最佳Line With Andy Bargery播客 (2024)

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The Importance & Value of Creativity with Neil Quick 35:21

4M ago35:21

35:21

In the marketing and advertising worlds, we often hear about the importance of creativity. A great deal has been written about how creativity is a big driver of marketing effectiveness, and it’s hard to argue with the data - see Paul Dyson's work evidencing how greta creative delivers a 12x profitability multiplier in advertising effectiveness, or …

1
Building Brand Advocates with Kerry-Ann Stimpson 39:53

1y ago39:53

39:53

Building brand advocacy is at the top of a marketer's to-do list, but we rarely think of internal marketing to achieve it. Maybe we're missing a trick. What if you could use internal marketing to create a tribe of advocates to help grow our brand? In this latest episode of Through the Line, I'm joined by Kerry-Ann Stimpson, the CMO of Jamaican fina…

1
Social Selling Masterclass with Tim Hughes 37:34

1y ago37:34

37:34

60% of the World's population is now active on social media. It's probably time we learnt how to sell to them there then. In this latest episode of Through the Line, I'm joined by social selling expert Tim Hughes to explore the new world of sales. No doubt Tim is an expert in this space. Not only does he run an agency that trains and advises client…

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Marketing to the C-Suite with Rin Hamburgh 35:42

1+ y ago35:42

35:42

A common challenge for B2B marketers is how to reach a C'Suite audience. After all, they're the decision-makers, right? So we really need to get some content in front of the CMO, CFO, CRO, C whatever O, but they are notoriously hard to reach, let alone influence. Thankfully, the team at copywriting agency RH&Co did a little research into the type o…

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Measuring Marketing Performance with Gabe Hughes 42:22

1+ y ago42:22

42:22

Have you ever been asked to justify your marketing spending? How about whether your marketing is actually working?I will be amazed if you haven’t. All marketers need to justify their existence at some point; otherwise, we get labelled with derogatory pap like ‘the colouring in department’. Thank goodness for experts like Gabe Hughes.According to Ga…

1
Social Media Strategy with Claire Hoang 40:44

1+ y ago40:44

40:44

Remember social media? Despite being out of the limelight, social media is no less important. In fact, as my guest on this show, Claire Hoang, suggests, it's even more important; many of our audiences are now social media natives. They have never known a world without social, so it's no time to lose our heads and focus on another shiny penny. In th…

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AI-Powered International Marketing with Kate Cox 33:49

1+ y ago33:49

33:49

In this episode of the Through the Line podcast, Kate and I explore how to use Artificial intelligence (AI)I to grow internationally. The obvious avenue is with translation, but there's so much more for marketers to think about; everything from market testing to CX, getting the right skills in your marketing team, and of course, asset creation. The…

1
Brand Transformation with Dr Emmanuel Probst 34:43

1+ y ago34:43

34:43

In this episode of Through the Line, I explore brand transformation with Dr Emmanual Probst, who has just published his book called Assemblage - the Art and Science of Brand Transformation. The book is a real treasure chest of ideas for brand managers looking to create better relationships with their customers. I recommend it to anyone looking for …

1
Personal Branding Masterclass with Rajen Mistry 39:20

1+ y ago39:20

39:20

Every man and his dog has seen the potential of building a personal brand, from leading CEOs to start-up founders, copywriters and agency bosses. But, not everyone has got it mastered. Not yet, anyway.Rajen Mistry from specialist consultancy Founder Story joins me on Through the Line to unearth what it takes to build a personal brand and why you sh…

1
Neuroscientifically Optimising Websites 31:32

1+ y ago31:32

31:32

How important is your website? I'm going to hazard a guess that the answer is very. Since the advent of the internet, websites have moved on at quite a pace. Where once we had simple brochure sites, we now have complex sites with lots of content and many opportunities for a browser to convert into a sales funnel. It could be starting a trial for a …

1
Building Resilient Marketing Teams with Jo Twiselton 40:04

1+ y ago40:04

40:04

In the 20+ years I have worked in marketing, there's been one constant: change.The marketing industry is pretty fast-paced, whichever discipline or side of the client-agency world you occupy. This is partly what makes it a great space to build a career. But it can also be a challenge. Not everyone is comfortable with change or able to manage it wel…

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Value Based Pricing with Alastair Dryburgh 37:42

1+ y ago37:42

37:42

How do you put a price on ideas or creativity?It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway.Alastair is an advocate of …

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Self Running Agencies with Rob Da Costa 37:46

