, twos like they're back to back. So if you took out the middle rows that let you cross over them, they would just be shoved together. Like you would just …

1
Marketing Part 2 - Client of the Month Questions Team Meetings 7:17

1+ y ago7:17

7:17

If I were you, Christina, but I'm not if I were you, my expectation would be that at the weekly meeting, you have a weekly meeting that every single one of your team members is coming up with a possible alliance because of the because of the conversations that they've had with people. So the photographers because, um, when they were photographing, …

1
Marketing Part 2 - Expos - Photos of Jasen's and Hilary's 10:46

1+ y ago10:46

10:46

It's choice of product to display. Really important that you choose the right product. You have to send the right message to your clients when they come to your promotional booth or your Expo booth. I like to have so this is Jason's. I just grabbed. What grab? So they're not spectacular photos, but for me, it was really important to have something …

1
Marketing Part 2 - Questions About Expos - Final Series to Marketing 8:24

1+ y ago8:24

8:24

Huge. Let's see if the parking lot was yeah, I see the parking lot was here and they did not have this entrance. They had to go in here. We were here in the parking lot here. We were the first one to enter. Oh, so in reference to that, you were the first one here. Yeah. Right. But they had to go hundred yards to get to the building, so they. Had to…

1
Marketing Part 2 - Expos - Choosing your Location 8:46

1+ y ago8:46

8:46

So choosing our location. So obviously for a promotional stand like Jason's, we did a tour of the hotel. They sort of had already decided. But when I came, he said, look, you can also do something. Now, you know where that area is of the hotel where the games area was. There's two glass rooms. He said, we can do something in here. So they basically…

1
Marketing Part 2 - Expos What to Look for 15:49

1+ y ago15:49

15:49

Okay? So the next thing is what to look for when you're booking a promotional space. So the first thing is that we need to look for whether this area or this location matches your avatar. And if it doesn't, don't do any more work. It's a no. So a lot of the times we get these phone calls with buyer sales pretty much on advertising space in a magazi…

1
Marketing Part 2 - Expos - 5 Reasons 8:16

1+ y ago8:16

8:16

Okay, so let's work, let's work through the five reasons for a promotional space. So the first one is to increase access to your avatar. Okay? So we're looking for spaces that are going to give us that access to our and it's always coming back to our avatar. It's so important for you to know what your avatar is, understand your clients. So the big …

1
Marketing Part 2 - Expos Intro 2:21

1+ y ago2:21

2:21

Alright, so the next thing we want to talk, I'm going to talk about is running an expo or a promotional space. A lot of you have been down to the Renaissance to have a look at what Jason and Christie have created for more creatives and that's what I'm referring to. So I'm going to qualify this by saying I honestly believe that expos and promotional…

1
Marketing :- Client of the Month - Your Obligations 4:58

1+ y ago4:58

4:58

So the next part of this is your responsibilities and what are they? So please make sure you're checking what we call gaming legislation, whatever that translates for you to make sure that you're complying. Okay? From what I understand in the USA, it's different in every state permit. So just make sure that you're complying because it's a competiti…

1
Marketing :- Client of the Month - Timeline 8:11

1+ y ago8:11

8:11

So the client of the month timeline. Okay, so the first step is that you must must provide exemplary and exemplary experience where you know that you have absolutely nailed a transformation for your clients. They're spending happily. They're they want to refer you more clients because they absolutely believe in what you've provided them, and they'r…

1
Marketing :- Client of the Month - Who to Nominate 5:59

1+ y ago5:59

5:59

Who to nominate. You need to select around five. I've had people that have done three. They've tried 710 more. It distracts too much. You need to do around about finding five, five clients. So for those people that are still working towards getting that transformational experience happening for every client, this is something that you want to aspir…

1
Marketing :- Client of the Month - Concept 5:18

1+ y ago5:18

5:18

Okay? So the concept of client of the month, you have to reach a level where you believe you are giving clients that transformational experience that they deserve. And you need to know that you're doing this consistently. You can't begin to attempt to do this until you've got it right. The thing about this promotion is that it will generate more of…

1
Marketing :- Client of the Month Intro 2:08

1+ y ago2:08

2:08

Next topic we're going to cover is Client of the Month, which is a promotion that I haven't taught publicly before. I've been waiting for certain people to get to certain levels before we can go into Client of the Month. So the focus of Client of the Month, I want to go through through the concept of what it's all about and how we use our Raving fa…

1
Marketing Part 2 - Gift Certificates - Value 8:06

1+ y ago8:06

8:06

So the next topic is considering the value of your gift certificates and how to calculate that. So I like to assign a value to the session. It is a real value that we actually give to our clients. It's probably the most value because we are creating a transformational experience for people. So having that as part of the value is really important. I…

1
Marketing Part 2 - Gift Certificates - Imagery 11:40

1+ y ago11:40

11:40

So now we're going to talk imagery on the gift certificates and future sales. Raheel's given me a couple of his gift certificates and this was the first one that he designed and did, and he sent it to me a few days ago and I said to him, I don't like that one and I don't like the middle one. I don't like this one. He goes, but you approved it. I sa…

1
Marketing Part 2 - Gift Certificates - Fundamentals 5:56

1+ y ago5:56

5:56

So what are the fundamental components of a gift certificate? So the value needs to be clear and prominent. We've got an example of a gift certificate that you can see in our membership. And I've tried placing the value in different quadrants on a gift certificate. When we put it in the top right hand corner, we tend to get the best conversion rate…

