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#16 The Dylan Ciaccio Route

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Manage episode 433251304 series 3578334
内容由Nick Bennett提供。所有播客内容(包括剧集、图形和播客描述)均由 Nick Bennett 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Dylan Ciaccio is the Marketing Director of Black Camel Agency and the host of the B2B Strategy Podcast.

In this episode, Dylan talks about transitioning from running the experiment of running something on his own to going back in-house. Dylan shares his insights on aligning incentives, the importance of marketing the problem, and establishing "problemotional advertising." He also opens up about overcoming imposter syndrome, the vital role of mentorship, and his ultimate goal to create a new category in B2B advertising.

(00:00) Dylan’s solopreneur journey

(02:15) The birth of Rekorded

(06:32) Client acquisition and content strategy

(08:12) Existential crisis and category design

(15:22) Transitioning to an in-house role

(24:57) A new perspective with Black Camel Agency

(26:17) The power of ‘problemotional’ advertising

(28:56) Navigating partnership dynamics

--

Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylan-ciaccio
--

Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/

Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/

  continue reading

38集单集

Artwork
icon分享
 
Manage episode 433251304 series 3578334
内容由Nick Bennett提供。所有播客内容(包括剧集、图形和播客描述)均由 Nick Bennett 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Dylan Ciaccio is the Marketing Director of Black Camel Agency and the host of the B2B Strategy Podcast.

In this episode, Dylan talks about transitioning from running the experiment of running something on his own to going back in-house. Dylan shares his insights on aligning incentives, the importance of marketing the problem, and establishing "problemotional advertising." He also opens up about overcoming imposter syndrome, the vital role of mentorship, and his ultimate goal to create a new category in B2B advertising.

(00:00) Dylan’s solopreneur journey

(02:15) The birth of Rekorded

(06:32) Client acquisition and content strategy

(08:12) Existential crisis and category design

(15:22) Transitioning to an in-house role

(24:57) A new perspective with Black Camel Agency

(26:17) The power of ‘problemotional’ advertising

(28:56) Navigating partnership dynamics

--

Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylan-ciaccio
--

Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/

Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/

  continue reading

38集单集

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