1+ y ago37:46

37:46

Running an agency can be a mixed bag of emotions. One minute you're full of elation at winning an award for a successful campaign. The next, you're dealing with a crisis of confidence or trying every trick in the book to win some new business.But there is another way. It's called the self-running agency, and Rob Da Costa has calculated a formula th…

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Hiring Agencies with Tina Fegent 46:24

1+ y ago46:24

46:24

Hiring agencies is a critical task in most marketing roles. In the modern world of marketing, there are so many expert disciplines that it's tough, if not impossible, to do everything in-house. That's where the agency world comes in. Need an expert to increase your web traffic? Think search marketing. Want someone to design an impactful brand campa…

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Neurodivergent Teams with Nathan Whitbread 38:13

1+ y ago38:13

38:13

In this podcast, I explore what neurodiversity and neurodivergent traits are with Nathan Whitbread, an expert who works with employers to help them build neuro-inclusive workplaces. We look at what neurodiversity is, why it seems to be more commonplace, and what brands can/should do to enable individuals to be themselves at work. The goal is to cre…

1
Human-Centred Marketing with Richard Hewitt 32:19

2y ago32:19

32:19

One of the primary tasks of a marketer is to understand people and to put them at the centre of your thinking. More often than not, that's your customers or prospective customers. What do they genuinely care about? What makes them choose Coca-cola over Pepsi cola, or why do they shop at Waitrose and not Tesco? The problem is only some marketers do …

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Big Brand to Agency Life with Dan Ince 38:27

2y ago38:27

38:27

In marketing, you have two big career choices: work for a brand or work at an agency. The two sides of the marketing coin work closely together as partners. Well, that's what you'd believe if you read almost any agency website. The truth is often rather different. Client-side and agency-side marketers look at the world through very different lenses…

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Great Client Service with Jenny Plant 31:38

2y ago31:38

31:38

Great client service and successful agencies go hand in hand. In my opinion (and I'm a client service guy), you can't run a successful agency without knowing how to handle clients. It's that simple.The problem is not every agency leader understands this and even fewer invest in training their account teams. So I invited Jenny Plant from Account Man…

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The Agency of the Future with John Bottom 32:36

2y ago32:36

32:36

What does the agency of the future look like? That's what I wanted to know from John Bottom, an experienced agency pro and a very nice chap to boot. Shortly after the credit crunch in 2008, I had the idea of launching a marketing agency built on a network model. Like many agency professionals, I had worked for a large holding group agency and saw a…

1
Thor A Rain on Dealing with Imposter Syndrome 38:20

2y ago38:20

38:20

Last summer, I met up with a talented and intelligent agency owner – let’s call her Susie. I have known and respected Susie for quite a few years, and she runs a mid-size agency in the B2B space. We were catching up on the state of her business, what was working, and what wasn’t; the usual stuff I love to talk about with agency owners. It turns out…

1
Buying and Selling Agencies with Tom Lewis 40:50

2y ago40:50

40:50

A common goal for many agency founders is to grow their business to a size big enough to sell. Very few understand what this takes, let alone realise that vision. It's a tricky path, fraught with pitfalls and many terminologies to bamboozle the unwary.Fortunately, experts are on hand who know this space inside and out. People like Tom Lewis, who ha…

1
Going Large with Daniel de la Cruz 33:41

2y ago33:41

33:41

Very many agency owners have a view of growing their business to a point where they can sell or hand it over to a management team. But, often, agencies reach around 15-20 people and hit a glass ceiling. They struggle to get beyond this milestone. In this conversation, Dan de la Cruz from Polymensa joins me to chat through the biggest changes agenci…

1
Getting Paid with Sophy Francis 43:27

2y ago43:27

43:27

When you run an agency, creative shop, or any service-based business, you will come up against a client that doesn't want to pay their invoice. It's not if but when. Sometimes you can see it coming, most times you can't. So what do you do about it when your invoices sit unpaid? What's the process for recovering your fees? Join Sophy Francis from El…

1
Christine MacKay on Agency Culture 28:25

2+ y ago28:25

28:25

What is agency culture? What does it mean to say there’s a great culture in a business? Is it a table tennis table and free beer on Fridays, a fancy coffee machine, or the fact your team can make toast at your expense 24/7? Maybe it’s flexible working or the open-door policy with the exec team.Listen to this episode of Through the Line as Andy Barg…

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The Science of Client Relationships with Paul Phillips 33:17