1
Marketing Part 2 - Gift Certificates - Purpose 7:42

1+ y ago7:42

7:42

We're trying to get our clients to use us more often. We're in that center circle of getting our clients to use us more often because we're going to leverage off all the education we've already done. So if they have something tangible that they can give to somebody, there's a reflection of what they could possibly hope for and has a value, then it'…

1
Marketing Part 2 - Gift Certificates - Intro 2:50

1+ y ago2:50

2:50

So the next thing we're going to talk about are gift certificates, which really are the core of your marketing, physical, tangible marketing. So remember we talked about, yes, you might be doing some marketing online, but really we want to cover off all of this before we even go online because our alliances and all of the birthday mail, what we tal…

1
43 Question about Boudoir and having it on your walls 10:43

2y ago10:43

10:43

So when we did our Glamour campaign, you encouraged us to have the husbands involved and make the call. Goes against everything I wanted to do. Well, goes against what the industry is telling us to do. Absolutely. And when we were doing Glamour Portraiture Beauty, it was about the woman. And you encouraged us to photograph the in. And we had a coup…

1
42 Question about why people don't buy - addressing storage 8:36

2y ago8:36

8:36

The one thing in my mind with repeating clients and happiness, then what? So when you get them to come back and they want to come back. So they feel like they've filled up their walls when somebody really wants something, a fine space. I've had so many clients who have said, we don't have any wall space, we don't have any wall space. The reality is…

1
44 Reactions to Christy Video (Disposable Income, Value) 28:37

2y ago28:37

28:37

What is the message? Man the message is we have a big job. We have an important job for families, for the world, for humanity, to make people feel again, to make people stop and cherish just the smallest little details in life and not get lost in the noise and really just appreciate who they have around them totally. And this so much noise. Now soc…

1
45 Making Studio Processes for everything in your Manual 4:33

2y ago4:33

4:33

Final Episode:- So when I did my BNI training, I created an avatar. And then I went up and explained how I did it, and the whole group went, oh, my gosh, this is yeah, we've never heard it explain that way. And so every Thursday morning, I just create a new avatar, and kind of in BNI format, but very specific. And this trained for that. So every we…

1
41 :- Marketing : Referral Qualifiers & Comfortable with your Discomfort 6:42

2y ago6:42

6:42

For me, the screening process of, of interviewing people was I wanted people that had spent over $5,000 wanted people that had spent over $5,000 as some sort of a bearing for me to get an idea of did did they receive value? And for me, I don't care what you believe. I don't care whether you thought you did a job, a great job. What I care about is w…

1
Marketing : Portrait Opportunities Incorporating Forever Sessions into meeting 9:19

2y ago9:19

9:19

Welcome to our latest Podcast on Marketing. Each week for the next 45 weeks, we will release the how-to on Marketing for your Photography Business; We will Discuss everything from Opportunities to the Difference between Weddings & Portrait Marketing. Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my …

1
Marketing :- Opportunities - Questions about extended Families 4:36

2y ago4:36

4:36

Welcome to our latest Podcast on Marketing. Each week for the next 45 weeks, we will release the how-to on Marketing for your Photography Business; We will Discuss everything from Opportunities to the Difference between Weddings & Portrait Marketing. Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my …

1
Marketing :- Portrait Opportunities - Phrasing who to include in your session 6:25

2y ago6:25

6:25

Welcome to our latest Podcast on Marketing. Each week for the next 45 weeks, we will release the how-to on Marketing for your Photography Business; We will Discuss everything from Opportunities to the Difference between Weddings & Portrait Marketing. Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my …

1
Marketing :- Portrait Opportunities -Questions about Affordability 9:27

2y ago9:27

9:27

Welcome to our latest Podcast on Marketing. Each week for the next 45 weeks, we will release the how-to on Marketing for your Photography Business; We will Discuss everything from Opportunities to the Difference between Weddings & Portrait Marketing. Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my …

1
Marketing :- Portrait Opportunities - Its not your work its theirs 7:06

2y ago7:06

7:06

Welcome to our latest Podcast on Marketing. Each week for the next 45 weeks, we will release the how-to on Marketing for your Photography Business; We will Discuss everything from Opportunities to the Difference between Weddings & Portrait Marketing. Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my …

1
rketing :- Portrait Opportunities - Fur Babies 4:27

2y ago4:27

4:27

Welcome to our latest Podcast on Marketing. Each week for the next 45 weeks, we will release the how-to on Marketing for your Photography Business; We will Discuss everything from Opportunities to the Difference between Weddings & Portrait Marketing. Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my …

1
Marketing :- Portrait Opportunities - Extended Family 2:49

2y ago2:49

2:49

Welcome to our latest Podcast on Marketing. Each week for the next 45 weeks, we will release the how-to on Marketing for your Photography Business; We will Discuss everything from Opportunities to the Difference between Weddings & Portrait Marketing. Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my …

1
Marketing :- Portrait Opportunities - Boudoir 5:38

2y ago5:38

5:38

Welcome to our latest Podcast on Marketing. Each week for the next 45 weeks, we will release the how-to on Marketing for your Photography Business; We will Discuss everything from Opportunities to the Difference between Weddings & Portrait Marketing. Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my …

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