Episode 3 :- Room Orientation

Steve Saporito Education

So what I want to take you through is to work out where the orientation of the room should be in order to maximize this space from a sales point of view. Okay? So what I've learned over the years is that projection is way better and results in a much more confident client.
Clients feel much more confident when you're showing them their photographs or artwork to size. Okay. They're not great at visualizing stuff. So if you can project usually the studios that I've switched from an LCD screen or working from a computer screen to projection without any sales training whatsoever, on average, their sales go up about $850.
The next thing we need to think about is where is the penthouse? In this room? About 65% of the population is right brain orientated. Right brain orientated. I'm doing my aussie talk fast thing, so I'm going to slow down.
They're right brain orientated. And what that means is when somebody's thinking about something that they're remembering, they tend to look up to the left. Interesting. Okay. So they'll go think about it.
And so they're looking at their artwork. Then they're going so they're entering their visual remembered mode. So for most people, not every person, the upper left quadrant is your penthouse. Okay, so if we orientate this room and and to really orientate this room to go where it is now, the couch facing that wall, because the walls, the, the room is narrow, they're not connecting to anything because this wall is too far away.

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