2+ y ago33:17

33:17

There isn’t much more important in agency life than the relationships you build with your clients.And yet, building client relationships is something I have never received any formal training in. It’s just something you learn on the job.What if I tell you there’s an equation for what forms great client relationships. Better still, what if I invited…

1
Building a Remote Agency with Kathryn Strachan 42:23

3y ago42:23

42:23

The pandemic has had a dramatic impact on how we build teams. In agency land, we are challenged with a workforce that no longer expects to be tied to an office eight hours a day, five days a week. That's quite a shift.In this episode of Through the Line, I explore how to build remote teams with Kathryn Strachan from Copyhouse - an agency she has gr…

1
Rayhaan Moughal on Financial Management for Agencies 35:25

3y ago35:25

35:25

Nobody goes into running agencies because they love financial management. Whatever flavour of agency you run, your first love is likely to be design or banding, and not bookkeeping, cash flow and balance sheets.But, if you're going to be successful, you will need an intimate understanding of how to manage, understand, interpret, and make decisions …

1
Understanding Agency Finance with Stacey Borrow 45:11

3+ y ago45:11

45:11

Understanding agency finance may not be what gets you out of bed in the morning. I'd bet my kids' college fund that accounting is at the bottom of the list of what gets you excited about running your agency. But, frankly, it could hardly be more critical if you want to survive, thrive and eventually exit your agency.The great news about accountancy…

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Agency Lead Gen with Christian Banach 41:50

3+ y ago41:50

41:50

Lead generation is one of those issues we like to talk about in agency land. We're on a constant cycle of business development because, frankly, it's how the agency world operates. Not only do we have to focus on keeping our clients happy, but for survival and ultimately growth, we also must bring new clients and projects on board all the time.The …

1
Starting Agencies and Marketing in China with Sabrina Wan 52:44

3+ y ago52:44

52:44

If you have ever looked at the size and the complexity of the Chinese market, you will know it's both massive, exciting and terrifying, all at the same time. Yet, the opportunity is enormous, especially for us Brits. It seems Brand Britain is a big deal for Chinese consumers. But, making it in China takes experience, money and contacts. That's wher…

1
EOS and Your Agency with Tim Watson 39:42

4y ago39:42

39:42

If you run a small agency, I am prepared to bet good money you have heard someone say 'you need to work on the business and not in the business'. Am I right?I am equally confident your next question is, how? With the competing interests of clients, employees and your cash flow, it's not always that easy. But fear not. I've got your back. It is time…

1
Marketing Marketing Agencies with Roland Gurney 49:05

4y ago49:05

49:05

Does your agency look like every other agency? Are you part of the custard soup of marketing and creative services companies? Does your messaging focus on you being award-winning, or full-service agency, or that you work with your clients as partners for the long term? If so you have a problem and it's one of the reasons why brand side marketers fi…

1
Marketing to the Purple Pound with Martyn Sibley 44:39

4y ago44:39

44:39

Growing businesses is a journey full of learnings. Whether you are developing a publishing business, a travel brand or a marketing agency, I promise there will be plenty of lessons along the way. Just ask entrepreneur, Martyn Sibley. In this episode of Through the Line, Martyn joins me to explore his journey. We unpack some of his key lessons for s…

1
Agile Marketing with Zoe Merchant 48:31

4y ago48:31

48:31

In the dynamic world of marketing, change is pretty much a constant. Over the last two decades, everything has changed, except perhaps for how most of us approach the delivery of marketing programmes or projects. Enter stage left the world of agile marketing. A world in which we use data to test, learn, iterate and refine in an ongoing, process of …

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Get Match Fit with Dan Rhodes 47:55

4+ y ago47:55

47:55

There's a common belief among marketing agency entrepreneurs that when the time comes, and they have made enough money or spent enough energy on the business, they will be able to sell it. They may be thinking the likes of Omnicom, WPP, or another big agency group will snap them up, and they can live off the proceeds. The reality is very different.…

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Battling Agency Life and Infertility with Kelly Molson 49:41

4+ y ago49:41

49:41

Our Beyond the Creds Deck episodes are interviews with agency founders. People who took the crazy and challenging road to fame and fortune by opening up their own marketing shop. In this edition, I talk with Kelly Molson, Co-Founder and MD of digital agency Rubber Cheese.Kelly describes her experience of securing her first clients, getting a busine…

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Being a Leader on Social with Phil Szomszor 34:29

4+ y ago34:29

34:29

Ever wondered why some leaders are always in your social news feed, while others are invisible? For every Richard Branson, there are hundreds without a voice, which is a huge missed opportunity - particularly when you consider leaders are outperforming brands when it comes to social media impact. Look in your Linkedin news feed. My guess is you fol…

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Cash Flow and Kids with Sophy Duarte 47:21

4+ y ago47:21

47:21

Running a marketing agency is easy, right? Raising a family is a walk in the park too. Well, actually that's a no on both counts. They are challenging in their own right but put them together, and you have a recipe for long hours, difficult decisions and compromise. You would have to be crazy.Say hello to the fab Sophy Duarte. Sophy left her last a…

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Confident Communication with Jon Torrens 54:29

4+ y ago54:29

54:29

The hackneyed expression that people fear public speaking more than death is probably not far from the truth. But, being able to stand up and deliver a compelling presentation is one of the significant enablers of success. It might be selling a product, pitching an idea, reporting to the board, or trying to convince a team to follow you. All of the…

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Keep Calm and Carry On for Agencies in Lockdown 57:27

4+ y ago57:27

57:27

During the Coronavirus lockdown in April 2020, I decided to host an online Q&A for agencies that need ideas, advice and inspiration for how to guide their agency shops through the lockdown. I invited Lena Robinson, an agency veteran from business consultancy FTSQ, to come along and add some expert advice.This is a recording of the event in which Le…

1
Winning Agency Pitches with Dan Ince 55:44

4+ y ago55:44

55:44

A common challenge for agencies is finding new clients. We seem to be in a continuous new business drive - prospecting, networking, cold calling, starting conversations and pitching. At the same time, clientside marketers are struggling to find their ideal agency partner from the vast number of agencies at their fingertips. In the UK alone there ar…

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Aaron Harvey on Tackling Mental Health in Marketing 44:56

4+ y ago44:56

44:56

We've never been more aware of our mental health. We're talking about it more than ever and HR are looking at it with increasing intent. After all, the marketing and advertising sector is plagued with mental health challenges. It's bound to be if you consider the ever-changing and stressful nature of our work and the colourful characters attracted …

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Solving the Procurement Puzzle with Mike Lander 1:01:09

4+ y ago1:01:09

1:01:09

Business development is a constant challenge for marketing agencies. Most are on a constant hunt for new business and spend their time pitching to marketing directors, managers, heads of, CMOs etc. But in good old B2B marketing, we're forgetting about the other players in the decision-making unit. And the biggest players of all often sit in procure…

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Hacking Brands to Create Meaningful Experiences with Dr. Emmanuel Probst 50:05

5y ago50:05

50:05

由Through the Line with Andy Bargery

1
Growing Agencies with Katy Howell 58:17

5y ago58:17

58:17

由Through the Line with Andy Bargery

1
The Convergence of Art & Science with Anthony 'Tas' Tasgal 50:53

5+ y ago50:53

50:53

An essential ingredient of impactful marketing and communications is understanding your customer. After all, we're taught marketing is about putting the customer at the heart of your business. So how do you do that? That's where the 'insights' department comes in. These are the guys and gals that look at consumer behaviour and try to uncover some h…

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Marketing to Millennials & the AI Generation with Somi Arian 56:11

5+ y ago56:11

56:11

You've probably heard about as much about 'millennials' as you can take, right? You've heard for years how the world is changing because of millennials, how they think and act differently, and what this means to you as a marketing professional. TV no longer works, radio's old fashioned and outdoor, well, forget about it. Millennials don't look at a…

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The Importance of Diversity with Rax Lakhani 48:26

5+ y ago48:26

48:26

According to the PRCA's recent census, 89% of communications professionals in the UK are white, and 67% are female. In an industry tasked with creating impactful communications to reach an increasingly fragmented audience, that's not a particularly diverse pool of professionals to draw on. There are lots of commentators suggesting that building a d…

1
Building Brands through Podcasts with Howard Kosky 55:54

5+ y ago55:54

55:54

Podcasting has been enjoying a renaissance in the last few years. There's been an explosion in the number of new shows - some good and some bad. It's easy for marketers to think podcasting is a low-cost media, but in reality, a good podcast takes time, effort, skill and budget too. It might be better for some marketers to treat podcasts as an adver…

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Growing and Scaling Agencies with Kristin Luck 50:09

5+ y ago50:09

50:09

Running a marketing agency of any flavour requires grit, determination, some serious smarts and of course, persistence. Without these ingredients, you will do well to survive, let alone thrive. But what if your ambitions are loftier than simply survival or running a lifestyle business? What if you want to grow your agency and achieve some scale so …

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